Výstaviště České Budějovice

What Výstaviště České Budějovice does

Výstaviště České Budějovice a.s. is a private Czech joint-stock company operating a 25-hectare exhibition and conference venue in České Budějovice, South Bohemia. Founded in 1994, the company runs a recurring portfolio of large-scale trade fairs, exhibitions, and consumer events, anchored by the flagship Země živitelka — the largest agricultural exhibition in the Czech Republic and Slovakia, which attracted 132,504 visitors and 600+ exhibitors in 2025 and is entering its 52nd edition in 2026. The portfolio also includes the Vzdělání a řemeslo education showcase, the HOBBY DIY exhibition (34th edition in 2027), the CZECH FOOD EXPO food industry fair, an international dog show, Urbatech smart-city exhibition, and military/cultural events, supported by recurring rentals of the venue's pavilions (Národní pavilon Z, Pavilon T, Pavilon R2) and outdoor areas including the Pivovarská zahrada.

The company's technology footprint is operational rather than transformational: an event management platform with online ticketing integration via third-party provider Event Park (vcb.enigoo.cz) and a self-service banner generation tool enabling exhibitors to produce promotional materials. No proprietary AI/ML systems, APIs, or developer-facing infrastructure are disclosed. The core capability is venue management and event curation rather than technology product development.

Revenue is generated through four primary streams: (1) direct ticket sales to visitors across multiple price tiers (e.g., Země živitelka full admission 180-200 CZK online/at-gate; HOBBY 110-130 CZK; Vzdělání a řemeslo free entry); (2) B2B exhibition space rentals across pavilions and outdoor areas including furniture, construction, audiovisual, and production services; (3) parking fees (car 150-200 CZK/day depending on event); and (4) sponsorship packages with main partners Budějovický Budvar and Kooperativa, plus a wide network of media partners (national and regional radio stations, print media, online news). Customer segments are hybrid B2B/B2C, serving agricultural professionals, general public families, educational institutions, and DIY/hobbyist enthusiasts across separate but co-located events.

Name

Výstaviště České Budějovice

Legal name

Výstaviště České Budějovice a.s.

Website

https://vcb.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Výstaviště České Budějovice operates a 25-hectare exhibition venue in České Budějovice, Czech Republic, running recurring trade fairs and consumer events anchored by Země živitelka, the largest agricultural exhibition in the Czech Republic and Slovakia, serving agricultural professionals, food producers, educational institutions, and general public visitors.

Ownership category

akta.pro rank

Product category

Exhibition and Event Venue Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

Keywords

• Exhibition venue services
• Trade fair management
• Event space rental
• Agricultural exhibitions
• Conference facilities

Headquarters

HQ city

Ceske Budejovice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibition and Event Ticket Sales: Direct sales of tickets to visitors attending exhibitions, trade shows, and events. Pricing varies by event with full, reduced, family, and school categories.
2. Exhibition Space Rentals: Rental of pavilions (Národní pavilon Z, Pavilon T, Pavilon R2), outdoor areas, and Pivovarská zahrada to exhibitors and event organizers. Includes additional services like furniture, construction, audiovisual equipment, and production.
3. Parking Fees: Revenue from parking facilities within the exhibition grounds, charged per day with varying rates for cars, vans, motorcycles, and buses.
4. Sponsorship and Partnership: Partnership arrangements with main partners and media partners in exchange for branding and promotional visibility at events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Výstaviště České Budějovice operates a large-scale exhibition complex in České Budějovice, Czech Republic, hosting recurring trade fairs and exhibitions. The company sells admission tickets to visitors for its own organized events (flagship: Země živitelka agricultural exhibition) and rents pavilions, outdoor areas, and supporting services (furniture, AV equipment, production) to exhibitors and external event organizers.

Product overview

Výstaviště České Budějovice is an exhibition and conference center offering a comprehensive portfolio of recurring trade shows, agricultural exhibitions, and educational events, alongside venue rental services. The core product portfolio centers on major annual exhibitions: the flagship Země živitelka agricultural fair (the largest in Czech Republic and Slovakia), the Vzdělání a řemeslo education showcase, HOBBY DIY exhibition, CZECH FOOD EXPO food industry fair, plus specialized events including international dog shows, military demonstrations, and summer entertainment. The venue infrastructure comprises multiple pavilions (Národní pavilon Z, Pavilon T, Pavilon R2) and outdoor areas including Pivovarská zahrada, available for rental with supporting services such as AV equipment, furniture, production support, office, and warehouse space.

Differentiator

Problem solved

Functional benefit

Products and services

• Země živitelka International agricultural exhibition and agrosalon, the largest and most significant agricultural trade fair in the Czech Republic and Slovakia, featuring agricultural machinery, livestock, food, hunting, beekeeping, fishing, and agricultural research. 52nd edition scheduled 20-25 August 2026.
• Vzdělání a řemeslo Largest South Bohemian three-day showcase of secondary schools and vocational training institutions, including university and company exhibitions. Free entry; targeted at primary-school students exploring secondary school options and high-school students discovering higher education.
• HOBBY Traditional exhibition for home improvement enthusiasts, gardeners, home and living, caravanning, and leisure accessories. 34th edition scheduled 13-16 May 2027.
• CZECH FOOD EXPO National food industry trade fair showcasing Czech food producers; 5th edition scheduled 13-16 May 2027.
• Mezinárodní výstava psů International dog exhibition scheduled for 10-11 October 2026 at the exhibition grounds.
• Den s Armádou ČR Day with the Czech Army event featuring military equipment demonstrations and displays at the exhibition grounds.
• Summer park Summer entertainment event held at the exhibition grounds featuring various recreational activities.
• Urbatech Urban technology exhibition showcasing solutions for urban development and smart city technologies.
• Země živitelka: SMART FARMING Professional accompanying program of the Země živitelka agrosalon featuring presentations on modern agricultural solutions, lectures, discussion panels, workshops, and innovative company presentations held in the National Pavilion Z.
• Národní pavilon Z National Pavilion Z — primary indoor venue available for rental for exhibitions, conferences, and events.
• Pavilon T Pavilion T — rental venue for various exhibitions and events, featuring Czech food producer displays during Země živitelka.
• Pivovarská zahrada Brewery Garden — outdoor venue hosting cultural programs, concerts, and the National Harvest Festival celebrations.
• Pronájem prostor a služby Space rental services including offices, warehouses, furniture, audiovisual equipment, and event production support for exhibitors and organizers.

Quantifiable outcome

• 132,504 visitors attended Země živitelka 2025
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered primary and minor.

• Budějovický BudvarprimaryGTM or Marketing PartnerMain partner of Výstaviště České Budějovice. Budějovický Budvar serves as the primary/general partner for events including Země živitelka, providing sponsorship and brand visibility across exhibition grounds.
• KooperativaprimaryGTM or Marketing PartnerMain partner for certain events, providing insurance and risk management sponsorship services.
• Event ParkminorGTM or Marketing PartnerTicketing and event management platform partner for online ticket sales.
• rádio BlaníkminorGTM or Marketing PartnerRegional radio station serving as media partner, broadcasting event information and promotions to listeners in South Bohemia.
• Hit rádio FAKTORminorGTM or Marketing PartnerRegional radio media partner covering South Bohemia with event promotional content.
• rock rádiominorGTM or Marketing PartnerRock music radio station as media partner providing promotional airtime for events.
• kiss rádiominorGTM or Marketing PartnerNational radio network media partner for event coverage and promotion.
• Rádio ImpulsminorGTM or Marketing PartnerMajor national radio station media partner with wide reach across Czech Republic.
• Budějcká DrbnaminorGTM or Marketing PartnerLocal online news portal (Drbna network) serving České Budějovice region as media partner.
• BleskminorGTM or Marketing PartnerMajor Czech tabloid newspaper media partner providing print and online coverage.
• ProfiPressminorGTM or Marketing PartnerAgricultural trade press media partner specializing in agricultural news and publications.
• Kudy z nudyminorGTM or Marketing PartnerCzech tourism and leisure activities platform as media partner promoting event tourism.
• Agrární komora ČR (Agricultural Chamber of the Czech Republic)primaryStrategic or Co-development PartnerCo-organizer of National Harvest Festival (Národní dožínky) alongside Výstaviště České Budějovice. Represents Czech farmers and agricultural sector.
• Český rozhlas RadiožurnálminorGTM or Marketing PartnerPublic radio service media partner for Země živitelka providing national broadcast coverage.
• Českobudějovický DeníkminorGTM or Marketing PartnerRegional daily newspaper media partner covering South Bohemia region.
• AgromanualminorGTM or Marketing PartnerAgricultural digital media platform media partner for Země živitelka.
• Uniform PrahaminorGTM or Marketing PartnerWorkwear and uniform supplier media partner for HOBBY and other events.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PVA EXPO PRAHA: Major Prague-based exhibition center hosting large trade fairs and consumer expos including For Fishing, For Pets, and various hobby/lifestyle exhibitions. Competes with VCB for both exhibitor budgets and visitor attendance from across the Czech Republic.
• Agrokomplex Nitra: Slovak national agricultural exhibition center hosting Agrokomplex and related farming exhibitions. Direct peer in the agricultural exhibition niche, competing for cross-border exhibitor participation in Central European agrosalons.
• Targi Kielce: One of Poland's leading trade fair organizers hosting major agricultural, construction, and defense exhibitions. Comparable in scale and event-portfolio breadth to VCB, and a relevant competitor for Central European agricultural exhibitor share.
• BVV Trade Fairs Brno (Veletrhy Brno): Czech Republic's largest exhibition venue operator, hosting Techagro (agricultural machinery), Salima, and other major trade fairs. Directly competes for agricultural and food exhibitor spend, and serves as the main national competitor to VCB for flagship agrosalons.

Regional players

• Messe Wien (Reed Messe Wien): Vienna-based trade fair organizer hosting numerous consumer and trade exhibitions including agricultural and lifestyle shows. Regional peer operating in adjacent Austrian market with comparable product portfolio.

Broad incumbents

• Messe Berlin: Major German exhibition organizer operating the Berlin ExpoCenter City and hosting IFA, ITB, and numerous consumer trade fairs. A broad incumbent in the European exhibition industry serving as an upper-bound benchmark for venue scale and event portfolio breadth.
• Poznań International Fair (MTP): One of Central Europe's largest exhibition organizers, operating the Poznań Expo complex with a broad portfolio across agriculture, industry, and consumer events. A larger incumbent serving a similar function across the broader CEE market.
• Koelnmesse: One of the world's largest trade fair organizers hosting Anuga, gamescom, and numerous industry exhibitions. Comparable in the convention and exhibition venue operating model, though operating at significantly larger scale and global reach.
• Messe Stuttgart (Landesmesse Stuttgart): German regional exhibition center hosting consumer and trade exhibitions across multiple sectors. Comparable in operating model as a regional exhibition venue, though with a larger portfolio and broader geographic catchment.

Others

• Event Park (Enigoo): Czech ticketing and event management platform partner providing the vcb.enigoo.cz online ticketing system for VCB events. Ecosystem participant enabling direct-to-consumer ticket distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Výstaviště České Budějovice