SNC Foodista Cook-shop

What SNC Foodista Cook-shop does

SNC Foodista Cook-shop, trading as Cook-Shop, is a France-based specialty retailer of pastry-making and cake-design supplies founded in 2009 by Nathalie Cahet. It serves both professional pastry chefs/bakeries and amateur baking enthusiasts through a hybrid channel mix: a multi-language e-commerce storefront (French, English, Spanish, Italian, German, Russian), three dedicated physical stores in Montpellier, Toulouse/Portet, and Chambéry (with a fourth planned in Dijon), and an equipment rental service. Its assortment spans premium chocolates (Valrhona, Barry, Lubeca), sugar paste (including exclusive French import of Smartflex), professional baking molds (Silikomart, Pavoni, Wilton, Decora), food colorings, decorations, transfer sheets, custom-manufactured edible prints and personalized cutters, and the proprietary Paticréa line of technical ingredients repackaged from industrial quantities into home-use sizes. A 60,000+-member Facebook community, an integrated recipe blog, and a long-standing endorsement from French pastry blogger Mercotte (company godmother since 2009) anchor the company's content and community flywheel.

The business monetizes primarily through one-time product sales at unit pricing with a €49 free-shipping threshold, complemented by professional services (custom manufacturing of edible prints, cookie cutters, molds, toppers, and stencils) and usage-based equipment rental. A dedicated Pro Account (Compte Pro) channel addresses professional buyers with subscription-style benefits. Cook-Shop is a private, founder-owned company with no disclosed external funding; leadership consists of founder Nathalie Cahet and co-director Ludovic (since 2015). The Paticréa line is packaged through a partnership with an ESAT (a sheltered social enterprise), reflecting the founder's personal disability-inclusion orientation. The company's strategic posture combines exclusive supplier partnerships (Valrhona, Smartflex, Silikomart), proprietary private-label expansion (Paticréa, extended in 2025 with Louis François technical ingredients), ongoing physical retail rollout, and content/community-led customer acquisition rather than venture-funded growth.

Name

SNC Foodista Cook-shop

Legal name

Cook-Shop

Website

https://cook-shop.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Cook-Shop (SNC Foodista) is a France-based specialty retailer of pastry and cake-design supplies serving both professional chefs and amateur bakers via e-commerce, three physical stores, and a 60,000+ member community, with proprietary Paticréa ingredients and exclusive Valrhona/Smartflex/Silikomart partnerships.

Ownership category

akta.pro rank

Product category

Pastry and Cake Design Supplies Retail

NAICS

Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Bakery Packaging & Decor Supplies Wholesale (AFAIAFAL)

Keywords

• Pastry supplies retail
• Cake design equipment
• Baking ingredients wholesale
• Edible printing services
• Professional pastry tools

Headquarters

HQ city

Béziers

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Equipment & Ingredients): Primary revenue stream from selling pastry equipment (molds, piping bags, thermometers, professional tools) and specialty ingredients (chocolate, food colorings, texturizers, flavorings) to both professionals and amateur bakers. Products sold at fixed prices with free shipping thresholds.
2. Custom Manufacturing Services: Revenue from custom-made products including edible photo prints, custom cookie cutters, silicone molds, toppers, and stencils tailored to customer specifications.
3. Equipment Rental: Rental fees for professional pastry equipment for customers who prefer to rent rather than purchase specialized tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cook-Shop is a French specialty retailer selling cake-design and pastry equipment (molds, cutters, turntables, silicone mats, pastry tools), technical ingredients (Valrhona chocolate, professional raw materials), decorative items, and packaging to both amateur and professional bakers. Beyond physical-product retail, it offers complementary services: custom manufacturing of cookie cutters, custom molds and branded packaging under the Paticrêa label, food printing (impression alimentaire) onto edible media, and equipment rental. Distribution runs through the cook-shop.fr website, three French physical stores (Montpellier, Toulouse/Portet, Chambéry), and a dedicated Compte Pro program for pastry professionals.

Product overview

Cook-Shop is an online retailer specializing in pastry-making and cake design supplies for both professionals and amateurs. The product portfolio centers on premium chocolate (Valrhona, Barry, Lubeca), sugar paste and fondant (including their own Paticréa brand), professional-grade baking molds from Silikomart/Pavoni/Wilton/Decora, technical pastry ingredients reformulated for home use, cake design tools, edible/non-edible decorations, and food printing/personalization services. They offer over 60,000 products across multiple categories, with 4 physical stores in France. Key differentiators include being the official Valrhona reseller, official importer of Smartflex sugar paste in France, custom manufacturing services for personalized cake decorations, and their Paticréa private label of technical ingredients in consumer-sized quantities.

Differentiator

Problem solved

Functional benefit

Brands

• Paticréa: A private label brand of technical baking ingredients (emulsifiers, gelling agents, texturants) repackaged in small quantities for home bakers, maintaining professional-grade quality. Packaging is done through an ESAT (social enterprise).

Products and services

• Cake Design Supplies

Quantifiable outcome

• 60,000+ community members
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ValrhonacoreChannel Partner/ Reseller/ DistributorOfficial authorized reseller of Valrhona chocolate products. Valrhona, the renowned French chocolate maker, designated Cook-Shop as its official retailer, validating Cook-Shop's credibility and quality positioning in the professional pastry supply market.
• SmartflexcoreChannel Partner/ Reseller/ DistributorOfficial French importer of Smartflex sugar paste (pâte à sucre). Cook-Shop was chosen to be the exclusive official importer of Smartflex products in France, giving them a competitive edge in the cake design market.
• Mercotte (Ligne et Papilles)coreGTM or Marketing PartnerMercotte is a renowned French pastry blogger who founded her community around professional pastry recipes. She directed her readers to Cook-Shop for hard-to-find ingredients and has been Cook-Shop's official godmother since 2009, providing continuous endorsement and credibility.
• ESAT (Établissement et Service d'Aide par le Travail)minorStrategic or Co-development PartnerSheltered workshop for packaging operations of Paticréa products. This partnership reflects Cook-Shop's commitment to accessibility and social responsibility, as the company was founded by a person with hearing disability and supports inclusive employment.
• SilikomartcoreStrategic or Co-development PartnerItalian mold manufacturer with exclusive product development. Cook-Shop collaborated with Silikomart to create the exclusive Tapis Sandrine silicone baking mat, available only through Cook-Shop. Silikomart holds multiple patents including SAFE RING and STECCOFLEX technologies.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Cake Stuff: UK online and brick-and-mortar retailer of cake decorating and baking supplies. Operates a similar specialty catalog (molds, colorings, equipment) with both amateur and professional customer segments, mirroring Cook-Shop's value proposition.
• Squires Kitchen: Long-established UK-based retailer specializing in cake decorating, sugarcraft, and pastry supplies. Directly comparable to Cook-Shop in product mix (molds, ingredients, tools), customer base (amateur + professional bakers), and multi-channel retail (online + physical shops).
• NY Cake: US-based retailer and wholesaler of baking and cake decorating supplies with both retail and educational operations. Closely aligned with Cook-Shop's combination of specialty retail, professional ingredients, and custom services.
• The Cake Decorating Company: UK specialty retailer focused on cake decorating supplies, edible decorations, and equipment. Comparable product breadth and target audience (hobbyist and semi-professional bakers) make it a close European peer.
• CuisinStore: French e-commerce retailer specializing in baking and pastry equipment, molds, and ingredients for amateur and professional bakers. Direct competitor in the French market with overlapping SKU categories.
• MeinCupcakes.de: German specialty retailer for baking and cake decorating supplies (molds, ingredients, decorating tools). Closest geographic peer to Cook-Shop in mainland Europe, with a similar amateur/professional value proposition.
• Pretty Witty Cakes: UK specialist retailer of cake decorating and sugarcraft supplies, with a strong community-driven content model similar to Cook-Shop's blog and Facebook community approach.

Broad incumbents

• Wilton Brands: Largest US cake decorating brand offering molds, colorings, tools, and educational content at scale. Cook-Shop resells Wilton products, but Wilton itself is a much broader incumbent with mass-market distribution.
• Alice Délice: French kitchenware and baking specialty retailer with both online and physical stores. Broader than Cook-Shop (kitchen equipment beyond pastry) but overlaps significantly in the French baking-supply category.

Others

• Silikomart: Italian silicone mold manufacturer and Cook-Shop's co-development partner (Tapis Sandrine exclusive). Listed as a peer because Silikomart also sells direct to consumers in select markets, partially overlapping Cook-Shop's mold category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/Patisserieetchocolat
• Xx.com/cookshopfr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNC Foodista Cook-shop