Gerda
Gerda operates Atlas189, a direct-to-consumer online gaming platform with Thailand-based servers, serving individual gamers via web and mobile APK with top-up microtransactions, VIP subscription, and messaging-based customer support.
- Company typePrivate
- Founded1986
- HeadquartersMiami, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gerda does
Gerda operates the Atlas189 online gaming platform, accessible via the web portal atlas189.net and a downloadable mobile APK, and is currently marketed through the gerdalocks.com domain. The platform runs on Thailand-based server infrastructure and is positioned around a self-described 'Verified System' aimed at 2026 global gaming standards, with layered data protection, modern digital interface, and optimized performance for smooth cross-device gameplay. Core product surface comprises top-up services, VIP subscription (BERLANGGANAN VIP), and RTP (Return to Player) information features.
The business model is direct-to-consumer: players self-register and log in on the platform, fund accounts via top-ups priced at Rp. 77.000 per transaction against a Rp. 100.000 reference price, and optionally subscribe to a VIP tier. Customer support is delivered through WhatsApp, Telegram, and in-platform Live Chat, and the platform displays a self-reported 4.9/5 rating. The primary customer segment is individual online gamers in Thailand, with Bahasa Indonesia copy and Rupiah pricing suggesting intent to address Indonesian-speaking players as well.
Data note: the firm's firmographic metadata describes Gerda as a 1986-founded Miami-based door security lock manufacturer with 501-1000 employees, which diverges from the first-party website content showing an online gaming platform branded Atlas189. This analysis treats the website as the primary current evidence of operating business, while flagging the firmographic mismatch as a material data quality issue that warrants direct verification.
Gerda firmographics
Firmographics- Name
- Gerda
- Website
- https://gerdalocks.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Gerda operates Atlas189, a direct-to-consumer online gaming platform with Thailand-based servers, serving individual gamers via web and mobile APK with top-up microtransactions, VIP subscription, and messaging-based customer support.
- Ownership category
- akta.pro rank
Gerda industry classification
Industry- Product category
- Online Gaming Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
Keywords
Where Gerda is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
Gerda business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel
Revenue model
- Top Up Services: Digital credits/top-up purchases for gaming platform access
- VIP Subscription: Premium VIP subscription service for enhanced benefits (BERLANGGANAN VIP)
- RTP (Return to Player) Info Services: Information services about game return rates
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard pricing at Rp. 77.000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Gerda product offering
Product offeringCore offering
Atlas189 is an online gaming platform operating on Thailand-based servers that delivers fast and secure access through a verified official system designed to meet 2026 global gaming standards. The platform bundles Top Up credit purchases, BERLANGGANAN VIP recurring subscription, RTP (Return to Player) information services, and withdrawal functionality under a single digital interface. It targets individual online gamers in Southeast Asia with cross-device access via web portal and mobile APK.
Product overview
Atlas189 is a single unified online gaming platform providing fast and secure access through Thailand-based servers. The platform offers a verified gaming system designed to meet 2026 global standards, with integrated services including top-up functionality, game access, and withdrawal services. The platform emphasizes data security with layered protection and strict system controls, optimized performance for consistent gameplay, and modern digital interface accessible across multiple devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Atlas189 Online Gaming Platform Atlas189 is an online gaming platform operating on Thailand-based servers that delivers fast and secure gaming access through a verified official system. It bundles Top Up credit purchases, BERLANGGANAN VIP subscription, RTP (Return to Player) information services, tournament participation, and withdrawal functionality into a single digital interface accessible via web and mobile APK for individual online gamers in Southeast Asia.
Quantifiable outcome
- Platform rated 4.9 out of 5 by users
Companies that use Gerda
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Gerda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gerda partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Gerda competitors and assessment
Company assessmentDirect peers
- Maxim88: Maxim88 is a Southeast Asian-focused online casino and iGaming operator targeting Malaysia, Thailand, and Singapore with localized agents and VIP tiers — directly comparable to Atlas189's regional playbook.
- SBOBET: SBOBET is one of the largest Asia-focused online betting and iGaming operators with established player accounts, top-up flows, and VIP tiers — comparable to Atlas189 in platform mechanics and target demographic.
- Dafabet: Dafabet runs a multi-brand online gambling platform serving Asian markets with localized UX, deposit/withdrawal flows, and VIP subscriptions — directly comparable in product structure and Asian-market orientation.
- ME88: ME88 is a Southeast Asian online casino operator with localized payment integration, agent/affiliate acquisition, and a VIP model — a close comparable to Atlas189 in size, geography, and go-to-market.
- 188Bet: 188Bet is an established Asian online betting and gaming operator with multi-product platform structure and regional localization — comparable to Atlas189 in target market and platform composition.
- CMD368: CMD368 is an Asian-market online sports betting and iGaming operator with localized payment rails and agent networks — directly comparable to Atlas189's regional, agent-distributed model.
- 12BET: 12BET operates an Asia-focused online betting and iGaming platform with multi-product offerings and tiered customer programs — comparable to Atlas189 in regional targeting and product mix.
- BK8: BK8 operates a multi-product online gambling and iGaming platform focused on Southeast Asia with localized payment, language, and currency support — directly comparable to Atlas189's regional, localized iGaming model.
Broad incumbents
- Evolution AB: Evolution is the leading global live casino and iGaming content provider whose products underpin much of the regulated and grey-market iGaming ecosystem — comparable as the broader incumbent whose content ecosystem Atlas189 is part of.
- Pragmatic Play: Pragmatic Play is a major iGaming content and platform provider whose slot, live casino, and aggregation products are typically integrated into platforms like Atlas189 — comparable as the upstream ecosystem in which Atlas189 operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Gerda social profiles
Digital presenceGerda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gerda leadership team
Management profileNumber of profiles
Gerda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gerda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gerda
What does Gerda do?
Atlas189 is an online gaming platform operating on Thailand-based servers that delivers fast and secure access through a verified official system designed to meet 2026 global gaming standards. The platform bundles Top Up credit purchases, BERLANGGANAN VIP recurring subscription, RTP (Return to Player) information services, and withdrawal functionality under a single digital interface. It targets individual online gamers in Southeast Asia with cross-device access via web portal and mobile APK.
Is Gerda a public or private company?
Gerda is a private company. It is classified as unknown and is currently operating.
When was Gerda founded?
Gerda was founded in 1986. It employs 501 to 1,000 people.
Where is Gerda based?
Gerda is headquartered in Miami, United States, in the North America region.
How does Gerda make money?
Three revenue lines are on record. Top Up Services are the primary driver. The others are VIP Subscription and RTP (Return to Player) Info Services.
Who are Gerda's main competitors?
Direct peers on record are Maxim88, SBOBET, Dafabet, ME88, 188Bet, CMD368, 12BET and BK8. Broad incumbents are Evolution AB and Pragmatic Play.
Does Gerda have an API?
No public API is recorded for Gerda.
What industry is Gerda in?
Gerda's product category is Online Gaming Platform. Its primary akta.pro industry code is MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers). Its NAICS code is 518 and its SIC code is 7370.