What Alice Délice does

Alice Délice is a French kitchenware and gourmet food retailer founded in 2002 and headquartered in Villeneuve, France. The company operates an omnichannel model combining an owned e-commerce platform (alicedelice.com) with a network of 10 physical retail boutiques across France (including Bordeaux, Lille, Lyon, Montpellier, Nantes, Strasbourg, and Val Thoiry). It serves home cooking enthusiasts and amateur/semi-professional bakers, offering a broad assortment spanning cookware, knives and cutting tools, pastry supplies, fine food ingredients, tableware, and beverages/barware. The company employs an estimated 251-500 people and is privately held; ownership structure is not publicly disclosed.

The product catalog is horizontally segmented across major categories: cooking equipment (pots, pans, woks, cocottes), cutting tools (chef, Santoku, and specialized knives), gourmet ingredients (Valrhona chocolate, Monin and Bacanha syrups, spices, condiments), pastry tools (cookie cutters, piping bags, silicone molds), table service items, and bar accessories. The platform retails over 100 branded product lines including Woll, Ibili, Valrhona, Monin, Sabatier, Jean Dubost, and Ogo Living, alongside an Alice Délice house brand. The company also positions on sustainability, sourcing most products manufactured within 2,000 km and carrying eco-labels (Bio, PEFC/FSC, Zero residues).

The business model is direct-to-consumer product sales through both online and physical retail channels, with unit-based pricing ranging from approximately €3 (Duralex glasses) to €159 (Woll cookware sets), average product prices around €10-30, and seasonal promotions of up to 70%. Revenue is supplemented by services and add-ons including digital gift cards, a loyalty program, knife sharpening, and a non-stick coating reconditioning service (Rechapage) for Cristel cookware. Fulfillment leverages a Mondial Relay delivery partnership with free shipping over €69. Marketing is driven by content (recipes), email newsletters, and referral partnerships with Chefclub, Le CEF, and Quitoque.

Name

Alice Délice

Website

https://alicedelice.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Alice Délice is a French omnichannel retailer of kitchen utensils, cookware, pastry supplies, and fine food ingredients, selling to home cooking and baking enthusiasts through an e-commerce platform and 10 physical boutiques across France since 2002.

Ownership category

akta.pro rank

Product category

Home Kitchenware and Gourmet Food Retail

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)

akta.pro primary industry

Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

akta.pro secondary industries

Chocolate & Confectionery Shops (THAFAGAD), Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB)

Keywords

• Kitchen utensils retail
• Fine food ingredients
• Cookware and bakeware
• Pastry supplies
• Tableware and barware

Headquarters

HQ city

Villeneuve

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales (Kitchen Utensils and Fine Food): Revenue generated from selling kitchen utensils, cooking equipment, pastry supplies, ingredients, and tableware through e-commerce and physical retail stores. Products range from cooking tools (pots, pans, knives) to specialized items (pastry bags, piping tips) and fine food ingredients (chocolate, syrups, spices).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Alice Délice sells kitchen utensils, cookware, knives, fine food ingredients, pastry supplies, tableware, and beverages to individual consumers through its own e-commerce site alicedelice.com and a network of 10 physical boutiques across France. The company also offers complementary services including gift cards, a loyalty program, knife sharpening, and non-stick coating reconditioning for Cristel cookware.

Product overview

Alice Délice operates as an e-commerce platform specializing in kitchen utensils and fine food products. The offering consists of a unified online marketplace combining cookware, knives, fine ingredients (chocolate, spices, syrups), pastry supplies, tableware, and beverages. The company also offers services including gift cards, a loyalty program, knife sharpening, and non-stick coating reconditioning. Products span major categories: cooking equipment (pots, pans, woks, cocottes), cutting tools (chef knives, Santoku, specialized knives), gourmet ingredients (Valrhona chocolate, Monin/Bacanha syrups, spices), pastry tools (cookie cutters, piping bags, silicone molds), table service items, and bar accessories. The platform retails over 100 branded product lines including Woll, Ibili, Valrhona, Monin, Sabatier, Jean Dubost, and Ogo Living.

Differentiator

Problem solved

Functional benefit

Brands

• Alice Délice (House Brand): The company's house brand encompassing various kitchen utensils, cookware, and accessories sold under the Alice Délice name.

Products and services

• Kitchen Utensils and Cookware Cooking equipment including pots, pans, skillets, stockpots, woks, cocottes, and cookware sets for stovetop, oven, microwave, and steam cooking, sold to home cooking enthusiasts.
• Knives and Cutting Tools Chef knives, Santoku knives, office knives, peelers, mandolines, fish knives, oyster knives, meat knives, cheese knives, fruit knives, kitchen scissors, and multi-cutting tools for home cooks and bakers.
• Fine Food Ingredients Gourmet groceries including mustards, sauces, condiments, vinegars, cooking oils, spices, herbs, salts, peppers, world groceries, chocolates, sugars, confectionery, sugar paste, almond paste, cake preparations, glazes, food colorants, and gift boxes.
• Pastry Supplies Pastry equipment including cookie cutters, piping bags and tips, biscuit stamps, pastry accessories, silicone mats, pastry sheets, cooling racks, edible and non-edible decorations, and serving stands for amateur and semi-professional bakers.
• Tableware and Serving Dinnerware including plates, bowls, mugs, cups, glasses, cutlery, serving dishes, beverage service items, kitchen linens, and portable meal containers.
• Beverages and Barware Drinks including syrups (Monin, Bacanha, bio, sugar-free, concentrated), teas and infusions, coffee, mixology and wine accessories, drink accessories, reusable straws, ice cube trays, and water treatment products.
• Gift Cards (e-Cartes Cadeaux) Digital gift cards offered on alicedelice.com for gifting kitchenware and gourmet food purchases.
• Knife Sharpening Service Professional knife sharpening service offered to customers to maintain blade quality for kitchen knives purchased at Alice Délice.
• Non-Stick Coating Reconditioning Service (Rechapage) Reconditioning service for non-stick coatings on Cristel fry pans, sauté pans, woks, casseroles, stockpots, and crepe makers, extending product lifespan.

Quantifiable outcome

• Products manufactured within 2,000 km of customers, eco-designed packaging, labeled Bio/PEFC/FSC/Zero residues

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• ChefclubminorGTM or Marketing PartnerPartnership for children's cooking content. Chefclub provides cooking videos and content for kids, complementing Alice Délice's focus on homemade cooking education.
• Le CEF (Centre d'Enseignement Français)minorStrategic or Co-development PartnerPartnership for professional CAP cuisine/pâtisserie training programs. Supports professional culinary education alongside Alice Délice's product offerings.
• QuitoqueminorGTM or Marketing PartnerGourmet meal box partnership. Quitoque provides recipe kits that complement Alice Délice's kitchen tools and ingredients for home cooking enthusiasts.
• CristelminorImplementation/ SI/ Consulting PartnerNon-stick coating restoration service (Rechapage) for Cristel cookware. Alice Délice offers this service to restore anti-stick coatings on Cristel pans, sauté pans, woks, casseroles, and crêpe makers, extending product lifespan.

Scale indicators3 records

Direct peers

• Cerf Dellier: French e-commerce specialist in pastry, cake decorating and baking supplies, competing in Alice Délice's pâtisserie and confectionery-ingredient segments.
• CuisineAddict: French online kitchenware and tableware store selling branded cookware, knives and accessories, a direct e-commerce competitor to alicedelice.com.
• Zôdio: French home and kitchen retail chain (Adeo group) selling cookware, tableware and creative-cooking supplies through stores and online, directly overlapping Alice Délice's assortment and French consumer base.
• Culinarion: French network of kitchenware boutiques offering cookware, knives, and table arts, competing directly with Alice Délice's omnichannel kitchen-utensil retail in France.
• Du Bruit dans la Cuisine: French specialty retailer of kitchen utensils, gourmet food and gift items with mall boutiques and e-commerce, closely mirroring Alice Délice's product mix and positioning.
• Meilleur du Chef: French online retailer of professional kitchen and pastry equipment plus fine ingredients (including Valrhona chocolate), overlapping strongly with Alice Délice's pastry and ingredient categories.

Broad incumbents

• Williams-Sonoma: Large US omnichannel retailer of premium cookware, kitchen tools and gourmet food; same category as Alice Délice but far larger scale and different geography.

Regional players

• ProCook: UK omnichannel kitchenware and cookware retailer with stores and e-commerce, comparable model to Alice Délice but serving the UK market.
• Mora: Paris-based professional and amateur kitchen and pastry supply retailer with strong pastry focus; comparable offering but concentrated in the Paris region.

Others

• Nature & Découvertes: French specialty retailer with an eco-conscious, experience-led positioning; adjacent rather than direct, overlapping on gourmet/gift and sustainability-oriented French consumers.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alice Délice