Lubimyczytać

What Lubimyczytać does

Lubimyczytać (legally Lubimyczytac.pl Sp. z o.o.) is a privately held Polish consumer book platform founded in 2011 and headquartered in Poznań. The company operates lubimyczytac.pl, a web-based book catalog and community portal, complemented by native mobile applications on iOS and Android. Core product modules include a book price comparison engine (Porównywarka Cen) that aggregates offers from multiple Polish online bookstores, user-generated ratings and reviews, a personal library management system (Biblioteczka) with reading progress tracking (Czytomierz), annual reading challenges, price alerts, wishlists, and editorial features. The platform also organizes the annual 'Książka Roku' (Book of the Year) reader plebiscite, which received a record 277,259 votes in its 2025 edition and serves as both an engagement anchor and a credibility signal in the Polish literary market.

The platform serves two principal customer groups. The primary B2C segment consists of Polish individual book readers who use the site for discovery, price comparison, library organization, and community engagement. The secondary B2B segment consists of Polish authors, publishers, and partner online bookstores that use the platform for reader feedback, promotional placements (Patronaty, Książka dnia, Oferta sponsorowana), and affiliate-driven sales referrals. Lubimyczytać monetizes via affiliate commissions on purchases redirected to partner bookstores and via sponsored content/featured placements; the core platform is offered free to end users under a freemium model. Authentication is provided through OAuth integrations with Facebook, Google, and Apple.

Lubimyczytać operates with a small team (11–50 employees), is privately held with no disclosed external funding rounds, and concentrates all operations in Poland. The company also owns two wholly-owned adjacent content properties — Ciekawostkihistoryczne.pl and Twojahistoria.pl — indicating a multi-portfolio content strategy extending beyond the core book vertical into history-themed media.

Name

Lubimyczytać

Legal name

Lubimyczytac.pl Sp. z o.o.

Website

https://lubimyczytac.pl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Lubimyczytać is a privately held Polish consumer book platform combining a price comparison engine, user-generated reviews, personal library management, and annual reading challenges, serving Polish readers, authors, and publishers via freemium web and mobile properties.

Ownership category

akta.pro rank

Product category

Online Book Community

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192), Book Retailers and News Dealers (45921)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Textbooks & Academic Books Retail (CRALAAAC)

Keywords

• Book community platform
• Book price comparison
• Book review platform
• Reading tracking software
• Book affiliate referral

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate/Referral Revenue: Lubimyczytać operates a price comparison feature that redirects users to partner bookstores. The platform earns commissions when users purchase books through these affiliate links. The site explicitly states 'Lubimyczytać.pl nie prowadzi sprzedaży i nie uczestniczy w procesie zakupowym po przekierowaniu na stronę sklepu' (does not conduct sales).
2. Sponsored Content and Featured Bookings: Sponsored book-of-the-day placements and featured book recommendations generate revenue. The platform shows 'Książka dnia' (Book of the Day) and 'Oferta sponsorowana' (Sponsored offers) sections.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Lubimyczytać (lubimyczytac.pl) operates an online book community platform where users can browse, rate, and review books, track their reading progress, and compare book prices across multiple Polish online bookstores. The company generates revenue primarily through affiliate referral commissions from partner bookstores and sponsored content, without directly selling books itself.

Product overview

Lubimyczytać.pl operates as a unified book-focused social platform combining content discovery, commerce, and community features. The core offering consists of the main website (lubimyczytać.pl) and companion mobile applications for iOS and Android. Key product modules include: a comprehensive book catalog with price comparison functionality (Porównywarka Cen), personal library management (Biblioteczka) with reading progress tracking (Czytomierz), community features including user reviews and ratings, an annual reader poll (Książka Roku), reading challenges (Wyzwania Czytelnicze), price alert notifications (Alerty Cenowe), and editorial book recommendations (Patronaty). The platform also supports gift wishlists (Lista Prezentowa). All components are integrated into a single user account system supporting OAuth authentication via Facebook, Google, and Apple.

Differentiator

Problem solved

Functional benefit

Products and services

• Lubimyczytać Website
• Lubimyczytać Mobile App
• Książka Roku (Book of the Year) Awards

Quantifiable outcome

• Record 277,259 votes cast in the 11th annual 'Książka Roku' plebiscite, demonstrating massive reader engagement
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Polish Online BookstorescoreChannel Partner/ Reseller/ DistributorMultiple Polish online bookstores partner with Lubimyczytać for the price comparison feature. The platform aggregates prices from various booksellers and earns affiliate commissions when users make purchases through these links. Examples visible in the source include Vesper publishing house for specific titles.
• VespercoreChannel Partner/ Reseller/ DistributorVesper publishing house is featured on the platform, including award-winning titles like 'Hasi' by Beata Skrzypczak which won the Book of the Year 2025 Horror category.
• Ciekawostkihistoryczne.plminorGTM or Marketing PartnerRelated magazine about history. The footer states 'Zapraszamy na inne nasze serwisy: Ciekawostkihistoryczne.pl - magazyn o historii' indicating sibling or affiliated property.
• Twojahistoria.plminorGTM or Marketing PartnerRelated history portal. The footer references 'twojahistoria.pl - historia jakiej nie znacie' as another service of the company, indicating shared ownership or branding.
• FacebookminorGTM or Marketing PartnerSocial media platform used for brand presence and community engagement.
• YouTubeminorGTM or Marketing PartnerVideo platform for multimedia content including author interviews and book-related videos.
• InstagramminorGTM or Marketing PartnerVisual social media platform for brand presence and community engagement with readers.
• TikTokminorGTM or Marketing PartnerShort-form video platform targeting younger demographics for reader engagement.
• LinkedInminorGTM or Marketing PartnerProfessional networking platform for company branding as Lubimyczytać.pl Sp. z o.o.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LibraryThing: Long-running book cataloging and community platform with ratings, reviews, and tag-based organization. Directly comparable catalog-and-community product, though without the price-comparison commerce layer.
• Goodreads: The dominant global book community platform owned by Amazon, offering user ratings, reviews, reading challenges, and shelves. Closest direct functional analog to Lubimyczytać, though at global scale and without the Polish price-comparison angle.
• The StoryGraph: Book tracking and recommendation platform with reading challenges, mood-based discovery, and community features. Competes for the same reader-organization and discovery use case, particularly with younger demographics.
• Biblionetka.pl: Polish-language book community and review platform. Direct domestic competitor in the same geography with overlapping reader-community functionality.
• Anobii: Book social network with ratings, reviews, and shelves, originally multilingual including Polish. Closely comparable product functionality though with limited recent momentum.

Regional players

• Skoob: Brazilian book community platform with ratings, reviews, reading challenges, and shelves. Comparable niche leader in a non-English market — useful analog for Lubimyczytać's trajectory.
• Bookmeter: Japan's largest book community platform (読書メーター) with reading-tracking and review functionality. Comparable niche leader with strong domestic engagement in a non-English market.

Broad incumbents

• BookBub: Book discovery and deals platform with an affiliate-referral revenue model similar to Lubimyczytać's price-comparison feature. Broader-incumbent analog for the commerce-driven discovery use case.
• Empik: Poland's largest multi-category bookstore chain and online retailer, which also offers user reviews, ratings, and editorial content. A broader incumbent whose book-discovery features overlap with Lubimyczytać's community functionality.

Emerging players

• Legimi: Polish ebook and audiobook subscription service that has expanded into community and discovery features. Adjacent emerging player in the Polish reading ecosystem with overlapping user intent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lubimyczytacpl
• YouTubeyoutube.com/user/LubimyCzytac/featured
• Facebookfacebook.com/LubimyCzytac
• LinkedInlinkedin.com/company/lubimyczytac-pl-sp-z-o-o-
• Instagraminstagram.com/lubimyczytac.pl
• TikToktiktok.com/@lubimyczytac.pl

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubimyczytać