Name

Sue Ryder

Legal name

Sue Ryder

Website

https://sueryder.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Palliative and End-of-Life Care Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Residential Hospice / Hospice House (Facility-Based) (HLADAHAC)

Keywords

• Palliative care services
• Hospice care
• Bereavement support
• End-of-life care
• Charity fundraising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Charitable Donations: Individual donations through various channels including online, telephone, and in-memory giving. Includes regular giving programmes (Friends of Sue Ryder) and one-time donations.
2. Sue Ryder Weekly Lottery: Weekly lottery draw every Friday. Each £1 ticket gives chance to win guaranteed weekly prizes up to £1,000, plus bi-annual Super Draws up to £10,000. Over 300 weekly prizes available. In 2025, Sue Ryder received £2,464,079.04 (85.7%) in donations from every £1 ticket.
3. Charity Retail Shops: Network of charity shops selling donated goods and new items. Includes online shop. Profits support palliative care and bereavement services.
4. Face-to-Face Fundraising: Door-to-door and venue-based fundraising campaigns managed through third-party agencies. Generates regular supporters through direct debit sign-ups. Generated £2.5 million through Friends and Lottery campaigns last year.
5. Legacy Giving: Legacies and gifts in Wills from supporters.
6. Corporate Partnerships: Corporate partnerships with businesses for fundraising support.
7. Events and Challenges: Fundraising events including running events, challenges, and community activities.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels12 records

Core offering

Sue Ryder is a UK-based charity that provides expert palliative and end-of-life care through its network of hospices, care centres and Hospice at Home services, alongside free bereavement support including an Online Bereavement Community, online counselling, and self-help resources. Services are funded primarily through donations, a weekly lottery, charity retail shops, legacies, and a ten-year NHS-commissioned partnership.

Product overview

Sue Ryder is a UK healthcare and charity organization offering a portfolio of palliative care, bereavement support, and fundraising services. The organization operates hospice inpatient facilities (including Duchess of Kent Hospice, Leckhampton Court Hospice, Manorlands Hospice, St John's Hospice, Thorpe Hall Hospice, and Wheatfields Hospice) alongside community-based Hospice at Home services. Digital support offerings include an Online Bereavement Community (40,000+ members), Online Grief and Bereavement Service (providing counselling via stepped care model), and Grief Guide self-help platform. The organization runs retail operations through charity shops and an online store, a weekly lottery, and various fundraising channels including face-to-face, telephone, and events. All services are coordinated through an Executive Leadership Team reporting to a Board of Trustees.

Differentiator

Problem solved

Functional benefit

Brands

• Sue Ryder Duchess of Kent Hospice: Inpatient hospice care service in Reading
• Sue Ryder Leckhampton Court Hospice
• Sue Ryder Manorlands Hospice
• Sue Ryder St John's Hospice
• Sue Ryder Thorpe Hall Hospice
• Sue Ryder Wheatfields Hospice
• Online Bereavement Community
• Grief Guide
• Sue Ryder Weekly Lottery
• Sue Ryder Lottery Limited

Products and services

• Sue Ryder Hospice and Care Centre Services Expert end-of-life care and support delivered from specialist hospice centres and in people's homes across the UK, including inpatient care, community nursing, and Hospice at Home services.
• Online Bereavement Community A digital peer-support community where people bereaved by death can share experiences, with over 220,000 visitors in 2024/25 and more than 40,000 members sharing over 88,200 posts.
• Online Grief and Bereavement Service Structured, compassionate support through a stepped care model including digital triage, online counselling sessions, and assessments. Provided more than 11,200 sessions and assessments equating to over 9,300 hours of support in 2024/25.
• Grief Guide A self-help platform providing grief support resources and information. Over 66,000 users actively engaged with support pages on this platform in 2024/25.
• Sue Ryder Weekly Lottery A weekly lottery draw offering prizes including £1,000 weekly guaranteed wins and bi-annual £10,000 Super Draws. Tickets cost £1 each with over 85p from each ticket going to support Sue Ryder services.
• Sue Ryder Online Shop An e-commerce platform offering brand new and donated goods, with 100% of profits supporting Sue Ryder's palliative care and bereavement services.
• Charity Retail Shops Physical charity shops selling donated goods, accepting furniture donations, and offering free furniture collection services across the UK.
• NHS-Commissioned Palliative and End-of-Life Care Services Ten-year NHS partnership for palliative and end-of-life care services across Berkshire West and South Oxfordshire. Includes 24/7 clinical advice line, Hospice at Home services, and Single Point of Access for care coordination, supporting approximately 5,000 people with life-limiting conditions.
• Special Memories Tribute Online tribute pages where people can create spaces to share photos, memories, and collect donations in memory of loved ones, with a Garden of Special Memories remembrance feature.
• Events and Challenges Fundraising events including runs, challenges, and community events such as the Great North Run, Starlight Hikes, and custom supporter-organized activities.
• Befriending and Volunteering Services Befriender volunteers who provide companionship and support, along with general volunteering opportunities across hospices, shops, and fundraising activities.

Quantifiable outcome

• Delivered over 655,100 hours of end-of-life care in 2024-25
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship and core.

• NHS England (Berkshire West and South Oxfordshire)flagshipStrategic or Co-development Partner · 7 January 2026Ten-year NHS partnership for palliative and end-of-life care services across South East England. Includes 24/7 clinical advice line, Hospice at Home services, and Single Point of Access for care coordination spanning Reading, Wokingham, Newbury, Wallingford and surrounding communities. Aims to support approximately 5,000 people with life-limiting conditions, enabling more people to receive care at home and reducing hospital admissions.
• QTS FundraisingcoreChannel Partner/ Reseller/ DistributorUK-based telephone fundraising agency that specialises in charity fundraising. Carries out telephone fundraising on behalf of Sue Ryder. Uses phone numbers 07458 122 809 or 01206 487 793. All calls are recorded.
• Sterling Lotteries / Sterling Management Centre LimitedcoreImplementation/ SI/ Consulting PartnerExternal Lottery Manager providing secure payment systems for the Sue Ryder Weekly Lottery website. Licensed and regulated by the Gambling Commission under account number 3137. Handles payment processing for lottery subscriptions and shop ticket claims.
• The Fundraising PartnershipcoreChannel Partner/ Reseller/ DistributorFace-to-face fundraising agency conducting door-to-door and venue-based canvassing for Sue Ryder lottery and regular giving sign-ups.
• CAPLL LotteriescoreChannel Partner/ Reseller/ DistributorFace-to-face fundraising agency conducting door-to-door and venue-based canvassing for Sue Ryder lottery and regular giving sign-ups.
• JM Fundraising LtdcoreChannel Partner/ Reseller/ DistributorFace-to-face fundraising agency conducting door-to-door and venue-based canvassing for Sue Ryder lottery and regular giving sign-ups.
• YFRcoreChannel Partner/ Reseller/ DistributorFace-to-face fundraising agency conducting door-to-door and venue-based canvassing for Sue Ryder lottery and regular giving sign-ups.
• Gambling CommissioncoreOthersUK regulatory body that licenses and regulates Sue Ryder Lottery Limited under account number 42085. Ensures compliance with Gambling Act 2005 requirements.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Marie Curie: The UK's largest charitable provider of palliative and end-of-life care, running hospices, a nursing service and a 24/7 support line. Directly comparable to Sue Ryder in mission, hospice network, community nursing and bereavement support.
• Macmillan Cancer Support: Major UK charity providing nursing, information, financial and emotional support to people affected by cancer, including end-of-life support. Comparable scale, fundraising model (lottery, retail, legacies) and clinical/service mix to Sue Ryder.
• Hospice UK: National charity and membership body for the UK's hospice sector, focused on hospice advocacy, quality and funding. Closely comparable mission and stakeholder set to Sue Ryder, though operating as an umbrella rather than direct service provider.
• Together for Short Lives: UK charity supporting children's hospice and palliative care services. Comparable end-of-life and bereavement mission, NHS commissioning relationships and community fundraising model.
• St Christopher's Hospice: Pioneering UK hospice providing inpatient, home-based and bereavement care. Directly comparable service model (hospice + Hospice at Home + bereavement) and clinical expertise profile.
• Cruse Bereavement Support: UK's leading bereavement charity providing counselling, support and information. Directly comparable to Sue Ryder's Online Bereavement Community, Grief Guide and online counselling service.

Broad incumbents

• British Heart Foundation: One of the UK's largest health charities, combining research, clinical support, a national charity retail chain and large-scale fundraising (lottery, F2F, legacies). Comparable at the level of diversified fundraising and retail operations rather than service mix.
• Cancer Research UK: Large UK cancer charity with a major retail and fundraising operation. Comparable in scale and breadth of income streams (retail, regular giving, lottery, corporate partnerships) though focused on research rather than direct care.
• Mind: UK mental health charity providing information, support and counselling services. Comparable in operating bereavement/emotional support services, plus NHS-style commissioning relationships, though broader in remit.
• Royal British Legion: Major UK charity running a national poppy appeal, lottery and large beneficiary welfare programme. Comparable at the level of mass-market fundraising, lottery operations and beneficiary support infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Sue_Ryder
• Facebookfacebook.com/SueRyderNational
• LinkedInlinkedin.com/company/sue-ryder
• Instagraminstagram.com/suerydercharity
• TikToktiktok.com/@suerydercharity

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sue Ryder