Royal Hilverda Group

Name

Royal Hilverda Group

Legal name

Royal Hilverda Group

Website

https://royalhilverdagroup.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Aalsmeer

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Ornamental Plant Breeding and Propagation: Royal Hilverda Group generates revenue through breeding and propagation of ornamental plants including carnations, spray carnations, pot carnations, alstroemerias, pot alstroemerias, and gerberas. The company operates international subsidiaries and joint ventures for production and exports to more than 70 countries worldwide.
2. Young Plant Sales: Sale of young plants and cuttings produced through tissue culture and traditional propagation methods to growers worldwide. Products include base material for carnations and alstroemerias, gerbera varieties, orchids, and lilies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Royal Hilverda Group is an international family-owned organization that breeds and propagates ornamental plants, producing cuttings and tissue-cultured young plants of carnations, alstroemerias, gerberas, orchids, and lilies. The group operates through subsidiaries and joint ventures in the Netherlands, Colombia, Kenya, and India, exporting propagation materials to commercial growers in more than 70 countries.

Product overview

Royal Hilverda Group is a family-owned international organization comprising multiple breeding and propagation businesses in the ornamental plant sector. The core operations are consolidated under HilverdaFlorist (formed from the 2020 merger of HilverdaKooij and Florist Holland), which handles carnations, alstroemerias, and gerberas. The portfolio includes joint ventures: KF Bioplants in India (plant tissue culture for gerberas and orchids), Murara Plants in Kenya, HilverdaFlorist Colombia, and Horti Partners. The group exports to over 70 countries and operates under a platform-plus-subsidiaries architecture with the parent holding company coordinating international operations.

Differentiator

Problem solved

Functional benefit

Brands

• Intiancha: Pot alstroemeria variety bred and selected by Horti Partners

Products and services

• Carnation cuttings and young plants Production of virus-free cuttings and young plants of carnations, spray carnations, and pot carnations for commercial ornamental growers worldwide.
• Alstroemeria cuttings and young plants Breeding and propagation of cut alstroemeria and pot alstroemeria (including the Intiancha® pot alstroemeria variety) for commercial growers.
• Gerbera young plants (tissue-cultured) Tissue-cultured young gerbera plants produced under sterile conditions for commercial growers in India and worldwide export markets.
• Orchid and lily young plants (tissue-cultured) Young orchid and lily plants produced via plant tissue culture at KF Bioplants' ISO-certified facility in Pune, India, for commercial growers in India and worldwide export markets.
• Murara Plants Kenya cuttings Production of millions of ornamental plant cuttings annually at the Murara Plants Kenya facility for worldwide export to commercial growers.

Quantifiable outcome

• Exports to more than 70 countries worldwide
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• HilverdaKooij and Florist HollandcoreStrategic or Co-development Partner · 1 January 2020HilverdaKooij and Florist Holland merged into HilverdaFlorist B.V. in 2020, creating an internationally leading breeding and propagation business serving as the beating heart of Royal Hilverda Group.
• H.M. TesselaarcoreStrategic or Co-development Partner · 1 January 2008Joint venture partnership formed between HilverdaFlorist and H.M. Tesselaar to create Horti Partners, focusing on breeding and selection of pot alstroemeria (Intiancha®) and cut alstroemeria. Horti Partners conducts semi-commercial variety testing and collects valuable market information.
• P. KooijcoreStrategic or Co-development Partner · 1 January 2008Hilverda and P. Kooij merged in 2008 to form HilverdaKooij B.V., creating a stronger combined entity. The merger united carnations, spray carnations, pot carnations, alstroemerias, and pot alstroemerias portfolios and expanded export reach to over 70 countries.
• Kumar GroupcoreStrategic or Co-development Partner · 1 January 1998Joint venture between Florist Holland B.V. and the Kumar Group (Kunmar Properties) to establish KF Bioplants in Pune, India. The partnership established 10,000m² of advanced labs and 40,000m² of greenhouses for tissue culture production of gerberas and other floriculture products.

Scale indicators8 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Schoneveld Breeding: Dutch-based ornamental breeder focused on cyclamen, primula, ranunculus, and other pot and cut flowers. Comparable family-scale breeding and propagation business with similar European customer base.
• Florensis: Dutch breeder and propagator of young ornamental plants serving growers across Europe and beyond. Closely comparable to HilverdaFlorist in young plant supply model, scale, and customer base.
• Selecta one: German-based ornamental breeder and propagator specializing in poinsettias, pelargoniums, and other pot and bedding plants. Direct competitor in ornamental young plant supply with similar international footprint.
• Ball Horticultural Company: US-headquartered global breeder, producer, and distributor of ornamental flowers and vegetables. Overlaps with Royal Hilverda Group in breeding and supplying young plants to commercial growers worldwide.
• PanAmerican Seed: Ornamental seed division of Ball Horticultural Company, breeding and supplying flower seeds to growers worldwide. Direct competitor in breeding and supplying propagation materials to commercial ornamental growers.
• Dümmen Orange: Dutch-based global leader in ornamental plant breeding and propagation, offering cut flowers, potted plants, and bedding plants. Most direct competitor to Royal Hilverda Group in breeding carnations, alstroemerias, gerberas, and other ornamentals.
• Beekenkamp Plants: Dutch family-owned breeder and propagator of ornamental plants, including pot plants, bedding plants, and cut flowers. Direct competitor to Royal Hilverda Group in the Dutch and European ornamental propagation market.

Broad incumbents

• Sakata Seed Corporation: Japanese-headquartered global seed company with a significant ornamental and flower seed business. Overlaps with Royal Hilverda Group in supplying breeding genetics to ornamental growers but operates at a broader crop and geographic scale.
• Syngenta Flowers: Flowers division of Syngenta Group, a global agribusiness major. Competes in ornamental seed and cutting breeding with the resources and R&D scale of a much larger parent, positioning it as a broad incumbent in the same space.
• Takii & Co. Japanese family-owned seed breeder with global operations across ornamentals and vegetables. Competes in ornamental breeding and propagation with comparable family-business heritage but a broader crop portfolio and Asian distribution strength.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/koninklijke-hilverda-groep-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Hilverda Group