Daily Care

What Daily Care does

Daily Care, operating commercially as Sherman Oaks Medical Supplies, is a privately held durable medical equipment (DME) retailer and rental company founded in 1998 and headquartered in Tarzana, California. The company sells, rents, and repairs larger-scale mobility and home-care medical equipment, with a core catalog spanning hospital beds, zero-gravity and infinite-position lift chairs, manual and power wheelchairs, mobility and travel scooters, manual and electric patient lifts, walking aids and rollators, shower and bathroom safety products, wheelchair lifts and ramps, and respiratory care equipment including FAA-approved portable oxygen concentrators. It carries complementary accessories such as batteries, chargers, and wheelchair cushions, and represents manufacturer brands including Inogen and Sunrise Medical, alongside its own ProBasics-private-label product lines. The business is supported by an ACHC and RESNA-accredited operational posture, a 51-100 person headcount, and dual physical sites: a retail showroom at 14120 Magnolia Blvd in Sherman Oaks and a combined warehouse and in-house medical equipment repair center at 10725 San Fernando Rd in Pacoima.

The revenue model is a blend of one-time equipment sales, usage-based rentals of hospital beds, lift chairs, wheelchairs, patient lifts, and scooters, and professional repair services handled out of the Pacoima facility. The go-to-market is sales-led and direct-to-consumer, combining an in-person showroom experience, a phone-driven concierge service, an e-commerce storefront on shermanoaksmedical.com with zip-code service-area validation, and free-shipping and price-matching policies designed to neutralize online competitors. The primary customer segment is individuals with mobility, post-surgery, chronic-condition, and respiratory needs across more than 100 Southern California cities, with a secondary business segment supplying healthcare facilities for bulk procurement and maintenance. Charitable affiliations with the Muscular Dystrophy Association, Triumph Foundation, and Land Meets Sea Sports Camp provide brand presence in the disability community but are not material to revenue.

Name

Daily Care

Legal name

Sherman Oaks Medical Supplies

Website

https://dailycareinc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Daily Care (dba Sherman Oaks Medical Supplies) is a Southern California durable medical equipment retailer and rental company, founded in 1998, that sells, rents, and repairs hospital beds, wheelchairs, lift chairs, oxygen concentrators, scooters, and bathroom safety products for individuals with mobility and medical needs.

Ownership category

akta.pro rank

Headquarters

HQ city

Tarzana

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. DME Sales: Sale of durable medical equipment including hospital beds, wheelchairs, lift chairs, respiratory equipment, mobility scooters, and bathroom safety products. Equipment comes with limited manufacturer warranty.
2. Equipment Rentals: Rental of medical equipment including lift chair rentals, hospital bed rentals, wheelchair rentals, patient lift rentals, and scooter rentals in Southern California. Delivery fees apply for service area customers.
3. Repair Services: Medical equipment repair services provided at their repair center in Pacoima, CA. Serves Southern California customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Daily Care (Sherman Oaks Medical) sells, rents, and repairs durable medical equipment (DME) including hospital beds, lift chairs, wheelchairs (manual and electric), mobility scooters, patient lifts, oxygen concentrators, walking aids, bathroom safety products, and wheelchair lifts and ramps. The company operates a retail showroom in Sherman Oaks, CA and a warehouse/repair center in Pacoima, CA, serving Southern California with free shipping, price matching, and a concierge service.

Product overview

Sherman Oaks Medical is a durable medical equipment (DME) retailer and rental company serving Southern California. The company offers a comprehensive portfolio of mobility and medical equipment products centered around hospital beds, lift chairs, respiratory care equipment, manual and electric wheelchairs, mobility scooters, patient lifts, walking aids, bathroom safety products, wheelchair lifts and ramps, and related accessories. The business model combines product sales with rental services and repair capabilities, supported by a showroom in Sherman Oaks and a warehouse/repair center in Pacoima. Key brand partners mentioned include ProBasics, Inogen, and Sunrise Medical (JAY cushions).

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Beds & Related Durable medical equipment beds for patient care, including related accessories and support surfaces, designed for home use during recovery, chronic illness, or long-term care.
• Zero Gravity & Infinite Lift Chairs Lift chairs with zero gravity and infinite position capabilities for comfort and assistance with standing, designed for individuals with mobility limitations or elderly users.
• Respiratory Care - Oxygen Concentrators Oxygen concentrators including portable units such as the Inogen Rove 6 for respiratory therapy needs, including FAA-approved portable units for travel.
• Manual & Electric Patient Lifts Patient lifting equipment available in both manual and electric configurations for safe patient transfers, intended for caregivers and home use.
• Manual Wheelchairs Non-powered wheelchairs for mobility assistance, including standard, lightweight, and ultralightweight options.
• Power & Electric Wheelchairs Electric-powered wheelchairs for individuals requiring motorized mobility assistance.
• Mobility & Travel Scooters Mobility scooters and travel scooters for individuals with limited mobility, including vehicle lifts and carriers.
• Walking Aids, Canes & Rollators Walking assistance devices including standard canes, rollators, and other walking aids for individuals with limited mobility.
• Shower & Bathroom Safety Bathroom safety equipment including shower chairs, grab bars, and bath safety products for fall prevention and accessibility.
• Wheelchair Lifts & Ramps Vehicle-mounted wheelchair lifts and portable or permanent ramps for wheelchair accessibility.
• Rehab Equipment Rehabilitation equipment for physical therapy and recovery processes.
• Medical Equipment Rental Rental program for durable medical equipment including hospital beds, lift chairs, wheelchairs, patient lifts, and scooters, serving Southern California customers with delivery options.
• Medical Equipment Repair Repair and maintenance services for medical equipment, available at the Pacoima, CA repair center and warehouse for Southern California customers.
• Concierge Service White-glove customer service assistance for helping customers find and select appropriate durable medical equipment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Muscular Dystrophy Association (MDA)minorOthersSupported organization receiving charitable support from Sherman Oaks Medical. The company displays MDA branding as part of their community support initiatives.
• Triumph FoundationminorOthersSupported organization receiving charitable support from Sherman Oaks Medical. Triumph Foundation supports individuals with neurological disabilities.
• Land Meets Sea Sports CampminorOthersSupported organization receiving charitable support from Sherman Oaks Medical. Sports camp for individuals with disabilities.
• InogencoreTechnology or IntegrationInogen Rove 6 portable oxygen concentrator featured prominently on website with special pricing and promotional offers. Inogen is a leading manufacturer of oxygen concentrators, and the company serves as an authorized reseller providing FAA-approved portable oxygen concentrators for travel.
• Sunrise MedicalcoreTechnology or IntegrationSunrise Medical products including JAY Basic Wheelchair Cushion featured prominently. The company resells Sunrise Medical's line of wheelchairs and positioning products.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rotech Healthcare: Rotech Healthcare is a national DME provider focused on respiratory (oxygen, CPAP/BiPAP), mobility, and home medical equipment. Direct peer on the oxygen/respiratory and mobility lines that form core Daily Care categories.
• SpinLife: SpinLife is an online specialty retailer of power wheelchairs, mobility scooters, lift chairs, and home accessibility equipment. Direct overlap with Daily Care's lift chair, scooter, and wheelchair categories through a digital-only model.
• Numotion: Numotion is a leading U.S. provider of complex rehab wheelchairs, power mobility, and seating/positioning products. Direct overlap with Daily Care's manual/electric wheelchairs, patient lifts, and wheelchair cushions, and comparable customer base (mobility-impaired individuals and clinical referrals).
• National Seating & Mobility (NSM): NSM is a national provider of customized mobility equipment including power wheelchairs, manual wheelchairs, and seating solutions. Highly comparable to Daily Care's mobility product set with similar clinical/customer referral motion, but operating across multiple U.S. regions.
• 1800wheelchair: 1800wheelchair is a leading online DME retailer specializing in wheelchairs, mobility scooters, and patient lifts. Direct e-commerce competitor to Daily Care on the mobility product categories, competing primarily on price and selection rather than showroom service.
• Allegro Medical: Allegro Medical is an online retailer of DME, mobility, bathroom safety, and daily living aids. Comparable catalog breadth and customer base to Daily Care, competing through e-commerce rather than a physical showroom.

Broad incumbents

• Lincare: Lincare is a major U.S. provider of respiratory therapy, oxygen, and DME services operating hundreds of locations. Comparable on the respiratory care/oxygen concentrator side and broader DME, but at national scale with strong clinical/insurance-billing infrastructure.
• Apria Healthcare (Owens & Minor): Apria, now part of Owens & Minor, is one of the largest U.S. DME providers offering respiratory, sleep, mobility, and home medical equipment across the country. Comparable as a national DME distribution and rental competitor to Daily Care's hospital bed, oxygen, and mobility product lines, but at vastly larger scale and with insurance billing infrastructure.
• McKesson Medical-Surgical: McKesson Medical-Surgical is one of the largest U.S. distributors of medical, surgical, and DME supplies to provider and institutional customers. Overlaps with Daily Care on the wholesale/DME distribution side, but at vastly larger scale and institutional (vs. consumer) orientation.

Emerging players

• 101 Mobility: 101 Mobility is a national franchise provider of stair lifts, wheelchair ramps, vehicle lifts, and home accessibility equipment. Comparable on lift/ramp products and in-home service delivery, though primarily a franchise model rather than corporate retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7G17eau11fDflqnxAt8rqg
• Facebookfacebook.com/ShermanOaksMedical
• Xx.com/DailyCareInc
• LinkedInlinkedin.com/company/daily-care-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily Care