Amaar

What Amaar does

Amaar Holding Company (شركة عمار القابضة) is a privately held Saudi Arabian investment holding company headquartered in Al Khobar, Eastern Province, founded in 2011. It operates through three wholly-owned subsidiaries: Amaar Real Estate, which manages, develops, and sells land plots and residential projects via public auctions; Tasawy, which provides infrastructure development services and heavy equipment for land projects; and Amaar Mining, which pursues mining opportunities leveraging geological expertise. The group also manages the SAR 400 million Amaar Fund for Real Estate Investment Opportunities in partnership with Arbaa Financial and Al-Ajlan Group.

The company makes money primarily through one-time sales of developed land plots at public auctions (with realized prices varying by location and infrastructure quality, e.g., SAR 600/sqm residential at Al-Tawfiq), project-based infrastructure contracts via Tasawy, and management fees and performance returns from its closed real estate fund. Its GTM is anchored in high-profile auction events, direct sales of residential villas (e.g., the 34-villa Qnwan project), and strategic joint ventures with major Saudi developers such as Al Rashid Group, Al-Ajlan Group, Watan, Mathar, and Dorche Global. Notable transactions include the SAR 4.2+ billion Misk Tarout joint acquisition with Al Rashid Group (the largest auction by value in the Kingdom) and cumulative development value of SAR 5.5 billion across 13 projects by 2020.

Amaar's customers span individual Saudi homebuyers and residential investors, institutional real estate developers and co-investors, industrial and logistics plot buyers, and government and charitable entities in the Eastern Province. The company differentiates itself through 20+ years of track record, royal and government recognition, an established auction platform enabling rapid sell-through, and end-to-end vertical integration from raw land acquisition through infrastructure to sales. There is no proprietary technology platform; value creation is driven by land access, capital deployment, partnerships, and brand credibility rather than software or AI capabilities.

Name

Amaar

Legal name

Amaar Holding Company

Website

https://amaar.sa

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Amaar Holding is a Saudi Arabian private investment holding company (founded 2011, Al Khobar) operating through subsidiaries Amaar Real Estate, Tasawy (infrastructure), and Amaar Mining. It develops and auctions land plots in the Eastern Province, manages a SAR 400M real estate fund, and serves individual homebuyers, developer partners, and government entities.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Offices of Other Holding Companies (551112), Corporate, Subsidiary, and Regional Managing Offices (551114), All Other Financial Investment Activities (52399), Other Financial Vehicles (52599)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate (6500)

akta.pro primary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

akta.pro secondary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

Keywords

• Real estate development
• Land auctions
• Infrastructure services
• Mining operations
• Investment holding

Headquarters

HQ city

Al Khobar

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Real Estate Sales and Development: Amaar Real Estate subsidiary generates revenue from management, development, and marketing and sales services for real estate projects, including land plot auctions and residential villa developments such as Qnwan project. Revenue is realized through outright sales of developed land and residential units.
2. Infrastructure Development Services: Tasawy subsidiary provides infrastructure development services for land projects, including heavy equipment and support services for infrastructure development projects. Revenue is earned through project-based contracts and service fees.
3. Mining Operations: Amaar Mining leverages on-the-ground capabilities and deep geological expertise to drive Amaar Holding's mining ambitions and identify strategic opportunities within Saudi Arabia. Revenue is generated from mining extraction and sale of mineral resources.
4. Real Estate Investment Fund Management: Through the Amaar Fund for Investment Opportunities, the company manages a closed real estate investment fund (SAR 400 million) in partnership with Arbaa Financial and the Aujalan Group. The fund targets development of industrial, commercial, residential, and agricultural lands, earning management fees and performance-based returns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Amaar Holding is a Saudi Arabian investment holding company that develops, manages, and sells real estate projects through its subsidiary Amaar Real Estate, delivers infrastructure development services through Tasawy, and conducts mining operations through Amaar Mining. The company operates primarily in Saudi Arabia's Eastern Province, holding diversified interests across real estate, infrastructure, and mining sectors.

Product overview

Amaar is a diversified Saudi Arabian investment holding company operating through three main subsidiaries: Amaar Real Estate (real estate development and sales), Tasawy (infrastructure development for land projects), and Amaar Mining (geological expertise and mining operations). The company also manages a real estate investment fund (Qirrad) and provides educational research content on real estate investment strategies. Amaar focuses on strategic investments in the Eastern Province of Saudi Arabia, with projects including residential developments, commercial land auctions, and industrial zone projects.

Differentiator

Problem solved

Functional benefit

Brands

• Tasawy: Infrastructure development for land projects. Heavy equipment and support services for infrastructure development projects.
• Amaar Real Estate
• Amaar Mining

Products and services

• Amaar Real Estate Real estate development subsidiary focused on land auctions and integrated residential and commercial development projects across Saudi Arabia's Eastern Province, serving developers, institutional investors, and individual buyers.
• Tasawy (Infrastructure Services) Infrastructure development subsidiary providing infrastructure services to support real estate projects and public-sector tenders in Saudi Arabia.
• Amaar Mining Mining operations subsidiary engaged in mineral resource extraction activities in Saudi Arabia.
• Qirrad Real Estate Investment Fund Real estate investment fund providing investors with managed exposure to Amaar's development pipeline, including auctioned land plots and project participation opportunities.
• Qnwan Residential Villas Residential villa development product targeted at individual homebuyers within Amaar's integrated community projects.
• Iwan Residential Land Plots Residential land plots offered via public auction for individual buyers and developers to build custom homes.
• Taawun Mixed-Use Development Mixed-use development project combining residential, commercial, and community facilities in the Eastern Province.
• Emdad Industrial Development Industrial land and logistics development project targeted at industrial operators and logistics companies.
• Durrat Al-Khaleej Development Waterfront-oriented development project located in the Eastern Province of Saudi Arabia.

Quantifiable outcome

• Sold entire Durrat Al-Khaleej plot (868,000 sqm) in under 3 hours at ~182 SAR/sqm
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• Wedad Society for Orphan Care (جمعية الوداد لرعاية الأيتام)coreStrategic or Co-development Partner · 12 November 2025Amaar Holding participated in the 'Foster Care: Responsibility and Empowerment' Forum organized by Wedad Society in conjunction with World Foster Care Day. The partnership involved joint community outreach to support children without parental care, with Amaar contributing as a private sector sponsor.
• Eastern Province Development AuthoritycoreStrategic or Co-development Partner · 12 November 2025Co-organized the Foster Care Forum alongside Wedad Society and the Eastern Province Council for Social Responsibility, under the patronage of HRH Prince Saud bin Nayef bin Abdulaziz, Governor of the Eastern Province.
• Eastern Province Council for Social Responsibility (Ebsar)coreStrategic or Co-development Partner · 12 November 2025Partnered with Ebsar Council to co-organize the Foster Care Forum, with the Council presenting its role in empowering social initiatives across the Eastern Province region.
• Dorche Global (دورش العالمية)coreStrategic or Co-development Partner · 21 July 2025Amaar Real Estate signed a Memorandum of Understanding with Dorche Global to enhance the quality of its real estate projects in the Kingdom, aiming to elevate project standards and execution quality.
• Al Ber Society (جمعية البر)coreStrategic or Co-development Partner · 9 March 2025Amaar Holding was honored by the Eastern Province Governor for supporting Al Ber Society's charitable programs, indicating an ongoing partnership for social welfare and philanthropy in the Eastern Province.
• Insights Consulting (إنسايتس للاستشارات)minorStrategic or Co-development Partner · 16 June 2020Amaar Real Estate signed a partnership agreement with Insights Consulting to conduct market studies and economic feasibility analyses for real estate projects, enabling data-driven investment decisions.
• Al Rashid Group (مجموعة الرشيد)coreStrategic or Co-development Partner · 13 May 2012Al Rashid Group and Amaar Holding jointly acquired the Misk Tarout project (5.3+ million sqm) for over SAR 4.2 billion — described as the largest auction by value in Saudi Arabia, representing a flagship strategic acquisition.
• Al-Ajlan Group (مجموعة عجلان وإخوانه)coreStrategic or Co-development Partner · 14 March 2012Long-standing strategic partnership for joint land development projects including Al-Tawfiq, Ewan, Durrat Al-Khaleej, Emdad Industrial, and Tanawu Al-Sanayi developments. Al-Ajlan and Amaar formed the core of major Saudi real estate consortiums.
• Watan Real Estate (شركة وتد العقارية)majorStrategic or Co-development Partner · 14 March 2012Watan Real Estate partnered with Amaar and Al-Ajlan Group in multiple land development projects, contributing development expertise and co-investment in major Eastern Province plots.
• Mathar Real Estate (شركة مصادر العقارية)majorStrategic or Co-development Partner · 14 March 2012Mathar Real Estate was a co-developer alongside Amaar and Al-Ajlan in multiple auction-based land development projects in the Eastern Province.
• Ban Real Estate Development (بان للتطوير العقاري)majorStrategic or Co-development Partner · 15 October 2011Amaar Real Estate signed a development and execution agreement with Ban Real Estate to build 34 residential villas in the Al-Tawfiq district on 15,251 sqm, with completion expected within one year.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Emaar Properties: UAE-based global mega-developer and benchmark for Gulf real estate development. Illustrates the scale and operating model of a fully integrated real estate investment and development business, useful as a strategic aspirational comparable.
• SEDCO Holding: Saudi diversified holding company with significant real estate and investment activities. Structurally comparable to Amaar Holding's multi-subsidiary holding model spanning real estate and adjacent sectors.
• Taiba Investments: Saudi listed real estate investment company investing in hospitality, residential, and commercial real estate. Comparable in investment-style exposure to Saudi real estate assets and in holding-company structure.
• National Housing Company (NHC): Saudi government-owned national housing developer controlling large land banks and master-planned communities. Much larger than Amaar, but overlapping directly in residential land development for Saudi homebuyers.

Direct peers

• Roshn: PIF-backed Saudi residential real estate developer building master-planned communities across the Kingdom. Comparable in end-market focus on residential land and housing, though at substantially larger scale.
• Saudi Real Estate Company (Al Akaria): Long-standing Saudi publicly listed real estate company with comparable land development and real estate investment activities across Saudi Arabia, providing a benchmark for traditional Saudi real estate operating models.
• Dar Al Arkan Real Estate Development: One of Saudi Arabia's largest publicly listed real estate developers. Operates a similar land-led development model across residential and commercial real estate in Saudi Arabia and is the closest direct comparable among listed Saudi developers.
• Jabal Omar Development: Saudi publicly listed real estate developer focused on mega-developments and land-led projects, with similar reliance on land bank monetization, government relationships, and auction-style deal sourcing.
• Retal Urban Development: Saudi listed residential real estate developer with comparable focus on residential developments and land-led projects, particularly in regions adjacent to Saudi Arabia's Eastern Province.

Emerging players

• Knowledge Economic City (KEC): Saudi listed real estate developer building a master-planned economic city, with comparable land bank development and mixed-use project model to Amaar's auction-driven land development approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/saudiamaar
• LinkedInlinkedin.com/company/saudiamaar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaar