Abri

Name

Abri

Legal name

Abri Group Limited (AGL)

Website

https://abri.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Social and Affordable Housing Services

NAICS

Residential Property Managers (531311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Residential Care Facilities (623990)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Association Compliance, Governance & Board Support Services (BPAJAHAN), Active Adult / Senior Community Association Management (BPAJAHAJ)

Keywords

• Social housing services
• Affordable housing provision
• Shared ownership homes
• Supported housing services
• Community investment programmes

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Social and Affordable Rent: Abri generates revenue primarily through renting social and affordable homes to eligible residents, managed through local authority housing registers. This is the core recurring revenue stream.
2. Shared Ownership Sales: Abri sells homes through shared ownership, allowing customers to buy a share of a property and pay rent on the remaining share. This generates capital receipts and ongoing rental income.
3. Market Rent and Sale: Abri also operates homes for market rent and sale, generating revenue at market rates.
4. Service Charges: Residents pay service charges for facilities, maintenance, and communal services at Independent Living and Extra Care schemes.
5. Social Value Procurement Funding: Abri requires suppliers to provide social value commitments as part of procurement contracts, generating additional in-kind or monetary support for communities.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Abri is one of the largest housing associations in southern England, owning and managing more than 58,000 homes and serving over 113,000 customers. The organisation builds, owns and lets affordable rental homes, sells homes through Shared Ownership, and provides specialist supported housing including Independent Living schemes for over-55s, Extra Care with 24/7 on-site care staff, and Supported Housing for vulnerable residents. Alongside its housing services, Abri runs a community investment programme comprising Community Pantries, community cafés (Round About Café, Café 1759), a £90,000 Community Fund, Community Wellbeing Co-ordinators, and a Cost of Living Hub.

Product overview

Abri is a large housing association offering a portfolio of housing and community services across southern England. The core offering includes social rent, shared ownership home buying, and specialist housing (Independent Living for over-55s, Extra Care with 24/7 support, and Supported Housing for vulnerable populations). Digital services are delivered through the MyAbri customer portal (for account management, repairs, and payments) and the Abri Homes website (for finding homes to buy or rent). Community support is provided through Community Investment programmes including Community Pantries, Community Cafés (Round About Café and Café 1759), and a £90,000 Community Fund. The organisation also operates a Cost of Living Hub to support customers through financial challenges.

Differentiator

Problem solved

Functional benefit

Brands

• Abri Homes: Dedicated sales and lettings website for homes currently for sale or rent.
• MyAbri

Products and services

• MyAbri Portal Digital self-service portal enabling existing Abri customers to manage their accounts, report repairs, view statements and make payments online 24/7.
• Abri Homes Portal Dedicated sales and lettings website where customers can browse homes currently available for sale or rent, including through shared ownership schemes and market rent/sale properties.
• Social Rent Affordable rental housing provided through partnerships with local authorities, where customers apply via council housing registers such as Thames Home Choice.
• Shared Ownership Home buying scheme allowing customers to purchase a share of a property and pay subsidised rent on the remaining portion, making homeownership accessible to those priced out of full market purchase.
• Independent Living Self-contained housing schemes for people aged 55+ or 60+ offering independent accommodation with communal lounges, gardens, social activities and emergency alarm systems, available across more than 100 schemes in locations including Eastleigh, East Hampshire, Poole, Southampton, Windsor, Yeovil, Chard, Wincanton, Langport, Crewkerne, Bracknell and Sandhurst.
• Extra Care Supported housing schemes with 24/7 on-site care services and staff, offering self-contained apartments with individually tailored support, with five schemes in Somerset and one in Dorset for people with care or support needs aged 55+.
• Supported Housing Specialist housing for vulnerable people including those with learning disabilities, physical disabilities, young parents, young people, mental ill health, ex-offenders and people at risk of domestic abuse, provided through partnerships with specialist support agencies such as Ability Housing, Agincare, Autism Unlimited, Mencap, St Mungos and Two Saints.
• Community Investment Programme Programmes focusing on community empowerment, health and wellbeing, including Community Investment Zones, a £90,000 Community Fund, Community Wellbeing Co-ordinators, Round About Café, Café 1759 and community pantries.
• Community Pantries Food access initiative providing affordable food to customers struggling with the cost of living and helping reduce food waste, with locations including Café 1759, Round About Café, Somerset Mobile and Bracknell Mobile.
• Round About Café Community café in Mansbridge, Southampton providing affordable food alongside the community pantry and hosting various clubs, activities and community events.
• Café 1759 Community café in Whitehill & Bordon offering affordable food alongside its community pantry and hosting community activities.
• Cost of Living Hub Online resource providing practical support and advice for customers navigating the cost of living crisis, including dedicated guidance on reporting damp and mould in their homes.
• HomeSwapper Mutual Exchange Mutual exchange service enabling social housing tenants to swap properties with other eligible social housing tenants across the UK at no cost to the customer, with Abri covering the subscription fee for eligible residents.
• Repairs and Maintenance Service Responsive repairs and maintenance service for Abri residents, including estate services, aids and adaptations, damp and mould remediation, and safety services.

Quantifiable outcome

• 77% of homes with an EPC rating of C or better (target: 84%)
• +12 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Bournemouth YMCAminorStrategic or Co-development Partner · 1 January 2021Bournemouth YMCA joined the Wayfarer Partnership in 2021, bringing 114 units of specialist supported housing and joining to access Wayfarer's expertise and Homes England grant funding.
• Taunton Heritage TrustminorStrategic or Co-development Partner · 1 January 2021Taunton Heritage Trust joined the Wayfarer Partnership in 2021, an almshouse charity providing housing since the early 1600s with plans to add 12 units to its existing stock of 66 flats.
• VistrycoreStrategic or Co-development PartnerAbri and Vistry have a joint venture partnership to deliver housing developments including 698 homes at Ford Airfield (West Sussex) and 67 homes at Boorley Gateway (near Botley).
• ThakehamcoreStrategic or Co-development PartnerThakeham is a long-standing development partner of Abri, having worked together on multiple joint ventures including Loxwood Fields in Alfold. Thakeham describes the relationship as positive with a 'can-do attitude' from Abri teams.
• The Hill GroupcoreStrategic or Co-development PartnerAbri partnered with The Hill Group to build 413 fully affordable, energy-efficient homes at Sawyers Close (The Granges) in Windsor, Abri's largest ever regeneration project.
• Wayfarer PartnershipcoreStrategic or Co-development PartnerAbri is the Lead Partner of the Wayfarer Partnership, a housing consortium of 17 affordable housing providers and local authority partners who own or manage over 36,500 homes and have developed over 12,500 affordable homes since 2003. The consortium enables smaller providers to access Homes England grant funding.
• Greener Futures Partnership (GFP)coreStrategic or Co-development PartnerAbri is a founding member of the Greener Futures Partnership with Anchor, Home Group, Hyde, and Sanctuary — five housing associations representing 600,000 customers in 300,000 homes. Together they launched a £1.5bn retrofit Decarbonisation Delivery Framework spanning 7 years to decarbonise housing stock.
• Consortium of Associations South East (CASE)minorStrategic or Co-development PartnerAbri is one of 12 CASE members that own and manage over 500,000 homes predominantly in London and the south of England, managing a third of total housing association homes in the region.
• Homes for the South WestminorStrategic or Co-development PartnerAbri participates in Homes for the South West, a group of chief executives from the largest housing associations in South West England working to identify and tackle barriers to new housing at local, regional, and national levels.
• Berkeley HomescoreStrategic or Co-development PartnerAbri is working with Berkeley Homes to deliver 75 shared ownership homes at Horlicks Quarter in Slough.
• Dorset CouncilminorStrategic or Co-development PartnerDorset Council works with Abri on affordable housing schemes including small rural sites, community land trust developments, and large joint venture schemes, supporting increased delivery of affordable homes in Dorset.
• Supported Housing Partners (30+ organisations)coreImplementation/ SI/ Consulting PartnerAbri works with over 30 specialist support providers for its supported housing including Ability Housing, Agincare, Autism Unlimited, Care UK, Creative Support, Dimensions, Hightown, Mencap, St Mungos, Two Saints, and others to deliver care and support services to vulnerable residents.
• Lovell (South Wales, South West)minorStrategic or Co-development PartnerLovell has partnered with Abri on Foxglove Meadows in Weston-super-Mare, successfully surpassing key goals to provide quality affordable homes in communities.
• Jones Building GroupminorStrategic or Co-development PartnerPartnership with Jones Building Group on roofing programmes and community events including school uniform swap shops, demonstrating social value procurement.
• Rexel UKminorOthersElectrical partners who supplied brand new toolkits to SERT trainees as part of their social value procurement funding commitment to Abri.

Scale indicators18 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Home Group: Large UK housing association providing affordable and supported housing. Co-member of the Greener Futures Partnership with Abri, making it a directly comparable peer in scale, supported-housing focus, and partnership-led retrofit strategy.
• Sovereign Housing Association: Large housing association focused on southern England with a comparable development-led growth model. Direct peer in social/affordable rent, shared ownership, and geographic concentration in the South.
• Sanctuary Housing: Large UK housing association with a comparable mix of general needs, supported, and shared ownership housing. Similar geographic spread across central and southern England and broadly similar scale (~58,000-65,000 homes).
• LiveWest: Housing association operating across southern and south-west England with a similar affordable-rent and shared ownership model. Closely comparable in geographic overlap (Somerset, Devon, Dorset) and supported-housing offering.
• Stonewater: Large UK housing association providing affordable and shared ownership homes across multiple regions. Comparable in social/affordable rent mix and development-led growth ambition.
• Hyde Group: One of the largest UK housing associations with around 50,000+ homes, similarly concentrated in southern England. Directly comparable to Abri in scale, affordable/social rent mix, shared ownership offering, and development ambitions.
• Anchor Housing: Major not-for-profit housing association providing affordable and specialist housing for older people. Co-member with Abri in the Greener Futures Partnership decarbonisation consortium, indicating directly comparable operating model and ESG commitments.
• Optivo: London and southern England-focused housing association formed through merger. Comparable in scale, supported housing provision, and shared ownership sales channel.

Broad incumbents

• Clarion Housing Group: The largest UK housing association with ~125,000 homes — a broader incumbent operating at national scale across general needs, supported, and shared ownership. Comparable business model but materially larger and more geographically diversified than Abri.

Regional players

• Platform Housing: Large UK housing association operating primarily in the Midlands. Similar affordable-rent and shared ownership model and similar scale, but does not directly overlap Abri's southern England operating geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/abrigroup
• Facebookfacebook.com/AbriCommunity

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abri