2HM

What 2HM does

2HM, operating commercially as 2L'AGENCE, is a privately held French communication and marketing agency headquartered in Chambéry, Savoie. The firm originated from the 1977 H+M agency and was reconstituted in 2001 by Bernard Hay and Didier Marigot as 2H+M, later joined by Philippe Barbin and Pierre Rosset. Following a 2019 rebrand to 2L'AGENCE and a July 2021 merger of 2H+M, 2H+M Link, and Deltson into a single SAS entity, the consolidated business reported €600k of revenue with ownership held by three partners: Barbin (Client Director and media strategist), Thollet Chambon (Client Director and press officer), and Palmyre (IT Director). The agency operates with a six-person core team covering strategy, press relations, creative direction, copywriting, and web/application development.

The company's offering is structured around four service pillars: Conseil (strategy, media planning, training), Création (graphic identity, copywriting, print/digital assets), Notoriété (press relations, social media, SEO/SEA), and Web (custom development, e-commerce, marketing automation, CRM/ERP integration). Notable technical capabilities include custom web development using open-source and proprietary approaches, Shopify/PrestaShop e-commerce implementations, and bespoke integrations with property management systems (Arkiane, Hektor, Pericles, Aventio) for real estate and tourism clients. The agency is a pioneer integrator of Arkiane since 2008, having built booking platforms for roughly 20 mountain and coastal agencies.

2HM generates revenue through project-based professional services engagements delivered by dedicated account managers, with multi-year contracts averaging 15+ years of client tenure. Its client base of 35+ accounts spans three primary verticals: industrial manufacturers and component suppliers (Mécanumeric, Suco-VSE, Finder France, WEG France, Mithieux Metal Protect), mountain real estate and tourism agencies (Val Thorens, Gourette, Euro Immobilier), and B2B/B2C service companies (Radiance Malakoff, UNICUM.TECH, BERSUB, K2 Parapente). The agency operates a direct sales model without resellers, supplemented by a strategic partner network (Savoiecom, Adventury, Spirale Formation, Blackmoon) for execution capacity beyond its in-house team, and concentrates its geographic focus in the Auvergne-Rhône-Alpes region while delivering multilingual projects for international clients.

Name

2HM

Legal name

2H+M

Website

https://2lagence.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

2L'AGENCE (formerly 2HM) is a six-person French communication and marketing agency based in Chambéry, serving industrial manufacturers, mountain real estate firms, and B2B/B2C service companies with strategy, creative, press relations, and custom web development services.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Communication consulting services
• Marketing strategy agency
• Web development services
• Press relations PR
• Graphic design branding

Headquarters

HQ city

Chambéry

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Communication Consulting & Strategy: Strategic communication consulting, marketing plans, media planning, and training services delivered through project-based engagements with dedicated account management.
2. Creative Services: Graphic design, visual identity, copywriting, and content creation services. Includes print materials, digital assets, and brand development.
3. Web Development & Digital: Custom website development, e-commerce platforms, web applications, and digital tool creation. Includes maintenance and hosting services.
4. PR & Notoriety Services: Press relations, media planning, social media management, and SEO/SEA services for brand visibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

2L'AGENCE is a full-service B2B communication agency that delivers integrated marketing strategy, creative design, web development, and digital marketing services. Its core offerings span strategic communication consulting, press relations, social media management, SEO/search marketing, graphic design and branding, custom website and e-commerce development, marketing automation, and CRM/ERP integration. The agency serves industrial, real estate/mountain tourism, and professional services clients primarily in the Savoie and Auvergne-Rhône-Alpes regions of France.

Product overview

2L'AGENCE (formerly 2H+M) is a full-service communication agency offering an integrated portfolio of consulting, creative, and digital services. The core offering spans strategic communication consulting, press relations, social media management, SEO/search marketing, graphic design/branding, and website development. Add-on modules include marketing automation, e-commerce solutions (Shopify), event communication, CRM/ERP integration, Arkiane booking system integration for real estate/tourism clients, and digital training. The agency specializes in serving industrial, real estate/tourism, and B2B/B2C professional services sectors, particularly in the Savoie region of France.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Strategy & Consulting Strategic marketing consulting including market analysis, positioning, brand platforms, media planning, communication plans, and specifications drafting for B2B and B2C clients in industrial, real estate, and service sectors.
• Press Relations Media relations, press release creation, journalist outreach, press kits, and coverage monitoring for clients across B2B and B2C sectors, supported by a dedicated press portal.
• Social Media Management Social media strategy, content creation, community management, and paid social advertising campaigns across LinkedIn, Instagram, Facebook, and YouTube.
• SEO & Search Marketing Search engine optimization (SEO), Google Ads campaigns, GEO (Generative Engine Optimization for AI search engines), netlinking, and performance tracking for organic and paid visibility.
• Graphic Design & Branding Visual identity creation, logo design, art direction, and brand environment development including print, digital, and event materials.
• Custom Website Development Custom web development including responsive websites, web applications, and bespoke solutions built on open-source CMS platforms (WordPress, PrestaShop) with ERP/CRM integrations.
• E-commerce Solutions Online store development and management including Shopify implementations, multi-language sites, Facebook-Instagram catalog syndication, and payment integration.
• Marketing Automation Services Automated marketing workflows including email campaigns, lead qualification, contact segmentation, website behavior tracking, and CRM integration for customer journey optimization, targeted at SMEs.
• Event Communication Trade show and event marketing including booth design, promotional materials, and event coverage for B2B and B2C clients.
• Arkiane Booking Platform Integration Specialized integration building e-commerce platforms with Arkiane property management system for vacation rental websites, enabling real-time availability, dynamic pricing grids, online payment processing, and inventory synchronization. Pioneer integrator since 2008 serving approximately 20 mountain and coastal agencies.
• Digital Training Customized digital communication training covering SEO, social media, email marketing, and digital strategy for B2B industrial and services clients, delivered through certified Qualiopi partner programs.

Quantifiable outcome

• Average client relationship duration exceeding 15 years
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• SavoiecomcoreStrategic or Co-development PartnerRami Tohmé and Savoiecom team are strategic partners in webmarketing, customer journey strategy, video creation, photo reports, and 360° content capture. Long-standing partnership supporting client digital projects.
• AdventurycoreImplementation/ SI/ Consulting PartnerPierre-Yves Varoux and Adventury provide web development, engineering, and security services for CMS-based websites. Essential technical partner for complex web implementations.
• Spirale FormationcoreImplementation/ SI/ Consulting PartnerEmilie Fressinet, Lionel Lopes, Fabien Chavanne and Spirale Formation are certified Qualiopi training experts who support clients in mastering digital tools through customized training programs.
• BlackmooncoreTechnology or IntegrationNicolas Masson and Blackmoon team specialize in SEO and SEA strategy for optimal search engine positioning and paid advertising campaigns.
• ArkianecoreTechnology or IntegrationArkiane, based in Grenoble, develops vacation rental management software. 2L'AGENCE has been a pioneer integrator since 2008, creating e-commerce platforms with real-time booking, pricing, and availability synchronization for approximately 20 mountain and coastal agencies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Almapro: French public relations agency offering media relations, event communications, and corporate communications. Comparable as a similar-sized French PR-focused agency serving B2B clients.
• Eskimoz: French SEO and SEA agency of comparable size, serving B2B clients across France with digital marketing and search engine optimization services. Comparable as a similarly-sized French digital agency competing for the same B2B marketing budgets.
• Com'une agence: French communication agency offering integrated marketing, web, and brand services to B2B and B2C clients. Comparable as a similarly-sized French agency with overlapping service portfolio.
• Drums Agency: French digital marketing agency focused on SEO, content, and paid media for B2B clients. Comparable as a French digital agency operating in the same size tier with overlapping service offerings.
• Smart Agence: French creative and digital agency offering branding, web, and digital marketing services. Comparable as a similarly-sized French agency competing for the same SME and mid-market B2B clients.
• Biggie Group: Independent French digital and creative agency offering web design, digital strategy, and brand development. Comparable as a French full-service agency of similar scale competing for regional and national B2B mandates.
• Hémisphère: French public relations and communications agency serving corporate and B2B clients. Comparable as a similar-sized French agency with overlapping press relations and corporate communications capabilities.

Regional players

• Médiapilote: French regional communication agency with offices across multiple French regions. Comparable as a similarly-sized French agency with multi-region presence and integrated communication services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/2lagence
• LinkedInlinkedin.com/company/2lagence

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2HM