Innova BM
Innova BM is a Bulgarian biotech company that develops plant stem cell and in vitro culture-based active ingredients for cosmetic manufacturers worldwide, using patented technology for the protected resurrection plant Haberlea rhodopensis across a 13-product portfolio.
- Company typePrivate
- Founded-
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Innova BM does
Innova BM is a privately-held Bulgarian biotechnology company (registered as ИННОВА БМ ЕООД) that develops and produces plant stem cell and in vitro culture-based active ingredients for the cosmetics industry. The company holds proprietary patented technology for in vitro cultivation of Haberlea rhodopensis, a protected resurrection plant endemic to the Rhodope Mountains, and operates a 13-product active ingredient portfolio spanning rose (Rosa damascena, Rosa rugosa, Rose Duet), calendula, gardenia, morina, vitis vinifera, and Haberlea derivatives marketed under the InnovaBioTech sub-brand. Products target skincare benefits including anti-aging, hydration, anti-pigmentation, skin barrier support, and — most recently — neurocosmetic functionality (ZenPure, 2026) and UV-filter combinations (Beauty, 2023). InnovaBioTech Resurrection was shortlisted for the European Natural Beauty Awards Ingredient of the Year 2025.
The company's business model centers on B2B ingredient supply to cosmetic product manufacturers worldwide, with revenue generated through one-time license/sale of active ingredients distributed via direct sales at major trade exhibitions (In-Cosmetics Global in Paris/Barcelona, NYSCC Suppliers' Day in New York, BeautyWorld Middle East in Dubai) and through a regional distributor (Alfa Sagittarius) for Central and Eastern Europe. Pricing is quote-based and not publicly disclosed. The company has supplemented its commercial activity with EU grant funding under the Operational Programme Innovation and Competitiveness, including a 159,680 BGN grant in 2020 for production capacity expansion and subsequent grants in 2024 and 2025 for Haberlea rhodopensis pilot production and food supplement development. Innova BM also offers Cell Line Development services for cosmetics, pharmacy, and food supplement industries, indicating optionality for downstream verticals beyond cosmetics.
Innova BM firmographics
Firmographics- Name
- Innova BM
- Legal name
- ИНОВА БМ ЕООД
- Website
- https://innovabm.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Innova BM is a Bulgarian biotech company that develops plant stem cell and in vitro culture-based active ingredients for cosmetic manufacturers worldwide, using patented technology for the protected resurrection plant Haberlea rhodopensis across a 13-product portfolio.
- Ownership category
- akta.pro rank
Innova BM industry classification
Industry- Product category
- Cosmetic Active Ingredients
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Personal Care & Cosmetic Ingredients (IMAEABAJ)
- akta.pro secondary industries
- Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK), Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Innova BM is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Innova BM business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Active Cosmetic Ingredients: Development and sale of innovative active ingredients based on plant stem cells and in vitro cultures for the cosmetics industry
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Innova BM product offering
Product offeringCore offering
Innova BM develops and produces innovative active ingredients for the cosmetics industry based on plant stem cells and in vitro culture technology. The company uses proprietary biotechnology, including patented cultivation methods for protected plants such as Haberlea rhodopensis, to create a portfolio of natural, multifunctional active ingredients addressing anti-aging, hydration, pigmentation, skin barrier support, and UV protection needs of cosmetic product manufacturers.
Product overview
Innova BM is a biotech company that develops and produces innovative active ingredients for the cosmetics industry based on plant stem cells and in vitro culture. Their product portfolio consists of 12 distinct active ingredient products derived from various plants (Rosa damascena, Haberlea rhodopensis, Calendula officinalis, Resurrection, Rosa rugosa, Rose Duet, Beauty, ZenPure, Gardenia, Harmony, Rejuvenescence, Vitis vinifera, and Morina Persica), each targeting specific skincare benefits such as anti-aging, hydration, pigmentation reduction, and skin barrier support. The company also offers Cell Line Development services for developing exclusive plant cell lines for cosmetics, pharmacy, and food supplement industries. Products like Beauty combine active ingredient functionality with UV protection (3 SPF), while ZenPure represents a next-generation neurocosmetic active that adapts biological activity according to dosage. The portfolio emphasizes natural origin, sustainability, and scientifically validated efficacy.
Differentiator
Problem solved
Functional benefit
Brands
- InnovaBioTech Rose Duet: Product line featuring rose extracts for skin care applications including Rosa damascena and Rosa rugosa based ingredients.
- InnovaBioTech Haberlea
- InnovaBioTech Beauty
- InnovaBioTech ZenPure
- InnovaBioTech Resurrection
- InnovaBioTech Rejuvenescence
Products and services
- Rosa damascena Active ingredient derived from Rosa damascena plant stem cells that fights acne, impurities and redness, makes skin brighter and smoother, and promotes healthy skin microbiome. Intended for cosmetic product manufacturers.
- Haberlea rhodopensis Active ingredient from the Resurrection Plant (Haberlea rhodopensis) that enhances skin radiance, decreases pigmentation, lifts skin through improved elasticity, protects against pollution, and increases hydration. For cosmetic product manufacturers.
- Calendula officinalis Active ingredient from Calendula officinalis that improves overall skin appearance and enhances skin regeneration. For cosmetic product manufacturers.
- Resurrection Active ingredient offering anti-wrinkle, deep hydration, anti-pigmentation, elasticity, and nourishing properties. Shortlisted for the Ingredient of the Year 2025 award by the European Natural Beauty Awards. For cosmetic product manufacturers.
- Rosa rugosa Active ingredient from Rosa rugosa that reduces inflammation, promotes skin radiance, and enhances skin smoothness. For cosmetic product manufacturers.
- Rose Duet Active ingredient with anti-inflammatory, anti-bacterial, anti-pollution properties that combats acne, rosacea and impurities, smooths skin, and evens skin tone. For cosmetic product manufacturers.
- Beauty Active ingredient combining cosmetic rejuvenating properties with UV filter functionality (3 SPF), reducing wrinkles, providing skin lifting, and decreasing pigmentation. For cosmetic product manufacturers.
- ZenPure Neurocosmetic active ingredient that reduces stress-induced skin sensitivity, calms irritated and reactive skin, protects against oxidative and environmental stress, promotes resilience, induces luminosity, and smooths skin. Adapts biological activity according to dosage. For cosmetic product manufacturers.
- Gardenia Active ingredient derived from Gardenia plant offering hydrating properties, increased capillary elasticity, activates blood circulation, and brightening effects. For cosmetic product manufacturers.
- Harmony Active ingredient providing skin barrier support, hydration, irritation relief, smoothness, and denser skin texture. For cosmetic product manufacturers.
- Rejuvenescence Active ingredient featuring holistic solutions with Haberlea rhodopensis for skin rejuvenation, reducing inflammation, promoting radiance, enhancing smoothness, supporting skin microbiome, and protecting against pollution. For cosmetic product manufacturers.
- Vitis vinifera Active ingredient from Vitis vinifera that supports skin regeneration, provides powerful antioxidant function, improves hydration and firmness, reduces wrinkles and pigmentation, and illuminates for a glass-skin effect. For cosmetic product manufacturers.
- Morina Persica Active ingredient providing skin tightening, improved turgor, skin smoothing, skin glow, and shrinking pores. For cosmetic product manufacturers.
- Cell Line Development Service developing exclusive plant cell lines as raw material for active ingredients in cosmetics, pharmacy, and food supplement industries, including cell line selection, suspension culturing, cell culture optimization, and processing into various preparations.
Quantifiable outcome
- High cell survival rates, minimal cytotoxic effects, no genotoxicity, and enhanced mitochondrial activity demonstrated in Haberlea rhodopensis studies
Companies that use Innova BM
Customer profileSegments1 record
Ideal customer profiles1 record
Innova BM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Innova BM partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and regional.
- Bioeconomy VenturescoreInnova BM was selected among 18 promising bioeconomy innovators to participate in the Bioeconomy Ventures Future of Chemicals acceleration programme, receiving support for growth, development, and fundraising. Participated in B2B Matchmaking and Investor Day at World Bio Market in Hague.
- Alfa SagittariusregionalPolish distributor representing Innova BM at the HPCI conference/trade fair in Warsaw, Poland. Alfa Sagittarius distributes Innova BM's products in the Central and Eastern European market through their booth presence at industry events.
- Bulgarian Chamber of Commerce and Industry (BCCI)regionalInnova BM was invited by the Chairman of the BCCI to become a member of the restructured Innovation, Digitalization and New Technologies Council, providing access to business networking and support services.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Innova BM competitors and assessment
Company assessmentBroad incumbents
- Croda International: UK-listed specialty chemicals company with a large Personal Care division supplying botanical and biotech cosmetic actives. Comparable to Innova BM in natural cosmetic actives, with established global distribution and significantly larger R&D budget.
- Givaudan Active Beauty: Division of the world's largest flavors and fragrances house offering biotech cosmetic actives including plant cell culture-derived ingredients. Comparable to Innova BM in the cosmetic actives space, but operates as part of a multi-billion-dollar diversified portfolio with global sales coverage.
- Evonik Care Solutions: German specialty chemicals major with a cosmetic actives portfolio including biotech-derived ingredients. Comparable to Innova BM in supplying innovative cosmetic actives to brand owners, with broader technology platforms and global commercial reach.
- DSM-Firmenich Personal Care: Global personal care ingredients powerhouse offering botanical actives, vitamins, and biotech ingredients for cosmetics. Comparable to Innova BM in serving cosmetic formulators with active ingredients, but at vastly greater scale with full vertical integration.
Direct peers
- Lipoid Kosmetik: Swiss-German supplier of plant-based phospholipids, botanical extracts, and biotech cosmetic actives. Comparable to Innova BM in the natural cosmetic actives segment, especially in plant cell culture and biomimetic active development.
- Gattefossé: French specialty ingredients manufacturer serving cosmetics and personal care with plant-derived actives and lipid chemistry. Comparable to Innova BM as a developer of natural-origin cosmetic ingredients, though operating at significantly larger scale.
- Silab: French company specializing in natural, biotech-engineered active ingredients for the cosmetics industry. Comparable to Innova BM in the plant-derived cosmetic actives category with a comparable R&D-driven product portfolio, but at significantly larger scale.
- Mibelle Biochemistry: Swiss developer of plant cell culture and biotech-derived cosmetic active ingredients, including PhytoCellTec lines. Directly comparable to Innova BM in using plant stem cell and in vitro culture technology to produce cosmetic actives, with broader scale and a larger customer base.
- Provital Group: Spanish supplier of natural and biotech cosmetic active ingredients with a broad portfolio of plant cell culture-derived actives. Comparable to Innova BM as a direct competitor in plant-based cosmetic actives, particularly in the European market.
- Seppic (Air Liquide Healthcare): French specialty ingredients company (part of Air Liquide) producing cosmetic actives, polymers, and excipients. Comparable to Innova BM in supplying specialty cosmetic ingredients to formulators, with substantially broader product breadth and global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Innova BM social profiles
Digital presenceInnova BM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innova BM leadership team
Management profileNumber of profiles
Profiles1 record
Innova BM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innova BM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innova BM
What does Innova BM do?
Innova BM develops and produces innovative active ingredients for the cosmetics industry based on plant stem cells and in vitro culture technology. The company uses proprietary biotechnology, including patented cultivation methods for protected plants such as Haberlea rhodopensis, to create a portfolio of natural, multifunctional active ingredients addressing anti-aging, hydration, pigmentation, skin barrier support, and UV protection needs of cosmetic product manufacturers.
Is Innova BM a public or private company?
Innova BM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innova BM founded?
Innova BM was founded in -1. It employs 11 to 50 people.
Where is Innova BM based?
Innova BM is headquartered in Sofia, Bulgaria, in the Europe region.
How does Innova BM make money?
One revenue line is on record: active Cosmetic Ingredients.
Who are Innova BM's main competitors?
Broad incumbents on record are Croda International, Givaudan Active Beauty, Evonik Care Solutions and DSM-Firmenich Personal Care. Direct peers are Lipoid Kosmetik, Gattefossé, Silab, Mibelle Biochemistry, Provital Group and Seppic (Air Liquide Healthcare).
Does Innova BM have an API?
No public API is recorded for Innova BM.
What industry is Innova BM in?
Innova BM's product category is Cosmetic Active Ingredients. Its primary akta.pro industry code is IMAEABAJ, Personal Care & Cosmetic Ingredients, with a secondary code of AFAJAKAK, Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin). Its NAICS code is 325411 and its SIC code is 2833.