ASAP Elearning Solutions

What ASAP Elearning Solutions does

ASAP Elearning Solutions is a privately held digital publisher of professional-development and assessment content for U.S. K-12 education, organized around the Accelerated School Administrator Program (ASAP). The company's offering is a modular library comprising 20 online course modules (300+ clock hours), the Educational Leadership Assessment (ELA), an InBasket Simulator with 5 scenario assessments, 15 professional-development workbooks, 16 case studies, and a customized ASAP Academy program. Content is mapped to the Professional Standards for Educational Leaders, NSDC standards, and state frameworks, and qualifies for CEU, PIL, and state certification credit. Delivery is via a responsive web platform accessible on PCs, tablets, iPads, and smartphones, with downloadable components and immediate assessment reports.

The customer base is U.S. K-12 school districts and the school administrators and aspiring leaders within them, supplemented by a related sub-brand, Teacher Essentials, which serves classroom teachers with free resources and 80 premium courses. Named district customers include Hillsborough County Schools, Polk County Public Schools, Leon County Schools, Okaloosa County Schools, and Richland School District 1, alongside partners such as The Leadership Academy and Urban Alliances and Houston A+ Challenge.

Revenue is generated through three primary streams: (1) district-wide ASAP Annual Subscriptions priced at $14,995 per district per year, which include unlimited access to the full library; (2) individual, one-time/perpetual-license product sales ($400 per course module, $350 per ELA or InBasket, $49.95 per workbook, $150 per case study), with bundle discounts of 30% on the workbook library and 20% on the case-study library; and (3) custom development services for bespoke district-level content. Distribution is direct via the asapportal.com storefront and phone/email inside sales, with no third-party reseller channels or international operations disclosed.

Name

ASAP Elearning Solutions

Legal name

ASAP Elearning Solutions

Website

https://asapportal.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ASAP Elearning Solutions is a U.S. digital publisher that sells standards-aligned professional-development and assessment content—including course modules, workbooks, case studies, and an InBasket simulator—to K-12 school districts and their administrators, primarily via district-wide annual subscriptions and a la carte online purchases.

Ownership category

akta.pro rank

Product category

K-12 Professional Development and Educational Leadership Content

NAICS

Professional and Management Development Training (611430), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Open Educational Resources (OER) & Curriculum Repositories (EDAFACAJ)

Keywords

• K-12 professional development
• Educational leadership assessments
• Online course modules
• School administrator certification
• Digital learning platform

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Annual Subscriptions: District-wide All Access Subscriptions providing unlimited access to all ASAP resources for a school or district. The ASAP Annual Subscription costs $14,995 and includes access to all 20 course modules, 5 InBasket assessments, all 15 workbooks, and all 16 case studies.
2. Individual Product Sales: Individual purchase of course modules ($400), assessments/InBasket ($350), workbooks ($49.95), and case studies ($150). Volume discounts available such as 30% off workbook library and 20% off case study library.
3. Custom Development Services: Custom development and publishing of digital learning content tailored to specific district needs, offered as professional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ASAP Elearning Solutions publishes standards-aligned digital professional development content for K-12 educators and school leaders through the Accelerated School Administrator Program (ASAP). Its core offerings are online course modules (20 modules, 300+ clock hours), leadership assessments (ELA and InBasket Simulator), workbooks, case studies, and customized academies, sold individually or bundled into district-wide Annual Subscriptions.

Product overview

ASAP Elearning Solutions is a digital publisher of educational and information materials in K-12 education, specializing in the Accelerated School Administrator Program (ASAP). The platform operates as a modular system where districts purchase either individual components or an Annual Subscription ($14,995) providing unlimited access to all resources. The core ASAP program consists of six integrated components: 20 Course Modules (300+ clock hours), the Educational Leadership Assessment (ELA), the InBasket Simulator (5 assessments), 15 Workbooks, 16 Case Studies, and ASAP Academy programs. Individual pricing includes Workbooks ($49.95 each), Case Studies ($150 each), InBasket assessments ($350 each), Course Modules ($400 each), and ELA ($350). Bundle packages offer the Workbook Library for $529.95 (save 30%) and Case Study Library for $1,999.99. The related Teacher Essentials brand provides free and premium resources for classroom educators. Content aligns with Professional Standards for Educational Leaders, NSDC, and state standards, qualifying for CEU, PIL, and state-level certification credit. The platform is accessible on PC, tablet, iPad, and smartphone with some downloadable offline content.

Differentiator

Problem solved

Functional benefit

Brands

• Teacher Essentials: Free classroom resources, videos & animations with registration, as well as 80 premium courses for best practices. District-wide All Access Subscriptions are available.

Products and services

• ASAP Course Modules 20 online course modules containing over 300 clock hours of standards-aligned content for credit for certification and recertification of K-12 school leaders; can be assigned individually based on professional learning plans or at cohort level to fulfill district initiatives.
• Educational Leadership Assessment (ELA) A series of assessments in dimensions aligned to the Professional Standards for Educational Leaders, providing data to professional development leaders on the competencies and proficiencies of cohorts and participants; sold individually at $350 and included in the district Annual Subscription.
• ASAP InBasket Simulator A 'day in the life' simulation that assesses proficiency of aspiring and current school leaders across instructional program, culture, stakeholder engagement, and human capital management domains; includes 5 InBasket assessments ($350 each) with immediate user reports on completion.
• ASAP Workbooks Professional development workbooks for K-12 educators with 15 available titles; each workbook has four chapters of study and activities breakable weekly or monthly, culminating in a project or presentation; priced at $49.95 per workbook or $529.95 for the full library (a 30% bundle discount).
• School Leader Case Studies 16 case studies aligned to specific state/provincial standards and proficiency areas, each with a conceptual framework, standards alignment table, and scoring rubric, designed to give district administrators a more complete view of participant strengths and needs; priced at $150 each or $1,999.99 for the full library.
• ASAP Academy Continuous professional development for individuals, school-based teams, and school leaders, typically delivered at district level with mentors for local school teams and an online learning community; content is customized in consultation with district leaders and focused on district-specific goals.
• ASAP Annual Subscription (District-Wide All Access) Annual district-wide subscription priced at $14,995 that provides unlimited access to the full Accelerated School Administrator Program (ASAP) library — all 20 course modules, 5 InBasket assessments, all 15 workbooks, all 16 case studies, and ELA — for every educator in the subscribing school or district.
• Teacher Essentials A related brand brought to educators by ASAP Elearning, offering free classroom resources, videos, and animations with registration, plus 80 premium courses on best practices; district-wide All Access Subscriptions are also available at the teacher level.

Quantifiable outcome

• 60% cost savings compared to consultant-based assessment approach

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• BetterLesson: K-12 professional development platform offering coaching, workshops, and on-demand content for educators and leaders. Comparable buyer base but broader teacher PD focus.
• Edthena: Emerging K-12 PD platform using video coaching and AI-powered feedback for teachers and leaders. Adjacent use case (educator/leader PD) with stronger technology layer but narrower leadership focus.

Broad incumbents

• Frontline Education: Broad K-12 admin-suite incumbent offering HR, PD, evaluation, and absence management. Competes indirectly by bundling leadership PD and evaluation into an integrated platform for districts.
• PowerSchool: Dominant K-12 edtech incumbent with SIS, talent/PD, and unified insights products. Overlaps with ASAP's district buyers and is increasingly bundling leadership and PD modules.
• TalentEd (PowerSchool): K-12 talent management suite (now part of PowerSchool) covering educator evaluation, PD tracking, and HR — directly adjacent to ASAP's leadership assessment use case.

Direct peers

• Solution Tree: Direct peer publishing K-12 leadership books, training, conferences, and on-demand PD content for school administrators and teacher leaders. Overlapping content, audience, and standards alignment.
• Marzano Resources: Direct peer offering K-12 educator evaluation, leadership frameworks, and standards-aligned professional development. Comparable buyer (school districts/administrators) and adjacent content library.
• Insight Education Group: Direct peer offering K-12 educator evaluation, leadership coaching, and PD services to districts. Overlapping use cases around administrator growth and competency assessment.
• Learning Sciences International: Direct peer providing K-12 educational leadership assessments, evaluation frameworks, and professional development content. Highly comparable target customer (district leadership teams) and overlapping product category.
• UCLA Center for Educational Leadership (CEL): Direct peer providing K-12 leadership PD, principal preparation, and standards-aligned content for district leaders; comparable customer base and professional development focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP Elearning Solutions