Jae Automation

What Jae Automation does

JAE Automation is a Canadian industrial automation systems integrator founded in 2000 by Eric Martin C.E.T. and headquartered in Kemptville, Ontario, with a secondary office in Sarnia. The company designs, builds, and integrates custom automation solutions for small-to-medium-sized manufacturers (SMMs) primarily in Eastern Ontario. Its technical portfolio spans control systems, PLCs (primarily Allen Bradley), HMI, Fanuc six-axis robotics, Cognex machine vision, conveyor systems, safety systems compliant with Ontario Ministry of Labour Regulation 851 and CSA Standards, distributed I/O, and data management platforms. JAE's distinguishing methodology is a design-first, five-step approach that emphasizes planning and roadmap development before equipment purchase, intended to address the high failure rate of automation projects that are purchased without a strategy.

The company's revenue model combines project-based professional services (Automation Strategy consulting, Automation Design & Integration, Custom Automation Builds) with recurring-revenue components (Automation Partner Agreements and Service Level Agreements for ongoing support). Pricing is quote-driven and not publicly disclosed; the company offers complimentary Automation Readiness Assessments as a lead-generation mechanism. Go-to-market is consultative and relationship-driven, with the President (Eric Martin) acting as the primary sales contact and engagement occurring via direct field sales and inbound project enquiries through the company website. Thought leadership is delivered through a podcast (Making Things Better), white papers, articles, and industry event participation.

JAE Automation is a founder-owned private company with no disclosed external investors, funding rounds, or M&A activity. It is a Recognized System Integrator for Rockwell Automation, a Certified Integrator for Fanuc, and a member of the Control System Integrators Association (CSIA). Customer evidence spans both SMB and enterprise accounts—including a large international dairy producer, an automotive supply company, an aerial monitoring company, and several local manufacturers—across automotive, food and beverage, dairy, printing, consumer goods, and specialty manufacturing sectors.

Name

Jae Automation

Legal name

JAE Automation

Website

https://jaeautomation.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

JAE Automation is a founder-owned Canadian industrial automation systems integrator founded in 2000 and headquartered in Kemptville, Ontario. It designs, builds, and integrates custom automation solutions—including controls, robotics, and vision systems—for small-to-medium-sized manufacturers across Eastern Ontario.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems Integration

NAICS

Computer Systems Design Services (541512), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Industrial automation integration
• Systems integration services
• Automation design services
• Robotics integration
• Manufacturing automation consulting

Headquarters

HQ city

Kemptville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automation Strategy Services: Consulting and strategy development services to help manufacturers create automation roadmaps and strategic plans before equipment purchases
2. Automation Design & Integration: Design, build, and integration services for custom automation solutions including custom builds, system integration, and controls development
3. Automation Support Services: Ongoing support services and Service Level Agreements (SLAs) providing access to technical experts, remote/local support, and preventive maintenance
4. Automation Partner Agreements: Long-term partnership agreements providing proactive support and continuous improvement engagement for plant operations

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

JAE Automation is an industrial automation systems integrator that designs, builds, integrates, and supports custom automation solutions for small- to medium-sized manufacturers. Offerings span automation strategy consulting, custom equipment builds, controls and robotics integration, machine vision, data management, and ongoing support under service-level and partner agreements.

Product overview

JAE Automation is an end-to-end industrial automation design company offering services, not a single unified product. The portfolio consists of core service offerings: Automation Strategy (consulting and roadmap development), Automation Design & Integration (custom builds and system integration), and Automation Support Services (ongoing maintenance and SLAs). These are supported by specialized capabilities including Robot Integration (Fanuc), Vision Systems (Cognex), Conveyor Systems, Safety Systems, Distributed IO, Data Management, and Controls Integration (Allen Bradley PLCs). The company also publishes white papers on automation strategy, design-first approaches, and design team methodologies as educational resources. JAE Automation functions as a systems integrator providing custom solutions rather than off-the-shelf products.

Differentiator

Problem solved

Functional benefit

Products and services

• Automation Strategy Consulting service that helps small- to medium-sized manufacturers develop a comprehensive automation roadmap aligned with business goals, including phased implementation paths, workforce preparation, and scalability planning.
• Automation Design & Integration End-to-end automation design and system integration service covering custom builds, data management for automation, and implementation of automation solutions into existing production environments for small- to medium-sized manufacturers.
• Custom Automation Builds Design and construction of bespoke automation equipment and systems tailored to specific manufacturing requirements, including mechanical assemblies, control systems, and safety integrations.
• Data Management for Automation Services focused on capturing, analyzing, and leveraging production data through sensors, meters, and analytics platforms to enable data-driven decision-making in manufacturing facilities.
• Automation Support Services Ongoing maintenance, troubleshooting, and optimization support for automation systems including remote and local assistance, preventive maintenance, and service level agreements.
• Automation Partner Agreements Long-term partnership program providing proactive support and strategic collaboration for plant operations to help manufacturers maximize success through holistic automation solutions over time.

Quantifiable outcome

• 28% production throughput increase in roadmap-first implementation scenario
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Rockwell AutomationcoreTechnology or IntegrationRecognized System Integrator for Rockwell Automation. Recommends and implements Rockwell equipment and solutions including FactoryTalk AssetCentre, FactoryTalk VantagePoint, Allen Bradley PLCs, and control systems for manufacturing automation projects.
• FanuccoreTechnology or IntegrationCertified integrator partner for Fanuc robotics. Integrates Fanuc six-axis robots with welding equipment and other automation solutions. Featured partner in company resources and case studies.
• Control System Integrators Association (CSIA)coreStrategic or Co-development PartnerMember of CSIA, demonstrating commitment to industry standards and best practices in control systems integration. Listed as a member organization on company website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• FANUC: Global industrial robotics OEM whose certified integrator program JAE belongs to. Not a direct competitor for JAE's integration services, but the partner relationship is central to JAE's robotics offerings and partner-program changes would directly affect the business.

Direct peers

• Hargrove Controls & Automation: CSIA-certified control systems integrator delivering automation, control panel fabrication, and lifecycle support to industrial customers. Comparable to JAE in service breadth and in targeting long-term plant partnership engagements.
• Optimation: Industrial systems integrator offering design, fabrication, and integration of automated manufacturing equipment. Directly comparable to JAE's custom automation build and controls integration practice.
• Avid Solutions: U.S.-based control system integrator (CSIA member) focused on process and discrete manufacturers. Closely mirrors JAE's design-first, partnership-driven approach and customer base of small-to-medium industrial firms.
• Concept Systems Inc: CSIA-certified industrial automation integrator specializing in robotics, controls, and machine vision. Direct overlap with JAE's Fanuc robotics and Cognex vision integration capabilities and similar mid-market manufacturer customer profile.
• JMP Solutions: Canadian-headquartered control systems integrator with deep roots in industrial automation, robotics, and custom machine design. Directly comparable to JAE in services mix (strategy-to-integration-to-support) and in being a recognized Rockwell and Fanuc partner serving manufacturers across North America.
• Tessellate Inc: CSIA-certified control systems integrator providing automation, MES, and data management services. Comparable to JAE's strategy-plus-execution model and focus on data-driven plant modernization.

Broad incumbents

• Rockwell Automation: Global industrial automation OEM and parent of the Recognized System Integrator program in which JAE participates. Provides the technology stack (Allen-Bradley, FactoryTalk) JAE integrates and also competes for large-scale integration work directly.
• ATS Corporation: Largest Canadian-based automation solutions provider serving global manufacturers. Represents the scaled-up version of JAE's business model, competing for the same enterprise custom automation opportunities JAE pursues.
• ABB: Global industrial automation and robotics incumbent offering controllers, drives, and integrated automation services. Competes with JAE for mid-to-large integration opportunities and influences the broader SI competitive landscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JAEautomation
• LinkedInlinkedin.com/company/jae-automation
• Instagraminstagram.com/jaeautomation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jae Automation