WER

What WER does

Geiger GmbH (doing business as WER) is a German full-service promotional products distributor and marketing services provider headquartered in Senden, Germany, founded in 1992. The company supplies advertising materials (Werbemittel), customized corporate wear and textiles, branded merchandise, presentation/mailing services, and imported promotional products to B2B customers across Germany, ranging from small agencies to large corporations. Its underlying technology stack is built around two proprietary e-commerce storefronts — PRESIT® for promotional products (presit.de) and TOUCHMORE® for haptic advertising media (touchmore.de) — plus an in-house design capability branded as WERA Design / PROMWER®. The company maintains an integrated warehousing and individualized shipping operation in support of these online shops.

Revenue mechanics span one-time sales of branded merchandise, customized textile orders, managed e-commerce and shop-system services, transactional/import fees on internationally sourced products, and professional logistics services. Pricing is quote-based, not publicly disclosed, and contractual, with the firm operating strictly B2B in line with §14 BGB. Go-to-market combines direct enterprise sales and account management with multi-channel demand generation (trade shows, catalogs, newsletter, SEO, a company magazine). Customer mix is horizontally segmented across industries and includes named enterprise accounts in pharmacy retail (LINDA Apotheken, ~1,000-store network), construction/housing (Spar- und Bauverein Dortmund), technology distribution (ALSO Deutschland), print marketing (UDO BÄR Gruppe), industrial cooling (Kelvion), and staffing (meteor Personaldienste). The firm carries an enterprise-grade compliance posture (ISO 9001, ISO 14001, ISO 27001, EcoVadis, WAGE, Bio certifications) and operates exclusively within the German domestic market.

Name

WER

Legal name

Geiger GmbH

Website

https://wer-gmbh.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Geiger GmbH (WER) is a German B2B full-service promotional products distributor serving SMB and enterprise clients across Germany since 1992, offering branded merchandise, corporate wear, design, imports, warehousing, and proprietary e-commerce shops (PRESIT® and TOUCHMORE®).

Ownership category

akta.pro rank

Product category

Promotional Products Distribution

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

akta.pro secondary industries

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF), Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH), Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)

Keywords

• Promotional products distribution
• Corporate merchandise
• Branded textiles
• Promotional marketing services
• Merchandise e-commerce

Headquarters

HQ city

Senden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Promotional Products Sales: Sale of advertising materials, promotional items, and merchandise to business customers
2. Corporate Wear and Textiles: Sale of customized corporate clothing and textiles with branding and finishing techniques
3. Full-Service Logistics: Storage, inventory management, and individual shipping services for promotional items and textiles
4. Import Services: Sourcing and importing promotional products from international suppliers
5. E-commerce Solutions: Online shop systems and e-commerce platform services for customers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WER (Geiger GmbH) is a German B2B full-service promotional products distributor that sells advertising materials, branded corporate wear and textiles, and provides end-to-end marketing services including conception, procurement, custom design, warehousing, logistics, and proprietary e-commerce shop solutions (PRESIT® and TOUCHMORE®) for business customers across Germany.

Product overview

Geiger GmbH (WER) operates as a full-service advertising materials and promotional products provider. The company offers an integrated portfolio combining Fullservice (sortiment analysis, procurement, e-commerce, warehousing, logistics, order processing), Werbemittel (advertising materials with conception, consulting, implementation), and Corporate Wear (textiles and custom manufacturing). The product portfolio includes branded sub-products: PRESIT® (advertising materials online shop), TOUCHMORE® (haptic advertising media), PROMOWER® and WERA Design (design agencies), alongside service modules for Lager & Logistik (storage & logistics) and E-Commerce (online shop systems). Since 1992, the company has provided sales promotion, customer loyalty, and marketing solutions from consulting through production to logistical execution.

Differentiator

Problem solved

Functional benefit

Brands

• PROMOWER®: Design Agency providing creative design services
• Touchmore®
• PRESIT®
• WERA Design

Products and services

• Fullservice Comprehensive full-service offering for advertising materials and promotional products, including assortment analysis, article procurement, e-commerce solutions, warehousing and logistics, order processing, and controlling for business customers across Germany.
• Werbemittel (Advertising Materials & Promotional Products) Advertising materials and promotional products service for B2B customers covering conception, consulting, implementation, presentation and mailing services, and international import of promotional items.
• Corporate Wear Customized corporate clothing and textile solutions for businesses, including custom manufacturing, complete corporate wear packages, merchandise, textile finishing techniques, and adherence to high textile standards.
• PROMOWER® / WERA Design In-house design agency offering creative design services for advertising concepts and promotional materials, supporting the company's full-service and product offerings.
• PRESIT® Werbemittel Shop Proprietary e-commerce online shop for advertising materials and promotional products, enabling business customers to order customized promotional items online.
• TOUCHMORE® Haptische Werbemedien

Quantifiable outcome

• Efficient handling of promotional item procurement, storage, and shipping for large networks
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brand Addition: Polyconcept-owned promotional merchandise specialist serving enterprise B2B customers with sourcing, decoration, warehousing, and online shops — directly comparable to WER's integrated value proposition.
• Cutter & Buck: Premium apparel and corporate wear brand active in the European promotional apparel and corporate identity market — directly comparable to WER's Corporate Wear and Veredlungstechniken offering.
• Dorfner Gruppe: German promotional products and corporate print group with sourcing, finishing, and fulfillment capabilities, serving a comparable B2B customer base in Germany to WER.
• mbw GmbH (mbw Vertriebsgesellschaft): Mid-sized German Werbemittel distributor offering import, decoration, and logistics services to B2B clients — comparable in size and service mix to WER's promotional products business.
• Hachmeister & Partner (Karl-Heinz Peters GmbH & Co. KG): One of Germany's largest promotional products distributors offering conception, sourcing, decoration, and fulfillment for B2B customers — closely comparable to WER's full-service Werbemittel model and corporate-wear offering.
• Alpha Concept GmbH: German promotional products and corporate merchandise distributor offering sourcing, decoration, and online shop solutions — directly comparable to WER's Werbemittel and Fullservice modules.
• tk-promotion GmbH: German full-service promotional products distributor providing conception, decoration, logistics, and online shop solutions to mid-market and enterprise B2B clients in Germany — overlapping positioning with WER.

Broad incumbents

• PF Concept (Polyconcept): European-headquartered promotional products supplier with a broad catalog and pan-European distribution; overlaps with WER on branded merchandise and corporate giveaways but operates at significantly larger scale across multiple geographies.
• Clique (New Wave Group): Profile- and promo-apparel brand within New Wave Group, supplying decorated corporate and promotional apparel across Europe — overlaps with WER's Corporate Wear and textile finishing line.

Regional players

• Charmilles (Charm Group): Promotional products and corporate gift distributor serving primarily Switzerland and other non-German European markets; comparable product and customer profile to WER but in different geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wer-gmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WER