Best Practice AI

What Best Practice AI does

Best Practice AI is a UK-based AI management consulting firm that provides strategy, delivery, governance, and upskilling services to enterprise leadership teams, boards, and C-suite executives. Founded in 2018 by Simon Greenman (previously founder of MapQuest) and co-founded by Tim Gordon, the firm is headquartered in London and operates with a disclosed headcount of 1-10 employees under a founder-owned, bootstrapped structure. The company does not develop foundational AI models; rather, it advises organizations on the practical deployment of AI across industries including healthcare, legal, financial services, government, manufacturing, and HR technology.

The firm's core products are organized into four service lines: AI Strategy & Advisory (use case identification, business cases, adoption roadmaps), AI Delivery (prototype and production system implementation), AI Governance & Risk (regulatory frameworks including the world's first AI Explainability Statements reviewed by the UK ICO, developed with Healthily in 2021 and HireVue in 2022), and Board & C-Suite Workshops. Underpinning these services is a proprietary knowledge base — the AI Use Case Library containing 600+ use cases and 1,100+ case studies — which also powers the Executive AI Desk, a Q&A interface for board-level AI questions, and the AI Daily Brief, a weekday intelligence newsletter running since 2018. The firm has established institutional partnerships with the World Economic Forum (first UK AI firm on the Global AI Council, 2019), UK Government (cited in GOV.UK AI assurance guidance), INSEAD (co-production of The Age of Intelligence podcast), and Harvard Business School.

Best Practice AI generates revenue exclusively through professional services engagements, with no public pricing, no self-service channel, and no software licensing model. Go-to-market is direct enterprise sales, anchored by a 'Book a Call' CTA and operator-led delivery by senior partners. The firm does not provide a standalone software product, has no disclosed funding rounds, and has no parent company, indicating an independent boutique consultancy whose distribution depends on founder brand, thought leadership content (Financial Times, Prospect Magazine, Washington Post placements), and institutional affiliations rather than scaled sales infrastructure.

Name

Best Practice AI

Legal name

Best Practice Artificial Intelligence Ltd.

Website

https://bestpractice.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Practice AI is a UK-based AI management consulting firm providing AI strategy, delivery, governance, and upskilling services to enterprise boards, C-suite executives, and senior leadership teams across healthcare, legal, government, and other regulated industries.

Ownership category

akta.pro rank

Product category

AI Management Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)

akta.pro secondary industries

Responsible AI Policy, Controls & Workflow Management (HDAAAMAG), Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• AI strategy consulting
• AI governance advisory
• AI delivery services
• Executive AI education
• AI use case research

Headquarters

HQ city

Epsom

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Strategy & Advisory Services: AI strategy consulting including use cases, business cases, and adoption roadmaps
2. Delivery Services: Prototypes and production systems implementation
3. Governance & Risk Services: AI governance frameworks and policies for regulators and boards
4. Education & Enablement: Board and C-suite workshops for AI capability building

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Best Practice AI is an operator-led AI management consultancy that provides strategy, build, governance, and upskilling services to enterprise leadership teams. The firm advises boards, C-suite executives, and senior managers on AI use case selection, business case development, production system delivery, AI governance frameworks, and board-grade AI education. Services are anchored by a proprietary library of 600+ AI use cases and 1,100+ case studies, plus daily AI intelligence briefings and expert Q&A for executive decision-making.

Product overview

Best Practice AI is a consulting and intelligence firm offering a unified portfolio of AI strategy, delivery, governance, and education services. The core offerings include Strategy & Advisory (use case identification and roadmaps), AI Delivery (prototypes and production systems), AI Governance (regulatory frameworks and explainability statements), and Board Upskill Workshops. These services are supported by the AI Use Case Library (600+ use cases, 1,100+ case studies), the AI Daily Brief (daily curated intelligence), Expert Q&A, and the Executive AI Desk AI-powered Q&A feature. Additional content properties include The Age of Intelligence Podcast and Videos & Masterclasses. The company does not offer a standalone software product but rather operator-led consulting engagements anchored in their proprietary use case intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Strategy & Advisory Consulting service for AI strategy design delivered to enterprise leadership teams, covering use case identification, business case development, and adoption roadmaps grounded in real data and case studies from the firm's 600+ use case library. Aimed at boards, C-suite, and senior management seeking to translate AI ambition into measurable operating impact.
• AI Delivery Build and delivery service for AI prototypes and production systems, including implementation execution and operational deployment. Targeted at enterprises that need hands-on technical build capability beyond pure strategy advisory, such as conversational commerce, computer vision deployments, and predictive systems.
• AI Governance & Risk AI governance frameworks, policies, and AI explainability statements designed for regulatory compliance and board oversight, including the world's first AI explainability statements reviewed by the UK Information Commissioner's Office (ICO). Targeted at regulated organizations, boards, and risk functions needing AI accountability frameworks that stand up to regulator scrutiny.
• Board & C-Suite AI Upskill Workshops AI education and upskilling workshops for board members and C-suite executives focused on practical AI adoption, governance, and skilled use of AI. Includes generative AI workshops (e.g., for Fox Williams' Partner conference) and broader executive AI literacy programs delivered as standalone workshops or part of larger engagements.

Quantifiable outcome

• 10x improvement in ability to search design library (Brintons case study)
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• World Economic ForumcoreStrategic or Co-development Partner · 1 January 2019First UK AI firm to join WEF Global AI Council and Centre for the Fourth Industrial Revolution. Key contributor to Empowering AI Toolkit and Global AI Council member. Contributed to AI governance frameworks.
• UK GovernmentcoreStrategic or Co-development PartnerFeatured in GOV.UK AI Assurance Techniques publication. Work on AI explainability cited as official government guidance.
• Harvard Business SchoolminorStrategic or Co-development PartnerPanel discussions and webinars on AI strategy featuring Best Practice AI partners.
• Full FactminorStrategic or Co-development PartnerTim Gordon serves as Trustee, working on AI and misinformation initiatives.
• All-Party Parliamentary Group on AIminorStrategic or Co-development PartnerEvidence submissions and policy contributions on AI governance and strategy.
• INSEADcoreStrategic or Co-development PartnerCo-produced 'The Age of Intelligence' podcast with INSEAD. Joint discussions on AI and global leadership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cambridge Consultants: Deep-tech strategy and product development consultancy. Comparable as a UK-headquartered, operator-led firm delivering AI strategy, prototypes, and production systems to enterprise and regulated clients.
• Element AI (ServiceNow): AI consulting and applied AI firm (acquired by ServiceNow). Closely comparable as an operator-led AI strategy and delivery consultancy serving enterprises; now part of a larger platform but historically a direct competitor.
• Faculty AI: UK-based AI strategy and applied AI consultancy serving enterprise and government. Directly comparable in geography, operator-led delivery model, and senior audience focus, and a leading competitor for board-level AI engagements in the UK.

Emerging players

• Holistic AI: AI governance, risk, and compliance platform and services firm. Closely comparable to Best Practice AI's governance and explainability wedge, though more product-led; both serve regulated enterprises seeking AI assurance.
• Credo AI: AI governance software vendor for responsible AI programs. Comparable to Best Practice AI on the governance and regulatory wedge but delivers primarily through a SaaS platform rather than operator-led consulting.

Broad incumbents

• Deloitte AI Institute: Deloitte's applied AI and AI governance consulting practice. Overlaps with Best Practice AI on AI strategy, governance frameworks, and risk services, and a key competitor for large regulated-industry AI programs.
• McKinsey QuantumBlack: McKinsey's AI and analytics practice. Comparable on enterprise AI strategy and operating-model redesign, with materially deeper bench and global reach, and a primary competitor for board-level AI transformation programs.
• BCG GAMMA: BCG's data science and AI consulting arm. Comparable on enterprise AI strategy, governance, and use case identification at board and C-suite level, with significantly larger global delivery capacity.

Regional players

• Slalom: US-based management and technology consulting firm with a significant AI practice. Comparable on strategy + build delivery to enterprise and regulated clients, but primarily North America-focused with a different scale profile.

Others

• The Alan Turing Institute: UK national institute for data science and AI research, publishing policy and governance work. Comparable as a UK AI governance and policy thought leader; not a commercial competitor, but a reference point for institutional AI credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bestpracticeai2449/about
• LinkedInuk.linkedin.com/company/best-practice-ai
• Xx.com/bestpracticeai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Practice AI