Anthem Brand Strategy
- Company typePrivate
- Founded2009
- HeadquartersHendersonville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Anthem Brand Strategy firmographics
Firmographics- Name
- Anthem Brand Strategy
- Legal name
- Anthem Brand Strategy, LLC
- Website
- https://anthembrandstrategy.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Anthem Brand Strategy industry classification
Industry- Product category
- Marketing Communications Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industries
- Brand Strategy & Identity Systems (MPAAAEAA), Brand Guidelines, Governance & Brand Management (BPAFAEAF), Marketing Organization, Operating Model & Capability Building (MPAAAFAG)
Keywords
Where Anthem Brand Strategy is headquartered
LocationHeadquarters
- HQ city
- Hendersonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Anthem Brand Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Services: Professional services revenue model providing brand strategy, digital marketing, advertising, and creative services to small businesses. Operates as a virtual marketing department for clients, offering services from logo design to full-scale multi-channel marketing strategy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based / Not publicly disclosed. Services are tailored to client needs and provided as a cost-effective alternative to large agencies or in-house staff. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Anthem Brand Strategy product offering
Product offeringCore offering
Anthem Brand Strategy is a four-person full-service marketing communications agency operating as a virtual marketing department for small businesses. It provides brand development, message strategy, marketing planning, website development, SEO, advertising creative and media, social media, sales support, campaign development, PR, product launch, event strategy, video production, and collateral design on a project and retainer basis. Services are delivered directly by the in-house team as a cost-effective alternative to large ad agencies or full-time marketing staff.
Product overview
Anthem Brand Strategy is a full-service marketing communications agency that operates as a virtual marketing department for small to mid-sized businesses. The company offers a comprehensive suite of integrated marketing services organized around two pillars: strategic services (branding and re-branding, message strategy, marketing planning, PR/corporate communications, event strategy, product launch) and digital services (website development, SEO, social media planning, online search campaigns, advertising media and creative). Deliverables include collateral materials, interactive websites, and video production. All services are coordinated through a single point of contact, providing an alternative to hiring in-house staff or engaging expensive traditional agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding and Re-branding
- Message Strategy and Development
- Marketing Planning and Execution
- Web Site Development and Online Strategy
- Search Engine Optimization
- Advertising Media and Creative
- Online Search Campaign Development
- Social Media Planning and Execution
- Campaign Development
- PR and Corporate Communications
- Product Launch Services
- Event Strategy
- Collateral Material Design
- Video Production
Companies that use Anthem Brand Strategy
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Anthem Brand Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anthem Brand Strategy partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Anthem Brand Strategy competitors and assessment
Company assessmentDirect peers
- Hawke Media: Hawke Media is a fractional CMO and full-service digital marketing agency serving SMB and mid-market clients, with a similar "virtual marketing department" value proposition and retainer-based service model targeting businesses that cannot afford in-house marketing leadership.
- SmartBug Media: SmartBug Media is a full-service inbound marketing and branding agency focused on SMB and mid-market B2B clients, offering strategy, content, web, PR, and demand generation—directly comparable to Anthem's integrated SMB-focused stack, though at larger scale.
- Marketing 360: Marketing 360 provides full-service marketing—including branding, web, SEO, social, and advertising—for SMBs via a single-platform managed service, competing head-on with Anthem's virtual marketing department offering.
- LYFE Marketing: LYFE Marketing is a digital marketing agency specializing in social media management, SEO, PPC, and web design for small businesses, with a similar SMB-focused, cost-effective positioning and multi-channel service model.
- Brolik: Brolik is a Philadelphia-based digital agency offering brand strategy, web, video, and digital marketing for SMBs and growth-stage companies—overlapping in size, service mix, and client profile to Anthem.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, social media, PPC, and branding to SMB and mid-market clients—a directly overlapping service portfolio and customer segment, though materially larger in headcount.
- Big Drop Inc: Big Drop is a full-service digital agency providing branding, web design, and digital marketing for SMB and mid-market clients; comparable integrated offering though with stronger design and web-development emphasis than Anthem.
- Sculpt: Sculpt is a B2B marketing agency offering brand strategy, messaging, content, and demand generation for mid-market clients; comparable in scope to Anthem's strategic services arm though more B2B- and mid-market-skewing.
Regional players
- Adastra (Nashville): A Nashville-area brand and digital marketing agency serving regional SMB and enterprise clients; directly comparable geographically to Anthem's Hendersonville/Nashville base with an overlapping full-service offering.
Broad incumbents
- HubSpot Solutions Partner Network: HubSpot and its Solutions Partner network provide the dominant SMB-focused marketing automation platform and certified-agency ecosystem; functionally competes with Anthem's offerings by enabling SMBs to execute much of the same stack in-house or via partner agencies.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Anthem Brand Strategy social profiles
Digital presenceAnthem Brand Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anthem Brand Strategy leadership team
Management profileNumber of profiles
Profiles4 records
Anthem Brand Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anthem Brand Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anthem Brand Strategy
What does Anthem Brand Strategy do?
Anthem Brand Strategy is a four-person full-service marketing communications agency operating as a virtual marketing department for small businesses. It provides brand development, message strategy, marketing planning, website development, SEO, advertising creative and media, social media, sales support, campaign development, PR, product launch, event strategy, video production, and collateral design on a project and retainer basis. Services are delivered directly by the in-house team as a cost-effective alternative to large ad agencies or full-time marketing staff.
Is Anthem Brand Strategy a public or private company?
Anthem Brand Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anthem Brand Strategy founded?
Anthem Brand Strategy was founded in 2009. It employs 1 to 10 people.
Where is Anthem Brand Strategy based?
Anthem Brand Strategy is headquartered in Hendersonville, United States, in the North America region.
How does Anthem Brand Strategy make money?
One revenue line is on record: marketing Services.
Who are Anthem Brand Strategy's main competitors?
Direct peers on record are Hawke Media, SmartBug Media, Marketing 360, LYFE Marketing, Brolik, Thrive Internet Marketing Agency, Big Drop Inc and Sculpt. Adastra (Nashville) is listed as a regional player. HubSpot Solutions Partner Network is listed as a broad incumbent.
Does Anthem Brand Strategy have an API?
No public API is recorded for Anthem Brand Strategy.
What industry is Anthem Brand Strategy in?
Anthem Brand Strategy's product category is Marketing Communications Services. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of MPAAAEAA, Brand Strategy & Identity Systems. Its NAICS code is 541810 and its SIC code is 7311.