What Smart Agence does

Smart Agence is an independent French digital agency founded in 2004 and headquartered in Paris (11th arrondissement), comprising approximately 15 designers and consultants. The firm operates a hybrid 'Conseil & Design' model organized around five interconnected service pillars — Stratégie (digital strategy, UX audits, SEO/SEA, benchmarking), Conception (UX/UI design, wireframing, prototyping, brand systems), Réalisation (front-end and back-end development), Animation (digital campaigns, community management, TMA), and Accompagnement (project management, AMOA, change management). Its methodology is grounded in a four-phase Design Thinking framework (Explorer, Définir, Développer, Piloter) that explicitly addresses desirability, feasibility, and viability, with UX research techniques including focus groups, ethnographic studies, A/B testing, eye tracking, and statistical analysis.

The firm's technology stack centers on open-source CMS platforms (Drupal, WordPress, Typo3) combined with collaborative tools such as Figma and Redmine, and integrates accessibility (W3C, RGAA), Opquast quality certification, and Privacy by Design / RGPD compliance into deliverables. Smart Agence serves five primary verticals — mutuals and insurance, public sector, foundations and associations (Générosité/ESS), finance and asset management, and professional training — with marquee clients including EDF, BPI France, AMF, ONF, Groupe La Française, VYV/AG2R/Harmonie, Fondation ARC, AFER, and the French Ministry of Ecological Transition. Engagements span complete redesigns, multi-year framework agreements, and ongoing maintenance/TMA contracts.

Commercially, Smart Agence operates a project-based professional services model with custom quotes per engagement and multi-year contract cadences typical of public-sector and enterprise work. Distribution is exclusively direct, with no marketplace, reseller, or self-serve channel, relying on consultative sales, RFP processes, business development, and thought-leadership channels (Flupa UX Days sponsorship, Décideurs Magazine rankings, the 'Regards' blog, and LinkedIn/social presence). The firm is legally GROUPE SMART AGENCE, SAS (RCS Paris 539 594 689, €295,510 capital) and operates as a brand under the Ctrl a holding group; it has never raised external funding and has no disclosed M&A activity.

Name

Smart Agence

Legal name

GROUPE SMART AGENCE

Website

https://smartagence.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Independent Paris-based digital agency founded in 2004 with 15 designers and consultants, delivering UX design and digital transformation strategy through Strategy, Design, Development, and Animation services to mutuals, public institutions, foundations, finance, and training clients in France.

Ownership category

akta.pro rank

Product category

Digital Design and Strategy Consulting

NAICS

Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Legacy Modernization & Application Rationalization (BPAEAAAG)

Keywords

• Digital strategy consulting
• UX UI design services
• Digital transformation
• Web design agency
• Creative digital production

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Strategy and Consulting: Smart Agence provides strategic digital consulting services including digital strategy, SEO/SEA strategy, editorial strategy, UX audits, benchmarking, opportunity studies, and user testing. These services form the strategic foundation of engagements with clients.
2. UX/UI Design and Creative Services: Design and creative services including UX design, UI design, art direction, interaction design, motion design, brand identity, graphic charters, and design systems. Revenue is generated through project-based engagements.
3. Web and Application Development: Front-end and back-end development services for websites, intranets, extranets, and web applications using open source CMS platforms (WordPress, Drupal, Typo3). Development services are bundled with design services as part of complete project engagements.
4. Digital Animation and Ongoing Support: Post-launch services including digital campaigns, social media campaigns, community management, web marketing, webmastering, editorial animation, SEO/SEA animation, and TMA (preventive, corrective, and evolutionary maintenance). Revenue from ongoing support and maintenance contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Smart Agence is a Paris-based digital consultancy that provides strategy, UX/UI design, development, animation, and project support services to organizations undergoing digital transformation. The firm combines design and consulting expertise to deliver end-to-end digital experiences for its B2B clients.

Product overview

Smart Agence is an independent digital agency founded in 2004, composed of 15 designers and consultants, specializing in digital engagement through a hybrid 'Conseil & Design' approach. The agency operates as a service-based business offering five interconnected service pillars: Stratégie (strategy consulting), Conception (UX/UI design), Réalisation (development), Animation (ongoing marketing and maintenance), and Accompagnement (project support). The agency is organized around four key expertise areas—Design Thinking, UX Design, Development, and Accessibility—and serves specialized sectors including Finance & Asset Management, Foundations & Associations, Mutuals & Insurance, Public Sector, and Training & Professions.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Strategic advisory service helping organizations define and execute digital transformation roadmaps, including positioning, ecosystem design, and channel strategy.
• UX/UI Design User experience and user interface design services covering research, interaction design, interface design, and prototyping for digital products and platforms.
• Development Technical implementation services supporting the build of websites, applications, and digital platforms designed by the agency.
• Animation Motion design and animation services used to produce branded digital content, interface motion, and campaign assets.
• Project Support Ongoing project management and support services that accompany client engagements, ensuring delivery continuity post-launch.

Quantifiable outcome

• Fondation ARC online donation collection improved through continuous optimization including A/B testing, user testing, and SEO strategy since 2016.
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Groupe Ctrl acoreOthersSmart Agence is a brand of Groupe Ctrl a, a holding company focused on responsible and useful digital. Groupe Ctrl a encompasses Smart Agence as its primary digital agency brand, operating as SAS with registered capital of €295,510.
• FlupaminorStrategic or Co-development PartnerFlupa is the largest Francophone UX Design association organizing the annual Flupa UX Days conference. Smart Agence is a sponsor, active member, and regular conference presenter at Flupa UX Days events.
• Designers InteractifsminorStrategic or Co-development PartnerDesigners Interactifs is a French UX Design association that brings together key players in UX design in France. Smart Agence is a member of the working group created by the association, contributing to the promotion of digital design in France.
• Cap Digital Paris RegionminorStrategic or Co-development PartnerCap Digital is a digital competitiveness cluster for the Paris Region. Smart Agence is listed as a member/organism associated with Cap Digital, supporting the digital ecosystem.
• Alliance Com ResponsableminorStrategic or Co-development PartnerAlliance Com Responsable is a network of communication professionals committed to responsible communication practices. Smart Agence is a member, reflecting its commitment to responsible digital practices.
• Coment (Communication & Entreprise)minorStrategic or Co-development PartnerComent is a communication and enterprise professional association. Smart Agence maintains membership in Coment as part of its professional ecosystem.
• SkilldminorImplementation/ SI/ Consulting PartnerSkilld is a digital development agency specializing in open source technologies (Drupal). Partnered with Smart Agence on the Fondation ARC project for development services while Smart Agence provided design and UX consulting.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SQLI: European digital services group with significant French operations covering digital transformation, UX design, and CMS-based web development. Overlaps with Smart Agence in Drupal/WordPress-based digital projects for large enterprise clients.
• Ekino: French digital agency (now part of Havas) providing strategy, design, technology, and content services. Comparable to Smart Agence in end-to-end digital agency model and French enterprise focus, but at significantly larger scale.
• Capgemini Invent: Global IT and digital consulting arm of Capgemini, including large UX and design practices. Comparable in serving large French institutional clients with digital transformation needs, but operating at vastly larger scale and with broader consulting portfolio.
• Deloitte Digital: Global digital transformation practice of Deloitte, offering strategy, design, and technology services to enterprise clients. Comparable to Smart Agence on UX/strategy/design but at much larger scale and as part of a Big Four consulting firm.
• Accenture Interactive / Song: Global digital, design, and marketing services arm of Accenture (now Accenture Song). Overlaps with Smart Agence in offering end-to-end experience design and digital transformation for large enterprise and institutional clients.
• Octo Technology: Major French digital and technology consultancy (now part of Accenture) offering IT consulting, software craftsmanship, and UX design. Comparable to Smart Agence in offering UX/strategy/design services but at much larger scale and with broader technology portfolio.

Direct peers

• Theodo: Independent French digital agency offering strategy, design, and development services for enterprise clients. Comparable to Smart Agence as a similarly-sized French agency with multidisciplinary teams and a focus on digital transformation projects.
• User Agency: French UX/UI design agency specializing in user experience design for enterprise clients. Direct peer to Smart Agence given its similar focus on UX research, design, and digital transformation services in the French market.
• Altima: French digital agency specialized in e-commerce, UX design, and CMS-based development (Drupal, Magento). Direct comparable to Smart Agence in offering UX design and open-source CMS implementation for French enterprise and retail clients.
• Usabilis: Paris-based UX research and ergonomics consultancy. Closely comparable to Smart Agence's UX research, user testing, and Design Thinking capabilities, serving institutional and enterprise clients in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SmartAgence
• LinkedInlinkedin.com/company/smart-agence
• Instagraminstagram.com/smart.agence
• Xx.com/smartagence

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Agence