What Concept Seating does

Concept Seating, a division of Laacke & Joys Company LLC since 2012, designs and manufactures heavy-duty ergonomic seating purpose-built for 24/7, multi-shift environments. The company originated in 1991 around a vehicle-seat sketch from a Mequon, Wisconsin police officer and shifted focus exclusively to 24/7 office chairs after divesting the Pro Copper line in 2012. The current product line spans task chairs (3120, 3122, 3142r1, 3150, 3150HR, 3152, 3152HR), bariatric chairs (3156, 3156HR) warranted up to 800 lb, a stool family, and modular accessories (pivot arms, halfring base, slipcovers, neckrolls, glides). All units are handcrafted in the Milwaukee, Wisconsin area and are tested to 30% beyond FNEW 83-269 and ANSI/BIFMA X5.11 industry standards for 24/7 chairs.

The core technical differentiator is the proprietary EAS² Ergo Air Suspension System, a weight-dissipating suspension that retains support over years of use without the compression that degrades foam seating. Supporting innovations include a seven-leg steel base tested to 10,000 lb dynamic load, safety casters that remain locked until sat upon, a cutaway back for clearance of duty belts, C-Loop adjustable armrests, an articulating headrest, and a field-serviceable modular design that allows parts replacement without shipping the chair back. A 1995 design patent covers the signature cutout seat geometry still in production.

Commercially, the company sells quote-priced hardware through four parallel channels: direct sales via the website and phone support, an authorized reseller network with a dedicated portal, the GSA Schedule held by the wholly-owned Concept Seating Government, LLC, and cooperative purchasing contracts (NJ Start, OSD, Costars, HGAC Buy, CMAS). Customers are concentrated in verticals requiring continuous monitoring, including public safety (911 dispatch, police, fire), process control (chemical, oil & gas, steel), government/military (US Army, US Coast Guard, CIA, FAA, Lockheed Martin), utilities (Dominion, Duke, Con Edison, Exelon, Xcel, Entergy), transportation (Amtrak, MTA, DART, MBTA), casino surveillance (Wynn, Caesars, Foxwoods), banking (Federal Reserve, Baird), mining (Vale), and IT/programming (Apple). Geographic reach is described as every continent including Antarctica.

Name

Concept Seating

Legal name

Concept Seating, a Division of Laacke and Joys Company LLC

Website

https://conceptseating.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Concept Seating, a Laacke & Joys Company LLC division, designs and manufactures heavy-duty ergonomic chairs and stools built exclusively for 24/7 multi-shift use, serving public safety, process control, government, utilities, transportation, and casino surveillance customers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Heavy-Duty Ergonomic Chair Sales: One-time hardware sales of 24/7 intensive-use ergonomic chairs, stools, and accessories. Products are manufactured in Milwaukee, Wisconsin and sold directly and through authorized reseller network.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Concept Seating designs, manufactures, and sells heavy-duty ergonomic chairs, task stools, and accessories engineered for continuous 24/7 multi-shift use in dispatch centers, control rooms, and government operations. Products are handcrafted in the Milwaukee, Wisconsin area and sold direct, through authorized resellers, and via government contract vehicles, featuring proprietary weight-dissipating suspension technology, modular field-serviceable components, and a comprehensive warranty (lifetime steel frame, 6-year parts).

Differentiator

Problem solved

Functional benefit

Products and services

• 3142r1 Chair High-back 24/7 intensive-use chair with the original cutout back design accommodating duty belts, engineered for dispatchers and 24/7 shift workers.
• 3150 Chair Synchro task chair with split back design built for 24/7 multi-shift use across control rooms and dispatch centers.
• 3150HR Chair Variant of the 3150 synchro task chair with an articulating headrest adjustable to six height positions for 24/7 intensive use.
• 3152 Chair Synchro task XL chair with extra seat room for users needing additional space and flexibility during 24/7 shifts.
• 3152HR Chair Synchro task XL chair with articulating headrest, combining extra seat room and head/neck support for 24/7 intensive use.
• 3156 Bariatric Chair Heavy-duty bariatric 24/7 chair warranted for users up to 800 pounds, designed for intensive-use environments requiring higher weight capacity.
• 3156HR Bariatric Chair Bariatric 24/7 chair with articulating headrest, warranted for users up to 800 pounds for intensive-use environments.
• 3120 Chair Synchro high back chair with split back design and modern aesthetic featuring distinctive stitch pattern for 24/7 intensive use.
• 3122 Chair Synchro high back XL chair with split back design for users needing extra room during 24/7 intensive shifts.
• 3150 and 3152 Series Task Stools 24/7 intensive-use task stools available in 3150 and 3152 (standard and XL) variants, with HR (headrest) versions, and standard or two-step configurations for elevated work surfaces.
• Chair Accessories (Pivot Arms, Halfring Base, Slipcovers, Neckroll, Glides) Field-replaceable chair accessories including pivot armrests, halfring bases, replaceable slipcovers (model-specific), neckroll attachments, and glides, supporting hygiene, customization, and extended chair life across the product line.
• Stealth Series (24/7 Chairs and Stools with Camouflage Coversets) Industry's only camouflage-patterned 24/7 chairs and stools, featuring distinctive coversets for tactical, military, and security environments.

Quantifiable outcome

• Chairs tested 30% beyond FNEW 83-269 and ANSI/BIFMA X5.11 industry standards for 24/7 chairs
• +3 more outcomes

Named customers43 records

Segments15 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Laacke & Joys Company LLCcoreStrategic or Co-development Partner · 1 January 2012In 2012, Concept Seating partnered with Laacke & Joys Co. which acquired the company, allowing Concept Seating to retire the Pro Copper squad car seat and focus exclusively on 24/7 office chairs. Concept Seating and LJ Design & Manufacturing are divisions of Laacke & Joys, LLC.
• LJ Design & ManufacturingcoreStrategic or Co-development PartnerSister brand under Laacke & Joys Company LLC. Both divisions work together as part of the same corporate family.
• Concept Seating Government, LLCcoreStrategic or Co-development PartnerSeparate legal entity holding GSA contract for Concept Seating 24/7 intensive-use chairs. Handles government procurement including federal, state, county, and municipal agencies.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Steelcase: Largest U.S. office furniture manufacturer with broad ergonomic seating lines; a contract-furniture channel threat if it elects to specialize in 24/7 use cases.
• Allsteel: HNI-owned office furniture brand with task and conference seating distributed through the same contract dealer channel Concept Seating uses for non-government accounts.
• Haworth: Privately held global office furniture manufacturer with task seating, architectural interiors, and a contract dealer channel overlapping Concept Seating's distribution.
• HNI Corporation: Parent of HON, Allsteel, and HBF; large-scale office and contract furniture manufacturer whose dealer networks directly overlap Concept Seating's reseller footprint.
• Krueger International (KI): Contract furniture manufacturer serving education, government, and workplace markets with task seating that overlaps the public-sector procurement environment Concept Seating targets.
• MillerKnoll (Herman Miller): Global office furniture conglomerate whose Herman Miller Aeron/Mirra lines compete for ergonomic seating budgets; broader portfolio and dealer reach than Concept Seating.

Direct peers

• Office Master: Producer of ergonomic task chairs used in high-intensity office settings including healthcare and 24/7 operations, with comparable heavy-duty seating lines.
• BioFit: Manufactures ergonomic industrial and task seating engineered for harsh, high-use environments including control rooms and laboratories — competing head-to-head in heavy-duty ergonomic seating.
• ergoCentric: Canadian manufacturer specializing in ergonomic task seating for control rooms, dispatch, and 24/7 environments — directly overlapping Concept Seating's core use cases and customer verticals.
• Neutral Posture: Ergonomic seating manufacturer focused on adjustability for diverse body types across multi-shift use, closely matching Concept Seating's adjustability-led value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/conceptseating
• Facebookfacebook.com/ConceptSeating

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept Seating