Demelza Hospice Care for Children
Demelza Hospice Care for Children is a UK registered charity (1039651) founded in 1998 that delivers specialist palliative nursing, short breaks, bereavement and creative therapies to children with serious or life-limiting conditions and their families across Kent, South East London and East Sussex, funded through donations, a lottery, charity shops, events and corporate partnerships.
- Company typePrivate
- Founded1998
- HeadquartersSittingbourne, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Demelza Hospice Care for Children does
Demelza Hospice Care for Children is a UK registered charity (number 1039651), founded in 1998 in honor of Demelza Phillips, that delivers specialist palliative and holistic care to children with serious or life-limiting conditions and their families. It operates across Kent, South East London and East Sussex, anchored by Demelza Kent hospice in Sittingbourne (Rook Lane, Bobbing, ME9 8DZ) and supplemented by an East Sussex community hub, with services delivered in hospice, home, community, school and online settings. Care offerings include specialist nursing care, specialist short breaks, bereavement support, family services, and creative therapies such as music therapy, with families referred by GPs, nurses and social workers via the NHS-aligned Kent and Medway Care Record and GP Connect systems.
The organization's revenue is multi-stream: voluntary donations (one-off and monthly tiers of £3, £5, £20 or custom), a weekly lottery with a £25,000 Superdraw jackpot, a network of physical charity shops (including Sheerness and Rochester outlets and a new flagship with distribution centre at Larkfield), an online shop and eBay storefront, registration-fee fundraising events (Bubble Rush, marathons, treks such as Everest Base Camp 2026 and Trek Iceland 2027), memorial copper leaves on the Goodman Tree (£100 small, £150 medium), and corporate partnerships including match funding from charitable foundations. A wholly-owned trading subsidiary, Demelza House Trading Ltd, operates the Bubble Rush brand. Celebrity ambassadors include James Goodman and Cheryl Baker, with the late Len Goodman (former Strictly Come Dancing judge) having served as Vice President.
The technology stack is operationally conventional: a website awarded best designed site at an international industry awards event in 2024/26; standard analytics (Google Analytics, Hotjar); advertising tracking (Facebook cookies, AppNexus); and Microsoft Copilot generative AI used internally for drafting, summarising and design. The charity holds no patents, has not raised venture funding, and operates as an independent nonprofit governed by a Board of Trustees chaired by Sean Reynolds.
Demelza Hospice Care for Children firmographics
Firmographics- Name
- Demelza Hospice Care for Children
- Legal name
- Demelza Hospice Care for Children
- Website
- https://demelza.org.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Demelza Hospice Care for Children is a UK registered charity (1039651) founded in 1998 that delivers specialist palliative nursing, short breaks, bereavement and creative therapies to children with serious or life-limiting conditions and their families across Kent, South East London and East Sussex, funded through donations, a lottery, charity shops, events and corporate partnerships.
- Ownership category
- akta.pro rank
Demelza Hospice Care for Children industry classification
Industry- Product category
- Children's Hospice and Palliative Care Services
- NAICS
- Child and Youth Services (624110), Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Pediatric Hospice & Palliative Care (HLADAHAI)
- akta.pro secondary industries
- Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Pediatric Hospice & Palliative In-Home Care (HSABAFAE), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), Home Hospice Agencies (HLAFAEAC), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)
Keywords
Where Demelza Hospice Care for Children is headquartered
LocationHeadquarters
- HQ city
- Sittingbourne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Demelza Hospice Care for Children business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Voluntary donations from individuals, corporations, and charitable foundations. One-time and monthly donation options available.
- Lottery: Demelza lottery with weekly prizes and Superdraw jackpot of up to £25,000. Players can win cash prizes with proceeds supporting hospice services.
- Retail (Charity Shops): Network of charity shops selling donated and new goods including clothing, homeware, toys, furniture. Operates physical shops, online shop, and eBay store. Outlet stores price items between 50p and £5.
- Fundraising Events: Registration fees and minimum fundraising targets for events including Bubble Rush, running events, treks, and community activities.
- Memorial/Tribute Products: Goodman Tree copper leaves for memorial tributes at £100 (small) and £150 (medium), providing lasting remembrance options for supporters.
- Corporate Partnerships: Partnerships with businesses for sponsorship, match funding, and employee fundraising programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-time or monthly donations |
| Other | Monthly | Lottery participation |
| One time/ perpetual license | One-off | Memorial tree leaves |
| Unit Pricing | One-off | Charity shop outlet items |
| Unit Pricing | One-off | Bubble Rush event tickets |
| Unit Pricing | One-off | Hackney Half Marathon |
| Unit Pricing | One-off | Trek Iceland 2027 |
| Unit Pricing | One-off | Everest Base Camp 2026 |
| Unit Pricing | One-off | London Marathon 2027 |
| Unit Pricing | One-off | Royal Parks Half Marathon |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels11 records
Demelza Hospice Care for Children product offering
Product offeringCore offering
Demelza Hospice Care for Children is a UK registered charity (number 1039651) that provides specialist palliative and hospice care for children with serious or life-limiting conditions and their families across Kent, South East London, and East Sussex. Services include specialist nursing care, short breaks, bereavement support, family services, and creative therapies (including music therapy), delivered 24/7 in hospices, at home, in communities, at school, and online. The charity also operates a retail network (charity shops, online shop, eBay store), a weekly lottery, fundraising events, and corporate partnerships to fund its care services.
Differentiator
Problem solved
Functional benefit
Brands
- Bubble Rush: Family-friendly bubble fun run event with foam stations, organized by Demelza House Trading Ltd as part of the charity.
- Goodman Tree
Products and services
- Children's Hospice Care Services (Family Services) Specialist palliative and hospice care for children with serious or life-limiting conditions and their families, including clinical nursing, short breaks, bereavement support, family activities, and creative therapies (music therapy), delivered 24/7 in hospices, at home, in communities, at school, and online across Kent, South East London, and East Sussex.
- Specialist Short Breaks Planned respite stays for children with serious or life-limiting conditions at Demelza's hospice facilities, giving parents and carers time away from round-the-clock caregiving responsibilities.
Companies that use Demelza Hospice Care for Children
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Demelza Hospice Care for Children technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Demelza Hospice Care for Children partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered moderate, minor and core.
- James GoodmanmoderateSon of late Strictly Come Dancing judge Len Goodman. Relaunched the Goodman Tree memorial at Demelza's hospice. James continues his father's legacy as a supporter and ambassador for the charity, helping raise awareness and funds through high-profile media engagement.
- Bromley FCminorHosted Corporate Cup competition at their ground. Demelza participated as a corporate team building and fundraising event.
- Cheryl BakerminorCelebrity Ambassador and TV personality who encourages people to volunteer for Demelza during Volunteers' Week. Provides celebrity endorsement and media presence for the charity.
- KHIPUminorSponsored Demelza's marquee at the Kent County Show, enabling the charity to attend and showcase its services at one of Kent's biggest events.
- Medway Adult EducationmoderatePartnership with students on sustainable fashion upcycling course. Donated denim clothes transformed into bespoke designs sold in Rochester shop. Supports climate change response and student skill development.
- Hugh Lowe FarmsminorOfficial supplier of Wimbledon strawberries for 30+ years. Provided strawberries for sale at Demelza's open garden event.
- Len Goodman (deceased)coreBeloved Vice President and long-term supporter of Demelza. Appeared on TV quiz shows, recorded messages for staff and volunteers, participated in radio adverts, and read at Demelza's Celebration of Christmas. Inspired the Goodman Tree memorial.
Scale indicators3 records
Recent moves8 records
Expansion highlights7 records
Demelza Hospice Care for Children competitors and assessment
Company assessmentDirect peers
- East Anglia's Children's Hospices (EACH): Children's hospice charity operating across East Anglia with hospice facilities, home care and bereavement support — directly comparable in pediatric palliative care service model and charity shop / lottery fundraising approach.
- Helen & Douglas House: UK children's hospice charity operating hospice houses in Oxford, providing respite, end-of-life and bereavement care to children with life-limiting conditions — direct comparable in mission, service model and nonprofit funding approach.
- Acorns Children's Hospice: Children's hospice charity operating three hospices across the West Midlands and Worcestershire, providing palliative care, respite and bereavement support — directly comparable regional hospice model with similar fundraising infrastructure including charity shops and lottery.
- Shooting Star Children's Hospices: Children's hospice charity operating Shooting Star House in Surrey and Christopher's in Guildford/Hampshire — direct comparable serving South East England families with hospice, home care and bereavement services.
- Rainbow Trust Children's Charity: UK charity providing practical and emotional support to families with seriously ill children, including sibling support and family-facing services — directly comparable mission, family support services and community-based care delivery.
- CHASE (Children's Hospices Across London): London-based children's hospice charity serving South East England including parts of Demelza's catchment area — directly comparable in pediatric palliative care, hospice and home service model.
- Hope House Children's Hospices: Children's hospice charity operating two hospices in Wales and Shropshire, providing respite, end-of-life and bereavement care — directly comparable regional children's hospice with similar charity shop and community fundraising infrastructure.
- Claire House Children's Hospice: Children's hospice charity operating hospice in Merseyside serving North West England with clinical care, bereavement support and family services — direct comparable in regional pediatric hospice delivery and fundraising model.
- Ty Hafan: Welsh children's hospice charity providing palliative care to life-limited children and families across Wales — directly comparable in pediatric hospice care model and charity shop / community fundraising infrastructure.
Broad incumbents
- Together for Short Lives: UK-wide umbrella/advocacy charity for children's palliative care services, supporting hospice providers and families nationally — comparable as a sector body and policy advocate for pediatric palliative care services like Demelza's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Demelza Hospice Care for Children social profiles
Digital presenceDemelza Hospice Care for Children financial estimates
Financial estimateRevenue estimate
Valuation estimate
Demelza Hospice Care for Children leadership team
Management profileNumber of profiles
Profiles7 records
Demelza Hospice Care for Children subsidiaries and ownership
Company hierarchySubsidiaries1 record
Demelza Hospice Care for Children funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Demelza Hospice Care for Children M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Demelza Hospice Care for Children
What does Demelza Hospice Care for Children do?
Demelza Hospice Care for Children is a UK registered charity (number 1039651) that provides specialist palliative and hospice care for children with serious or life-limiting conditions and their families across Kent, South East London, and East Sussex. Services include specialist nursing care, short breaks, bereavement support, family services, and creative therapies (including music therapy), delivered 24/7 in hospices, at home, in communities, at school, and online. The charity also operates a retail network (charity shops, online shop, eBay store), a weekly lottery, fundraising events, and corporate partnerships to fund its care services.
Is Demelza Hospice Care for Children a public or private company?
Demelza Hospice Care for Children is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Demelza Hospice Care for Children founded?
Demelza Hospice Care for Children was founded in 1998. It employs 101 to 250 people.
Where is Demelza Hospice Care for Children based?
Demelza Hospice Care for Children is headquartered in Sittingbourne, United Kingdom, in the Europe region.
How does Demelza Hospice Care for Children make money?
Six revenue lines are on record. Donations are the primary driver. The others are lottery, retail (Charity Shops), fundraising Events, memorial/Tribute Products and corporate Partnerships.
Who are Demelza Hospice Care for Children's main competitors?
Direct peers on record are East Anglia's Children's Hospices (EACH), Helen & Douglas House, Acorns Children's Hospice, Shooting Star Children's Hospices, Rainbow Trust Children's Charity, CHASE (Children's Hospices Across London), Hope House Children's Hospices, Claire House Children's Hospice and Ty Hafan. Together for Short Lives is listed as a broad incumbent.
Does Demelza Hospice Care for Children have an API?
No public API is recorded for Demelza Hospice Care for Children.
What industry is Demelza Hospice Care for Children in?
Demelza Hospice Care for Children's product category is Children's Hospice and Palliative Care Services. Its primary akta.pro industry code is HLADAHAI, Pediatric Hospice & Palliative Care, with a secondary code of BPAGACAK, Palliative Care, Hospice & Serious Illness Support. Its NAICS code is 624110 and its SIC code is 8082.