Mike Duman Auto Sales

What Mike Duman Auto Sales does

Mike Duman Auto Sales is a privately held automobile dealership founded in 1980 and headquartered at 2300 Godwin Boulevard in Suffolk, Virginia. The company operates a single physical retail location under the current trade name Priority Mitsubishi (formerly Mike Duman Mitsubishi), serving consumers across the Southeast Virginia corridor including Suffolk, Chesapeake, Portsmouth, Franklin, Gates County, and Norfolk. Its core business is the sale of new Mitsubishi vehicles (Outlander, Eclipse Cross, Outlander Sport, Outlander PHEV), certified pre-owned Mitsubishi vehicles, and a broader used-vehicle inventory across multiple makes, supported by an in-house finance department, a service center staffed by Mitsubishi-trained technicians, and a parts and accessories department.

The dealership runs four primary revenue streams: new vehicle sales, used vehicle sales (including certified pre-owned), service and parts, and finance and insurance products arranged through its finance office. Pricing is quote-based rather than publicly disclosed, with trade-in valuations executed via a Kelley Blue Book Instant Cash Offer integration. The go-to-market motion is direct-to-consumer at the physical rooftop, supplemented by phone-based sales and an Express Store online platform that enables 100% digital vehicle purchases including instant pricing and remote deal structuring. Video walk-arounds on pre-owned inventory extend the merchandising surface beyond in-person inspection.

The customer base is predominantly individual retail vehicle buyers, with a secondary segment of business and fleet buyers; the franchise relationship with Mitsubishi Motors provides access to manufacturer incentives, the Mitsubishi VIP loyalty program, and the CPO program. A "Priorities for Life" lifetime-guarantee program covering oil changes, state inspections, engine, and parts & service is the principal customer-retention mechanism. The company does not disclose revenue, has no funding history, no subsidiaries, and no recorded M&A activity; its sole recorded corporate structural move is the rebranding to Priority Mitsubishi.

Name

Mike Duman Auto Sales

Legal name

Mike Duman Auto Sales

Website

https://mikeduman.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Mike Duman Auto Sales is a privately held single-rooftop Mitsubishi franchise dealership in Suffolk, Virginia, selling new and pre-owned vehicles, service, parts, and finance products to retail and fleet consumers across Southeast Virginia via physical showroom and an online Express Store.

Ownership category

akta.pro rank

Headquarters

HQ city

Suffolk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Mitsubishi vehicles including Outlander, Eclipse Cross, Outlander Sport, and Outlander PHEV models
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Mitsubishi vehicles and other makes. Each vehicle undergoes rigorous inspection.
3. Service and Parts: Automotive service, maintenance, and parts sales including oil changes, state inspections, and repair services
4. Finance and Insurance: Vehicle financing, leasing, and extended warranty products arranged through finance department

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mike Duman Auto Sales is a franchised automobile dealership (now operating as Priority Mitsubishi) that sells new Mitsubishi vehicles (Outlander, Eclipse Cross, Outlander Sport, Outlander PHEV), certified pre-owned and used vehicles, and provides in-house auto financing and leasing, vehicle service and maintenance, and genuine Mitsubishi parts and accessories. It also operates an Express Store that allows customers to browse inventory, get instant pricing, and complete vehicle purchases online.

Product overview

Mike Duman Auto Sales is an automobile dealership operating as Priority Mitsubishi (formerly Mike Duman Mitsubishi), offering new and certified pre-owned Mitsubishi vehicles alongside comprehensive automotive services. The portfolio consists of new Mitsubishi models (Outlander, Eclipse Cross, Outlander Sport, Outlander PHEV), certified pre-owned vehicles, and an Express Store for fully online vehicle purchases. Supporting services include auto finance/leases, a state-of-the-art service department, and parts/accessories sales.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mitsubishi Vehicles Sale of new Mitsubishi models including Outlander, Eclipse Cross, Outlander Sport, and Outlander PHEV to retail customers.
• Certified Pre-Owned Vehicles Rigorous inspection-certified pre-owned vehicles, including Mitsubishi CPO program vehicles and Priority Certified vehicles.
• Used Vehicles Sale of pre-owned vehicles from various manufacturers including Toyota, Nissan, Chevrolet, and Kia, each undergoing rigorous inspection.
• Auto Finance and Leasing Financing, leasing, and extended warranty products arranged through the in-house finance department, including pre-approval and payment calculator tools.
• Service Department Vehicle maintenance and repair services including state inspections, oil changes, engine service, and warranty work performed by Mitsubishi factory-trained technicians.
• Parts and Accessories Mitsubishi genuine parts ordering and tire store services for vehicle maintenance and repairs.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Mitsubishi MotorscoreChannel Partner/ Reseller/ DistributorFranchised Mitsubishi dealer carrying new Mitsubishi models including Outlander, Eclipse Cross, Outlander Sport, and Outlander PHEV. Authorized for certified pre-owned vehicle sales through Mitsubishi CPO Program. Access to Mitsubishi VIP Program, factory incentives, and manufacturer marketing support.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• CarMax: Largest US used car retailer with both physical superstores and an online purchase platform. Directly comparable to Mike Duman's omnichannel used vehicle model including its Express Store online checkout.
• DriveTime: Used car retailer specializing in subprime financing with both physical and online channels. Comparable used vehicle sales and in-house financing business model.
• Carvana: Pure-play online used car retailer with home delivery and no-haggle pricing. Directly competes for digital-native vehicle shoppers targeted by Mike Duman's Express Store platform.
• Vroom: Online used car retailer with home delivery and a growing reconditioning footprint. Directly comparable digital vehicle purchasing capability targeting the same online vehicle shoppers as Mike Duman's Express Store.

Broad incumbents

• AutoNation: Largest US automotive retailer operating hundreds of franchised dealerships across multiple brands. Comparable franchised new and used vehicle sales plus F&I business model, but at far greater scale and brand breadth.
• Sonic Automotive: Multi-brand franchised automotive retailer with new vehicle dealerships and a used vehicle echoPark brand. Closely comparable franchise dealership model with F&I and service operations.
• Group 1 Automotive: International automotive retailer operating franchised dealerships across the US and UK. Comparable franchised new vehicle sales, used vehicle, parts, and service operations across multiple OEM brands.
• Asbury Automotive Group: Franchised automotive retailer operating dealerships across the US with new, used, F&I, parts, and service operations. Closely comparable franchise dealership model at larger scale.
• Lithia Motors: Largest US automotive retailer by revenue with hundreds of franchised dealerships nationwide. Comparable full-service franchised dealership model with new, used, F&I, parts, and service revenue streams.
• Hendrick Automotive Group: Largest privately held automotive dealership group in the US with a broad portfolio of franchised brands. Comparable franchised retail model with new and used vehicle sales plus service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MikeDumanAutoSales
• Xx.com/mikedumanauto
• LinkedInlinkedin.com/company/mike-duman-auto-sales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mike Duman Auto Sales