Associação Atlética Ponte Preta

What Associação Atlética Ponte Preta does

Associação Atlética Ponte Preta is a Brazilian non-profit football association founded on August 11, 1900, the second oldest football club in Brazil. The club is headquartered in Campinas, São Paulo, and plays home matches at Estádio Moisés Lucarelli (Majestoso). Its professional team competes in the Campeonato Brasileiro (most recently winning Série C in 2025 for promotion to Série B) and the Campeonato Paulista (winning the Série A2 in 2023). The club serves football fans, regional communities in Campinas and São Paulo state, and young players entering its youth development pathway.

The club operates a portfolio of products and services around the core professional team: PontePlay, a streaming platform broadcasting matches and exclusive content; PONTV, an official YouTube channel; TC10 (Titular e Torcedor), a season-ticket and membership program; the Escola de Futebol franchise network (21 official football schools across São Paulo state and Minas Gerais); and Loja 1900+, the official merchandise store. Revenue is generated through match-day ticketing (R$20 full / R$10 half price), streaming subscriptions, merchandise, and a diversified sponsorship portfolio. Commercial partners include Biguá Alimentos (contract through early 2027), Melo Brasio Holding (sponsorship with stated SAF acquisition interest), Diadora Brasil, Signify Iluminação Brasil, and several regional brands. No revenue figure is disclosed.

The club is currently undergoing a structural reform process to constitute a SAF (Sociedade Anônima do Futebol), approved by 83% of the deliberative council in June 2026 to mitigate the impact of federal tax reform on the existing non-profit association structure. Governance is by elected board (Diretoria Executiva) and deliberative council (Conselho Deliberativo), with Chapa 77 elected in November 2025 to govern the 2026-2029 term under incoming president Luiz Antônio Alves Torrano. There is no parent company, no venture funding, and no public listing.

Name

Associação Atlética Ponte Preta

Legal name

Associação Atlética Ponte Preta

Website

https://pontepreta.com.br

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Short description

Associação Atlética Ponte Preta is a Brazilian non-profit football association founded in 1900 and based in Campinas, São Paulo. It operates a professional football team, a 21-unit franchised football-school network, and a streaming and merchandise ecosystem serving fans in São Paulo state.

Ownership category

akta.pro rank

Headquarters

HQ city

São Bernardo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Associação Atlética Ponte Preta operates a professional football club that competes in Brazilian national and state championships, providing live match entertainment at Estádio Moisés Lucarelli (Majestoso) in Campinas, São Paulo. The club generates revenue through match tickets, official merchandise (Loja 1900+), a paid membership program (TC10), an official streaming platform (PontePlay), and a franchise network of youth football schools (Escola de Futebol) across multiple Brazilian states. Supporting revenue also comes from commercial sponsorships, broadcasting rights, and community/social inclusion programs.

Product overview

Associação Atlética Ponte Preta is a Brazilian football club offering a portfolio of products and services centered around football operations and fan engagement. The core product is the professional football team competing in Brazilian championships. Supporting products include PontePlay (streaming platform for match broadcasts and exclusive content), PONTV (YouTube channel with training and match content), TC10 (season ticket/titular program), Escola de Futebol (official youth academy network with franchise model), and Loja 1900+ (official merchandise store). These products collectively serve the club's fans, members, and young talent development ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Football Team Operations Professional men's football team competing in the Campeonato Brasileiro Série B and Campeonato Paulista, providing live competitive football entertainment to fans at home matches held at Estádio Moisés Lucarelli.
• PontePlay Official streaming platform broadcasting club matches, exclusive content, behind-the-scenes footage, and interviews with players and staff for fans and subscribers.
• TC10 (Titular e Torcedor) Season ticket and membership program offering benefits to fans, including access to home matches and exclusive content through a paid membership model.
• Escola de Futebol Oficial (Official Football Schools) Franchise network of 21 official youth football schools operating across Campinas, Greater São Paulo, interior São Paulo, and other states including Minas Gerais, teaching the club's approved methodology to young players aged 5-17.
• Loja 1900+ (Official Merchandise Store) Official merchandise store selling club apparel, memorabilia, and fan gear to supporters.
• Match Day Tickets Ticketed access to home matches at Estádio Moisés Lucarelli, with full-price tickets at R$20 and half-price tickets at R$10 (students, seniors).

Quantifiable outcome

• 127 years of continuous operation since 1900
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Biguá AlimentoscoreGTM or Marketing PartnerFood company specializing in rice and beans, based in Campinas with over 50 years in the market. One of the largest distributors in the Campinas region. Partnership contract valid until early 2027. Products benefit thousands of Brazilian consumers.
• GoFlow DigitalminorGTM or Marketing PartnerDigital marketing partner visible on club website.
• Diadora BrasilminorGTM or Marketing PartnerSports apparel and equipment brand listed as sponsor.
• CortagminorGTM or Marketing PartnerConstruction/sealant brand listed as sponsor.
• PhysicusminorGTM or Marketing PartnerVirtual store brand listed as sponsor.
• Unica SaúdeminorGTM or Marketing PartnerHealth insurance brand listed as sponsor.
• Bild DiagnósticosminorGTM or Marketing PartnerDiagnostic imaging company listed as sponsor.
• PGR TelecomminorGTM or Marketing PartnerTelecommunications company listed as sponsor.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/pontv
• Facebookfacebook.com/PontePretaOficial%20
• Instagraminstagram.com/pontepretaoficial
• TikToktiktok.com/@pontepretaoficial
• Xx.com/aapp_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação Atlética Ponte Preta