Team5pm
Team5pm is a data-driven social media agency headquartered in Amsterdam, delivering YouTube, TikTok, and social commerce strategy, content, and advertising services to enterprise brands across the Netherlands, Nordics, Poland, and South Africa, supported by its proprietary TopicTree video SEO technology.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Team5pm does
Team5pm is a data-driven social media agency headquartered in Amsterdam, with additional offices in Cape Town, Johannesburg, Stockholm, and Warsaw. The firm delivers social-first content, campaigns, and advertising services to enterprise brands across YouTube, TikTok, Instagram, Snapchat, and adjacent platforms. Its service portfolio spans YouTube strategy and SEO, social media management, online/digital campaigns, Social SEO, social commerce (including TikTok Shop), creator marketing, and online commercials, executed against a consistent four-step methodology (audience data → creative format → distribution → KPI optimization).
The company's core proprietary technology is TopicTree, a video SEO tool that continuously ingests TikTok viewing and search behavior data to identify audience interests and inform content strategy. Team5pm monetizes through tailor-made professional services engagements, with agency fees scaled to scope, platforms, posting frequency, and reporting level; pricing is quote-based and not publicly disclosed. It supports a hybrid segmentation targeting enterprise brands and mid-market companies across financial services, retail and e-commerce, media and entertainment, and other verticals. Notable enterprise clients include KPN (flagship 10-year Legends of Gaming partnership), bol, Prime Video, HEMA, GAMMA, ING, ABN AMRO, Rabobank, Philips, Heineken, Volkswagen, Transavia, and IKEA, and the firm maintains platform partnerships including official TikTok Shop Partner status, YouTube/Google, and Prime Video co-production agreements.
Operationally, Team5pm is organized under 5PM Group B.V. in the Netherlands alongside three related Dutch entities (5PM B.V., 5PM Studio B.V., 5PM Media B.V.). The company is founder-led with five co-founders covering CEO, agency management, strategy, commercial, and Nordic operations. The business is privately held with no disclosed external funding rounds and was recognized with a 2024 Webby Award for the GAMMA Treehouse DIY campaign. Team5pm operates as part of the broader SAMY network of agencies.
Team5pm firmographics
Firmographics- Name
- Team5pm
- Legal name
- 5PM Group B.V.
- Website
- https://team5pm.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Team5pm is a data-driven social media agency headquartered in Amsterdam, delivering YouTube, TikTok, and social commerce strategy, content, and advertising services to enterprise brands across the Netherlands, Nordics, Poland, and South Africa, supported by its proprietary TopicTree video SEO technology.
- Ownership category
- akta.pro rank
Team5pm industry classification
Industry- Product category
- Social Media Marketing Agency
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Social Media Creative Agencies (Content & Community) (MPAAAAAE), Social Media Management, Scheduling & Community Tools (BPAMALAJ)
Keywords
Where Team5pm is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Team5pm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Social Media Agency Services: Custom agency fees for social media marketing services including strategy, content creation, advertising, and campaign management. Pricing depends on scope of service, company size, chosen platforms, posting frequency and reporting level. Offers tailor-made packages.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Team5pm product offering
Product offeringCore offering
Team5pm is a data-driven social agency that creates social-first content and campaigns across YouTube, TikTok, Instagram, Snapchat, and other platforms. Service lines include YouTube marketing, social media management, online campaigns, social SEO (powered by proprietary tool TopicTree), social commerce, creator marketing, TikTok agency services, and TikTok Shop services, delivered to enterprise and mid-market brands from offices in Amsterdam, Stockholm, Warsaw, Cape Town, and Johannesburg.
Product overview
Team5pm is a data-driven social agency offering a portfolio of specialist services rather than a unified software product. The core offering centers on social-first content and campaigns across platforms including YouTube, TikTok, Instagram, and Snapchat. Key service lines include: YouTube (strategy, content creation, SEO, advertising), Social Media Management, Online Campaigns/Commercials, Social SEO (powered by proprietary tool TopicTree), Social Commerce, Creator Marketing, TikTok Agency Services, and TikTok Shop Services. The agency operates with a centralized production model combined with local creative teams per market, serving brands across the Netherlands, Sweden, Poland, and South Africa from offices in Amsterdam, Stockholm, Warsaw, and Cape Town.
Differentiator
Problem solved
Functional benefit
Products and services
- YouTube Services Data-driven YouTube marketing and advertising services including strategy, content creation, SEO optimization, channel growth, and paid advertising campaigns. Combines data on target audience's search and viewing behavior with creative storytelling in both long- and short-form video formats.
- Social Media Services Social content tailored for audiences on platforms including TikTok, Instagram, and beyond. Focuses on engagement, community building, and visibility through platform-native content strategies.
- Online Campaigns Digital-first campaigns that attract attention and fuel brand growth in competitive online landscapes. Shift from TV to digital with targeted approaches using up-to-date data insights.
- Social SEO SEO-driven content optimization for social platforms using proprietary tool topictree. Increases visibility with relevant content based on what audiences are searching for, enabling brands to boost visibility across multiple platforms including TikTok and YouTube.
- Social Commerce Turns social channels into sales engines through creator partnerships, social SEO, and commerce strategies. Campaigns built to inspire, engage, and move audiences from attention to action.
- Creator Marketing Connects brands with data-selected creators to produce inspiring content that engages and converts. Provides immediate impact, grows brand loyalty, and maintains full control over brand reputation.
- TikTok Agency Services Specialized TikTok marketing and advertising services including strategy, content creation, TikTok Shop partnership management, SEO optimization, paid advertising, and performance measurement. Team of 100+ TikTok specialists.
- TikTok Shop Services Social commerce services for TikTok Shop including strategy, creator and affiliate management, live shopping production, shop optimization, paid advertising, and performance analytics. Official TikTok Shop Partner.
- Online Commercials Creation of commercials tailored for the online/digital world, moving from traditional TV advertising to digital-first video content.
Quantifiable outcome
- 1.8 billion impressions and 97% sponsor awareness over 10 years
- +6 more outcomes
Companies that use Team5pm
Customer profileNamed customers73 records
Segments5 records
Ideal customer profiles3 records
Team5pm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Team5pm partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Prime VideocoreMulti-country YouTube series production partnership including 'The Moderators' across Netherlands, Sweden, Denmark, Norway, Poland. Also produced 'The Button Game Show' and 'De Knop Gameshow' for Prime Video.
- bolcoreStrategic partnership for livestream shopping campaigns and gaming community content. Achieved Top 5 most viewed TikTok livestreams in Netherlands with 86,100 unique viewers and 5.18 million likes.
- TikTok ShopcoreOfficial TikTok Shop Partner - certified agency helping brands grow on TikTok Shop through strategy, content creation, livestreams, affiliate management, and performance optimization.
- KPNflagship10-year strategic partnership producing Legends of Gaming, Netherlands' largest organic gaming platform with 1.8 billion impressions and 97% sponsor awareness. Joint content creation across YouTube, TikTok, Instagram with creator-first approach.
- SAMYcorePart of SAMY group - leading YouTube agency in Netherlands with global network. SAMY supported L'Oréal Paris reaching Top 3 TikTok Shops in beauty category in Spain.
- TopicTreecoreProprietary video SEO technology integrated into agency services. TopicTree analyzes viewing and search behavior data from TikTok to inform content strategy and optimize campaign performance.
- YouTube/GooglecoreMajor platform partnership for YouTube marketing services. Google favors video content in search results, enabling brands to appear in searches on both YouTube and Google.
- SnapchatminorExpansion of Legends of Gaming X with bigger Snapchat presence targeting 16-35 audience through short-form content and discovery engine.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Team5pm competitors and assessment
Company assessmentBroad incumbents
- AKQA: Global design and innovation agency with a significant social, digital, and brand experience practice. Overlaps Team5pm on integrated social campaigns for global enterprise clients.
- Dentsu Creative: Global creative network within Dentsu with social, content, and media capabilities. Competes for the same enterprise social marketing budgets and shares a platform-agnostic, data-informed approach.
- 72andSunny: Global creative and social agency known for culturally-led, platform-native campaigns. Competes with Team5pm on the creative-and-content side of social-led brand work for enterprise advertisers.
- MediaMonks (Monks): Large Dutch-founded digital production and creative agency with global reach. Overlaps with Team5pm on social content production, digital campaigns, and platform-led creative for enterprise brands.
- R/GA: Global digital agency with social, content, and brand experience capabilities. Competes for enterprise social media mandates and shares Team5pm's data-and-creative orientation for major brand transformation work.
- Dept Agency: Major Dutch-headquartered digital agency with comparable size, enterprise client base, and a social/creative offering that overlaps Team5pm's services. Operates globally and competes for the same enterprise marketing budgets across the Benelux region.
Direct peers
- VaynerMedia: Social-first agency with a comparable offering across social media strategy, content production, creator partnerships, and paid social. Both agencies position around platform-native, data-driven social work for enterprise clients.
- Social Chain: European social media and influencer marketing agency headquartered in Manchester and Berlin. Comparable in service mix (social strategy, content, creator, paid social) and in serving major consumer brands across multiple European markets.
- SAMY: Team5pm is part of the SAMY network of social-first agencies. SAMY is a direct peer and the parent network, sharing creator marketing, YouTube specialization, and a global agency footprint with comparable client rosters (e.g., L'Oréal, Adidas).
- Achtung!: Dutch creative and content agency with strong social media and platform-led campaign capabilities. A close Benelux peer to Team5pm in scope, size, and customer mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Team5pm social profiles
Digital presenceTeam5pm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team5pm leadership team
Management profileNumber of profiles
Profiles8 records
Team5pm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team5pm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team5pm
What does Team5pm do?
Team5pm is a data-driven social agency that creates social-first content and campaigns across YouTube, TikTok, Instagram, Snapchat, and other platforms. Service lines include YouTube marketing, social media management, online campaigns, social SEO (powered by proprietary tool TopicTree), social commerce, creator marketing, TikTok agency services, and TikTok Shop services, delivered to enterprise and mid-market brands from offices in Amsterdam, Stockholm, Warsaw, Cape Town, and Johannesburg.
Is Team5pm a public or private company?
Team5pm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Team5pm founded?
Team5pm was founded in 2015. It employs 101 to 250 people.
Where is Team5pm based?
Team5pm is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Team5pm make money?
One revenue line is on record: social Media Agency Services.
Who are Team5pm's main competitors?
Broad incumbents on record are AKQA, Dentsu Creative, 72andSunny, MediaMonks (Monks), R/GA and Dept Agency. Direct peers are VaynerMedia, Social Chain, SAMY and Achtung!.
Does Team5pm have an API?
No public API is recorded for Team5pm.
What industry is Team5pm in?
Team5pm's product category is Social Media Marketing Agency. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of MPAAAAAE, Social Media Creative Agencies (Content & Community). Its NAICS code is 541810 and its SIC code is 7310.