Kinara International

What Kinara International does

Kinara International is a privately held, family-owned end-to-end supply chain solutions company founded in 2011 with roots in Asia and a primary headquarters in London. The firm works with brands, including its own four sub-brands (Connected Sourcing for strategic sourcing, SpartanPac for delivery driver equipment, Charge Ninja for EV charging cables, and Kinara Plastics for plastics manufacturing), to provide product design, strategic sourcing, warehouse and kitting, and global logistics services. Its operational footprint spans offices in the UK, UAE, Germany, and China, with a centralized European warehouse in Germany supporting markets such as Italy, and additional project presence in Australia, New Zealand, India, and Nigeria.

The company's technology stack centers on an integrated webshop and warehouse management platform that supports real-time stock visibility, order push to warehouse pickers, bulk order upload, multi-language localization, multiple payment providers, and courier credential single sign-on (including Uber integration) and driver activation data feeds. Proprietary process assets include a patented insulated delivery backpack (Pizza Backpack) and a just-in-time manufacturing and warehousing system with centralized forecasting and local market drawdown. Manufacturing is executed via partnered facilities in China, with quality assurance and certification handled through partners such as SGS.

Kinara makes money through managed services fees, manufacturing and sourcing margins on behalf of client brands, hardware sales through its own brand webshops, and bespoke product design and manufacturing engagements. Pricing is quote-based and not publicly disclosed. Its go-to-market is enterprise field sales supported by content marketing (case studies, blog), organic social, email, and SEO primarily for SpartanPac, plus direct outreach workshops with prospective clients. The customer base is concentrated in food delivery platforms (Uber Eats, Grab) with additional enterprise clients in EV mobility, consumer goods, packaging, and construction.

Name

Kinara International

Legal name

Kinara International Ltd

Website

https://kinarainternational.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinara International is a family-owned supply chain solutions company providing product design, strategic sourcing, warehousing, and global logistics to enterprise brands. It operates across the UK, UAE, Germany, and China, serving clients like Uber Eats, Grab, and Unilever, and runs four sub-brands covering delivery equipment, EV cables, sourcing, and plastics.

Ownership category

akta.pro rank

Product category

Supply Chain Management Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)

Keywords

• Supply chain solutions
• Strategic sourcing services
• Warehouse and kitting
• Global logistics coordination
• Product design manufacturing

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Supply Chain Management Services: Full range of end-to-end supply chain solutions including product design, strategic sourcing, warehouse and kitting services, and global logistics. Revenue is generated through service fees, manufacturing margins, and logistics coordination for client brands.
2. Own Brand Sales: Revenue from Kinara's four established parent brands: SpartanPac (delivery driver equipment webshop), Charge Ninja (EV charging cables), Connected Sourcing (sourcing services), and Kinara Plastics. E-commerce sales through brand-specific websites.
3. Product Design and Manufacturing: Custom product design and manufacturing services for client-specific requirements, including bespoke solutions for enterprise clients. Manufacturing is primarily conducted through partnered facilities in China.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kinara International is a B2B supply chain solutions provider delivering end-to-end services spanning product design, strategic sourcing, warehousing and kitting, and global logistics for enterprise brands. The company also operates as the parent of four established sub-brands (SpartanPac, Charge Ninja, Connected Sourcing, Kinara Plastics) and coordinates manufacturing through partnered facilities primarily in China.

Product overview

Kinara International is a supply chain solutions provider offering end-to-end services across product design, strategic sourcing, warehousing and kitting, and global logistics. The company operates as both a service provider to brands and a parent to four established sub-brands: SpartanPac (delivery driver equipment webshop), Charge Ninja (EV charging cables), Connected Sourcing (strategic sourcing services), and Kinara Plastics (plastic manufacturing). Their core offering centers on creating, manufacturing, and delivering products from all over the world to all over the world, working with organizations to streamline supply chain operations, reduce costs, and accelerate growth.

Differentiator

Problem solved

Functional benefit

Brands

• Connected Sourcing: Strategic sourcing services brand that goes beyond just sourcing to become an extension of clients' teams
• Spartan Pac
• Charge Ninja
• Kinara Plastics

Quantifiable outcome

• Uber Eats $17M AUD safety investment facilitated, benefiting 150,000+ delivery people across Australia and New Zealand
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered supporting, core and flagship.

• We Ride AustraliasupportingStrategic or Co-development Partner · 22 June 2023NGO partner consulted by Uber Eats during the $17M safety project to ensure PPE designs met the specific needs of delivery riders. Kinara facilitated this collaboration as part of their design process with Uber Eats.
• SGSsupportingTechnology or IntegrationWorld-leading testing, inspection and certification company engaged to test safety gear for Australian and New Zealand safety standards certification. Kinara coordinates with SGS as part of quality assurance for Uber Eats PPE project.
• UPScoreChannel Partner/ Reseller/ DistributorMajor logistics carrier partner used by Kinara for Furo Systems operations. Discounted rates negotiated through Kinara's centralized operations enabling better cost control.
• DHLcoreChannel Partner/ Reseller/ DistributorMajor logistics carrier partner used by Kinara for electric bicycle and scooter distribution across UK and Europe. Discounted rates negotiated for cost savings.
• 123 Internet GroupsupportingGTM or Marketing PartnerDigital marketing partner engaged to create marketing strategy for SpartanPac brand launch, including social media management support to increase brand awareness.
• SpartanPacflagshipOthersKinara's own brand and webshop for delivery driver equipment. Operates as a subsidiary brand with integrated supply chain managed by Kinara International.
• Charge NinjaflagshipOthersKinara's own brand specializing in EV charging cables (11KW and 22KW). Operates as a subsidiary brand with integrated supply chain managed by Kinara International.
• Connected SourcingflagshipOthersKinara's own brand providing strategic sourcing services. Becomes an extension of client teams to understand business needs, distribution networks, and warehousing requirements.
• Kinara PlasticsflagshipOthersKinara's own brand focused on plastic manufacturing and products. Part of the four established parent brands under Kinara International.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DHL Supply Chain: Global contract logistics and supply chain division of Deutsche Post DHL, offering warehousing, kitting, distribution, and managed transport services at vastly greater scale. Overlaps with Kinara's warehousing/kitting and global logistics offerings but as part of a much broader portfolio.
• Expeditors International: Global logistics and freight forwarding company offering air, ocean, and ground transportation plus customs services to enterprise shippers. Comparable in serving enterprise customers with global supply chain needs, though with a stronger freight-forwarding orientation.
• DB Schenker: German-headquartered global logistics provider offering integrated land, air, ocean, and contract logistics services for enterprise customers. Comparable in end-to-end supply chain solutions and European operational presence; part of larger Deutsche Bahn group.
• CEVA Logistics: Global third-party logistics provider offering contract logistics, freight management, and finished vehicle logistics; now majority-owned by CMA CGM. Comparable in providing outsourced supply chain solutions to enterprise clients across multiple industries.
• XPO Logistics: North American and European-focused supply chain and freight transportation services provider offering warehousing, last-mile, and managed transport. Comparable in contract logistics and last-mile capabilities serving enterprise shippers.
• Kuehne+Nagel: One of the world's largest freight forwarders and contract logistics providers, with integrated sourcing, warehousing, and distribution capabilities for enterprise customers. Comparable in end-to-end supply chain services but operates at significantly greater scale and global reach.
• Maersk Logistics & Services: Integrated container logistics division of A.P. Moller-Maersk, offering ocean shipping, supply chain management, and end-to-end logistics solutions. Comparable in end-to-end global supply chain services for enterprise customers, especially those with Asia-Pacific manufacturing dependencies.

Direct peers

• Flexport: Digital-first global freight forwarding and supply chain platform serving enterprise shippers with technology-enabled logistics coordination. Comparable in targeting enterprise customers seeking modern, integrated supply chain solutions rather than traditional freight brokers.
• Li & Fung: Hong Kong-headquartered global sourcing and supply chain management company operating a similar end-to-end model—design, sourcing, manufacturing oversight, and logistics—for major brands worldwide. Directly comparable business model and customer base (enterprise brands needing complex multi-region supply chains).

Emerging players

• Procurify: Cloud-based procurement and spend management platform for mid-market companies, addressing the digital sourcing/procurement layer of the supply chain. Comparable in targeting enterprise and growth-stage customers needing modern sourcing and procurement tooling, though as a SaaS platform rather than a services provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kinara-international

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinara International