HRG Belgium

What HRG Belgium does

HRG Belgium operates as part of American Express Global Business Travel (Amex GBT), the corporate travel management arm that traces its lineage to the 2018 acquisition of Hogg Robinson Group (HRG). The parent entity, GBT Travel Services UK Limited, is a private limited company incorporated in the UK, with American Express holding a minority interest in the publicly listed Global Business Travel Group, Inc. (NYSE: GBTG). The company delivers end-to-end corporate travel management through five primary product tiers: Complete (AI-powered booking, servicing, and expensing with SAP Concur integration), Egencia (mid-market T&E platform), Neo (complex travel and expense unification), Select (customized T&E system), and Ovation (high-touch service for complex travel). Supporting brands include Lawyers Travel (legal vertical) and 30SecondsToFly (AI-powered travel).

The technology stack is built around an AI-powered platform incorporating Agentic AI for automated workflows, New Distribution Capability (NDC) for enhanced airline content access, a Hotel Marketplace and Rail Marketplace for preferred-rate inventory, and smart booking tools that personalize arrangements based on individual preferences and corporate policies. The platform is supported by 24/7 global traveler care and duty of care services. Acquisitions including Egencia, Lawyers Travel, and 30SecondsToFly have expanded both technical capability and vertical reach.

Revenue is generated through three principal streams: subscription/recurring corporate travel management services, transaction fees and commissions from preferred rates with travel providers, and professional services for meetings and events management. GTM motion combines direct enterprise field sales (with 'Request a demo' CTA targeting enterprise clients) and self-serve/SMB channels via Egencia, supplemented by business travel consulting. The company serves 9 verticals (Legal, Technology, Consulting, Energy/Mining/Marine, Finance, Entertainment/Sports/Media, Health Sciences, Manufacturing, Transportation/Logistics) with localized operations across the US, UK, Canada, Germany, France, Spain, Latin America, and APAC.

Name

HRG Belgium

Legal name

GBT Travel Services UK Limited

Website

https://hrgworldwide.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

HRG Belgium operates as part of American Express Global Business Travel (Amex GBT), a global corporate travel management company serving enterprise and mid-market clients across nine verticals with AI-powered booking, servicing, expense management, and meetings & events solutions.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (561510), Travel Agencies (56151), All Other Travel Arrangement and Reservation Services (561599)

SIC

Transportation Services (4700), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Full-Service Corporate Travel Management Companies (Global/Regional TMCs) (THACAAAA)

akta.pro secondary industries

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD), Corporate Travel & Expense (T&E) Management Platforms (THAKANAA), 24/7 Traveler Support, Disruption Management & After-Hours Services (THAKAMAL), Expense, Invoice Capture & Spend Management (T&E Integration) (THALAGAG)

Keywords

• Corporate travel management
• Business travel solutions
• Travel expense management
• Meetings and events management
• Travel agency network

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Travel Management Services: End-to-end business travel management including booking, servicing, and expense management for corporate clients. Services include duty of care, traveler support, and policy compliance tools.
2. Preferred Rates and Commissions: Access to preferred rates from travel providers including airlines, hotels, and rail, generating revenue through commissions and negotiated pricing arrangements.
3. Meetings & Events Services: Comprehensive meeting and event management including venue sourcing, strategic meetings program management, and creative events services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HRG Belgium, operating as part of American Express Global Business Travel (Amex GBT), provides corporate travel management services for business clients, including booking, servicing, expense management, duty of care, and meetings and events solutions. The company offers multiple product tiers (Complete, Egencia, Select, Neo, Ovation) tailored to different enterprise needs and operates an AI-powered platform with SAP Concur integration for seamless travel and expense workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Amex GBT: Primary brand for corporate travel management solutions
• Egencia
• Amex GBT Complete
• Amex GBT Neo
• Amex GBT Select
• Amex GBT Ovation
• Lawyers Travel
• 30SecondsToFly

Products and services

• Amex GBT Complete Seamless booking, servicing, and expensing platform integrated with SAP Concur, designed for corporate clients seeking unified travel and expense management.
• Egencia Subsidiary brand providing synchronized business travel and expense management on an easy-to-use platform with Agentic AI and Concur Expense integration, targeting mid-market companies.
• Amex GBT Select Customized travel and expense system combining existing technology, designed for companies with established travel infrastructure.
• Amex GBT Neo Unified technology platform to manage complex travel and expense needs, designed for enterprises with sophisticated travel programs.
• Amex GBT Ovation High-touch travel management service for complex travel, ideal for service-oriented businesses requiring comprehensive travel management and care.
• Meetings & Events Management Comprehensive meeting and event management services including venue sourcing, strategic meetings program management, and creative events services for corporate clients.
• Creative Events – Experience Studio Custom events service fostering meaningful connections through tailored creative event experiences for corporate clients.
• Strategic Meetings Program Management End-to-end event servicing for strategic savings, results, and data analytics around corporate meeting programs.
• Global Venue Sourcing Specialist service helping clients find the right venue for corporate events through global sourcing capabilities.
• Travel for Meetings Service to streamline travel for event attendees, integrating meeting logistics with corporate travel management.
• Business Travel Consulting Consulting service for travel program optimization by experienced specialists, helping enterprises improve their managed travel programs.
• Lawyers Travel Complete travel solutions for law firms and legal departments, providing travel management for travel managers, administrators, and traveling attorneys.

Quantifiable outcome

• Book in under 3 minutes with automated expense reconciliation
• +1 more outcomes

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SAP ConcurcoreTechnology or IntegrationDeep integration partnership where Amex GBT's Complete solution brings seamless booking, servicing, and expensing to life by combining Amex GBT technology with SAP Concur expense management. This integration enables automated expense reconciliation and unified T&E workflows.
• American ExpresscoreStrategic or Co-development PartnerAmerican Express holds a minority interest in Global Business Travel Group, Inc. (NYSE: GBTG). American Express and certain associated logos are trademarks of American Express, used in approved formats by GBT Travel Services UK Limited and its authorized sublicensees pursuant to a limited license. The brands operate as separate companies.
• EgenciacoreStrategic or Co-development PartnerEgencia is a subsidiary brand under Amex GBT offering synchronized business travel and expense management on an easy-to-use platform. Announced Agentic AI and Concur Expense integration.
• 30SecondsToFlyminorStrategic or Co-development Partner30SecondsToFly is part of Amex GBT, using artificial intelligence to shape the future of business travel.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Navan (formerly TripActions): Digital-native corporate travel and expense platform leveraging AI; competes with Amex GBT's Egencia and Complete products for mid-market and enterprise corporate travel share.
• TravelPerk: Fast-growing European-headquartered corporate travel platform targeting SMB and mid-market, overlapping with Amex GBT's Egencia and Neo offerings on user experience and self-service booking.
• Booking.com for Business: OTA-led corporate travel product from Booking Holdings, providing self-service booking tools for SMBs — competes with Amex GBT's Egencia and online booking tools at the lower end of the market.

Direct peers

• Corporate Travel Management (CTM): Publicly listed global TMC providing corporate travel services with strong regional coverage, comparable to Amex GBT's full-service enterprise model and technology investments.
• Direct Travel: Mid-size global corporate travel management company providing end-to-end corporate travel programs and meetings services — direct competitor in enterprise TMC accounts.
• FCM Travel: Corporate travel division of Flight Centre, operating globally with enterprise sales and proprietary technology — a head-to-head competitor in the multinational TMC market.
• CWT (Carlson Wagonlit Travel): Global corporate travel management company offering booking, expense integration, and traveler care services to enterprise clients — directly overlapping Amex GBT's core offering.
• BCD Travel: One of the largest global corporate travel management companies, directly competing across enterprise TMC services, technology platforms, and multi-vertical account coverage.

Broad incumbents

• American Express (Corporate Services): Minority shareholder and brand licensor of Amex GBT; also offers its own corporate card and travel services that overlap with Amex GBT's traveler care and expense value proposition.
• SAP Concur: Dominant T&E expense management platform and Amex GBT integration partner; competes at the expense layer and bundles corporate travel offerings into enterprise software suites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hrg
• Instagraminstagram.com/amexgbt

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRG Belgium