Vico
Vico is the French snack brand of Intersnack France, producing potato chips, corn puffs, ghost-shaped crackers, popcorn, nuts, seeds, and peanut butter under a multi-brand portfolio (Vico, Curly, Monster Munch, Natur'&Bon, Baff) for French retail consumers across aperitif and snacking occasions.
- Company typePrivate
- Founded1965
- HeadquartersMontigny-lengrain, France
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vico does
Vico is the flagship French snack brand of Intersnack France, a subsidiary of the European Intersnack Group. Founded in 1965 in Vic-sur-Aisne (Picardy), the company manufactures and distributes a multi-brand portfolio of savory snacks — potato chips, corn-based extruded puffs, ghost-shaped crackers, microwave popcorn, caramel popcorn, nuts, seeds, dried fruit mixes, and peanut butter — sold under sub-brands including Vico, Curly, Monster Munch, Natur'&Bon, Baff, Vico Pop, and Aperifruits. The core technology is conventional snack-food manufacturing: potato chip frying, corn puff extrusion, microwave popcorn packaging, and cashew processing (decortication, peeling, sorting) carried out in own facilities in India and Vietnam under the Honest Cashew ethical sourcing initiative. Manufacturing is concentrated at the Vic-sur-Aisne factory, which sources potatoes from 45 Global GAP-certified partner farmers in the Picardy region, some relationships spanning over 40 years and three generations.
The business model is consumer packaged goods: revenue is generated through the wholesale sale of branded packaged snacks to French retailers (supermarkets, hypermarkets, and convenience stores), with end demand driven by at-home aperitif and snacking occasions. Go-to-market is a hybrid of mass retail distribution, joint promotional campaigns with retail partners (notably Carrefour), event sponsorships (Tour de France 2025–2028), and consumer engagement through the mesinstantsvico.fr promotional platform. The company serves two primary consumer segments: mainstream French household snackers (chips, corn puffs, ghost-shaped snacks, popcorn) and health-conscious consumers addressed through the palm-oil-free, Nutriscore A/B Natur'&Bon line of nuts, seeds, and lentil chips. Intersnack France operates 500 employees across 3 French establishments as a Société par actions simplifiée (SAS) with declared capital of €61,027,715 under the Intersnack Group parent, with no disclosed external funding rounds.
Vico firmographics
Firmographics- Name
- Vico
- Legal name
- Intersnack France
- Website
- https://vico.fr
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vico is the French snack brand of Intersnack France, producing potato chips, corn puffs, ghost-shaped crackers, popcorn, nuts, seeds, and peanut butter under a multi-brand portfolio (Vico, Curly, Monster Munch, Natur'&Bon, Baff) for French retail consumers across aperitif and snacking occasions.
- Ownership category
- akta.pro rank
Vico industry classification
Industry- Product category
- Savory Packaged Snacks
- NAICS
- Snack Food Manufacturing (31191), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
- akta.pro secondary industries
- Potato & Vegetable Chips Manufacturing (AFAKAIAA), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where Vico is headquartered
LocationHeadquarters
- HQ city
- Montigny-lengrain
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Vico business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consumer packaged goods sales: Vico generates revenue through the sale of packaged snack products including chips, corn puffs, popcorn, nuts, and seeds through retail distribution channels across France
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Vico product offering
Product offeringCore offering
Vico is a French packaged snack food brand that manufactures and sells potato chips, corn-based extruded snacks (Curly puffs, Monster Munch ghosts and tiles), microwavable popcorn (Vico Pop, Baff), flavored peanuts, nuts, seeds, lentil chips, peanut butter spread, and dried fruit aperitif mixes. Products are manufactured primarily at the Vic-sur-Aisne factory in France using potatoes sourced from 45 local Picardy farmers, and are sold through French retail channels.
Product overview
Vico is the consumer goods brand of Intersnack France, a major player in the French salted snack market with over 60 years of heritage. The company operates a multi-brand portfolio centered around five main sub-brands: Vico (flagship chip and nut brand), Curly (corn puff and peanut-based snacks), Monster Munch (ghost-shaped crispy snacks and tiles), Natur'&Bon (health-oriented nuts, seeds, and lentil chips), and Baff (caramel popcorn). The portfolio spans product categories including chips, extruded snacks, nuts, seeds, popcorn, spreads, and aperitif fruit mixes. Products are manufactured primarily in France at the Vic-sur-Aisne factory, with key ingredients sourced from local Picardy farmers (potatoes) and an international supply chain (cashews from Vietnam and India under the Honest Cashew ethical program). Vico also runs a promotional platform (Mes Instants Vico) for consumer contests and promotional campaigns. The company positions itself around 'Le goût de bien faire' (the taste of doing well), emphasizing sustainable agriculture, recipe improvement, and local sourcing.
Differentiator
Problem solved
Functional benefit
Brands
- Curly: Snack brand known for peanut-flavored puffs and curls, celebrating 60 years with gaming-themed campaign
- Monster Munch
- Natur' & Bon
- Vico Pop
- Baff
- Aperifruits
- Dixi
- Sweety
- Vico Street Food
Products and services
- Vico (Brand) Flagship brand of Intersnack France, producing potato chips, nuts, seeds, popcorn, and aperitif mixes sourced from 45 Picardy farmers, with multiple chip sub-lines (La Classique, La Gourmande, L'Extra Craquante, Street Food). For French consumers seeking crispy, French-made savory snacks for aperitif and family occasions.
- Curly (Brand) 60-year-old brand producing corn puff snacks with a unique peanut taste and crousti-melt texture, expanded into flavored peanuts, donuts, peanut spread, and caramelized almonds. For consumers seeking distinctive savory and sweet-salty snacks for aperitif and sharing occasions.
- Monster Munch (Brand)
Quantifiable outcome
- 100% of popcorn corn to be cultivated with cover crops by 2030
- +1 more outcomes
Companies that use Vico
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Vico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Vico partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Tour de FrancecoreVico became the official chips supplier of the Tour de France from 2025 to 2028. The partnership includes presence at major stages with food trucks, activities in Fan Parks in Lille and Montpellier, and participation in the official caravan with animations and product sampling.
- Picardy Farmers (45 partner farms)coreVico works with 45 farming partners in Picardy region who supply potatoes for chip production. Farmers like Christian Lefevre have been partnering for over 40 years. All farmers are Global GAP certified and Vico provides support on sustainability practices.
- CarrefourmajorJoint promotional campaigns including 'Vico x Carrefour' game contests such as Tour de France promotion and Monster Munch Crazy contest campaigns.
- Intersnack GroupcoreVico is a brand owned and operated by Intersnack France, part of the larger Intersnack Group which is a major European savory snack company. Intersnack France has 500 employees across 3 establishments.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vico competitors and assessment
Company assessmentBroad incumbents
- Pringles (Kellanova): Global stackable chip brand competing for the same snacking occasions in French retail. Same salty snack category, broader incumbent with multinational marketing muscle.
- Bel Group: Major French branded food group (Laughing Cow, Babybel, Boursin). Comparable as a large French CPG food company with multi-brand portfolio, French heritage, and similar retail distribution model — even though primary category is dairy rather than snacks.
- Lay's (PepsiCo): Global #1 salty snack brand owned by PepsiCo. Direct competitor to Vico across all French retail channels; competes on price, marketing scale, and flavor breadth. Operates broadly rather than specializing in Vico's artisanal/fresh positioning.
Regional players
- Chipita: Greek/European baked and fried snack manufacturer (7 Days brand). Comparable as a European regional CPG snack manufacturer with multi-brand savory snack portfolio.
Emerging players
- Tyrrells: Premium hand-cooked English potato chip brand owned by Amplify Snack Brands. Comparable as artisanal potato chip peer with premium flavor extensions, similar to Vico's La Gourmande positioning.
- Kettle Foods: Premium kettle-cooked potato chip brand. Comparable as a position-style peer: artisanal/premium potato chip with limited ingredients story, similar in positioning to Vico La Classique or La Vicoise.
Direct peers
- Bret's: French potato chip brand (Bretagne region) competing head-to-head with Vico in French retail. Most direct comparable: same geography, same product category (artisanal chips with regional origin story), and overlapping retail distribution channels.
- Pom-Bär (Intersnack): Intersnack Group's German extruded fruit/vegetable snack brand. Sister brand within Intersnack; comparable as another European regional snack brand under the same parent, sharing group-level procurement and innovation.
- Lorenz Snack-World: German salty snack manufacturer (Crunchips, Pom-Bär historically) competing in similar savory snack categories. Comparable European regional CPG snack manufacturer with multi-brand portfolio and retail distribution model.
- Carambar & Co. (Cofina): French confectionery and snack group (Krema, Carambar, Poulain). Comparable as another historic French CPG snack brand with multi-brand portfolio and broad French retail distribution, even though category centers on confectionery rather than chips.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vico social profiles
Digital presenceVico compliance and trust
Trust signalCompliance1 record
Vico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vico leadership team
Management profileNumber of profiles
Profiles5 records
Vico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vico
What does Vico do?
Vico is a French packaged snack food brand that manufactures and sells potato chips, corn-based extruded snacks (Curly puffs, Monster Munch ghosts and tiles), microwavable popcorn (Vico Pop, Baff), flavored peanuts, nuts, seeds, lentil chips, peanut butter spread, and dried fruit aperitif mixes. Products are manufactured primarily at the Vic-sur-Aisne factory in France using potatoes sourced from 45 local Picardy farmers, and are sold through French retail channels.
Is Vico a public or private company?
Vico is a private company. It is classified as corporate owned and is currently operating.
When was Vico founded?
Vico was founded in 1965. It employs 251 to 500 people.
Where is Vico based?
Vico is headquartered in Montigny-lengrain, France, in the Europe region.
How does Vico make money?
One revenue line is on record: consumer packaged goods sales.
Who are Vico's main competitors?
Broad incumbents on record are Pringles (Kellanova), Bel Group and Lay's (PepsiCo). Chipita is listed as a regional player. Emerging players are Tyrrells and Kettle Foods. Direct peers are Bret's, Pom-Bär (Intersnack), Lorenz Snack-World and Carambar & Co. (Cofina).
Does Vico have an API?
No public API is recorded for Vico.
What industry is Vico in?
Vico's product category is Savory Packaged Snacks. Its primary akta.pro industry code is CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded), with a secondary code of AFAKAIAA, Potato & Vegetable Chips Manufacturing. Its NAICS code is 31191 and its SIC code is 2000.