New Electric
New Electric is a Phoenix-based, Arizona-licensed residential electrical services contractor serving homeowners, production homebuilders, and remodeling contractors across the Phoenix metro with repairs, panel upgrades, EV charger installs, and new-construction wiring.
- Company typePrivate
- Founded2007
- HeadquartersPhoenix, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What New Electric does
New Electric, Inc. is a privately held, Arizona-licensed (ROC230593 K-11) residential electrical services contractor founded in early 2007 in Phoenix, Arizona. The company delivers a comprehensive range of residential electrical services — including troubleshooting and repair, panel and service upgrades, dedicated circuits, lighting design and installation, GFCI/AFCI protection and code corrections, remodels and additions, ceiling and bath fans, smoke/CO detectors and safety checks, whole-home surge protection, and Level 2 EV/RV charger installation — to homeowners, production homebuilders, and remodeling contractors across the Phoenix metro area (Scottsdale, Tempe, Mesa, Chandler, Gilbert, Glendale, Peoria, Avondale, Goodyear). Over its 17+ years of operation, the company reports having wired more than 70,000 residential homes.
The underlying technology stack is conventional trade-services tooling augmented by specialized electrical product partnerships. Notable technical components include Level 2 EV charger circuit design with panel-capacity assessment and load calculations (with a preferred partnership for Leviton's EV40P compatible with the My Leviton app), dual-function AFCI/GFCI breakers combining arc-fault, ground-fault, overcurrent, and short-circuit protection, panel-mounted whole-home surge protection, and Wi-Fi-enabled smart dimmer switches. New Electric does not maintain a mobile app, public API, or SDK, and the firm does not disclose proprietary software systems.
The business model is service-based and transaction-driven. Revenue is generated from one-time residential service engagements (repairs, upgrades, installations) for homeowners and from new-construction electrical installations plus post-close warranty service for production homebuilders. Pricing is quote-based and not publicly disclosed; the company emphasizes upfront pricing with clear options before work begins and offers same-day service when schedule permits. Customer acquisition is primarily direct-to-consumer via phone (Service: 602-826-1800) and website inquiries, supplemented by long-standing B2B relationships with major Phoenix production homebuilders including Taylor Morrison, Fulton Homes, David Weekley, Gehan, Landsea, Brightland, Garrett Walker, Beazer, and DRH Western. The company is founder-led, privately held, and operates from a single Phoenix headquarters at 3338 W. Vernon Ave.
New Electric firmographics
Firmographics- Name
- New Electric
- Legal name
- New Electric, Inc.
- Website
- https://newelectricaz.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- New Electric is a Phoenix-based, Arizona-licensed residential electrical services contractor serving homeowners, production homebuilders, and remodeling contractors across the Phoenix metro with repairs, panel upgrades, EV charger installs, and new-construction wiring.
- Ownership category
- akta.pro rank
New Electric industry classification
Industry- Product category
- Residential Electrical Services
- NAICS
- Electrical Contractors and Other Wiring Installation Contractors (238210), Electrical Contractors and Other Wiring Installation Contractors (23821)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Residential Electrical Installation & New Construction Wiring (HSAOADAA)
- akta.pro secondary industries
- Electrical Panel Upgrades & Service Changes (HSAOADAB), Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD), Emergency Generator & Transfer Switch Troubleshooting (HSAOAEAI)
Keywords
Where New Electric is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Electric business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Residential Electrical Services: One-time service revenue from electrical repairs, installations, and upgrades for homeowners, including troubleshooting, panel upgrades, lighting installation, EV charger circuits, and dedicated outlets.
- Builder Partnership Services: Electrical installation services for new home construction under warranty, as well as upgrades, revisions, and additional electrical support for homeowners after closing. Ongoing relationship with valley's homebuilders and remodeling contractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Residential electrical services with upfront pricing options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
New Electric product offering
Product offeringCore offering
New Electric is a licensed Arizona residential electrical contractor (ROC230593 K-11) that delivers on-site electrical installation, repair, maintenance, and upgrade services for homeowners, homebuilders, and remodeling contractors throughout the Phoenix metro area. Services span new home rough-in and trim-out wiring, panel and service upgrades, dedicated circuit installation, troubleshooting and repair, EV/RV charger circuits, whole-home surge protection, lighting design and installation, GFCI/AFCI protection and code corrections, and smart-switch retrofits.
Product overview
New Electric is a residential electrical services company offering a comprehensive portfolio of electrical services for home builders, remodeling contractors, and homeowners in Arizona. The company's core offerings include Residential Electrical Services as the primary service line, supplemented by specialized categories such as Electrical Additions & Ideas (ceiling fans, LED tape, outlets, pendant lights), Look Upgrades (dimmer switches, USB receptacles), EV & RV Charger Installation, Whole Home Surge Protection, Electrical Maintenance, and Lighting Design & Installation. Additional services encompass troubleshooting and repair, panel upgrades, dedicated circuits, smoke/CO detectors, remodels and additions, and smart home switches. The company has wired over 70,000 residential homes since its founding in 2007 and continues to support homeowners with warranty service and new construction projects across the Phoenix metro area.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electrical Services Comprehensive residential electrical services including repairs, installations, and upgrades delivered by licensed Arizona electricians to homeowners across metro Phoenix. Covers the full portfolio of service categories listed below.
- Electrical Additions & Ideas
- Look Upgrades (Dimmer & USB Receptacle Upgrades)
- EV & RV Charger Installation
- Whole Home Surge Protector Installation
- Electrical Maintenance Services
- Electrical Troubleshooting & Repair
- Panel Upgrades & Service Upgrades
- Lighting Design & Installation
- GFCI/AFCI Protection & Code Corrections
- Dedicated Circuits
- Smoke/CO Detectors & Whole-Home Safety Checks
- Remodels & Additions Electrical Services
- Ceiling & Bath Fan Installation
- Smart Dimmers & 3-Way/4-Way Switch Configuration
- New Home Construction Electrical Wiring for Builders
Quantifiable outcome
- 70,000+ homes wired over 17+ years
- +1 more outcomes
Companies that use New Electric
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
New Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
New Electric partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HomeAid PhoenixminorNew Electric partnered with HomeAid Phoenix to lend skills and time toward a Sojourner Center project. HomeAid Phoenix serves those experiencing or at risk of homelessness in the Phoenix valley. This represents charitable community involvement rather than commercial partnership.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
New Electric competitors and assessment
Company assessmentDirect peers
- Parker & Sons: Phoenix-based home services company offering electrical, HVAC, and plumbing. Comparable as a multi-trade Arizona residential service provider targeting homeowners with similar electrician crew structure.
- ACE Home Services: Arizona-based residential home services provider covering electrical, HVAC, and plumbing. Comparable on homeowner-direct GTM, Phoenix metro coverage, and electrician trade workforce model.
- Mr. Electric: Neighborly-owned national franchise providing residential and light commercial electrical services. Comparable on service scope (installations, repairs, upgrades) and customer base (homeowners and contractors) to New Electric.
- Beltz Home Service: Arizona residential services contractor offering electrical work alongside HVAC and plumbing. Comparable as a state-licensed residential trade provider with similar homeowner-direct service model.
- The Electricians: Phoenix residential electrical services company offering troubleshooting, panel upgrades, lighting, and EV charger installation. Closely comparable on service line-up, geographic footprint, and homeowner target.
- Cool Blew Electric: Phoenix-area residential electrical contractor offering installations, repairs, panel upgrades, and EV charger circuits. Highly comparable on geographic focus, service mix, and target customer segments.
- Hobaica Electric: Long-established Phoenix residential and commercial electrical contractor. Comparable as an Arizona-licensed electrician firm serving homeowners and builders with similar scope of installation and service work.
- Mister Sparky Electric: National residential electrical services franchise with strong Phoenix-area presence. Directly comparable as a licensed residential electrical contractor offering panel upgrades, EV charger installs, troubleshooting, and code corrections to homeowners and builders.
Broad incumbents
- Quail Services (Electrical): Larger Arizona-based mechanical/electrical contractor serving residential and light commercial customers. Comparable on licensed electrician trade but broader in scale and scope than New Electric's residential focus.
Others
- HomeVestors / Local Phoenix Remodeling Contractors: Marketplace and contractor network connecting homeowners with local electricians in Phoenix. Comparable as an indirect channel that competes for the same residential electrical service demand New Electric serves directly.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
New Electric social profiles
Digital presenceNew Electric compliance and trust
Trust signalCompliance1 record
New Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Electric leadership team
Management profileNumber of profiles
New Electric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Electric
What does New Electric do?
New Electric is a licensed Arizona residential electrical contractor (ROC230593 K-11) that delivers on-site electrical installation, repair, maintenance, and upgrade services for homeowners, homebuilders, and remodeling contractors throughout the Phoenix metro area. Services span new home rough-in and trim-out wiring, panel and service upgrades, dedicated circuit installation, troubleshooting and repair, EV/RV charger circuits, whole-home surge protection, lighting design and installation, GFCI/AFCI protection and code corrections, and smart-switch retrofits.
Is New Electric a public or private company?
New Electric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Electric founded?
New Electric was founded in 2007. It employs 101 to 250 people.
Where is New Electric based?
New Electric is headquartered in Phoenix, United States, in the North America region.
How does New Electric make money?
Two revenue lines are on record. Residential Electrical Services are the primary driver. The others are builder Partnership Services.
Who are New Electric's main competitors?
Direct peers on record are Parker & Sons, ACE Home Services, Mr. Electric, Beltz Home Service, The Electricians, Cool Blew Electric, Hobaica Electric and Mister Sparky Electric. Quail Services (Electrical) is listed as a broad incumbent. HomeVestors / Local Phoenix Remodeling Contractors is listed as an others.
Does New Electric have an API?
No public API is recorded for New Electric.
What industry is New Electric in?
New Electric's product category is Residential Electrical Services. Its primary akta.pro industry code is HSAOADAA, Residential Electrical Installation & New Construction Wiring, with a secondary code of HSAOADAB, Electrical Panel Upgrades & Service Changes. Its NAICS code is 238210 and its SIC code is 1731.