Royal Hilverda Group
- Company typePrivate
- Founded1909
- HeadquartersAalsmeer, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Royal Hilverda Group firmographics
Firmographics- Name
- Royal Hilverda Group
- Legal name
- Royal Hilverda Group
- Website
- https://royalhilverdagroup.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Royal Hilverda Group is headquartered
LocationHeadquarters
- HQ city
- Aalsmeer
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
Royal Hilverda Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Ornamental Plant Breeding and Propagation: Royal Hilverda Group generates revenue through breeding and propagation of ornamental plants including carnations, spray carnations, pot carnations, alstroemerias, pot alstroemerias, and gerberas. The company operates international subsidiaries and joint ventures for production and exports to more than 70 countries worldwide.
- Young Plant Sales: Sale of young plants and cuttings produced through tissue culture and traditional propagation methods to growers worldwide. Products include base material for carnations and alstroemerias, gerbera varieties, orchids, and lilies.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Royal Hilverda Group product offering
Product offeringCore offering
Royal Hilverda Group is an international family-owned organization that breeds and propagates ornamental plants, producing cuttings and tissue-cultured young plants of carnations, alstroemerias, gerberas, orchids, and lilies. The group operates through subsidiaries and joint ventures in the Netherlands, Colombia, Kenya, and India, exporting propagation materials to commercial growers in more than 70 countries.
Product overview
Royal Hilverda Group is a family-owned international organization comprising multiple breeding and propagation businesses in the ornamental plant sector. The core operations are consolidated under HilverdaFlorist (formed from the 2020 merger of HilverdaKooij and Florist Holland), which handles carnations, alstroemerias, and gerberas. The portfolio includes joint ventures: KF Bioplants in India (plant tissue culture for gerberas and orchids), Murara Plants in Kenya, HilverdaFlorist Colombia, and Horti Partners. The group exports to over 70 countries and operates under a platform-plus-subsidiaries architecture with the parent holding company coordinating international operations.
Differentiator
Problem solved
Functional benefit
Brands
- Intiancha: Pot alstroemeria variety bred and selected by Horti Partners
Products and services
- Carnation cuttings and young plants Production of virus-free cuttings and young plants of carnations, spray carnations, and pot carnations for commercial ornamental growers worldwide.
- Alstroemeria cuttings and young plants Breeding and propagation of cut alstroemeria and pot alstroemeria (including the Intiancha® pot alstroemeria variety) for commercial growers.
- Gerbera young plants (tissue-cultured) Tissue-cultured young gerbera plants produced under sterile conditions for commercial growers in India and worldwide export markets.
- Orchid and lily young plants (tissue-cultured) Young orchid and lily plants produced via plant tissue culture at KF Bioplants' ISO-certified facility in Pune, India, for commercial growers in India and worldwide export markets.
- Murara Plants Kenya cuttings Production of millions of ornamental plant cuttings annually at the Murara Plants Kenya facility for worldwide export to commercial growers.
Quantifiable outcome
- Exports to more than 70 countries worldwide
- +3 more outcomes
Companies that use Royal Hilverda Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Royal Hilverda Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Royal Hilverda Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- HilverdaKooij and Florist HollandcoreHilverdaKooij and Florist Holland merged into HilverdaFlorist B.V. in 2020, creating an internationally leading breeding and propagation business serving as the beating heart of Royal Hilverda Group.
- H.M. TesselaarcoreJoint venture partnership formed between HilverdaFlorist and H.M. Tesselaar to create Horti Partners, focusing on breeding and selection of pot alstroemeria (Intiancha®) and cut alstroemeria. Horti Partners conducts semi-commercial variety testing and collects valuable market information.
- P. KooijcoreHilverda and P. Kooij merged in 2008 to form HilverdaKooij B.V., creating a stronger combined entity. The merger united carnations, spray carnations, pot carnations, alstroemerias, and pot alstroemerias portfolios and expanded export reach to over 70 countries.
- Kumar GroupcoreJoint venture between Florist Holland B.V. and the Kumar Group (Kunmar Properties) to establish KF Bioplants in Pune, India. The partnership established 10,000m² of advanced labs and 40,000m² of greenhouses for tissue culture production of gerberas and other floriculture products.
Scale indicators8 records
Recent moves9 records
Expansion highlights4 records
Royal Hilverda Group competitors and assessment
Company assessmentDirect peers
- Schoneveld Breeding: Dutch-based ornamental breeder focused on cyclamen, primula, ranunculus, and other pot and cut flowers. Comparable family-scale breeding and propagation business with similar European customer base.
- Florensis: Dutch breeder and propagator of young ornamental plants serving growers across Europe and beyond. Closely comparable to HilverdaFlorist in young plant supply model, scale, and customer base.
- Selecta one: German-based ornamental breeder and propagator specializing in poinsettias, pelargoniums, and other pot and bedding plants. Direct competitor in ornamental young plant supply with similar international footprint.
- Ball Horticultural Company: US-headquartered global breeder, producer, and distributor of ornamental flowers and vegetables. Overlaps with Royal Hilverda Group in breeding and supplying young plants to commercial growers worldwide.
- PanAmerican Seed: Ornamental seed division of Ball Horticultural Company, breeding and supplying flower seeds to growers worldwide. Direct competitor in breeding and supplying propagation materials to commercial ornamental growers.
- Dümmen Orange: Dutch-based global leader in ornamental plant breeding and propagation, offering cut flowers, potted plants, and bedding plants. Most direct competitor to Royal Hilverda Group in breeding carnations, alstroemerias, gerberas, and other ornamentals.
- Beekenkamp Plants: Dutch family-owned breeder and propagator of ornamental plants, including pot plants, bedding plants, and cut flowers. Direct competitor to Royal Hilverda Group in the Dutch and European ornamental propagation market.
Broad incumbents
- Sakata Seed Corporation: Japanese-headquartered global seed company with a significant ornamental and flower seed business. Overlaps with Royal Hilverda Group in supplying breeding genetics to ornamental growers but operates at a broader crop and geographic scale.
- Syngenta Flowers: Flowers division of Syngenta Group, a global agribusiness major. Competes in ornamental seed and cutting breeding with the resources and R&D scale of a much larger parent, positioning it as a broad incumbent in the same space.
- Takii & Co. Japanese family-owned seed breeder with global operations across ornamentals and vegetables. Competes in ornamental breeding and propagation with comparable family-business heritage but a broader crop portfolio and Asian distribution strength.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Royal Hilverda Group social profiles
Digital presenceRoyal Hilverda Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Hilverda Group leadership team
Management profileNumber of profiles
Profiles1 record
Royal Hilverda Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Royal Hilverda Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Hilverda Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Hilverda Group
What does Royal Hilverda Group do?
Royal Hilverda Group is an international family-owned organization that breeds and propagates ornamental plants, producing cuttings and tissue-cultured young plants of carnations, alstroemerias, gerberas, orchids, and lilies. The group operates through subsidiaries and joint ventures in the Netherlands, Colombia, Kenya, and India, exporting propagation materials to commercial growers in more than 70 countries.
Is Royal Hilverda Group a public or private company?
Royal Hilverda Group is a private company. It is classified as family owned and is currently operating.
When was Royal Hilverda Group founded?
Royal Hilverda Group was founded in 1909. It employs 1 to 10 people.
Where is Royal Hilverda Group based?
Royal Hilverda Group is headquartered in Aalsmeer, Netherlands, in the Europe region.
How does Royal Hilverda Group make money?
Two revenue lines are on record. Ornamental Plant Breeding and Propagation is the primary driver. The others are young Plant Sales.
Who are Royal Hilverda Group's main competitors?
Direct peers on record are Schoneveld Breeding, Florensis, Selecta one, Ball Horticultural Company, PanAmerican Seed, Dümmen Orange and Beekenkamp Plants. Broad incumbents are Sakata Seed Corporation, Syngenta Flowers and Takii & Co..
Does Royal Hilverda Group have an API?
No public API is recorded for Royal Hilverda Group.