Ezz-Elarab

What Ezz-Elarab does

Ezz Elarab Holding Company is an Egyptian family-owned holding group founded in 1975 that operates as the exclusive distributor for more than 15 premium, luxury, and mass-market automotive brands across four business sectors: Automotive, Manufacturing, Mobility & Tourism, and Trading & After Sales Services. Its automotive portfolio includes Aston Martin, Ferrari, Mercedes-Benz (via subsidiary Ezz Elarab Star), Volvo, Lotus, smart, Lynk & Co, Proton, Jeep, Alfa Romeo, DS, and others, while its trading and after-sales arm operates EUROREPAR, MOPAR, and El Ezz for Service Centers, and its mobility arm operates the Avis, Budget, and Payless franchises under Avis Budget Egypt (acquired 2018).

Revenue is generated through five principal streams: new vehicle sales (authorized dealership network), after-sales services and spare parts, automotive manufacturing via the ESAF joint venture with Elsewedy Capital (50,000-unit annual capacity, $15M+ invested), fleet management and mobility services (rental, chauffeur, operational leasing), and certified pre-owned sales. The company serves a hybrid customer mix spanning ultra-luxury consumers, premium owners, value-conscious buyers (Proton), corporate and fleet operators, two-wheeler enthusiasts, and off-road/Jeep buyers across Greater Cairo, Alexandria, and Egyptian governorates.

Technology and infrastructure include proprietary 360-degree vehicle scanning (reported as the only system in Egypt capable of reporting tire conditions), the Mercedes-Benz MAR2020 retail concept (first in Egypt and North Africa, at Mall of Arabia), Egypt's first AMG Performance Center at the EZZ STAR 3S flagship, and an expanding EUROREPAR multi-brand service network. The company is led by Hisham Ezz Elarab as Group Chairman & Owner, with family members including Rana Abbadi (Vice Chairman), Nina Ezz Elarab (VP Culture & Communications), Omar Ezz Elarab (Board Member & Shareholder), Amr Ezz Elarab (Executive Chairman of Light Vehicle Manufacturing), and Nevine El-Labban (Executive Chairwoman of Mobility). Ezz Elarab is not publicly listed and no institutional investor ownership has been disclosed.

Name

Ezz-Elarab

Legal name

Ezz Elarab Holding Company

Website

https://ezz-elarab.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Ezz Elarab is an Egyptian family-owned holding company founded in 1975 that holds exclusive distribution rights for 15+ premium and luxury automotive brands including Mercedes-Benz, Ferrari, Aston Martin, Volvo, Lotus, and Proton across Egypt, while operating manufacturing, mobility (Avis/Budget), and after-sales service businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Gîza

HQ country

Egypt

HQ region

Africa

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new automobiles through authorized dealership networks representing luxury, premium, and mass-market brands including Aston Martin, Ferrari, Mercedes-Benz, Volvo, Lotus, Jeep, Alfa Romeo, DS, Proton, smart, Lynk & Co, Kawasaki, TVS, and MAXXIS tires.
2. After-Sales Services and Spare Parts: Maintenance, repair, and spare parts distribution through service centers including El Ezz for Service Centers, Eurorepar multi-brand network, and Mopar services. Covers FCA brands and multi-brand European vehicles.
3. Automotive Manufacturing: Local vehicle assembly through ESAF (Ezz Elsewedy Automotive Factories) with production capacity of 50,000 units annually. Produces Proton vehicles locally and has capability for both conventional and electric vehicles.
4. Fleet Management and Mobility Services: Car rental, chauffeur services, fleet management, operational leasing, and fleet consultancy through Avis and Budget brands. Includes long-term leasing and fleet consultancy services.
5. Pre-Owned Vehicle Sales: Sale of certified pre-owned vehicles through brand-specific programs like Aston Martin Timeless and Volvo Selekt.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Ezz Elarab is a diversified Egyptian holding company that distributes, sells, and services vehicles from more than 15 international automotive brands through authorized dealerships in Egypt. The company also operates mobility and fleet management services under the Avis, Budget, and Payless brands, runs multi-brand after-sales service and spare parts operations, and conducts local automotive manufacturing through the ESAF joint venture with up to 50,000 units of annual CKD assembly capacity. Revenue is generated from new and pre-owned vehicle sales, authorized service and parts, rental and fleet leasing, and vehicle assembly.

Product overview

Ezz Elarab is a diversified holding company operating across four main business sectors: Automotive (import/distribution of 15+ luxury and premium vehicle brands including Mercedes-Benz, Aston Martin, Ferrari, Volvo, Lotus, smart, and Proton), Mobility & Tourism (vehicle rental and fleet management through Avis, Budget, and Payless brands), Trading & After Sales Services (spare parts distribution and authorized service centers including EUROREPAR and MOPAR), and Manufacturing (ESAF automotive factory producing vehicles locally with EV capabilities). The company functions as a platform holding multiple brand dealerships, service networks, and rental operations, unified under the Ezz Elarab Group umbrella with Ezz Elarab Star handling Mercedes-Benz operations and Ezz LCV Egypt managing commercial vehicle brands.

Differentiator

Problem solved

Functional benefit

Brands

• Avis Egypt: Premium car rental and mobility services, operating under Avis Budget Group license with full local ownership since 2018 acquisition.
• Budget Egypt
• Payless Egypt
• Eurorepar Egypt
• El Ezz for Service Centers S.A.E

Products and services

• Mercedes-Benz Dealership (Ezz Elarab Star) Authorized Mercedes-Benz sales, service, and spare parts (3S facility) through Ezz Elarab Star, including the EZZ STAR flagship and Egypt's first AMG Performance Center, plus the only Mercedes-Benz 360-degree vehicle scanning technology in Egypt.
• Aston Martin Cairo British ultra-luxury automotive brand offering new and Timeless pre-owned sales with full aftersales services through a flagship showroom at Park Street Business Complex, Sheikh Zayed City, recognized as best dealer in MENA (Wings Award 2022) and ranked first among 13 countries.
• Ferrari Egypt Official Ferrari service center and approved showroom in Egypt covering Italian luxury sports car sales, servicing, and spare parts for the Ferrari range.
• Volvo Cars Egypt Swedish luxury automaker offering new vehicle sales, after-sales service, fleet sales, and Volvo Selekt trade-in program, with five service centers across Cairo and Alexandria and a Volvo Gallery featuring virtual tour capability.
• Lotus Cars Egypt British high-performance sports car and electric vehicle brand offering the Emira, Eletre, and Emeya lineup with sales, pre-owned models, and dedicated aftersales services.
• Lynk & Co Egypt Global premium brand under Zeekr Group (Geely Holding) offering innovative mobility with subscription, lease, purchase, and car-sharing models, with over 1.4 million vehicles delivered globally.
• smart Egypt All-electric intelligent vehicle brand with Mercedes-Benz heritage offering the smart #1 and smart #3 models exclusively through Ezz Elarab Star.
• Proton Cars Egypt Malaysia's national car brand offering value-focused sedans and SUVs including locally CKD-assembled Saga, distributed exclusively since 2004 and managing 17,800+ vehicles.
• Alfa Romeo Egypt Italian luxury car brand from Stellantis offering Alfa Romeo Tonale and other models through an authorized dealer at KM28 Cairo-Alexandria Desert Road with full showroom and service center.
• DS Automobiles Egypt French luxury automobile brand from Groupe Stellantis offering premium models with French savoir-faire through dedicated DS Salon showrooms.
• Jeep Egypt American SUV and off-road brand from Stellantis offering sport utility vehicles and off-road vehicles through authorized showroom and service center.
• Avis Egypt (Premium Car Rental) Premium vehicle rental, chauffeur services, fleet management, operational leasing, and fleet consultancy services operating under Avis Budget Group license with full local ownership since 2018.
• Budget Egypt (Value Car Rental) Value-focused car rental, chauffeur services, Gate 2 Gate transfers, and Saheli seasonal mobility service operating as part of the Avis Budget Egypt family.
• Payless Egypt (Budget Car Rental) Budget-conscious car rental brand providing straightforward essential mobility services for short-term renters under exclusive franchise rights.
• ESAF (Ezz Elsewedy Automotive Factories) Manufacturing Local automotive assembly with EV capability, producing Proton vehicles through CKD assembly at a 50,000-unit annual capacity facility under the Ezz Elsewedy Automotive Factories joint venture.
• El Ezz for Service Centers S.A.E Comprehensive automotive service network delivering spare parts, vehicle repair, warehousing, logistics, and consulting solutions, including MOPAR services for FCA brands.
• EUROREPAR Egypt (Multi-brand Spare Parts) Multi-brand automotive spare parts supplier for service, maintenance, and repair, providing certified parts for European vehicles aged 3+ years through one of the widest parts catalogs in the market.
• MOPAR Egypt (Parts and Service) Parts, service, and customer care organization for FCA (Stellantis) brands in Egypt providing OEM parts and authorized servicing.
• Kawasaki Egypt Motorsports Japanese motorsports brand offering 2-wheelers, 4-wheelers, and jet-skis through authorized sales and aftersales operations in Egypt.
• TVS Motor Egypt Indian motorcycle manufacturer (third-largest in India with 3+ million annual sales) offering motorcycles, scooters, and three-wheelers through authorized sales and aftersales.
• MAXXIS Tires Egypt Two-wheeler tire distribution for MAXXIS, the world's No.1 two-wheeler tire company, through Ezz LCV Egypt.
• Suzuki Marine Egypt Marine outboard motors and technology from Suzuki Marine for Egyptian marine customers.

Quantifiable outcome

• Volvo Egypt achieved 289% YoY sales growth and ranked top 3 globally in transformation
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mercedes-BenzcoreChannel Partner/ Reseller/ Distributor · 14 January 2025Ezz Elarab Star authorized dealership for Mercedes-Benz brand established in 2020. Includes MAR2020 retail concept implementation, AMG Performance Center, and comprehensive sales-service-spare parts (3S) operations.
• VIAminorStrategic or Co-development Partner · 1 January 2025Fleet agreement for 25 units of Volvo EX30 all-electric vehicles. VIA is pioneer in smart urban mobility providing sustainable transportation services. Partnership integrates Volvo electric vehicles into VIA's urban mobility fleet.
• smart AutomobilecoreChannel Partner/ Reseller/ Distributor · 22 April 2024General distribution agreement appointing Ezz Elarab Star as sole importer of smart vehicles in Egypt for all-electric premium vehicles. smart #1 and #3 launched in Q3 2024. Smart contributes global EV expertise while Ezz Elarab Star provides local market knowledge and sales network across Greater Cairo.
• Proton InternationalcoreStrategic or Co-development Partner · 9 November 2023Completely Knocked Down (CKD) assembly agreement at ESAF facility for local Proton vehicle production. Investments exceeding $15 million with production capacity of 50,000 units annually. First locally assembled PROTON Saga launched February 2025. 22-year partnership advanced with local manufacturing shift.
• Elsewedy CapitalcoreStrategic or Co-development Partner · 9 November 2023Formation of ESAF (Ezz Elsewedy Automotive Factories) as joint venture combining Ezz Elarab's automotive expertise with Elsewedy Capital's manufacturing capabilities. Elsewedy Capital brings 80+ years of manufacturing experience, being largest industrial group in MENA region.
• Lotus CarscoreChannel Partner/ Reseller/ Distributor · 25 September 2023Exclusive partnership appointing Ezz Elarab as sole importer of Lotus Cars in Egypt. Lotus brings British high-performance sports car heritage and EV products including Emira, Eletre, and Emeya. Ezz Elarab provides local market access and service facilities.
• Lynk & CocoreChannel Partner/ Reseller/ Distributor · 1 January 2023Exclusive importer for Lynk & Co premium brand under Zeekr Group/Geely Holding. Lynk & Co offers innovative mobility with subscription, lease, purchase, and car-sharing models. Egypt expansion part of global growth across Europe, MENA, and Southeast Asia.
• FerraricoreChannel Partner/ Reseller/ Distributor · 27 June 2022Official partnership for Ferrari service center and approved showroom in Egypt. 574 sqm facility in Sheikh Zayed with three service bays including one for electric/hybrid vehicles, dedicated service reception, spare parts warehouse, showroom for five cars, customer lounge, and special outdoor event area.

Scale indicators16 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• SAMACO Automotive: Saudi Arabia-based distributor for Volkswagen, Audi, Porsche, and other premium European brands. Comparable as a regional multi-brand luxury automotive group with full sales-service-spare parts operations.
• Mansour Automotive: Egypt-headquartered automotive distributor representing GM, Chevrolet, Opel, and others. Directly comparable as a domestic Egyptian competitor with multi-brand distribution, after-sales service, and a similar market position.
• AGMC (Axiom Global Motor Cars): UAE-based exclusive distributor for BMW, MINI, Rolls-Royce, and McLaren. Comparable as a luxury automotive distribution group serving a regional market with similar premium customer profiles.
• Abdul Latif Jameel: Saudi Arabia-based conglomerate holding exclusive distribution rights for Toyota and Lexus in the kingdom alongside other mobility and manufacturing interests. Comparable as a long-tenured multi-brand automotive distributor with adjacencies in manufacturing and mobility services.
• Almutlaq Group: Saudi Arabia-based industrial and automotive group with distribution rights for multiple premium brands. Comparable as a long-established regional multi-brand automotive distributor with diversified industrial adjacencies.
• Al-Futtaim Automotive: The largest multi-brand automotive distributor in MENA, representing Toyota, Lexus, Honda, Volvo and others across the UAE and broader region. Closely comparable to Ezz Elarab as a multi-brand dealership, service, and mobility platform targeting similar customer tiers.
• Bahwan International Holding: Oman-based group with automotive distribution across multiple premium brands and mobility services. Comparable as a regional multi-brand automotive platform with sales, service, and parts capabilities.
• Mohamed Yousuf Naghi Motors: Authorized Mercedes-Benz, Jeep, and other premium brand distributor in Saudi Arabia. Directly comparable as a regional luxury/premium automotive group with multi-brand representation and full 3S operations.
• Premier Motors (Abu Dhabi): Abu Dhabi distributor for Audi, Volkswagen, and other brands. Comparable as a regional premium-brand multi-brand automotive retailer with showrooms, service, and parts operations.

Broad incumbents

• Inchcape plc: Global automotive distributor operating across more than 40 markets with multi-brand representation. Comparable at the business-model level (multi-brand distribution and retail) but operates at a far larger, global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ezzelarabgroupeg
• LinkedIneg.linkedin.com/company/ezz-elarab-group
• Instagraminstagram.com/ezz.elarab.group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ezz-Elarab