Vico

What Vico does

Vico is the flagship French snack brand of Intersnack France, a subsidiary of the European Intersnack Group. Founded in 1965 in Vic-sur-Aisne (Picardy), the company manufactures and distributes a multi-brand portfolio of savory snacks — potato chips, corn-based extruded puffs, ghost-shaped crackers, microwave popcorn, caramel popcorn, nuts, seeds, dried fruit mixes, and peanut butter — sold under sub-brands including Vico, Curly, Monster Munch, Natur'&Bon, Baff, Vico Pop, and Aperifruits. The core technology is conventional snack-food manufacturing: potato chip frying, corn puff extrusion, microwave popcorn packaging, and cashew processing (decortication, peeling, sorting) carried out in own facilities in India and Vietnam under the Honest Cashew ethical sourcing initiative. Manufacturing is concentrated at the Vic-sur-Aisne factory, which sources potatoes from 45 Global GAP-certified partner farmers in the Picardy region, some relationships spanning over 40 years and three generations.

The business model is consumer packaged goods: revenue is generated through the wholesale sale of branded packaged snacks to French retailers (supermarkets, hypermarkets, and convenience stores), with end demand driven by at-home aperitif and snacking occasions. Go-to-market is a hybrid of mass retail distribution, joint promotional campaigns with retail partners (notably Carrefour), event sponsorships (Tour de France 2025–2028), and consumer engagement through the mesinstantsvico.fr promotional platform. The company serves two primary consumer segments: mainstream French household snackers (chips, corn puffs, ghost-shaped snacks, popcorn) and health-conscious consumers addressed through the palm-oil-free, Nutriscore A/B Natur'&Bon line of nuts, seeds, and lentil chips. Intersnack France operates 500 employees across 3 French establishments as a Société par actions simplifiée (SAS) with declared capital of €61,027,715 under the Intersnack Group parent, with no disclosed external funding rounds.

Name

Vico

Legal name

Intersnack France

Website

https://vico.fr

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Short description

Vico is the French snack brand of Intersnack France, producing potato chips, corn puffs, ghost-shaped crackers, popcorn, nuts, seeds, and peanut butter under a multi-brand portfolio (Vico, Curly, Monster Munch, Natur'&Bon, Baff) for French retail consumers across aperitif and snacking occasions.

Ownership category

akta.pro rank

Product category

Savory Packaged Snacks

NAICS

Snack Food Manufacturing (31191), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

akta.pro secondary industries

Potato & Vegetable Chips Manufacturing (AFAKAIAA), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Potato chips
• Extruded corn snacks
• Microwavable popcorn
• Flavored peanuts
• Caramel popcorn

Headquarters

HQ city

Montigny-lengrain

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer packaged goods sales: Vico generates revenue through the sale of packaged snack products including chips, corn puffs, popcorn, nuts, and seeds through retail distribution channels across France

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vico is a French packaged snack food brand that manufactures and sells potato chips, corn-based extruded snacks (Curly puffs, Monster Munch ghosts and tiles), microwavable popcorn (Vico Pop, Baff), flavored peanuts, nuts, seeds, lentil chips, peanut butter spread, and dried fruit aperitif mixes. Products are manufactured primarily at the Vic-sur-Aisne factory in France using potatoes sourced from 45 local Picardy farmers, and are sold through French retail channels.

Product overview

Vico is the consumer goods brand of Intersnack France, a major player in the French salted snack market with over 60 years of heritage. The company operates a multi-brand portfolio centered around five main sub-brands: Vico (flagship chip and nut brand), Curly (corn puff and peanut-based snacks), Monster Munch (ghost-shaped crispy snacks and tiles), Natur'&Bon (health-oriented nuts, seeds, and lentil chips), and Baff (caramel popcorn). The portfolio spans product categories including chips, extruded snacks, nuts, seeds, popcorn, spreads, and aperitif fruit mixes. Products are manufactured primarily in France at the Vic-sur-Aisne factory, with key ingredients sourced from local Picardy farmers (potatoes) and an international supply chain (cashews from Vietnam and India under the Honest Cashew ethical program). Vico also runs a promotional platform (Mes Instants Vico) for consumer contests and promotional campaigns. The company positions itself around 'Le goût de bien faire' (the taste of doing well), emphasizing sustainable agriculture, recipe improvement, and local sourcing.

Differentiator

Problem solved

Functional benefit

Brands

• Curly: Snack brand known for peanut-flavored puffs and curls, celebrating 60 years with gaming-themed campaign
• Monster Munch
• Natur' & Bon
• Vico Pop
• Baff
• Aperifruits
• Dixi
• Sweety
• Vico Street Food

Products and services

• Vico (Brand) Flagship brand of Intersnack France, producing potato chips, nuts, seeds, popcorn, and aperitif mixes sourced from 45 Picardy farmers, with multiple chip sub-lines (La Classique, La Gourmande, L'Extra Craquante, Street Food). For French consumers seeking crispy, French-made savory snacks for aperitif and family occasions.
• Curly (Brand) 60-year-old brand producing corn puff snacks with a unique peanut taste and crousti-melt texture, expanded into flavored peanuts, donuts, peanut spread, and caramelized almonds. For consumers seeking distinctive savory and sweet-salty snacks for aperitif and sharing occasions.
• Monster Munch (Brand)

Quantifiable outcome

• 100% of popcorn corn to be cultivated with cover crops by 2030
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and major.

• Tour de FrancecoreGTM or Marketing Partner · 1 July 2025Vico became the official chips supplier of the Tour de France from 2025 to 2028. The partnership includes presence at major stages with food trucks, activities in Fan Parks in Lille and Montpellier, and participation in the official caravan with animations and product sampling.
• Picardy Farmers (45 partner farms)coreStrategic or Co-development PartnerVico works with 45 farming partners in Picardy region who supply potatoes for chip production. Farmers like Christian Lefevre have been partnering for over 40 years. All farmers are Global GAP certified and Vico provides support on sustainability practices.
• CarrefourmajorGTM or Marketing PartnerJoint promotional campaigns including 'Vico x Carrefour' game contests such as Tour de France promotion and Monster Munch Crazy contest campaigns.
• Intersnack GroupcoreOthersVico is a brand owned and operated by Intersnack France, part of the larger Intersnack Group which is a major European savory snack company. Intersnack France has 500 employees across 3 establishments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pringles (Kellanova): Global stackable chip brand competing for the same snacking occasions in French retail. Same salty snack category, broader incumbent with multinational marketing muscle.
• Bel Group: Major French branded food group (Laughing Cow, Babybel, Boursin). Comparable as a large French CPG food company with multi-brand portfolio, French heritage, and similar retail distribution model — even though primary category is dairy rather than snacks.
• Lay's (PepsiCo): Global #1 salty snack brand owned by PepsiCo. Direct competitor to Vico across all French retail channels; competes on price, marketing scale, and flavor breadth. Operates broadly rather than specializing in Vico's artisanal/fresh positioning.

Regional players

• Chipita: Greek/European baked and fried snack manufacturer (7 Days brand). Comparable as a European regional CPG snack manufacturer with multi-brand savory snack portfolio.

Emerging players

• Tyrrells: Premium hand-cooked English potato chip brand owned by Amplify Snack Brands. Comparable as artisanal potato chip peer with premium flavor extensions, similar to Vico's La Gourmande positioning.
• Kettle Foods: Premium kettle-cooked potato chip brand. Comparable as a position-style peer: artisanal/premium potato chip with limited ingredients story, similar in positioning to Vico La Classique or La Vicoise.

Direct peers

• Bret's: French potato chip brand (Bretagne region) competing head-to-head with Vico in French retail. Most direct comparable: same geography, same product category (artisanal chips with regional origin story), and overlapping retail distribution channels.
• Pom-Bär (Intersnack): Intersnack Group's German extruded fruit/vegetable snack brand. Sister brand within Intersnack; comparable as another European regional snack brand under the same parent, sharing group-level procurement and innovation.
• Lorenz Snack-World: German salty snack manufacturer (Crunchips, Pom-Bär historically) competing in similar savory snack categories. Comparable European regional CPG snack manufacturer with multi-brand portfolio and retail distribution model.
• Carambar & Co. (Cofina): French confectionery and snack group (Krema, Carambar, Poulain). Comparable as another historic French CPG snack brand with multi-brand portfolio and broad French retail distribution, even though category centers on confectionery rather than chips.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vico_Officiel_
• YouTubeyoutube.com/user/profvicoofficiel
• Facebookfacebook.com/VICO.officiel
• LinkedInlinkedin.com/company/vicochips
• Instagraminstagram.com/vico.officiel/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vico