WER
Geiger GmbH (WER) is a German B2B full-service promotional products distributor serving SMB and enterprise clients across Germany since 1992, offering branded merchandise, corporate wear, design, imports, warehousing, and proprietary e-commerce shops (PRESIT® and TOUCHMORE®).
- Company typePrivate
- Founded1992
- HeadquartersSenden, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What WER does
Geiger GmbH (doing business as WER) is a German full-service promotional products distributor and marketing services provider headquartered in Senden, Germany, founded in 1992. The company supplies advertising materials (Werbemittel), customized corporate wear and textiles, branded merchandise, presentation/mailing services, and imported promotional products to B2B customers across Germany, ranging from small agencies to large corporations. Its underlying technology stack is built around two proprietary e-commerce storefronts — PRESIT® for promotional products (presit.de) and TOUCHMORE® for haptic advertising media (touchmore.de) — plus an in-house design capability branded as WERA Design / PROMWER®. The company maintains an integrated warehousing and individualized shipping operation in support of these online shops.
Revenue mechanics span one-time sales of branded merchandise, customized textile orders, managed e-commerce and shop-system services, transactional/import fees on internationally sourced products, and professional logistics services. Pricing is quote-based, not publicly disclosed, and contractual, with the firm operating strictly B2B in line with §14 BGB. Go-to-market combines direct enterprise sales and account management with multi-channel demand generation (trade shows, catalogs, newsletter, SEO, a company magazine). Customer mix is horizontally segmented across industries and includes named enterprise accounts in pharmacy retail (LINDA Apotheken, ~1,000-store network), construction/housing (Spar- und Bauverein Dortmund), technology distribution (ALSO Deutschland), print marketing (UDO BÄR Gruppe), industrial cooling (Kelvion), and staffing (meteor Personaldienste). The firm carries an enterprise-grade compliance posture (ISO 9001, ISO 14001, ISO 27001, EcoVadis, WAGE, Bio certifications) and operates exclusively within the German domestic market.
WER firmographics
Firmographics- Name
- WER
- Legal name
- Geiger GmbH
- Website
- https://wer-gmbh.de
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Geiger GmbH (WER) is a German B2B full-service promotional products distributor serving SMB and enterprise clients across Germany since 1992, offering branded merchandise, corporate wear, design, imports, warehousing, and proprietary e-commerce shops (PRESIT® and TOUCHMORE®).
- Ownership category
- akta.pro rank
WER industry classification
Industry- Product category
- Promotional Products Distribution
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (424350), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
- akta.pro secondary industries
- Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF), Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH), Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)
Keywords
Where WER is headquartered
LocationHeadquarters
- HQ city
- Senden
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
WER business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Promotional Products Sales: Sale of advertising materials, promotional items, and merchandise to business customers
- Corporate Wear and Textiles: Sale of customized corporate clothing and textiles with branding and finishing techniques
- Full-Service Logistics: Storage, inventory management, and individual shipping services for promotional items and textiles
- Import Services: Sourcing and importing promotional products from international suppliers
- E-commerce Solutions: Online shop systems and e-commerce platform services for customers
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
WER product offering
Product offeringCore offering
WER (Geiger GmbH) is a German B2B full-service promotional products distributor that sells advertising materials, branded corporate wear and textiles, and provides end-to-end marketing services including conception, procurement, custom design, warehousing, logistics, and proprietary e-commerce shop solutions (PRESIT® and TOUCHMORE®) for business customers across Germany.
Product overview
Geiger GmbH (WER) operates as a full-service advertising materials and promotional products provider. The company offers an integrated portfolio combining Fullservice (sortiment analysis, procurement, e-commerce, warehousing, logistics, order processing), Werbemittel (advertising materials with conception, consulting, implementation), and Corporate Wear (textiles and custom manufacturing). The product portfolio includes branded sub-products: PRESIT® (advertising materials online shop), TOUCHMORE® (haptic advertising media), PROMOWER® and WERA Design (design agencies), alongside service modules for Lager & Logistik (storage & logistics) and E-Commerce (online shop systems). Since 1992, the company has provided sales promotion, customer loyalty, and marketing solutions from consulting through production to logistical execution.
Differentiator
Problem solved
Functional benefit
Brands
- PROMOWER®: Design Agency providing creative design services
- Touchmore®
- PRESIT®
- WERA Design
Products and services
- Fullservice Comprehensive full-service offering for advertising materials and promotional products, including assortment analysis, article procurement, e-commerce solutions, warehousing and logistics, order processing, and controlling for business customers across Germany.
- Werbemittel (Advertising Materials & Promotional Products) Advertising materials and promotional products service for B2B customers covering conception, consulting, implementation, presentation and mailing services, and international import of promotional items.
- Corporate Wear Customized corporate clothing and textile solutions for businesses, including custom manufacturing, complete corporate wear packages, merchandise, textile finishing techniques, and adherence to high textile standards.
- PROMOWER® / WERA Design In-house design agency offering creative design services for advertising concepts and promotional materials, supporting the company's full-service and product offerings.
- PRESIT® Werbemittel Shop Proprietary e-commerce online shop for advertising materials and promotional products, enabling business customers to order customized promotional items online.
- TOUCHMORE® Haptische Werbemedien
Quantifiable outcome
- Efficient handling of promotional item procurement, storage, and shipping for large networks
- +1 more outcomes
Companies that use WER
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
WER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WER partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
WER competitors and assessment
Company assessmentDirect peers
- Brand Addition: Polyconcept-owned promotional merchandise specialist serving enterprise B2B customers with sourcing, decoration, warehousing, and online shops — directly comparable to WER's integrated value proposition.
- Cutter & Buck: Premium apparel and corporate wear brand active in the European promotional apparel and corporate identity market — directly comparable to WER's Corporate Wear and Veredlungstechniken offering.
- Dorfner Gruppe: German promotional products and corporate print group with sourcing, finishing, and fulfillment capabilities, serving a comparable B2B customer base in Germany to WER.
- mbw GmbH (mbw Vertriebsgesellschaft): Mid-sized German Werbemittel distributor offering import, decoration, and logistics services to B2B clients — comparable in size and service mix to WER's promotional products business.
- Hachmeister & Partner (Karl-Heinz Peters GmbH & Co. KG): One of Germany's largest promotional products distributors offering conception, sourcing, decoration, and fulfillment for B2B customers — closely comparable to WER's full-service Werbemittel model and corporate-wear offering.
- Alpha Concept GmbH: German promotional products and corporate merchandise distributor offering sourcing, decoration, and online shop solutions — directly comparable to WER's Werbemittel and Fullservice modules.
- tk-promotion GmbH: German full-service promotional products distributor providing conception, decoration, logistics, and online shop solutions to mid-market and enterprise B2B clients in Germany — overlapping positioning with WER.
Broad incumbents
- PF Concept (Polyconcept): European-headquartered promotional products supplier with a broad catalog and pan-European distribution; overlaps with WER on branded merchandise and corporate giveaways but operates at significantly larger scale across multiple geographies.
- Clique (New Wave Group): Profile- and promo-apparel brand within New Wave Group, supplying decorated corporate and promotional apparel across Europe — overlaps with WER's Corporate Wear and textile finishing line.
Regional players
- Charmilles (Charm Group): Promotional products and corporate gift distributor serving primarily Switzerland and other non-German European markets; comparable product and customer profile to WER but in different geographies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
WER social profiles
Digital presenceWER compliance and trust
Trust signalCompliance6 records
WER financial estimates
Financial estimateRevenue estimate
Valuation estimate
WER leadership team
Management profileNumber of profiles
WER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WER
What does WER do?
WER (Geiger GmbH) is a German B2B full-service promotional products distributor that sells advertising materials, branded corporate wear and textiles, and provides end-to-end marketing services including conception, procurement, custom design, warehousing, logistics, and proprietary e-commerce shop solutions (PRESIT® and TOUCHMORE®) for business customers across Germany.
Is WER a public or private company?
WER is a private company. It is classified as family owned and is currently operating.
When was WER founded?
WER was founded in 1992. It employs 51 to 100 people.
Where is WER based?
WER is headquartered in Senden, Germany, in the Europe region.
How does WER make money?
Five revenue lines are on record. Promotional Products Sales are the primary driver. The others are corporate Wear and Textiles, full-Service Logistics, import Services and E-commerce Solutions.
Who are WER's main competitors?
Direct peers on record are Brand Addition, Cutter & Buck, Dorfner Gruppe, mbw GmbH (mbw Vertriebsgesellschaft), Hachmeister & Partner (Karl-Heinz Peters GmbH & Co. KG), Alpha Concept GmbH and tk-promotion GmbH. Broad incumbents are PF Concept (Polyconcept) and Clique (New Wave Group). Charmilles (Charm Group) is listed as a regional player.
Does WER have an API?
No public API is recorded for WER.
What industry is WER in?
WER's product category is Promotional Products Distribution. Its primary akta.pro industry code is CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale, with a secondary code of CRAOADAF, Workwear, Uniforms & Corporate Apparel Wholesale. Its NAICS code is 424350 and its SIC code is 5130.