McCollough Plastic Surgery Clinic
McCollough Plastic Surgery Clinic is a privately held, founder-owned plastic surgery practice in Gulf Shores, Alabama, offering facial, breast, and body procedures plus spa and skincare services to local and destination patients under Dr. E. Gaylon McCollough.
- Company typePrivate
- Founded1975
- HeadquartersGulf Shores, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What McCollough Plastic Surgery Clinic does
McCollough Plastic Surgery Clinic is a privately held, founder-owned plastic surgery practice established by Dr. E. Gaylon McCollough in 1975 and headquartered in Gulf Shores, Alabama. The clinic provides comprehensive facial, breast, and body cosmetic and reconstructive surgical procedures, along with non-surgical aesthetic services through its wholly owned Skin Center & Total Health Spa subsidiary. The patient base spans local Alabama Gulf Coast residents and destination surgery patients from across the Southeast and beyond, with on-site recovery villas at Craft Farms Golf Resort and an e-consultation platform enabling remote pre-qualification via Skype, FaceTime, WhatsApp, or email.
The practice is anchored by Dr. McCollough, a double board-certified facial plastic surgeon with over 50 years of experience who has performed 6,000+ rhinoplasties, authored three major surgical textbooks and 22 non-medical books, and founded the American College of Rejuvenology. Clinical differentiation rests on proprietary registered methodologies — the McCollough Face Lifting Classification System (five-stage), Blepharoplasty Classification System (four-stage), Smart Lip Procedure using autologous collagen grafting, and a no-nasal-packing rhinoplasty protocol — supported by a comprehensive downloadable patient information book and audiobook. Two fellowship surgeons participate in McCollough Institute training programs, expanding surgical capacity.
The business model is professional services-based, with revenue from surgical procedure fees, consultation fees, medical-grade skincare product sales (SkinBetter Science, SkinCeuticals, Obagi), permanent makeup services, and destination surgery packages. Pricing is quote-based and discussed during consultations rather than publicly listed. Go-to-market is direct-to-consumer, combining in-person consultations, virtual e-consultations, content marketing, social media (Facebook, YouTube, Instagram), and patient testimonials. The practice has no disclosed external investment, no funding rounds, and operates with approximately 10-15 core staff, making it a tightly-held, founder-dependent single-site operation.
McCollough Plastic Surgery Clinic firmographics
Firmographics- Name
- McCollough Plastic Surgery Clinic
- Legal name
- McCollough Plastic Surgery Clinic
- Website
- https://mccolloughplasticsurgery.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- McCollough Plastic Surgery Clinic is a privately held, founder-owned plastic surgery practice in Gulf Shores, Alabama, offering facial, breast, and body procedures plus spa and skincare services to local and destination patients under Dr. E. Gaylon McCollough.
- Ownership category
- akta.pro rank
McCollough Plastic Surgery Clinic industry classification
Industry- Product category
- Cosmetic Surgery Services
- NAICS
- Offices of Physicians (6211), Freestanding Ambulatory Surgical and Emergency Centers (621493), Other Personal Care Services (81219)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)
- akta.pro secondary industries
- Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG), Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD), Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)
Keywords
Where McCollough Plastic Surgery Clinic is headquartered
LocationHeadquarters
- HQ city
- Gulf Shores
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
McCollough Plastic Surgery Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Surgical Procedure Fees: Primary revenue from cosmetic and reconstructive surgical procedures including facelifts, rhinoplasty, blepharoplasty, breast augmentation, body contouring, and skin cancer treatments. Fee structure discussed during consultation with cost estimates provided via e-consultation review.
- Consultation Fees: Revenue from in-person and virtual consultations. Virtual consultations involve photograph review and telephone follow-up to discuss procedure recommendations and anticipated costs.
- Medical-Grade Skincare Products: Sale of medical-grade skincare products from curated brands including SkinBetter Science, SkinCeuticals, and Obagi. Skin Center & Total Health Spa provides personalized skincare recommendations.
- Lip Enhancement Procedures: Surgical lip procedures including lip lifts and collagen grafting. The Smart Lip Procedure is priced at approximately $3,000 as a one-time surgical fee.
- Recovery Villa Accommodations: On-site recovery villa accommodations for out-of-town patients with private duty caregivers available for post-operative care. Part of the destination surgery package.
- Spa and Makeup Services: Permanent makeup services, Jane Iredale mineral makeup sales, and professional makeup counseling. Color match service available for $35 applied toward purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Virtual E-Consultation |
| Unit Pricing | Pay-as-you-go | Makeup Services |
| One time/ perpetual license | Pay-as-you-go | Lip Enhancement (Smart Lip Procedure) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
McCollough Plastic Surgery Clinic product offering
Product offeringCore offering
McCollough Plastic Surgery Clinic delivers cosmetic and reconstructive plastic surgery across facial, breast, and body procedures—including facelift, rhinoplasty, blepharoplasty, breast augmentation, liposuction, and tummy tuck—led by double board-certified facial plastic surgeon Dr. E. Gaylon McCollough. The practice also offers non-surgical aesthetic services such as medical-grade skincare, permanent makeup, MOHS skin cancer surgery, and virtual e-consultations for remote patients. Destination surgery patients receive on-site recovery villa accommodations at Craft Farms Golf Resort with private-duty post-operative care.
Product overview
McCollough Plastic Surgery is a comprehensive plastic surgery clinic offering facial, breast, and body procedures under the leadership of Dr. E. Gaylon McCollough, a double board-certified facial plastic surgeon. The clinic operates as a unified practice featuring facial plastic surgery procedures (facelift, mini facelift, blepharoplasty, neck lift, rhinoplasty, cheek/chin augmentation, otoplasty, eyebrow lift, lip enhancement), breast procedures (augmentation, lift, reconstruction, reduction), and body contouring (liposuction, tummy tuck, mommy makeover, body lift, brachioplasty). Supporting services include medical-grade skincare through the Skin Center & Total Health Spa, permanent makeup, skin cancer treatment with MOHS surgery, virtual consultations, and destination surgery packages with on-site recovery villas. The practice also provides educational resources including 'The McCollough Plastic Surgery Experience' book and audiobook.
Differentiator
Problem solved
Functional benefit
Products and services
- Facial Plastic Surgery Comprehensive facial rejuvenation procedures including facelift, mini facelift, blepharoplasty, neck lift, rhinoplasty, cheek augmentation, chin augmentation, ear surgery (otoplasty), eyebrow lift, and lip enhancement performed by double board-certified facial plastic surgeon Dr. E. Gaylon McCollough at the Gulf Shores clinic.
- Rhinoplasty Nose reshaping surgery performed using Dr. McCollough's proprietary surgical protocol including twilight anesthesia approach, no nasal packing technique, and controlled bone incision rather than breaking the nose, with over 6,000 procedures performed across his career. Designed for patients seeking aesthetic and functional nasal improvement.
- Mini Facelift (Face Tuck) Less invasive surgical procedure addressing mild to moderate facial aging, focusing on the lower face and jawline with shorter recovery time than a full facelift. Aimed at patients with early-stage aging signs seeking a less extensive option.
- Blepharoplasty (Eyelid Surgery) Cosmetic eyelid surgery to remove excess skin, fat, and muscle from upper and/or lower eyelids, addressing puffiness, sagging, and wrinkles, classified using the McCollough Blepharoplasty Classification System (Stages I–IV). Targets patients experiencing age-related eyelid changes including vision obstruction from drooping lids.
- Neck Lift Surgical procedure to rejuvenate the neck area by addressing excess skin, fat, and muscle laxity to restore a more youthful and defined neck contour. Performed by the practice's facial plastic surgeons.
- Lip Enhancement (McCollough Smart Lip Procedure) Surgical lip lift and autologous collagen graft procedure using the patient's own tissues for permanent lip enhancement as a cost-effective alternative to repeated temporary injectable fillers, priced at approximately $3,000 per procedure. Targeted at patients seeking long-lasting lip augmentation.
- Breast Surgery Breast surgery services including breast augmentation, breast lift, breast reconstruction, and breast reduction performed by specialized surgeons at the clinic for cosmetic and reconstructive indications.
- Body Contouring Body sculpting procedures including liposuction, tummy tuck (abdominoplasty), mommy makeover, body lift, brachioplasty (arm lift), and surgical body contouring for patients seeking fat removal and skin tightening.
- Scar Revision and Skin Surgery Advanced scar revision techniques and skin defect removal including mole excision, skin tumor removal, and dermabrasion performed at the clinic for cosmetic and medical indications.
- Skin Cancer Treatment (MOHS Micrographic Surgery) Comprehensive skin cancer removal using MOHS Micrographic Surgery, electrodesiccation and curettage, surgical excision, cryosurgery, and radiation therapy, with immediate microscopic assessment of tumor clearance.
- Medical-Grade Skincare Professional skincare products from SkinBetter Science, SkinCeuticals, and Obagi offered through the Skin Center & Total Health Spa with personalized skincare recommendations.
- Permanent Makeup and Jane Iredale Mineral Makeup Pigment deposition services for long-lasting makeup looks (eyeliner, eyebrows, lip liner) and professional-grade Jane Iredale mineral makeup sales, with color match service priced at $35 applied toward purchase.
- Destination Plastic Surgery with Recovery Villas Medical vacation package bundling surgery with on-site recovery villa accommodations at Craft Farms Golf Resort, private-duty caregivers, optional wellness coaching, and recreational activities such as golf, sunset cruises, and fishing for out-of-town patients.
- Virtual E-Consultation Remote consultation service allowing prospective patients to submit photographs for surgeon review and receive procedure recommendations and cost estimates via phone, email, Skype, FaceTime, or WhatsApp.
Quantifiable outcome
- 30,000+ satisfied patients served since 1975
- +3 more outcomes
Companies that use McCollough Plastic Surgery Clinic
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
McCollough Plastic Surgery Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
McCollough Plastic Surgery Clinic partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
McCollough Plastic Surgery Clinic competitors and assessment
Company assessmentOthers
- RealSelf: Online marketplace and education platform for cosmetic procedures. Functional peer only as an indirect competitor and demand-aggregation channel in the same patient acquisition funnel.
- American Society of Plastic Surgeons: Industry/professional association setting standards, education, and credentialing in plastic surgery. Adjacent ecosystem participant relevant for recruiting, fellowship positioning, and reputational signals.
Direct peers
- LaserAway: Fast-growing aesthetics chain providing laser hair removal, body contouring, injectables, and skincare. Competes for the same consumer-driven aesthetic patient and has a multi-location, digitally native model that contrasts with McCollough's single-site offering.
- Ideal Image: National aesthetics chain focused on Botox, fillers, laser treatments, and select body services. Comparable overlap on non-surgical aesthetic procedures and recurring-revenue patient relationships; broader geographic footprint than McCollough.
- Marina Plastic Surgery: High-end, single-market plastic surgery practice in Marina del Rey serving a premium patient base. Closely comparable niche positioning and surgeon-led model; differs in geographic market but matches on premium cosmetic positioning.
- Charlotte Plastic Surgery: Multi-surgeon plastic surgery group offering facial, breast, and body procedures plus med-spa services. Comparable integrated offering and founder/surgeon-led identity.
- New Look New Life Cosmetic Surgical Arts: Boutique Manhattan plastic surgery practice combining facial, breast, and body procedures with a med-spa component. Comparable integrated offering; serves a different regional market at premium positioning.
- Sono Bello: The largest US body-contouring and facial aesthetics chain, offering liposuction, facelifts, and skin procedures at consumer-friendly pricing. Highly comparable to McCollough's surgical + non-surgical stack, but distributed nationally rather than single-site.
- Westlake Dermatology: Multi-location dermatology and cosmetic surgery group combining medical-grade skincare, MOHS, injectables, and plastic surgery. Closely mirrors McCollough's dermatology + skincare + surgery model, but at significantly greater scale.
Emerging players
- SkinSpirit: Medical spa brand across multiple US metros offering injectables, laser, and skincare services. Partial overlap with McCollough's Skin Center & Total Health Spa arm but does not perform surgical procedures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
McCollough Plastic Surgery Clinic social profiles
Digital presenceMcCollough Plastic Surgery Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
McCollough Plastic Surgery Clinic leadership team
Management profileNumber of profiles
Profiles7 records
McCollough Plastic Surgery Clinic subsidiaries and ownership
Company hierarchySubsidiaries2 records
McCollough Plastic Surgery Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McCollough Plastic Surgery Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McCollough Plastic Surgery Clinic
What does McCollough Plastic Surgery Clinic do?
McCollough Plastic Surgery Clinic delivers cosmetic and reconstructive plastic surgery across facial, breast, and body procedures—including facelift, rhinoplasty, blepharoplasty, breast augmentation, liposuction, and tummy tuck—led by double board-certified facial plastic surgeon Dr. E. Gaylon McCollough. The practice also offers non-surgical aesthetic services such as medical-grade skincare, permanent makeup, MOHS skin cancer surgery, and virtual e-consultations for remote patients. Destination surgery patients receive on-site recovery villa accommodations at Craft Farms Golf Resort with private-duty post-operative care.
Is McCollough Plastic Surgery Clinic a public or private company?
McCollough Plastic Surgery Clinic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was McCollough Plastic Surgery Clinic founded?
McCollough Plastic Surgery Clinic was founded in 1975. It employs 11 to 50 people.
Where is McCollough Plastic Surgery Clinic based?
McCollough Plastic Surgery Clinic is headquartered in Gulf Shores, United States, in the North America region.
How does McCollough Plastic Surgery Clinic make money?
Six revenue lines are on record. Surgical Procedure Fees are the primary driver. The others are consultation Fees, medical-Grade Skincare Products, lip Enhancement Procedures, recovery Villa Accommodations and spa and Makeup Services.
Who are McCollough Plastic Surgery Clinic's main competitors?
Others on record are RealSelf and American Society of Plastic Surgeons. Direct peers are LaserAway, Ideal Image, Marina Plastic Surgery, Charlotte Plastic Surgery, New Look New Life Cosmetic Surgical Arts, Sono Bello and Westlake Dermatology. SkinSpirit is listed as an emerging player.
Does McCollough Plastic Surgery Clinic have an API?
No public API is recorded for McCollough Plastic Surgery Clinic.
What industry is McCollough Plastic Surgery Clinic in?
McCollough Plastic Surgery Clinic's product category is Cosmetic Surgery Services. Its primary akta.pro industry code is HLAFAIAK, Plastics / Cosmetic & Dermatologic Surgery Centers, with a secondary code of HLAKAMAG, Facial Plastic & Reconstructive Surgery (ENT). Its NAICS code is 6211 and its SIC code is 8011.