Casa Design
Casa Design (MARA SRL) is a privately held Italian multi-brand retailer of premium Made-in-Italy furniture, lighting, kitchenware, and home decor, operating a Shopify DTC storefront with worldwide shipping and two Naples-area showrooms serving residential consumers and interior designers.
- Company typePrivate
- Founded2010
- HeadquartersCasoria, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Casa Design does
Casa Design, operating under the Italian legal entity MARA SRL (EU), is a privately held multi-brand retailer of premium Italian furniture, lighting, kitchenware, and home decor. Its assortment spans living, dining, bedroom, office, bathroom, outdoor, and kitchen categories and aggregates well-known Italian design houses including Cattelan Italia, Alessi, Driade, Zanotta, Berkel, Bizzotto, Fiam, and Miniforms. The business is positioned as a curated "Made in Italy" destination for both individual consumers and interior designers or hospitality buyers.
The company runs a hybrid commerce model: a Shopify-based DTC e-commerce storefront with worldwide shipping (pricing in USD, ranging from roughly $15 for small decor to over $20,000 for premium furniture) and two physical retail showrooms in the Naples metropolitan area at Casoria and Portici. The showrooms support appointment-based consultation for higher-value items, while the website handles direct transactions with promotional discounts and ready-to-ship plus made-to-order SKUs. Underlying technology is standard Shopify commerce functionality (catalog, cart, checkout) with no proprietary platform, no mobile app, and no public API or SDK.
Casa Design monetizes exclusively through one-time product sales, with marketing concentrated on organic social (Instagram, TikTok @casadesignofficial, Facebook) and an email newsletter. There are no disclosed funding rounds, no parent company, no subsidiaries, no management team listings, and no revenue figures in the source material. The company is privately held, Italy-domiciled, and operates without disclosed headcount or enterprise customer contracts.
Casa Design firmographics
Firmographics- Name
- Casa Design
- Legal name
- MARA SRL (EU)
- Website
- https://casadesign.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casa Design (MARA SRL) is a privately held Italian multi-brand retailer of premium Made-in-Italy furniture, lighting, kitchenware, and home decor, operating a Shopify DTC storefront with worldwide shipping and two Naples-area showrooms serving residential consumers and interior designers.
- Ownership category
- akta.pro rank
Casa Design industry classification
Industry- Product category
- Premium Italian Furniture & Home Décor Retail
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
- akta.pro secondary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where Casa Design is headquartered
LocationHeadquarters
- HQ city
- Casoria
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Casa Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Casa Design generates revenue through direct sales of furniture and design accessories via its e-commerce platform. The company offers both ready-to-ship products and made-to-order items, with prices ranging from approximately $15 for small decor items to over $20,000 for premium furniture pieces. The business appears to operate on a standard retail model with per-transaction pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with discount offers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Casa Design product offering
Product offeringCore offering
Casa Design is an Italian multi-brand e-commerce and showroom retailer of premium Made in Italy furniture, lighting, kitchenware, and home décor accessories. It aggregates collections from brands such as Cattelan Italia, Alessi, Driade, Zanotta, Berkel, Bizzotto, Alf DaFre, Fiam, and Miniforms under one platform, selling both ready-to-ship items priced from around $15 for small décor up to over $20,000 for premium furniture, as well as made-to-order pieces.
Product overview
Casa Design is an Italian e-commerce furniture and home decor retailer offering a curated selection of Made in Italy products. The platform operates as a multi-brand marketplace featuring furniture across categories including living room, dining room, bedroom, office, bathroom, kitchen, and outdoor spaces. The product portfolio includes furniture pieces (sofas, chairs, tables, beds, bookshelves, sideboards), lighting (pendant lamps, wall lamps, table lamps, floor lamps), kitchenware (Alessi appliances, Berkel slicers, culinary tools), decorative accessories (mirrors, vases, sculptures, wall art), and textiles (cushions, rugs). The company represents multiple Italian brands including Cattelan Italia, Alessi, Berkel, Bizzotto, Driade, Zanotta, Fiam, Miniforms, and others, positioning itself as a destination for premium Italian design furniture and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Alessi Kitchen & Tableware collection Premium Italian kitchen appliances and tableware including toasters, kettles, coffee makers, and utensils from the Alessi brand, retailed to residential consumers and trade buyers via the Casa Design storefront.
- Cattelan Italia Furniture collection High-end Italian furniture including beds, mirrors, dining tables, chairs, sideboards, and bookshelves from Cattelan Italia, retailed to consumers and interior design / hospitality buyers.
- Berkel Meat Slicer collection Professional and domestic meat slicers including manual flywheel models and electric home-use slicers from the Berkel brand, retailed to consumers.
- Outdoor Furniture & Décor category Outdoor furniture including sofas, loungers, chairs, tables, side tables, and outdoor lighting for garden and patio spaces, drawn from the multi-brand Italian catalog.
- Lighting Collection Indoor and outdoor lighting including pendant lamps, wall lamps, table lamps, and floor lamps aggregated from multiple Italian brands.
- Living Room Furniture category Living room furniture including sofas, coffee tables, sideboards, bookshelves, and armchairs drawn from the multi-brand Italian catalog.
- Dining Room Furniture category Dining room furniture including dining tables, chairs, stools, and display cabinets drawn from the multi-brand Italian catalog.
- Bedroom Furniture category Bedroom furniture including beds, nightstands, dressers, and benches drawn from the multi-brand Italian catalog.
- Mirrors collection Decorative mirrors in various styles from brands including Cattelan Italia, Bizzotto, Fiam, Miniforms, and Sturm.
- Kitchen & Culinary Tools category Kitchen items including cookware, utensils, coffee makers, bottle holders, oil dispensers, and table accessories drawn from the multi-brand Italian catalog.
- Decorations & Accessories category Home decorations including sculptures, vases, candles, clocks, picture frames, and wall art drawn from the multi-brand Italian catalog.
- Textiles category Home textiles including cushions and rugs in various colors and materials drawn from the multi-brand Italian catalog.
- Book Appointment / In-Showroom Consultation service Personalized, appointment-based consultation service available at the Casoria and Portici showrooms, supporting buyers of higher-value furniture, interior design projects, and trade orders.
Companies that use Casa Design
Customer profileSegments2 records
Ideal customer profiles2 records
Casa Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Casa Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
Casa Design competitors and assessment
Company assessmentBroad incumbents
- Vitra: Swiss premium design furniture and accessories company with showrooms, direct e-commerce, and strong designer collaborations. Comparable to Casa Design in European premium design positioning, multi-category home offerings, and emphasis on iconic designer brands.
- Alessi: Iconic Italian design house producing premium tableware, kitchenware, and home accessories, sold both through dealers like Casa Design and direct-to-consumer via its own e-commerce. Comparable as a featured supplier brand whose direct channel represents a structural threat to multi-brand resellers.
- Cattelan Italia: Premium Italian furniture manufacturer with its own direct e-commerce channel and global dealer network. Comparable to Casa Design as a key supplier (beds, dining tables, chairs, sideboards, bookshelves) and increasingly as a competitor via DTC, representing the brand-direct risk Casa Design faces.
- Kartell: Italian design furniture and home accessories brand with flagship stores and direct e-commerce globally. Comparable to Casa Design in Made-in-Italy design heritage, premium positioning across furniture and accessories, and direct brand-retail model that competes with multi-brand aggregators.
Direct peers
- West Elm: Williams-Sonoma-owned multi-brand premium home furnishings retailer combining e-commerce with physical stores. Comparable to Casa Design in premium positioning, multi-category home assortment (furniture, lighting, decor, kitchenware, textiles), and curated design aesthetic.
- Made.com: Online-first premium furniture retailer offering designer-led home furnishings with showrooms in select markets. Comparable to Casa Design in DTC premium positioning, broad category coverage (furniture, lighting, decor), and hybrid showroom/online fulfillment model.
- BoConcept: International Danish design furniture franchise with showrooms globally and direct e-commerce. Comparable to Casa Design in premium designer furniture positioning, multi-category home offerings (living, dining, bedroom, office), and showroom-plus-online omnichannel approach.
- Wayfair: Global online home furnishings retailer selling furniture, decor, lighting, and kitchenware directly to consumers across many categories. Directly comparable to Casa Design in DTC e-commerce model, multi-category furniture assortment, and broad customer base, though operating at vastly larger scale.
- Heal's: Historic UK-based retailer specializing in premium and designer furniture, lighting, and home accessories through both physical showrooms and e-commerce. Highly comparable to Casa Design in curated multi-brand premium design positioning, showroom-based consultation, and emphasis on iconic designer pieces.
- Crate & Barrel: Multi-brand premium home furnishings retailer combining physical stores with e-commerce. Comparable to Casa Design in mid-to-premium positioning, broad furniture and home accessories assortment, and curated multi-brand approach.
Market position
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Casa Design social profiles
Digital presenceCasa Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa Design leadership team
Management profileNumber of profiles
Profiles2 records
Casa Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa Design
What does Casa Design do?
Casa Design is an Italian multi-brand e-commerce and showroom retailer of premium Made in Italy furniture, lighting, kitchenware, and home décor accessories. It aggregates collections from brands such as Cattelan Italia, Alessi, Driade, Zanotta, Berkel, Bizzotto, Alf DaFre, Fiam, and Miniforms under one platform, selling both ready-to-ship items priced from around $15 for small décor up to over $20,000 for premium furniture, as well as made-to-order pieces.
Is Casa Design a public or private company?
Casa Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casa Design founded?
Casa Design was founded in 2010. It employs 11 to 50 people.
Where is Casa Design based?
Casa Design is headquartered in Casoria, Italy, in the Europe region.
How does Casa Design make money?
One revenue line is on record: product Sales.
Who are Casa Design's main competitors?
Broad incumbents on record are Vitra, Alessi, Cattelan Italia and Kartell. Direct peers are West Elm, Made.com, BoConcept, Wayfair, Heal's and Crate & Barrel.
Does Casa Design have an API?
No public API is recorded for Casa Design.
What industry is Casa Design in?
Casa Design's product category is Premium Italian Furniture & Home Décor Retail. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles), with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its SIC code is 5712.