Soopa Pets
- Company typePrivate
- Founded2013
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Soopa Pets firmographics
Firmographics- Name
- Soopa Pets
- Legal name
- Soopa Pets
- Website
- https://soopapets.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Soopa Pets industry classification
Industry- Product category
- Pet Treats
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (459910)
- SIC
- Cookies & Crackers (2052)
- akta.pro primary industry
- Treats & Chews (CRADAFAE)
- akta.pro secondary industries
- Functional & Veterinary Diet Pet Food (CRADAFAF), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)
Keywords
Where Soopa Pets is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Markets served
Soopa Pets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales (One-Time Purchase): Direct e-commerce sales of dog treats including Dental Sticks ($6.59), Healthy Bites ($5.49), Jumbo Dental Sticks, Chews, Bundles, Gifting products, and Merchandise. Customers purchase individual items or multi-packs.
- Subscribe & Save: Subscription model offering recurring deliveries of products at discounted prices (e.g., $4.95 vs $5.49 for Healthy Bites). Provides recurring revenue and customer loyalty.
- Rewards Program Revenue: Soopa Pack rewards program where customers earn stars on purchases and can redeem for discounts. Also offers tiered benefits including free products at certain tiers, driving engagement and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dental Sticks - One-time purchase |
| Unit Pricing | Pay-as-you-go | Healthy Bites - One-time purchase |
| Subscription | Monthly | Subscribe & Save - Subscription discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Soopa Pets product offering
Product offeringCore offering
Soopa Pets manufactures and sells a range of natural, plant-based, human-grade dog treats (Dental Sticks, Healthy Bites, Jumbo Dental Sticks, 100% Natural Chews) along with bundles, gifting tins, and branded merchandise. Its distinguishing capability is a condition-specific line formulated for dogs with chronic kidney disease (Stages 1–2 and 3–4), diabetes, pancreatitis, liver disease, IBS, allergies, low immunity, and weight management, with low-fat, hypoallergenic, grain-free, veterinary-approved recipes. Products are sold direct-to-consumer through the company's own e-commerce store with a Subscribe & Save subscription option, and through independent retail stockists in the UK, Ireland, and the US.
Product overview
Soopa Pets is a family-owned Irish company founded in 2013 that offers a comprehensive range of natural, plant-based dog treats and wellness products. The product portfolio centers on two core treat formats—Dental Sticks and Healthy Bites—both made from 100% natural, human-grade superfood ingredients. These are available in multiple life-stage variants (Puppy, Senior), size-specific formulations (Small Breed, Mini, Jumbo), and across numerous flavor profiles including fruit, vegetable, and plant-based combinations. The company has developed an extensive specialty health line addressing specific canine health conditions including CKD (kidney disease Stages 1-4), Diabetes, Liver Disease, Pancreatitis, IBS, Weight Management, Hypoallergenic needs, and Low Immunity. Additional offerings include Soopa Bundles (value multi-packs), Soopa Gifts (gift tins), Soopa Merch (branded merchandise), and the Soopa Pack loyalty rewards program. The company emphasizes low-fat, hypoallergenic, grain-free formulations vet-approved for dogs with health sensitivities.
Differentiator
Problem solved
Functional benefit
Products and services
- Dental Sticks Specially shaped dental sticks designed to reduce plaque, massage gums, and freshen breath while dogs chew, made with 100% natural, plant-based, human-grade ingredients and formulated for different life stages (puppy, senior) and sizes (mini, regular).
- Healthy Bites Small-sized, low-fat, 100% natural treats designed for training, rewarding, or everyday snacking in dogs, including those with allergies, sensitivities, or weight concerns.
- 100% Natural Chews Long-lasting natural dog chews made from 100% real ingredients with no artificial additives, suitable for dogs of all sizes and designed to support dental hygiene.
- Jumbo Dental Sticks Larger-format dental sticks designed for big dogs and aggressive chewers, delivering the same 100% natural ingredients and dental health benefits as standard Dental Sticks.
- Soopa Bundles Pre-packaged multi-product bundles offered at value pricing for customers who want to stock up or discover new flavors across the Dental Sticks, Healthy Bites, and Chew ranges.
- Soopa Gifts Gift tins filled with natural, healthy dog treats and a fun surprise, marketed as presents for birthdays, new puppies, and other special occasions for dog owners.
- Soopa Merch Branded merchandise including reusable treat tins and jute bags aimed at Soopa fans for practical, sustainable everyday use with their dogs.
- CKD Stage 1 & 2 Treats Treats formulated for dogs with early-stage chronic kidney disease (CKD Stage 1 & 2), kept low in phosphorus and sodium and made with gentle, natural ingredients.
- CKD Stage 3 & 4 Treats Treats formulated for dogs with advanced chronic kidney disease (CKD Stage 3 & 4), selected for very low phosphorus and sodium content with natural, gentle ingredients.
- Diabetes Treats Treats formulated for diabetic dogs using natural ingredients that are low in sugar and fat, allowing owners to reward their dog while managing blood sugar.
- Liver Disease Treats Low-fat, natural-ingredient treats formulated for dogs with liver conditions, designed to be gentle and safe for carefully managed liver diets.
- Pancreatitis Treats Genuinely low-fat treats formulated for dogs with pancreatitis, made with simple natural ingredients and free from fat-heavy content that could trigger episodes.
- IBS Treats Gentle, natural treats formulated for dogs with IBS or digestive sensitivities, low in fat, easy to digest, and free from artificial additives.
- Weight Management Treats Low-calorie, low-fat treats for dogs that need to lose or maintain weight, made with natural ingredients so dogs can still enjoy rewarding.
- Hypoallergenic Treats Treats crafted with gentle, natural ingredients free from common allergens, suitable for dogs with allergies and sensitive stomachs, vet approved.
- Puppy Treats Treats specifically designed for puppies, including dental sticks and healthy training bites formulated for developing digestive systems.
- Senior Dog Treats Treats formulated for senior dogs with ingredients such as pumpkin and flaxseed to support the health needs of aging dogs.
- Small Breed Treats Treats designed specifically for small-breed dogs, including mini dental sticks and healthy bites sized appropriately for smaller mouths.
- Soopa Pack Rewards Program Customer loyalty program allowing members to earn Soopa Stars on purchases, redeem them for discounts, and unlock tiered benefits (Top Dog, Best Buddy, Loyal Companion, Forever Friend) including free products, referral bonuses, and birthday rewards.
Quantifiable outcome
- Each product contains specific caloric content (e.g., 3 calories per healthy bite, 77 calories per dental stick, 79 calories per jumbo dental stick) enabling precise portion control
- +1 more outcomes
Companies that use Soopa Pets
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Soopa Pets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Soopa Pets partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Soopa Pets competitors and assessment
Company assessmentDirect peers
- Edgard & Cooper: European (Belgium-founded) premium natural pet food brand with fresh-meat and plant-based recipes. Comparable to Soopa on natural positioning, sustainability narrative, and multi-country DTC footprint in Europe.
- Canagan: UK premium natural pet food brand offering grain-free and functional recipes including dental and weight lines. Direct competitor in UK/Ireland premium natural dog treat category with overlapping retail distribution.
- Forthglade: UK natural dog food and treat maker known for gentle, natural recipes suitable for sensitive dogs. Overlaps with Soopa in condition-sensitive positioning and UK retail distribution.
- Pooch & Mutt: UK functional dog food and treat brand built around specific health benefits (skin & coat, digestion, joint, dental). Closely comparable to Soopa in positioning condition-specific, vet-endorsed dog nutrition for UK/IE pet owners.
- Lily's Kitchen: UK-based natural and organic pet food and treat brand with a similar premium, clean-label positioning and broad condition/health-oriented range. Now owned by Nestlé Purina, it competes directly with Soopa in UK/Ireland natural treat aisles and DTC.
- Beco Pets: UK eco-friendly pet brand offering natural chews, treats and accessories with sustainability positioning. Comparable to Soopa on natural treats, UK/IE retail presence, and eco-conscious branding.
- Natures Menu: UK natural and raw pet food brand with a treat range marketed on natural ingredients and sensitive-dog suitability. Direct overlap with Soopa in natural dog treat positioning and UK distribution.
Broad incumbents
- Royal Canin: Global leader in breed-, size- and condition-specific pet nutrition owned by Mars Petcare. Sets the standard for veterinary-channel condition-specific diets (renal, diabetic, GI) that Soopa positions against in the treats category.
- Halo Holistic: Established US natural pet food and treat brand with holistic, condition-friendly positioning (skin & coat, digestive, small breed). Broader incumbent comparable on natural ingredient positioning and condition-segmented SKUs.
Emerging players
- Wild Earth: US plant-based dog food and treat brand using fungal and plant proteins with a clean-label, sustainability story. Comparable to Soopa on plant-based, natural ingredients and condition-friendly positioning but focused on the US market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Soopa Pets social profiles
Digital presenceSoopa Pets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soopa Pets leadership team
Management profileNumber of profiles
Profiles1 record
Soopa Pets funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soopa Pets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soopa Pets
What does Soopa Pets do?
Soopa Pets manufactures and sells a range of natural, plant-based, human-grade dog treats (Dental Sticks, Healthy Bites, Jumbo Dental Sticks, 100% Natural Chews) along with bundles, gifting tins, and branded merchandise. Its distinguishing capability is a condition-specific line formulated for dogs with chronic kidney disease (Stages 1–2 and 3–4), diabetes, pancreatitis, liver disease, IBS, allergies, low immunity, and weight management, with low-fat, hypoallergenic, grain-free, veterinary-approved recipes. Products are sold direct-to-consumer through the company's own e-commerce store with a Subscribe & Save subscription option, and through independent retail stockists in the UK, Ireland, and the US.
Is Soopa Pets a public or private company?
Soopa Pets is a private company. It is classified as family owned and is currently operating.
When was Soopa Pets founded?
Soopa Pets was founded in 2013. It employs 1 to 10 people.
Where is Soopa Pets based?
Soopa Pets is headquartered in Dublin, Ireland, in the Europe region.
How does Soopa Pets make money?
Three revenue lines are on record. Product Sales (One-Time Purchase) is the primary driver. The others are subscribe & Save and rewards Program Revenue.
Who are Soopa Pets's main competitors?
Direct peers on record are Edgard & Cooper, Canagan, Forthglade, Pooch & Mutt, Lily's Kitchen, Beco Pets and Natures Menu. Broad incumbents are Royal Canin and Halo Holistic. Wild Earth is listed as an emerging player.
Does Soopa Pets have an API?
No public API is recorded for Soopa Pets.
What industry is Soopa Pets in?
Soopa Pets's product category is Pet Treats. Its primary akta.pro industry code is CRADAFAE, Treats & Chews, with a secondary code of CRADAFAF, Functional & Veterinary Diet Pet Food. Its NAICS code is 311111 and its SIC code is 2052.