Vidya Prakashan Mandir

What Vidya Prakashan Mandir does

Vidya Prakashan Mandir Pvt. Ltd. is a privately held Indian educational publishing and EdTech conglomerate, founded in 1979 in Meerut, Uttar Pradesh, and operating from a 25-acre integrated production campus capable of producing 3 lakh (300,000) books and notebooks per day. The company publishes textbooks, question banks, guides, and exam-preparation materials for UP Board (where its Vidya Question Bank is the self-claimed No. 1 preparation resource), CBSE (via the Maxx Marks series), state boards, ITI/Polytechnic/B.Ed/BTC programs, and competitive examinations (SSC, UPSC, CTET, State PCS, Banking, Railways, CUET, Olympiads) through its eVidya Books line. Beyond publishing, the conglomerate encompasses EdTech platforms Learn Forward and the eVidya App (described as AI-powered smart learning apps), Vidya Megh bilingual educational magazine (since 1995), Vidya Jain Public School and Kinderly Premium Pre School in Rohini, New Delhi, and Vidya Stationery's Overjoy and Madhur notebook brands, serving students, teachers, schools, and parents across India and select international markets (Malaysia, Kuwait, UAE, Oman, Bahrain).

The business operates on a multi-revenue-stream model: one-time/perpetual print book sales through a pan-India distribution network of 500 distributors and 10,000+ dealers; direct-to-consumer sales through owned e-commerce platforms (vidyabooks.in, maxxmarks.com, vidyaquestionbank.com, evidya.in); subscription-based digital learning apps; stationery hardware sales; and professional services tied to its schools and pre-schools. GTM combines wholesale/distributor-led penetration, direct school engagement with CBSE and UP Board institutions, and retail/e-commerce. Technology stack centers on in-house end-to-end production (plate-making, cutting, binding, four-color printing under one roof) supplemented by a digital platform layer; the company holds ISO 9001 certification and a National Award from the President of India for publication quality.

Ownership remains with the founding Jain family (Chairman Surendra Kumar Jain, Managing Director Saurabh Jain), with no disclosed institutional investment, M&A, or public listing. Vidya has accumulated 100M+ cumulative copies sold across 4,500+ titles and pursues brand-building and community engagement through programs such as Vidya Samvaad Yatra (reaching 200,000+ learners), Digital Samvaad webinars, Vigyanotsav science festivals, and strategic partnerships (notably with EDUCOSOFT Inc. USA for integrated print-plus-digital school bundles).

Name

Vidya Prakashan Mandir

Legal name

Vidya Prakashan Mandir Pvt. Ltd.

Website

https://vidyaprakashan.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Vidya Prakashan Mandir is a 46+ year-old Indian educational publishing and EdTech conglomerate that produces textbooks, question banks, and exam guides for UP Board, CBSE, and competitive exams, alongside AI-powered learning apps, K-12 schools, and stationery brands.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171), Educational Services (611), Software Publishers (5132)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC)

akta.pro secondary industries

Digital Learning & Course Subscriptions (CRAFAIAD), Workshops, Webinars & Live Masterclasses (MPACALAD), Study & Research Skills for Academic Subjects (Note-Taking, Lab Reports, Essays) (EDANAAAI)

Keywords

• Educational publishing
• Textbook publishing
• K-12 educational content
• Competitive exam books
• School stationery products

Headquarters

HQ city

Meerut

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Book Sales (Print): Sale of educational books, textbooks, question banks, guides, and All-in-One series for UP Board, CBSE, state boards, ITI, Polytechnic, B.Ed, BTC, and competitive exams. One-time purchase model for physical books.
2. Digital Products and Apps: Revenue from Learn Forward and eVidya EdTech platforms delivering AI-powered smart learning apps and digital platforms with interactive content.
3. Stationery Products: Sale of premium notebooks, diaries, registers, office stationery, and eco-friendly paper products under Overjoy Notebooks and Madhur Notebooks brands.
4. School Affiliation Services: Services related to Vidya Jain Public School and Kinderly Premium Pre School educational institutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vidya Prakashan Mandir is an Indian educational publishing company that produces and sells textbooks, question banks, guides, and All-in-One series for UP Board, CBSE, state boards, ITI, Polytechnic, B.Ed, and BTC curricula, alongside competitive exam preparation content for SSC, UPSC, CTET, State PCS, Banking, Railways, CUET, and Olympiads. The company also operates EdTech platforms (Learn Forward and eVidya App) for AI-powered digital learning, manufactures premium notebooks under Overjoy and Madhur brands, and runs K-12 and pre-school institutions under Vidya Jain Public School and Kinderly. Content is delivered via direct school sales, a 500-distributor/10,000+ dealer network, owned e-commerce stores, and physical book shops.

Product overview

Vidya Prakashan Mandir is a diversified educational conglomerate operating across publishing (print and digital), EdTech, early childhood education, K-12 schooling, and stationery. Its core publishing portfolio comprises Vidya Books (UP Board leader, 46+ years), eVidya Books (competitive exams), and Maxx Marks (CBSE series). The EdTech division offers Learn Forward and the eVidya App as AI-powered smart learning platforms. The conglomerate also includes Vidya Megh Magazine (bilingual educational magazine since 1995), Vidya Question Bank (No. 1 UP Board resource), Kinderly Pre School, Vidya Jain Public School, and Vidya Stationery (Overjoy and Madhur notebooks). Products span Early Learning, K–12 Education, Higher Education, and Competitive Examinations for CBSE, UP Board, state boards, and universities.

Differentiator

Problem solved

Functional benefit

Brands

• eVidya Books: India's most demanding books for competitive exams including SSC, UPSC, CTET, State PCS, Banking, Railways, CUET, and Olympiads.
• Maxx Marks
• Vidya Question Bank
• Learn Forward
• eVidya

Products and services

• Vidya Books (Vidya Question Bank, Textbooks, Guides, All-in-One Series) Flagship educational publishing brand covering UP Board textbooks, Vidya Question Bank (No.1 choice for UP Board exam preparation), guides, and All-in-One series for UP Board, ITI, Polytechnic, B.Ed, and BTC programs, trusted by millions of students, teachers, and toppers for over 46 years.
• Maxx Marks CBSE Series India's most recommended CBSE book series including Question Banks, Sample Papers, Previous Year Questions (PYQs), Lab Manuals, and NCERT-based Textbooks for Class 9-12 CBSE exam preparation.
• eVidya Books Competitive exam preparation books covering SSC, UPSC, CTET, State PCS, Banking, Railways, CUET, Olympiads, and other entrance exams, with expert content and updated practice material.
• Learn Forward (AI-Powered Smart Learning App) AI-powered smart learning platform with interactive tools and engaging digital content for modern learners, representing Vidya Prakashan's transition from print to digital learning.
• eVidya App AI-powered mobile learning application delivering next-generation digital learning content and tools, part of Vidya Prakashan's EdTech portfolio for competitive exam and K-12 preparation.
• Vidya Megh Magazine Bi-annual bilingual (English and Hindi) educational magazine covering education, careers, lifestyle, teaching pedagogies, value education, life skills, and moral science for students, educators, schools, and parents.
• Overjoy Notebooks Premium notebooks and stationery products under Vidya Stationery Pvt Ltd, positioned as where tradition meets innovation for quality writing experiences.
• Madhur Notebooks Stationery products under Vidya Stationery Pvt Ltd, complementing the company's educational publishing portfolio with diaries, registers, and office stationery.
• Vidya Jain Public School K-12 institution in Rohini, New Delhi, focused on intellectual, emotional, and creative development through rigorous academics, values-based learning, and holistic growth.
• Kinderly Premium Pre School Kindergarten wing of Vidya Jain Public School in Rohini, New Delhi, offering early childhood education through play, discovery, and creativity for young learners.
• Delhi Ki Bulbul (Sanskrit Edition) Sanskrit edition of the environmental and moral story book 'Delhi Ki Bulbul', originally authored by Dr. Anita Bhatnagar Jain, released on 1 November 2025 in Lucknow.

Quantifiable outcome

• 100M+ copies sold across all products
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• EDUCOSOFT Inc. USAcoreStrategic or Co-development PartnerVPML has a unique tie-up with EDUCOSOFT Inc. USA which facilitates free cost bundle of facilities as CDs, online access to the website (www.educosoft.com), and qualitative content such as lesson plan, Formative and Summative Assessment, Virtual Labs, etc. for schools referring VPML books for VIth to Xth standard.

Scale indicators9 records

Expansion highlights6 records

Direct peers

• S Chand and Company: India's largest educational publisher offering K-12, higher education, and competitive exam books. Direct competitor in CBSE/ICSE/state board textbooks and exam prep, with similar distribution model and print+digital product portfolio.
• Ratna Sagar: Indian K-12 educational publisher producing textbooks, workbooks, and learning materials for CBSE, ICSE, and state boards. Comparable in target customer base (Indian schools) and product format (curriculum-aligned textbooks).
• Navneet Education Limited: Indian educational content publisher focused on K-12 supplementary books, notebooks, and stationery. Comparable to Vidya Prakashan in K-12 content breadth, stationery products (Overjoy notebooks), and school-channel distribution.
• Arihant Publications: Leading Indian publisher of competitive exam preparation books covering SSC, UPSC, banking, railways, CTET, and other government job exams. Directly comparable to Vidya's eVidya Books competitive exam portfolio.
• Laxmi Publications: Indian educational publisher covering engineering, medical, and competitive exam books. Comparable to Vidya's higher education and professional course content (B.Ed, BTC, Polytechnic, ITI) targeting similar Indian student segments.
• Disha Publications: Indian publisher specializing in competitive exam preparation books for SSC, banking, UPSC, and entrance exams. Closely comparable to Vidya's eVidya Books line in exam focus, target customer (government job aspirants), and content approach.
• Frank Educational Aids: Indian publisher of K-12 educational books, workbooks, and teacher resources for CBSE, ICSE, and state boards. Similar product portfolio and school-channel distribution model to Vidya Prakashan's textbook business.
• Oswaal Books: Specialized CBSE and ICSE exam preparation publisher offering Question Banks, Sample Papers, and NCERT-based resources. Direct competitor to Vidya's Maxx Marks CBSE series in the same exam-prep product category.

Emerging players

• Embibe: AI-powered Indian EdTech platform offering personalized learning for K-12 and competitive exams. Comparable to Vidya's Learn Forward and eVidya EdTech platforms in target customer (Indian students) and AI-driven learning positioning.

Broad incumbents

• BYJU'S: India's largest EdTech company offering K-12, competitive exam, and skill-learning content through digital platforms. Competes with Vidya's EdTech offerings (Learn Forward, eVidya) across the same target customer base, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=9qx1no7yTNQ
• Facebookfacebook.com/vidyaprakashanindia
• Xx.com/vidyaprakashan
• LinkedInlinkedin.com/company/vidyaprakashan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vidya Prakashan Mandir