Demelza Hospice Care for Children

What Demelza Hospice Care for Children does

Demelza Hospice Care for Children is a UK registered charity (number 1039651), founded in 1998 in honor of Demelza Phillips, that delivers specialist palliative and holistic care to children with serious or life-limiting conditions and their families. It operates across Kent, South East London and East Sussex, anchored by Demelza Kent hospice in Sittingbourne (Rook Lane, Bobbing, ME9 8DZ) and supplemented by an East Sussex community hub, with services delivered in hospice, home, community, school and online settings. Care offerings include specialist nursing care, specialist short breaks, bereavement support, family services, and creative therapies such as music therapy, with families referred by GPs, nurses and social workers via the NHS-aligned Kent and Medway Care Record and GP Connect systems.

The organization's revenue is multi-stream: voluntary donations (one-off and monthly tiers of £3, £5, £20 or custom), a weekly lottery with a £25,000 Superdraw jackpot, a network of physical charity shops (including Sheerness and Rochester outlets and a new flagship with distribution centre at Larkfield), an online shop and eBay storefront, registration-fee fundraising events (Bubble Rush, marathons, treks such as Everest Base Camp 2026 and Trek Iceland 2027), memorial copper leaves on the Goodman Tree (£100 small, £150 medium), and corporate partnerships including match funding from charitable foundations. A wholly-owned trading subsidiary, Demelza House Trading Ltd, operates the Bubble Rush brand. Celebrity ambassadors include James Goodman and Cheryl Baker, with the late Len Goodman (former Strictly Come Dancing judge) having served as Vice President.

The technology stack is operationally conventional: a website awarded best designed site at an international industry awards event in 2024/26; standard analytics (Google Analytics, Hotjar); advertising tracking (Facebook cookies, AppNexus); and Microsoft Copilot generative AI used internally for drafting, summarising and design. The charity holds no patents, has not raised venture funding, and operates as an independent nonprofit governed by a Board of Trustees chaired by Sean Reynolds.

Name

Demelza Hospice Care for Children

Legal name

Demelza Hospice Care for Children

Website

https://demelza.org.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Demelza Hospice Care for Children is a UK registered charity (1039651) founded in 1998 that delivers specialist palliative nursing, short breaks, bereavement and creative therapies to children with serious or life-limiting conditions and their families across Kent, South East London and East Sussex, funded through donations, a lottery, charity shops, events and corporate partnerships.

Ownership category

akta.pro rank

Product category

Children's Hospice and Palliative Care Services

NAICS

Child and Youth Services (624110), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pediatric Hospice & Palliative Care (HLADAHAI)

akta.pro secondary industries

Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Pediatric Hospice & Palliative In-Home Care (HSABAFAE), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), Home Hospice Agencies (HLAFAEAC), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

Keywords

• Children's hospice care
• Palliative care services
• Bereavement support
• Hospice fundraising events
• Charity retail

Headquarters

HQ city

Sittingbourne

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Voluntary donations from individuals, corporations, and charitable foundations. One-time and monthly donation options available.
2. Lottery: Demelza lottery with weekly prizes and Superdraw jackpot of up to £25,000. Players can win cash prizes with proceeds supporting hospice services.
3. Retail (Charity Shops): Network of charity shops selling donated and new goods including clothing, homeware, toys, furniture. Operates physical shops, online shop, and eBay store. Outlet stores price items between 50p and £5.
4. Fundraising Events: Registration fees and minimum fundraising targets for events including Bubble Rush, running events, treks, and community activities.
5. Memorial/Tribute Products: Goodman Tree copper leaves for memorial tributes at £100 (small) and £150 (medium), providing lasting remembrance options for supporters.
6. Corporate Partnerships: Partnerships with businesses for sponsorship, match funding, and employee fundraising programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Demelza Hospice Care for Children is a UK registered charity (number 1039651) that provides specialist palliative and hospice care for children with serious or life-limiting conditions and their families across Kent, South East London, and East Sussex. Services include specialist nursing care, short breaks, bereavement support, family services, and creative therapies (including music therapy), delivered 24/7 in hospices, at home, in communities, at school, and online. The charity also operates a retail network (charity shops, online shop, eBay store), a weekly lottery, fundraising events, and corporate partnerships to fund its care services.

Differentiator

Problem solved

Functional benefit

Brands

• Bubble Rush: Family-friendly bubble fun run event with foam stations, organized by Demelza House Trading Ltd as part of the charity.
• Goodman Tree

Products and services

• Children's Hospice Care Services (Family Services) Specialist palliative and hospice care for children with serious or life-limiting conditions and their families, including clinical nursing, short breaks, bereavement support, family activities, and creative therapies (music therapy), delivered 24/7 in hospices, at home, in communities, at school, and online across Kent, South East London, and East Sussex.
• Specialist Short Breaks Planned respite stays for children with serious or life-limiting conditions at Demelza's hospice facilities, giving parents and carers time away from round-the-clock caregiving responsibilities.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Partnerships

Seven partnerships are on record, tiered moderate, minor and core.

• James GoodmanmoderateGTM or Marketing Partner · 28 June 2026Son of late Strictly Come Dancing judge Len Goodman. Relaunched the Goodman Tree memorial at Demelza's hospice. James continues his father's legacy as a supporter and ambassador for the charity, helping raise awareness and funds through high-profile media engagement.
• Bromley FCminorGTM or Marketing Partner · 4 June 2026Hosted Corporate Cup competition at their ground. Demelza participated as a corporate team building and fundraising event.
• Cheryl BakerminorGTM or Marketing Partner · 1 June 2026Celebrity Ambassador and TV personality who encourages people to volunteer for Demelza during Volunteers' Week. Provides celebrity endorsement and media presence for the charity.
• KHIPUminorGTM or Marketing Partner · 1 January 2026Sponsored Demelza's marquee at the Kent County Show, enabling the charity to attend and showcase its services at one of Kent's biggest events.
• Medway Adult EducationmoderateStrategic or Co-development Partner · 1 January 2026Partnership with students on sustainable fashion upcycling course. Donated denim clothes transformed into bespoke designs sold in Rochester shop. Supports climate change response and student skill development.
• Hugh Lowe FarmsminorGTM or Marketing PartnerOfficial supplier of Wimbledon strawberries for 30+ years. Provided strawberries for sale at Demelza's open garden event.
• Len Goodman (deceased)coreGTM or Marketing PartnerBeloved Vice President and long-term supporter of Demelza. Appeared on TV quiz shows, recorded messages for staff and volunteers, participated in radio adverts, and read at Demelza's Celebration of Christmas. Inspired the Goodman Tree memorial.

Scale indicators3 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• East Anglia's Children's Hospices (EACH): Children's hospice charity operating across East Anglia with hospice facilities, home care and bereavement support — directly comparable in pediatric palliative care service model and charity shop / lottery fundraising approach.
• Helen & Douglas House: UK children's hospice charity operating hospice houses in Oxford, providing respite, end-of-life and bereavement care to children with life-limiting conditions — direct comparable in mission, service model and nonprofit funding approach.
• Acorns Children's Hospice: Children's hospice charity operating three hospices across the West Midlands and Worcestershire, providing palliative care, respite and bereavement support — directly comparable regional hospice model with similar fundraising infrastructure including charity shops and lottery.
• Shooting Star Children's Hospices: Children's hospice charity operating Shooting Star House in Surrey and Christopher's in Guildford/Hampshire — direct comparable serving South East England families with hospice, home care and bereavement services.
• Rainbow Trust Children's Charity: UK charity providing practical and emotional support to families with seriously ill children, including sibling support and family-facing services — directly comparable mission, family support services and community-based care delivery.
• CHASE (Children's Hospices Across London): London-based children's hospice charity serving South East England including parts of Demelza's catchment area — directly comparable in pediatric palliative care, hospice and home service model.
• Hope House Children's Hospices: Children's hospice charity operating two hospices in Wales and Shropshire, providing respite, end-of-life and bereavement care — directly comparable regional children's hospice with similar charity shop and community fundraising infrastructure.
• Claire House Children's Hospice: Children's hospice charity operating hospice in Merseyside serving North West England with clinical care, bereavement support and family services — direct comparable in regional pediatric hospice delivery and fundraising model.
• Ty Hafan: Welsh children's hospice charity providing palliative care to life-limited children and families across Wales — directly comparable in pediatric hospice care model and charity shop / community fundraising infrastructure.

Broad incumbents

• Together for Short Lives: UK-wide umbrella/advocacy charity for children's palliative care services, supporting hospice providers and families nationally — comparable as a sector body and policy advocate for pediatric palliative care services like Demelza's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DemelzaHospice
• Facebookfacebook.com/demelzacharity
• LinkedInlinkedin.com/company/demelzacharity
• Instagraminstagram.com/demelzacharity
• TikToktiktok.com/@demelzacharity

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demelza Hospice Care for Children