Geneva International Horse Show

What Geneva International Horse Show does

CHI Geneva (Concours Hippique International de Genève) is a private Geneva-based organization that produces an annual international indoor equestrian competition at Palexpo Geneva, established in 1926 and now in its 65th edition (December 9-13, 2026). It is one of the four Majors of the Rolex Grand Slam of Show Jumping and also hosts the Rolex IJRC Top 10 Final, FEI World Cup Driving presented by RTS, and Indoor Cross-Country presented by Tribune de Genève. The 2026 centenary edition is expanded to a five-day format (described as unprecedented outside World Cup finals) and introduces the special 'Le Défi du Siècle' competition.

The product portfolio centers on the flagship horse show, complemented by ticketing services via official partner Ticketcorner, a four-tier VIP hospitality offering (Hospitality Terrace, Privilege Seats, Jockey Club, Cocktail Areas), the CHI TV multimedia platform (Vimeo-hosted) with replays and interviews back to 2016, the Wild Cards 13-stop Swiss qualifying circuit for French-speaking riders, and an Exhibitors Village at Palexpo. Centenary extensions include a 7-episode documentary series 'Le CHIG d'un siècle à l'autre', a centenary poster, and the Wild Music Cards songwriting competition.

Revenue is generated from four streams: event ticket sales (transaction fees via Ticketcorner), corporate sponsorship led by Flagship partners Rolex and UBS with approximately 30 supporting partners, quote-based VIP hospitality packages, and Exhibitor Village licensing. Customers comprise individual spectators, elite equestrian athletes competing at the Rolex Grand Slam and FEI World Cup levels, and corporate sponsors seeking brand association with a 100-year-old luxury sporting property. The organization operates as an independent private entity under an organizing committee, with no disclosed parent company, funding rounds or headcount figures, and reports GDPR / Swiss DSG compliance.

Name

Geneva International Horse Show

Legal name

CHI de Genève

Website

https://chi-geneve.ch

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

Geneva-based private organizer of the annual Concours Hippique International (CHI Geneva), an indoor equestrian show at Palexpo and one of four Rolex Grand Slam of Show Jumping Majors, serving spectators, elite riders and corporate sponsors.

Ownership category

akta.pro rank

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Tickets: Revenue generated from ticket sales to spectators attending the international horse show across five days of competition at Palexpo Geneva. Tickets are sold through official partner Ticketcorner.
2. Sponsorship: Revenue from corporate sponsors including headline partners Rolex and UBS, along with supporting sponsors (Land Rover, Marriott Geneva, Palexpo, and others across hospitality, media, and sports categories).
3. VIP Hospitality: Premium hospitality packages including Jockey Club memberships, Privilege Seats, Cocktail Areas, and Hospitality Terrace experiences offering exclusive viewing and entertainment.
4. Exhibitor Village: Revenue from commercial exhibitors occupying space in the Exhibitors Village at Palexpo during the event.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Geneva International Horse Show (CHI Geneva) organizes and runs an annual international indoor equestrian competition featuring show jumping, indoor cross-country, and driving events, held at Palexpo Geneva. The 65th edition runs December 9–13, 2026, marking the event's centenary since 1926, and operates as one of four Majors of the Rolex Grand Slam of Show Jumping. Revenue-generating offerings include spectator ticket sales, premium VIP hospitality packages, the Exhibitors Village, and corporate sponsorships.

Product overview

CHI Geneva is a single major event (the 65th edition celebrating 100 years since 1926) held at Palexpo Geneva from December 9-13, 2026. The event is not a SaaS platform but an equestrian competition portfolio consisting of the main horse show, ticketing services, VIP hospitality packages (Hospitality Terrace, Privilege Seats, Jockey Club, Cocktails Areas), CHI TV multimedia platform, the Wild Cards qualifying circuit, and the Exhibitors Village. Core competitions include the Rolex Grand Prix (part of the Rolex Grand Slam) and the Rolex IJRC Top 10 Final. The centenary features the special 'Le Défi du Siècle' competition. Additional services include newsletter subscriptions and virtual venue tours.

Differentiator

Problem solved

Functional benefit

Brands

• Rolex Grand Slam: Major international show jumping circuit that includes CHI Geneva as one of its four Majors
• CHI TV
• Wild Cards
• DAGZ

Products and services

• CHI Geneva International Horse Show Annual international indoor equestrian competition featuring show jumping (including the Rolex Grand Prix), indoor cross-country, and driving events (FEI World Cup), held at Palexpo Geneva; one of four Majors of the Rolex Grand Slam of Show Jumping.
• Event Ticketing Spectator ticket sales for the five-day CHI Geneva competition, distributed through the official ticketing partner Ticketcorner.
• VIP Hospitality Experiences Premium hospitality packages including Hospitality Terrace, Privilege Seats, Jockey Club membership, and Cocktails Areas, offering exclusive viewing, entertainment, and networking experiences during CHI Geneva.
• CHI TV Multimedia Platform Digital media platform providing video replays, rider and driver interviews, event coverage, and photo galleries from past editions (2016–2025), hosted via Vimeo.
• Exhibitors Village Trade exhibition area at Palexpo offering commercial booth space to equestrian, luxury, and lifestyle brands during the five-day CHI Geneva event.

Quantifiable outcome

• 100 years of continuous operation since 1926
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

15 partnerships are on record, tiered flagship, core and supporting.

• RolexflagshipGTM or Marketing PartnerHeadline partner and presenter of the CHI Geneva. Major sponsor since the event's Rolex Grand Slam association. Brand featured prominently on event branding and Rolex Grand Prix.
• UBSflagshipGTM or Marketing PartnerMain partner of CHI Geneva, featured alongside Rolex as presenting sponsor. Associated with UBS Challenge competition and UBS Jockey Club Stakes.
• PalexpocoreStrategic or Co-development PartnerOfficial venue host for the CHI Geneva event. The convention center hosts the five-day international competition, exhibitor village, and all event activities.
• Marriott GenevacoreGTM or Marketing PartnerOfficial hotel partner of CHI Geneva, offering accommodation packages for attendees. Listed as Marriott Geneva - Official Hotel of CHI Geneva.
• Land RoversupportingGTM or Marketing PartnerSupporting sponsor associated with Grand Prix Range Rover U25 competition category for riders under 25 years old.
• RTS (Radio Télévision Suisse)supportingGTM or Marketing PartnerMedia partner providing event coverage. Associated with FEI World Cup Driving Presented by RTS.
• Tribune de GenevesupportingGTM or Marketing PartnerMedia partner and sponsor of Indoor Cross-Country competition presented by Tribune de Geneve.
• TicketcornercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for CHI Geneva ticket sales. Handles ticket distribution and sales notifications.
• Devillard Holding SAsupportingGTM or Marketing PartnerSupporting sponsor of CHI Geneva.
• Bory ImmobiliersupportingGTM or Marketing PartnerSupporting sponsor of CHI Geneva.
• Laurent Perrier Suisse SAsupportingGTM or Marketing PartnerChampagne partner for hospitality areas and celebrations.
• Fonds du SportsupportingGTM or Marketing PartnerSwiss sports foundation supporting the equestrian event.
• Ville de GenevesupportingGTM or Marketing PartnerCity of Geneva municipal support for the event.
• IilsupportingGTM or Marketing PartnerSupporting sponsor of CHI Geneva.
• La TuilieresupportingGTM or Marketing PartnerSupporting sponsor and competition venue for Wild Cards circuit events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Dutch Masters: The fourth Rolex Grand Slam Major, an indoor equestrian event held in 's-Hertogenbosch, Netherlands. Closely comparable in indoor format, Major-circuit branding, VIP hospitality focus and December-spring European show calendar.
• CHIO Aachen: One of only four Rolex Grand Slam Majors in show jumping. Operates a multi-day international equestrian event (World Equestrian Festival) at a major German venue with a comparable Rolex-headlined, luxury-sponsor commercial structure.
• Spruce Meadows: The North American Rolex Grand Slam Major; Calgary-based show jumping complex running multiple high-prestige tournaments annually. Same Major-tier positioning, sponsor model (CN), and elite-rider pipeline as CHI Geneva.
• Jumping Verona: Italian leg of the Longines FEI Jumping World Cup held at Veronafiere. Comparable indoor show jumping event at a major exhibition centre with similar sponsorship and ticketing architecture.
• Saut Hermès: Paris-based indoor show-jumping event at Grand Palais, presented by the Hermès fashion house. Highly comparable in luxury-brand headline partnership, VIP-centric format and indoor European venue model.
• London International Horse Show (Olympia): Premier indoor equestrian event in the UK held annually at the Olympia London exhibition centre. Direct comparison on ticketing, hospitality tiers and Christmas-season show-jumping calendar positioning.
• RDS Dublin Horse Show: Long-running Irish international horse show (since 1868) at the RDS in Dublin. Comparable as a heritage international horse show combining show jumping, hospitality and national prestige.

Regional players

• CSI Basel: Another Swiss indoor equestrian show (Christmas show) that competes for the same Swiss spectators, holiday-season calendar window and rider pipeline as CHI Geneva — directly comparable product in the same country, but smaller scale.

Broad incumbents

• Global Champions Tour: Privately operated global show-jumping tour series with comparable luxury/lifestyle positioning and city-centre outdoor format. Competes for elite riders, sponsor attention and premium spectator wallets against Major events like CHI Geneva.
• Longines FEI Jumping World Cup: Global indoor show-jumping series hosted by the FEI across multiple venues, of which CHI Geneva is itself a leg. Closely overlaps on calendar, riders and broadcast; relevant as the broader series in which the company participates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/iamanequestrian_podcast
• Xx.com/chigeneve
• Facebookfacebook.com/CHIGeneve
• LinkedInlinkedin.com/company/chigeneve

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geneva International Horse Show