Master Mix Light & Sound Productions

What Master Mix Light & Sound Productions does

Master Mix Light & Sound Productions is a privately held, founder-operated event services company headquartered in Chico, California. Founded in 1993, the business supplies audio-visual equipment rentals, professional DJ services, event lighting, video production, media format conversion, and specialty effects (search lights, skydancers, confetti canons, fog machines, mirror balls, outdoor video projection) to event hosts across Northern California. The company operates from a single location at 264 Sycamore Drive, Chico, CA 95973, with on-site service delivery primarily within the Chico area and extension to surrounding regions for an additional delivery fee. The firm employs between 11 and 50 people and does not maintain a mobile app, public API, or disclosed software integrations; its core technology stack is not specified in available source data.

The product portfolio spans nine core service lines — A/V Equipment Rentals, Audio Visual Services, DJ Services, Search Lights (a four-beam system producing nearly 4.5 billion lumens of visibility), Video Production, Media Transfer/Conversion, Event Lighting, and Other Services — and four specialized sub-product rental categories covering audio equipment, projectors and screens, lighting, and party equipment. Pricing is largely quote-based; the only publicly disclosed unit prices are for the search light offering ($450 for up to 3 hours, $80 per additional hour) and an out-of-area delivery surcharge. Downloadable PDF price sheets cover audio and lighting packages. No mobile app or online booking system is offered, and the company maintains no identified social media presence.

The business operates a direct-to-consumer go-to-market motion with no intermediary channels. Customers initiate contact via phone/text at (530) 893-2625, email to [email protected], or a website contact form, and services are scheduled on an appointment-only basis. Revenue is generated across four streams: usage-based equipment rentals (audio, lighting, projectors, special effects), professional services (DJ, A/V production, video production), media transfer and format conversion, and specialty effects rentals. The customer base spans individuals hosting private events (weddings, backyard parties, outdoor movie nights), corporate clients needing presentation and conference equipment, and event organizers seeking turnkey production services in Northern California.

Name

Master Mix Light & Sound Productions

Legal name

Master Mix Light & Sound Productions

Website

https://mastermixproductions.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Master Mix Light & Sound Productions is a privately held Chico, California-based event services company founded in 1993, providing A/V equipment rentals, DJ services, event lighting, video production, search lights, and special effects to event hosts and corporate clients in Northern California.

Ownership category

akta.pro rank

Product category

Event Production and Audio-Visual Rental Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

akta.pro secondary industries

Party DJ, Music & Audio Services (HSACACAI), Audio/Sound Reinforcement (PA) (MPAGAKAC)

Keywords

• Audio visual rentals
• Event lighting services
• DJ entertainment
• Video production services
• Event production

Headquarters

HQ city

Chico

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Rentals: Rental revenue from audio equipment, lighting, projectors/screens, search lights, and A/V equipment. Equipment is delivered to customer event locations or picked up by customers.
2. Professional Services: DJ services, audio visual services, video production, and event lighting services provided with equipment.
3. Media Transfer/Conversion: Conversion and transfer of media formats for customers.
4. Special Effects Equipment: Rental of special effects including skydancers, confetti canons, fog machines, mirror balls, and outdoor video projection for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Master Mix Light & Sound Productions rents audio-visual equipment and provides on-site event production services in the Chico, California area. Its offerings include A/V equipment rentals (audio gear, projectors and screens, lighting, party equipment), DJ services, professional audio-visual operation, event lighting, video production, search lights, media transfer/conversion, and special effects (skydancers, confetti canons, fog machines, mirror balls, outdoor video projection, outdoor movie nights) for weddings, corporate events, business meetings, music venues, and private parties.

Product overview

Master Mix Light & Sound Productions is a local event services company offering a comprehensive portfolio of A/V equipment rentals and professional services. The core offering centers on A/V Equipment Rentals which encompasses audio equipment, projectors & screens, lighting rentals, and party equipment. These equipment rentals are complemented by professional services including Audio Visual Services, DJ Services, Video Production, Event Lighting, Media Transfer/Conversion, Search Lights, and Other Services (skydancers, confetti canons, fog machines, mirror balls, outdoor video projection, and outdoor movie nights). The company operates as a single-service business model where customers can rent equipment individually or as packages for various event types including weddings, business meetings, music venues, and casual backyard events in the Chico, California area.

Differentiator

Problem solved

Functional benefit

Products and services

• A/V Equipment Rentals

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Freeman: Global event production and A/V services company serving corporate events, trade shows, and experiential marketing. Overlaps with Master Mix on event A/V and lighting rental/production, but at significantly larger scale and enterprise focus.
• Encore Event Technologies: Largest event-technology and A/V services provider in North America (formerly PSAV). Directly comparable as an end-to-end event A/V, lighting, and production partner, though operating at hotel-venue scale rather than a local Chico footprint.
• PRG (Production Resource Group): Major provider of event production services, including audio reinforcement, lighting, video, and rigging for live events and corporate shows. Comparable on the audio/visual reinforcement and event production dimension Master Mix offers.

Direct peers

• AVFX: Event production and A/V rental company providing audio, video, lighting, and staging for corporate events, conferences, and galas. Comparable provider of bundled A/V rental plus production services.
• DJ Connection: Regional DJ and event entertainment services company offering music, lighting, and A/V for weddings, corporate events, and private parties. Directly comparable to Master Mix's DJ Services and event lighting offerings.
• Rentex: National A/V equipment rental company offering audio, video, lighting, and staging gear to event producers, hotels, and corporate clients. Comparable equipment-rental model to Master Mix's A/V equipment rental core.
• Blue Star Audio Visual: Event A/V rental and production company serving hotels, venues, and corporate clients with audio, video, and lighting services. Closely comparable business model and customer base to Master Mix's event A/V services line.
• Onstage Events: Regional event A/V and production services company similar in scope to Master Mix — providing audio, video, lighting, and staging rentals for corporate and social events across a defined geographic footprint.

Emerging players

• Allied Live: Event-marketing and live-event services provider with overlapping A/V, lighting, and event-production capabilities. Smaller and more specialized than Freeman or Encore, making it a comparable regional-scale peer.
• LMG (Lighting & Media Group): Event technology provider specializing in video, lighting, and audio for corporate and live events. Comparable to Master Mix on event lighting and A/V services, but operating at a larger regional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Mix Light & Sound Productions