Continental Fireplaces

What Continental Fireplaces does

Continental Fireplaces is a privately held UK retailer and installer of domestic heating and cooking appliances, operating from a single showroom on the A49 trunk road in Church Stretton, Shropshire. The company supplies fires (gas, electric, wood-burning), wood and multifuel stoves, range cookers, fireplace surrounds, and outdoor living products under authorized retailer partnerships with brands including Stovax/Gazco, DRU, Barbas Bellfires, Chesneys, ESSE, Everhot, Wiking, Jotul, Focus, Gozney, Big Green Egg, and YETI. Its showroom is a key commercial asset, developed over approximately 20 years to feature over 50 live working fireplace displays alongside cold-display models.

The business operates a hybrid go-to-market combining e-commerce supply-only sales with UK-wide delivery, an in-person showroom consultation channel, and a field installation service across Shropshire. Installation projects are quote-based and typically begin with a free property survey, with completion in 1-2 days. The company holds HETAS, Gas Safe, and Which? Trusted Trader accreditations, and many stocked products are DEFRA-exempt and EcoDesign 2022 compliant. It is incorporated in England and Wales as Continental Fireplaces Limited (company number 07577055), operates with 1-10 employees, and has no disclosed external funding, parent entity, or acquisition history.

Revenue mechanics rest on two streams: one-time product sales (supply-only unit pricing, plus online delivery charges) and professional installation services (quoted per project after free survey). Marketing is executed through the company website, content/blog, email newsletter, and organic Facebook and Instagram presence. The customer base is residential homeowners, with use cases spanning replacement of open fires, conversion from oil-fired cookers to electric range cookers, addition of wood-burning stoves, and outdoor cooking/entertainment purchases. Geographic focus is Shropshire and surrounding areas for installation, with supply-only delivery available across the UK.

Name

Continental Fireplaces

Legal name

Continental Fireplaces Limited

Website

https://confires.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Continental Fireplaces is a privately held UK retailer and installer of fires, stoves, range cookers, and outdoor living products, serving residential homeowners in Shropshire through a Church Stretton showroom and e-commerce channel.

Ownership category

akta.pro rank

Product category

Fireplace and Heating Appliances Retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAIAIAI

Outdoor Heating, Fire Pits & Fireplaces Retail

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYCRAIAIAH

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYHSAIACAG

Fire Pits & Outdoor Fireplaces

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Hardscaping (Patios, Walkways, Retaining Walls)

SECONDARYIMAHAKAD

Boilers, Furnaces & Process Heating Equipment

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Refrigeration, HVAC & Thermal Equipment

Keywords

• Fireplace supply installation
• Wood burning stoves
• Gas fire retail
• Range cooker sales
• Outdoor living products

Headquarters

HQ city

Church Stretton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of fires, stoves, range cookers, outdoor living products, and accessories through e-commerce website and showroom. Products are sold as 'Supply Only' with separate installation service.
2. Installation Services: Professional installation of fires, stoves, and fireplaces including flue materials, labor, transport, and building works. A free survey precedes the quote.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Continental Fireplaces is a Shropshire-based retailer and installer of fires, fireplaces, wood-burning and gas stoves, range cookers, and outdoor living products. The company operates an e-commerce website for supply-only sales, a showroom in Church Stretton with over 50 live displays, and a field installation team offering free property surveys and full installation services across Shropshire. They stock leading brands including Stovax, Gazco, Chesneys, ESSE, Everhot, DRU, Bellfires, Jotul, Wiking, and Focus.

Product overview

Continental Fireplaces is a Shropshire-based supplier and installer of fires, stoves, range cookers, outdoor living products, and fireplace surrounds. The product portfolio spans multiple categories including gas, electric, and wood-burning fires (Gazco, DRU, Bellfires, Focus); wood, multifuel, and gas stoves (Chesneys, Stovax, Wiking, Jotul, ESSE, Arada); electric and hybrid cooking/heating range cookers (ESSE, Everhot); outdoor cooking equipment (Gozney pizza ovens, Big Green Egg BBQs, YETI coolers); and fireplace surrounds and accessories. The company operates on a supply-only and full installation model, serving residential customers across Shropshire with a showroom in Church Stretton featuring over 50 live fireplace displays.

Differentiator

Problem solved

Functional benefit

Products and services

• Fires A range of gas, electric, and wood-burning fires available as inserts for existing fireplaces or as fireboxes with new surrounds, sold for residential customers seeking heating and aesthetic focal points.
• Stoves Wood-burning, gas, electric, and multifuel stoves from manufacturers including Chesneys, Stovax, ESSE, Wiking, Jotul, and Arada, available in traditional cast-iron and contemporary designs for residential installation.
• Range Cookers Electric and hybrid cooking/heating range cookers from ESSE and Everhot, including models with multiple ovens, hotplates, and induction hobs, sold to residential customers looking to replace oil-fired Aga-style cookers.
• Outdoor Living Outdoor cooking and entertainment products including pizza ovens (Gozney), BBQs (Big Green Egg), firepits, chimeneas, and YETI coolers and drinkware, targeted at homeowners building garden entertainment and outdoor cooking spaces.
• Fireplaces Fireplace surrounds and hearth options including marble and stone fireplace surrounds from Chesneys in various period styles (Victorian, Georgian, Regency) for residential installations.
• Fireplace and Stove Installation Service Professional installation of fires, stoves, and fireplaces for residential customers across Shropshire, including flue materials, labor, transport, and building works. The service begins with a free property survey followed by a quote, and typically completes installations in 1-2 days.

Quantifiable outcome

• Installations typically completed in 1-2 days
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Barbas BellfirescoreChannel Partner/ Reseller/ DistributorContinental Fireplaces is an authorized retailer of Barbas Bellfires products. Based in the Netherlands, Barbas Bellfires has over 40 years of experience producing wood and gas fires and stoves.
• DRU FirescoreChannel Partner/ Reseller/ DistributorContinental Fireplaces stocks DRU Fires products. DRU has existed since 1754 and now produces gas, wood and electric fires, wood and multifuel stoves, with a UK-based distributor in Manchester since 1975.
• Stovax GazcocoreChannel Partner/ Reseller/ DistributorContinental Fireplaces is an authorized retailer of Stovax Heating Group products. The Stovax Heating Group is one of the UK's leading fire and stove manufacturers, exporting to over 25 countries worldwide. Gazco is their sister company.
• ChesneyscoreChannel Partner/ Reseller/ DistributorContinental Fireplaces stocks Chesneys stoves and fireplaces. Chesneys offers Heritage collection (classic models) and Contemporary collection stoves.
• ESSEcoreChannel Partner/ Reseller/ DistributorContinental Fireplaces stocks ESSE range cookers and stoves. ESSE has over 160 years of stove building experience and manufactures in Lancashire.
• EverhotcoreChannel Partner/ Reseller/ DistributorContinental Fireplaces stocks Everhot electric range cookers. Everhot offers electric cookers that run on standard 13amp mains plugs.
• Focus FiresminorChannel Partner/ Reseller/ DistributorContinental Fireplaces stocks Focus designer fires including the iconic Ergofocus suspended fireplace and Boafocus models.
• JotulcoreChannel Partner/ Reseller/ DistributorContinental Fireplaces stocks Jotul stoves. Jotul is a Norwegian manufacturer known for cast iron wood-burning stoves.
• Wiking StovescoreChannel Partner/ Reseller/ DistributorContinental Fireplaces stocks Wiking stoves known for Scandinavian design. The Wiking Miro series and Mini series are available.
• GozneyminorChannel Partner/ Reseller/ DistributorContinental Fireplaces stocks Gozney pizza ovens for outdoor living products.
• Big Green EggminorChannel Partner/ Reseller/ DistributorContinental Fireplaces stocks Big Green Egg BBQs and accessories for outdoor cooking.
• YETIminorChannel Partner/ Reseller/ DistributorContinental Fireplaces stocks YETI hard coolers and drinkware for outdoor living.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Direct Fireplaces: UK online-led fireplace, stove, and fire retailer selling gas, electric, and wood-burning products with nationwide delivery. Most direct product-line overlap with Continental Fireplaces for supply-only customers.
• Pure Stoves: UK online stove retailer offering wood-burning, gas, and electric stoves from multiple brands. Comparable e-commerce-led GTM in the same product category.
• The Fireplace Centre: UK fireplace retailer with showrooms and a trade/installation service spanning stoves, fires, and fireplace surrounds. Directly analogous supply + install model serving regional UK customers.
• Rural Ranges: UK retailer of range cookers and stoves targeting rural and country-home customers, with installation support. Overlaps with Continental's Shropshire-style rural customer base.
• Capital Fireplaces: UK fireplace retailer with a showroom and online store offering a multi-brand range of fires, stoves, and fireplace suites. Comparable product breadth and a hybrid showroom/online GTM.
• Stoves Online: UK specialist online retailer of wood-burning, multi-fuel, gas, and electric stoves with flue and installation products. Competes with Continental on stove selection and supply-only pricing.
• The Range Cooker Company: Specialist UK retailer of range cookers (Everhot, ESSE, Aga, etc.) with installation services. Closely comparable to Continental's range-cooker product line and showroom-led sales motion.

Regional players

• The Cotswold Company: UK retailer of country-inspired home furnishings and stoves. Adjacent regional retail proposition overlapping with Continental's home/lifestyle and outdoor living categories.

Broad incumbents

• Stovax Heating Group: UK manufacturer of wood, gas, and electric stoves and fires (Huntingdon, Stockton, Studio, etc.). Key supplier to Continental Fireplaces and a broader incumbent in the same category.
• Chesneys: UK designer and manufacturer of premium stoves and fireplace surrounds (Heritage and Contemporary collections). Directly upstream of Continental via authorised retail, but also a broader incumbent in the same stove/fireplace market.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/continentalfireplaces
• Instagraminstagram.com/continentalfp
• Xx.com/ContinentalFP
• LinkedInlinkedin.com/company/continental-fireplaces-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Continental Fireplaces