Lakeland Family Dentistry

What Lakeland Family Dentistry does

Lakeland Family Dentistry is a privately held, single-location dental practice headquartered at 207 Katherine Dr., Flowood, Mississippi, serving the Flowood, Ridgeland, and Jackson metropolitan area. The practice operates as a direct-to-consumer provider of general, cosmetic, restorative, preventive, orthodontic, pediatric, and emergency dental services, staffed by three DMD dentists (Dr. David Henry, Dr. Stephen Greer, Dr. Chris Carlton) and a small support team (1-10 total employees). The service mix spans routine hygiene through complex procedures including dental implant placement, implant-supported prosthetics, Invisalign clear aligners, veneers, whitening, and full-mouth restoration, with a brand-new facility equipped with digital X-rays, intraoral scanning for crowns/bridges, and iTero 3D scanning for Invisalign treatment planning.

The business model is primarily fee-for-service per procedure with revenue recognized at point of service, supplemented by recurring subscription revenue from a Kleer-powered Dental Membership Plan priced at $32/month or $384/year for preventive care and procedure discounts. Insurance billing and CareCredit financing are offered as payment options, and uninsured patients can self-enroll in the membership plan via the Kleer portal. Marketing is concentrated on local SEO, an informational website, organic social media (Facebook, Twitter, Pinterest), and patient testimonials driving word-of-mouth referrals. The practice integrates third-party platforms Kleer (membership management), CareCredit (financing), Modento (digital intake forms), and iTero/Invisalign (clinical) into its operational stack.

Customer concentration is structurally low, as the patient base consists of individual consumers and small family households across multiple service lines with no enterprise contracts. Long-tenured patient relationships (25+ years) are documented in named testimonials, suggesting strong retention, but no quantitative revenue, patient count, or growth metrics are disclosed in available material.

Name

Lakeland Family Dentistry

Legal name

Lakeland Family Dentistry

Website

https://lakeland-family-dentistry.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lakeland Family Dentistry is a privately held, single-location dental practice in Flowood, Mississippi, providing general, cosmetic, restorative, preventive, and emergency dental services to families and individuals across the Flowood-Ridgeland-Jackson metro area, staffed by three dentists and leveraging digital scanning and iTero/Invisalign technology.

Ownership category

akta.pro rank

Product category

General and Family Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• General dentistry services
• Cosmetic dentistry
• Family dental care
• Dental implant services
• Invisalign clear aligners

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services: One-time and recurring dental procedures including cleanings, exams, fillings, crowns, bridges, implants, extractions, and cosmetic treatments. Revenue generated per procedure with prices varying by service complexity.
2. Kleer Dental Membership Plan: In-house membership program offering prepaid dental care for uninsured patients. Monthly or annual subscription covering preventive care and discounted procedures. Benefits include immediate start, no deductibles or waiting periods.
3. Insurance Billing: Traditional dental insurance accepted and handled by front desk staff to ensure patients receive all their benefits.
4. CareCredit Financing: Third-party financing option for patients needing payment plans. Interest-free financing available to help patients afford treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lakeland Family Dentistry is a single-location dental practice in Flowood, Mississippi providing general, family, cosmetic, restorative, preventative, pediatric, and emergency dental services to patients of all ages. Offerings include routine cleanings and exams, fillings, crowns, bridges, dentures, dental implants, Invisalign clear aligners, veneers, teeth whitening, bonding, and gum disease treatment. The practice complements in-chair services with an in-house Kleer dental membership plan and CareCredit patient financing.

Product overview

Lakeland Family Dentistry is a dental practice offering comprehensive oral health services through multiple interconnected care categories. The core offering includes General and Family Dentistry services (routine exams, cleanings, preventive care), Cosmetic Dentistry (veneers, teeth whitening, dental bonding), Restorative Dentistry (fillings, crowns, bridges, implants), and Orthodontics (Invisalign/clear aligners). The practice provides specialized services including Children's Dentistry, Emergency Dentistry, and Gum Disease Treatment. Supporting technologies include iTero 3D scanning for Invisalign and digital intraoral scanning for crowns and bridges. The practice also offers a Dental Membership Plan through Kleer for patients without insurance. Services range from routine preventive care to complex procedures like dental implant placement and implant-supported prosthetics.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Dentistry Comprehensive dental care for patients of all ages, from children to adults, including routine cleanings, exams, and preventive care at the Flowood, MS office.
• Children's Dentistry Pediatric dental services designed to make children feel comfortable, including gentle cleanings, exams, fluoride treatments, and preventive care for kids.
• General Dentistry Routine dental services including exams, cleanings, digital X-rays, and oral health maintenance for patients in the Flowood, MS area.
• Preventative Dentistry Preventive dental techniques and treatments to reduce risk of dental disorders such as tooth decay and gingivitis.
• Cosmetic Dentistry Cosmetic dental procedures to improve the appearance of teeth, gums, and smile including veneers, teeth whitening, and dental bonding.
• Emergency Dentistry Emergency dental services for immediate care of sudden pain, swelling, bleeding, or trauma to teeth, gums, or mouth, with same-day appointments.
• Restorative Dentistry Restorative treatments to repair or replace damaged or missing teeth, including fillings, crowns, bridges, and implants.
• Dental Implants Dental implants are titanium posts surgically placed into the jawbone to serve as artificial tooth roots, supporting replacement teeth such as crowns, bridges, or dentures.
• Invisalign / Clear Aligners Invisalign clear aligners straighten teeth using a series of custom-made, removable aligners that gradually move teeth into desired positions.
• Dental Crowns Custom-made caps that cover damaged or weakened teeth to restore their shape, size, strength, and appearance.
• Dental Veneers Thin shells bonded to the front surface of teeth to improve their appearance by correcting chips, stains, or gaps.
• Teeth Whitening Professional teeth whitening services available as in-office treatments or at-home kits using custom trays to brighten and whiten teeth.
• Dentures Removable prosthetic devices that replace missing teeth and surrounding tissue.
• Dental Bonding Dental bonding uses tooth-colored resin to repair chipped, cracked, or discolored teeth in a single visit.
• Dental Fillings Tooth-colored composite resin fillings used to restore teeth affected by cavities while maintaining natural appearance.
• Gum Disease Treatment Treatment for gingivitis and periodontitis including deep cleaning, scaling, and root planing to restore gum health.
• Dental Membership Plan In-house dental membership plan offered through Kleer, providing patients with affordable access to preventive care and discounts on treatments for a monthly or annual fee.

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• KleercoreTechnology or IntegrationKleer is a dental membership service platform that Lakeland Family Dentistry uses to manage their in-house dental membership plan. Patients can set up accounts and manage their dental plan from their phone through Kleer's platform. The partnership enables automated membership management, payment processing, and member portal access.
• iTero (Align Technology)coreTechnology or IntegrationiTero is a 3D intraoral scanning technology used for Invisalign treatment planning. Lakeland Family Dentistry uses iTero scanners to create detailed digital impressions of patients' teeth, eliminating the need for traditional mold impressions and enabling precise aligner fabrication.
• Invisalign (Align Technology)coreTechnology or IntegrationInvisalign clear aligner system for orthodontic treatment. The practice sends digital scans to Invisalign labs to create custom aligners for patients seeking teeth straightening without traditional braces.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Modento: Patient communication and digital forms platform integrated into Lakeland's workflow for new patient onboarding. Comparable as a vendor/partner ecosystem peer, not a competitive threat.
• Kleer: Dental membership plan platform used by Lakeland for its in-house subscription offering. Comparable as a strategic technology partner that enables Lakeland's uninsured revenue stream.

Broad incumbents

• Heartland Dental: The largest US DSO supporting hundreds of dentist-led practices with non-clinical infrastructure. Comparable as a competing operating model for independent practices considering affiliation, expansion, or sale.
• Aspen Dental: Large multi-site Dental Service Organization offering general, cosmetic, and restorative dentistry across hundreds of US locations. Comparable because it competes for the same consumer dental patient with broader scale, marketing budgets, and group purchasing leverage.
• Jefferson Dental & Orthodontics: Multi-location dental and orthodontic group serving similar family demographic segments with general, cosmetic, and orthodontic services. Comparable business model and patient targeting.
• Pacific Dental Services: Major DSO offering business support to dental practices across the US. Comparable as both a competitor and as a potential affiliation/sale counterparty for an independent practice like Lakeland.
• Dental Care Alliance: Dental support organization providing non-clinical services to affiliated practices. Comparable as a DSO consolidator that competes for patients and dentists in regional US markets including the Southeast.
• Western Dental: Large multi-location dental group emphasizing access and affordability for underserved and uninsured patient populations. Comparable overlap on the uninsured/membership patient segment Lakeland targets via Kleer.

Emerging players

• SmileDirectClub: Direct-to-consumer clear-aligner orthodontics provider competing for patients interested in teeth straightening. Adjacent competitive threat to Lakeland's Invisalign/orthodontic revenue line.

Regional players

• Affordable Dentures & Implants: Multi-location dental practice chain focused on dentures, extractions, and implants. Overlaps with Lakeland's restorative and implant service mix and competes for similar price-sensitive patient segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DentistFlowood
• Facebookfacebook.com/LakelandFamilyDentistryFlowood
• LinkedInlinkedin.com/company/lakeland-family-dentistry-p.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeland Family Dentistry