What Birmingham St Mary's Hospice does

Birmingham St Mary's Hospice, now operating as Birmingham Hospice, is a registered UK charity (Charity No. 1156964) that delivers specialist palliative and end-of-life care across Birmingham, Solihull, Sandwell and Sutton Coldfield. Formed through the August 2021 merger of Birmingham St Mary's Hospice and John Taylor Hospice under The Hospice Charity Partnership, the organisation serves an average of 670 patients per day across an integrated clinical model that includes inpatient units, a Specialist Community Palliative Care Team, the Specialist Palliative Urgent Response Team (SPUR), Hospice at Home, the Fatigue, Anxiety and Breathlessness (FAB) Programme, Therapies, a Living Well Centre, and bereavement support. The hospice is governed as a non-profit with no parent company, venture capital or public ownership.

Its underlying technology is limited to standard operational tooling — Stripe and PayPal for payment processing, Google Analytics for web analytics, Facebook/Meta pixels for remarketing and the Recite Me accessibility toolbar — with no proprietary software products, patents or AI/ML capabilities. Care services are delivered free of charge to patients, while the financial engine is a diversified fundraising and retail operation comprising individual and regular giving, gifts in wills, the TLC Lottery subscription programme, a network of 30+ charity shops with an online shop and house clearance service, corporate partnerships (including ASDA Oldbury), and a calendar of mass-participation events (London Marathon, Inca Trail Trek, AJ Bell Great Birmingham Run, Winter Ball, Big Brum Bucket). In May 2026 the organisation extended its community footprint by opening The Hive in the Park community café in Erdington, creating 40 volunteering opportunities and serving 700 customers in its first seven days.

Name

Birmingham St Mary's Hospice

Legal name

Birmingham Hospice

Website

https://birminghamhospice.org.uk

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

101–250 employees

Short description

Birmingham St Mary's Hospice (operating as Birmingham Hospice) is a registered UK charity delivering specialist palliative and end-of-life care to an average of 670 patients daily across Birmingham, Solihull, Sandwell and Sutton Coldfield, funded through donations, a 30+ shop retail network, lottery, and community fundraising events.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industries

Home Hospice Agencies (HLAFAEAC), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), Respite Hospice Care (Short-Term Relief) (HSABAFAD), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM)

Keywords

• Palliative care services
• End of life care
• Hospice services
• Bereavement support
• Charity fundraising

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Supply Chain

Revenue model

1. Donations and Fundraising: The hospice relies heavily on donations from individuals, community fundraising events, corporate donations, and gifts in wills to fund its free hospice care services.
2. Retail Shops: Multiple charity retail shops across Birmingham and surrounding areas selling donated goods, generating income while promoting sustainability.
3. Lottery: TLC Lottery provides regular giving programme where supporters pay weekly/monthly to support hospice care while potentially winning prizes.
4. Events: Major events including London Marathon, Inca Trail Trek, Winter Ball, and community events where participants fundraise or pay registration fees.
5. Regular Giving: Regular giving programmes including monthly donations and standing orders from supporters.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Birmingham St Mary's Hospice (operating as Birmingham Hospice) provides free specialist palliative and end of life care to people with terminal illnesses across Birmingham, Solihull, Sandwell and Sutton Coldfield. Services include inpatient units, community palliative care teams, a Specialist Palliative Urgent Response Team (SPUR), Hospice at Home, the Living Well Centre, therapies, bereavement support and the FAB (Fatigue, Anxiety and Breathlessness) programme. The hospice is sustained by charitable donations, a network of retail charity shops, fundraising events and a supporters' lottery.

Product overview

Birmingham Hospice operates as a unified hospice care provider offering specialist palliative and end of life care services across Birmingham, Solihull, Sandwell and Sutton Coldfield. The organization operates a multi-service model combining clinical care (Inpatient Units, Community Palliative Care, SPUR urgent response, Hospice at Home, FAB Programme, Therapies, Living Well Centre, and bereavement support), education and research programmes, a network of retail charity shops with online shopping, community fundraising events (including lottery, challenge events like London Marathon and Inca Trail Trek, and annual events), and community facilities like The Hive in the Park cafe. On average, approximately 670 patients are in care daily across services. The hospice was formed through a 2021 merger of Birmingham St Mary's and John Taylor Hospice.

Differentiator

Problem solved

Functional benefit

Brands

• The Hive in the Park: Community café operated by Birmingham Hospice at Rookery Park, Erdington, providing a warm and friendly space for local people.

Quantifiable outcome

• 670 patients in care on average every day across services
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• John Taylor HospicecoreStrategic or Co-development Partner · 2 August 2021Birmingham St Mary's and John Taylor Hospice merged to form The Hospice Charity Partnership, a single charity serving Birmingham. The merger preserves the existing hospice sites and services, aiming to improve efficiency, financial resilience, and service delivery amid increased demand due to the COVID-19 pandemic. The combined organisation maintains both sites while working towards shared strategic objectives.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marie Curie: UK-wide charity operating hospices and a home nursing service for people with terminal illness, funded through donations, retail shops, and legacies. Directly comparable hospice care model with significant retail and lottery fundraising.
• St Christopher's Hospice: Pioneering UK hospice in South London providing inpatient, community and home-based palliative care, plus education and research. Closely comparable in service model, clinical scope, and reliance on community fundraising.
• Sue Ryder: National UK charity running hospices, neurological care centres and community services, with substantial retail shop network. Comparable in care model, multi-site operating structure, and donation/retail income mix.

Regional players

• Compton Hospice: Wolverhampton-based hospice serving the Black Country region with inpatient, community and bereavement services. Comparable in scale and service mix, operating in the adjacent West Midlands catchment to Birmingham.
• Trinity Hospice: London-based hospice providing inpatient palliative care, community services and bereavement support. Similar service portfolio and NHS charity status, but operating in a different geographic market.
• Severn Hospice: Shropshire-based hospice operating inpatient units, day services, hospice at home and bereavement support. Comparable multi-site hospice model with strong community fundraising and retail presence.
• St Giles Hospice: West Midlands hospice serving Walsall, Lichfield, Tamworth and surrounding areas. Comparable multi-site hospice with similar fundraising, retail, and community engagement model in the same broader region.

Broad incumbents

• Hospice UK: National charity and membership body for UK hospices, providing advocacy, training and sector support. Not a direct operational peer but the key sector body that shapes policy, funding, and standards affecting Birmingham Hospice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brumshospice
• YouTubeyoutube.com/channel/UCehO_zAFqYu2Xo-lre_DqYg/videos
• Facebookfacebook.com/birminghamhospice
• LinkedInlinkedin.com/company/birmingham-hospice
• Instagraminstagram.com/brumshospice

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birmingham St Mary's Hospice