TIME For Kids
TIME For Kids is a subscription-based K-6 educational news magazine and digital platform, operating as a division of TIME USA, LLC, that delivers age-appropriate current events, teacher resources, and curriculum-aligned content to US elementary and middle schools, families, and homeschool households.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What TIME For Kids does
TIME For Kids is a privately held weekly classroom news magazine and digital educational content platform serving students in grades K-6 in the United States. Founded in 1995 and operating as a division of TIME USA, LLC from New York, the product delivers age-appropriate current-events articles at four differentiated reading levels (K-1, Grade 2, Grades 3-4, and Grades 5-6) and is supported by Teacher's Guides, lesson plans, worksheets, and assessments. The underlying platform offers age-gated content delivery, multi-level reading, read-aloud and Spanish-translation accessibility features, the TIME Vault (95+ years of historic TIME magazine content), a Digital Library of TFK issues from January 2020 onward, and Google Classroom integration for workflow embedding. Adjacent products extend the brand into career exploration (Your Hot Job), community service (Service Stars), student journalism (TFK Kid Reporter Program and TFK Press Club), and financial literacy (co-developed with PwC for Grades 4 and 5-6).
The business model is subscription-based and primarily sales-led, targeting K-6 schools and educators as the primary customer segment, with families and homeschool households as secondary segments. Classroom subscriptions are priced at $5.50 per student for the Print & Digital bundle (S&H included) or $4.95 per student under a 10% early-ordering bulk discount, with a 10-copy minimum for classroom rates and an annual school-year billing cadence. Distribution runs through a direct website subscription portal, phone, fax, mail, email ordering, and a dedicated bulk/quote sales line for larger school districts; fulfillment is handled by CDS Fulfillment under the TIME brand. TIME for Kids is recognized as a Common Sense Selection for Learning by Common Sense Education and markets through its owned website, email, and social channels (Facebook, Instagram, Twitter).
TIME For Kids firmographics
Firmographics- Name
- TIME For Kids
- Legal name
- TIME USA, LLC
- Website
- https://timeforkids.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TIME For Kids is a subscription-based K-6 educational news magazine and digital platform, operating as a division of TIME USA, LLC, that delivers age-appropriate current events, teacher resources, and curriculum-aligned content to US elementary and middle schools, families, and homeschool households.
- Ownership category
- akta.pro rank
TIME For Kids industry classification
Industry- Product category
- Children's Educational News Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Children’s Subscription & Book Club Publishing (MPAJAFAO)
- akta.pro secondary industry
- Children’s Nonfiction Publishing (MPAJAFAE)
Keywords
Where TIME For Kids is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
TIME For Kids business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Classroom Subscriptions: School-year subscriptions sold per student to classrooms. Includes Print & Digital bundles (printed magazine + digital access) and Digital-only options. Minimum order of 10 copies required for classroom rates. Each subscription includes TIME magazine for teachers.
- Family Subscriptions: Individual/family subscriptions for home use, available through the website with subscribe links and direct ordering.
- Homeschool Orders: Separate ordering pathway for homeschool families with dedicated subscription options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print & Digital Bundle - Grades K-6 |
| Subscription | Annual | Digital Only Subscription |
| Subscription | Annual | Classroom Bulk Discount |
| Other | Annual | Educator Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
TIME For Kids product offering
Product offeringCore offering
TIME for Kids sells subscription-based weekly classroom news magazines and accompanying digital access tailored to four grade-level editions (K-1, Grade 2, Grades 3-4, Grades 5-6). Subscriptions include Teacher's Guides, lesson plans, assessments, and access to TIME Vault (95+ years of historic TIME archives) and a Digital Library of back issues. Supporting free programs include Your Hot Job (career exploration), Service Stars (community service missions), TFK Kid Reporter Program, TFK Press Club, and a Financial Literacy content series delivered with PwC.
Product overview
TIME for Kids is an educational news platform offering a portfolio of products for students in grades K-6. The core product delivers weekly news articles tailored to four reading levels (K-1, Grade 2, Grades 3-4, and Grades 5-6). Supporting products include Your Hot Job (career exploration), Service Stars (community service missions), TFK Kid Reporter Program (student journalism), TFK Press Club (Junior Journalist platform), and Financial Literacy for Kids (in partnership with PwC). The subscription-based service includes access to the TIME Vault (95+ years of historic TIME content), a Digital Library (issues from January 2020), and the TIME for Kids Explains Podcast. Teacher subscriptions integrate with Google Classroom and include TIME magazine.
Differentiator
Problem solved
Functional benefit
Brands
- TFK Kid Reporter Program: A program that selects talented students to serve as kid reporters for the magazine and website.
- TFK Press Club
- Your Hot Job
- Service Stars
Products and services
- TIME for Kids (Core Classroom Subscription) A weekly classroom news magazine and digital platform delivering authentic, age-appropriate current events articles tailored to four grade-level editions (K-1, Grade 2, Grades 3-4, Grades 5-6) for elementary and middle school students. Sold as an annual per-student subscription with Print & Digital or Digital-only options.
- Your Hot Job A free career exploration platform that helps students discover different careers and includes teaching resources for educators to integrate career exploration into instruction.
Quantifiable outcome
- Named Common Sense Selection for Learning
Companies that use TIME For Kids
Customer profileSegments4 records
Ideal customer profiles4 records
TIME For Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature6 records
TIME For Kids partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PwC (PricewaterhouseCoopers)corePwC partners with TIME for Kids to deliver Financial Literacy content through dedicated grade-level editions (Grade 4 Edition and Grade 5-6 Edition). This Your $ Financial Literacy content provides educational resources about financial topics for elementary and middle school students.
- Common Sense EducationcoreTIME for Kids is recognized as a Common Sense Selection for Learning by Common Sense Education, providing visibility and credibility through this third-party educational technology endorsement platform.
- Lego EducationminorLego Education partnered with NASA to teach kids about NASA's Artemis missions. TIME for Kids coverage includes interviews with Lego Education representatives about these STEM education initiatives.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
TIME For Kids competitors and assessment
Company assessmentEmerging players
- The Week Junior: The Week Junior is a weekly news magazine for children (UK-origin, now US edition) covering current events at age-appropriate levels. Direct product-category analog with a slightly younger operating history.
- CNN10: CNN10 is a free daily 10-minute news show for middle and high school students distributed by a major news brand. It is a substitute for TIME for Kids on the classroom news budget line, though free rather than subscription.
Direct peers
- Scholastic: Scholastic operates Scholastic News and similar classroom subscription magazines across grade bands, targeting the same K-6 schools with curriculum-aligned current events content. It is the closest direct competitor to TIME for Kids in the classroom news subscription category.
- Cricket Media: Cricket Media publishes children's subscription magazines (Ask, Cricket, Muse, Cobblestone, Ladybug) targeting school and home subscribers. They share the same subscription-publication business model and elementary-age audience as TIME for Kids.
- Newsela: Newsela delivers nonfiction news and current events articles to K-12 students at multiple reading levels, with a teacher-facing platform and curriculum integration. Its differentiation-by-reading-level model mirrors TIME for Kids' core differentiator.
- Highlights: Highlights is a long-running children's subscription magazine sold via family and school channels. It targets the same K-6 audience with monthly recurring delivery of curated content.
- News-O-Matic: News-O-Matic is a daily (5x/week) classroom news product for grades K-8, sold via school and family subscriptions. It directly competes for the same classroom news budget line item as TIME for Kids.
Broad incumbents
- National Geographic Kids: National Geographic Kids is the children's subscription magazine of a major media brand, sold via school/home channels. It overlaps with TIME for Kids in the kids' subscription magazine category but is anchored in science/nature rather than current events.
- Scholastic News / TIME Magazine for the Classroom: TIME Magazine (the flagship) is the parent product of TFK within TIME USA LLC, providing shared brand equity, ad-supported web traffic, and content production leverage. Less a competitor and more an upstream content feeder for TFK.
Others
- Common Sense Education: Common Sense Education is the third-party GTM/marketing partner and awarding body for TFK's Common Sense Selection for Learning. Provides education-sector discovery and recommendation infrastructure adjacent to TFK's distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
TIME For Kids social profiles
Digital presenceTIME For Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
TIME For Kids leadership team
Management profileNumber of profiles
TIME For Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TIME For Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TIME For Kids
What does TIME For Kids do?
TIME for Kids sells subscription-based weekly classroom news magazines and accompanying digital access tailored to four grade-level editions (K-1, Grade 2, Grades 3-4, Grades 5-6). Subscriptions include Teacher's Guides, lesson plans, assessments, and access to TIME Vault (95+ years of historic TIME archives) and a Digital Library of back issues. Supporting free programs include Your Hot Job (career exploration), Service Stars (community service missions), TFK Kid Reporter Program, TFK Press Club, and a Financial Literacy content series delivered with PwC.
Is TIME For Kids a public or private company?
TIME For Kids is a private company. It is classified as corporate owned and is currently operating.
When was TIME For Kids founded?
TIME For Kids was founded in 1995. It employs 1 to 10 people.
Where is TIME For Kids based?
TIME For Kids is headquartered in New York, United States, in the North America region.
How does TIME For Kids make money?
Three revenue lines are on record. Classroom Subscriptions are the primary driver. The others are family Subscriptions and homeschool Orders.
Who are TIME For Kids's main competitors?
Emerging players on record are The Week Junior and CNN10. Direct peers are Scholastic, Cricket Media, Newsela, Highlights and News-O-Matic. Broad incumbents are National Geographic Kids and Scholastic News / TIME Magazine for the Classroom. Common Sense Education is listed as an others.
Does TIME For Kids have an API?
No public API is recorded for TIME For Kids.
What industry is TIME For Kids in?
TIME For Kids's product category is Children's Educational News Publishing. Its primary akta.pro industry code is MPAJAFAO, Children’s Subscription & Book Club Publishing, with a secondary code of MPAJAFAE, Children’s Nonfiction Publishing. Its NAICS code is 51312 and its SIC code is 2721.