Huron Regional Medical Center

What Huron Regional Medical Center does

Huron Regional Medical Center (HRMC) is a non-profit, independent regional acute-care hospital founded in 1947 and headquartered at 172 4th Street SE, Huron, South Dakota. It provides comprehensive inpatient and outpatient services to the residents of Huron and surrounding Beadle County, with departments spanning emergency care, general and robotic-assisted orthopedic surgery, radiology and imaging, laboratory, dialysis, maternity/birthing, home health, hospice, pain management, rehabilitation (Pro Rehab), and specialty physician clinics. The facility operates 251–500 employees and runs an affiliated Physicians Clinic, New Life Clinic (integrated 2024), Pro Rehab locations, and a blood bank, effectively functioning as the sole full-service hospital in its geographic catchment.

HRMC's technology footprint is built around conventional clinical systems — CernerHealth-backed HealtheLife patient portal, Nuance PowerShare for image exchange, and PACS for radiology — paired with first-in-region capital equipment including Mako robotic-assisted surgery (orthopedic), 3D mammography, uCT ATLAS CT scanner, and Philips Ingenia Ambition 1.5T MRI. Revenue is generated through standard patient services billing across insurance, Medicare, and Medicaid reimbursement, supplemented by HRSA grants, an HRMC Foundation fundraising arm, and a DAISY-recognized nursing workforce. The organization's go-to-market is community-led: local events, Facebook, email newsletters, community health needs assessments, and partnerships with SDSU Extension, Northern Plains Health Network, and the American Heart Association drive patient acquisition and trust within the rural community. Ownership is independent and nonprofit, governed by a Board of Directors (Ovation Healthcare Gold Certified for three consecutive years), with Erick Larson as President & CEO and a recently refreshed C-suite including CFO Amanda Soesbe CPA and CMO Terry Larsen DO.

Name

Huron Regional Medical Center

Legal name

Huron Regional Medical Center

Website

https://huronregional.org

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

Huron Regional Medical Center is an independent non-profit regional acute-care hospital in Huron, South Dakota, serving Beadle County residents with comprehensive inpatient, outpatient, surgical, dialysis, maternity, imaging, and specialty clinic services.

Ownership category

akta.pro rank

Product category

Acute Care Hospital

NAICS

Home Health Care Services (6216), Offices of Physicians (62111), Diagnostic Imaging Centers (621512)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060), Services-Home Health Care Services (8082)

akta.pro primary industry

Hospital-Based/Home Health System-Affiliated Skilled Home Health (HLADAFAB)

akta.pro secondary industry

Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA)

Keywords

• Acute care hospital
• Emergency medical services
• Diagnostic imaging services
• Rural healthcare
• Surgical services

Headquarters

HQ city

Huron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Acute care hospital providing comprehensive medical services to the regional population. Revenue generated through patient services including emergency care, surgery, diagnostics, maternity, dialysis, rehabilitation, and outpatient services billed through insurance and government healthcare programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Huron Regional Medical Center (HRMC) is a non-profit regional acute care hospital providing comprehensive inpatient and outpatient healthcare services to the Huron, South Dakota community and surrounding Beadle County region. The facility operates a main hospital campus alongside the HRMC Physicians Clinic, Pro Rehab locations, and New Life Clinic, delivering services spanning 24/7 emergency care, surgery (including robotic-assisted orthopedics), advanced diagnostic imaging (CT, MRI, 3D mammography), dialysis, maternity/obstetrics, rehabilitation, laboratory, home health, hospice, and specialty physician clinics.

Product overview

Huron Regional Medical Center (HRMC) is a regional healthcare facility providing comprehensive medical services through multiple departments and specialty clinics. The hospital operates a main facility alongside the Physicians Clinic, Pro Rehab, and New Life Clinic. Key services include emergency care, surgery (including robotic-assisted orthopedic procedures), radiology/imaging with advanced CT and MRI technology, laboratory services, dialysis, maternity care, and various specialty services. The facility also provides patient-facing digital services including the HealtheLife patient portal, online bill pay, and web nursery. The hospital has undergone recent expansions including a $19.4 million surgical expansion and a $2.45 million dialysis expansion project.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Care 24/7 emergency medical services for acute illness and injury treatment, serving Huron and surrounding Beadle County residents.
• Surgery General surgery and orthopedic surgical services including robotic-assisted procedures using the Mako robot for knee and hip replacements, supported by a $19.4 million surgical expansion and renovation project.
• Radiology/Imaging Medical imaging services including CT (uCT ATLAS), MRI (Philips Ingenia Ambition 1.5T), X-ray, and 3D mammography, leveraging advanced scanners that are first-in-region deployments.
• Dialysis Kidney dialysis treatment services provided in an expanded 12-chair facility following a $2.45 million renovation completed in 2023.
• Maternity/Birthing Center Obstetric care, childbirth services, and prenatal education for expectant parents in the Huron region, integrated with the New Life Clinic since September 2024.
• Orthopedics Orthopedic care including robotic-assisted surgery for knee and hip replacements, sports medicine, and fracture treatment.
• Pain Management Pain treatment services including iovera non-opioid therapy for chronic pain and orthopedic procedure recovery.
• Physicians Clinic Multi-specialty physician clinic providing primary care, Convenient Care walk-in services, and specialty services including orthopedics, OB/GYN, and women's health.
• Home Health In-home healthcare services for patients requiring medical care outside the hospital setting.
• Hospice Care End-of-life care and support services for patients and families in the Huron region.
• Pro Rehab Physical therapy and rehabilitation services offered at multiple locations including the hospital and a South location.
• Women's Health Women's health services including OB/GYN care, mammography, and breast health programs delivered through the Physicians Clinic.
• Respiratory Therapy Respiratory care services including breathing treatments and pulmonary rehabilitation, supported by the BREATHE-SD rural respiratory care education initiative.
• Laboratory Clinical laboratory testing and diagnostics services supporting inpatient and outpatient care.
• Special Care Services Intensive care and specialized medical care services for critically ill patients.
• Blood Bank Blood collection, testing, and transfusion services for inpatient and outpatient needs.
• Wound Care Services Specialized wound treatment and management services delivered through the Physicians Clinic.
• HealtheLife Patient Portal Secure online patient portal for accessing medical records, communicating with care teams, and managing appointments via CernerHealth authentication.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Emily's HopeminorStrategic or Co-development Partner · 12 November 2025HRMC partnered with Emily's Hope to install a naloxone distribution box at the hospital's emergency department entrance to combat opioid overdose deaths.
• South Dakota State University (SDSU) ExtensioncoreStrategic or Co-development Partner · 8 July 2024HRMC was selected to partner with SDSU Extension on a pilot project for diabetes prevention and education through the Better Choices, Better Health SD Diabetes Self-Management Program.
• South Dakota State University (SDSU)coreStrategic or Co-development Partner · 26 August 2022$1.545M HRSA grant to fund BREATHE-SD project bringing respiratory therapy education and public health opportunities to rural facilities. Grant received by HRMC in partnership with SDSU and Northern Plains Health Network affiliate hospitals.
• Northern Plains Health Network (NPHN) Affiliate HospitalscoreStrategic or Co-development PartnerPartner in the $1.545M BREATHE-SD grant along with South Dakota State University. NPHN affiliate hospitals in Madison and Brookings participate in rural health education initiatives.
• American Heart AssociationcoreStrategic or Co-development PartnerHRMC committed to participation in Mission: Lifeline Stroke, a statewide initiative of the American Heart Association to strengthen stroke care across South Dakota.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• HCA Healthcare: Largest for-profit hospital operator in the U.S., with a significant footprint in community and regional hospitals. Comparable as a benchmark for hospital operating efficiency, capital allocation, and consolidation dynamics that affect rural peers.
• Sanford Health: Largest rural-serving health system in the Dakotas with flagship tertiary hospitals in Sioux Falls. Comparable as the dominant competing referral destination for HRMC's catchment, and as a model for rural-system operating scale and capital deployment.
• Tenet Healthcare: Multi-state hospital and ambulatory operator with a portfolio of community hospitals. Comparable as an industry reference point for capital deployment, service-line strategy, and consolidation trends relevant to independent regional hospitals.
• Avera Health: Large regional Catholic health system headquartered in Sioux Falls, SD, operating hospitals and clinics across the Upper Plains including rural communities comparable to Huron. Most directly comparable system-level peer given overlapping geography and similar service mix in rural South Dakota.
• CommonSpirit Health: One of the largest non-profit health systems in the U.S., operating many rural and community hospitals. Comparable as a strategic counterparty HRMC could affiliate with, and as a benchmark for non-profit rural-hospital economics at scale.

Direct peers

• Monument Health: Regional non-profit health system based in Rapid City, SD, operating community hospitals across western South Dakota. Closely comparable in mission (rural non-profit regional medical center), service breadth, and capital-investment posture.
• Brookings Health System: Independent non-profit community hospital serving Brookings, SD. Highly comparable as a same-state, similar-size rural regional medical center with overlapping service lines and similar capital constraints.
• Madison Regional Health System: Critical-access hospital in Madison, SD — an NPHN affiliate alongside HRMC. Directly comparable as a small rural non-profit hospital delivering the same breadth of inpatient, outpatient, and emergency services.
• Prairie Lakes Healthcare System: Non-profit regional health system in Watertown, SD, offering similar comprehensive medical, surgical, and specialty services to a rural South Dakota community. Direct comparable on scale, ownership structure, and service mix.
• Avera Queen of Peace Health (Mitchell): Avera-affiliated regional hospital in Mitchell, SD serving a comparable rural catchment. Comparable on service-line scope and rural-community role, with a system-affiliated ownership model contrasting HRMC's independence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/huronregionalmedicalcenter
• Xx.com/HRMC_Huron

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huron Regional Medical Center