Recamp

What Recamp does

Recamp is a Tokyo-based campground development and operations company established in April 2019 as a joint venture between parent R.project and Space Key. The company designs, develops, and operates campsites across Japan, with a portfolio of 18-19 locations across 9 prefectures (Hokkaido, Ibaraki, Chiba, Kanagawa, Tochigi, Shizuoka, Osaka, Hiroshima, Oita). Its core products and services include (1) customized basecamp campground development under the "Camp VX" line, (2) designated management and entrusted operations for municipal and private landowners under multiple contract structures (designated management, installation management permits, Park-PFI, and outright purchase), (3) film location and private hire across 19 locations, and (4) UZD, Japan's largest used outdoor equipment buyback and resale marketplace, acquired from Space Key in June 2021.

Recamp operates under a hybrid business model. Consumer revenue is generated through campsite accommodation fees across diverse site types (tent, auto, cabin, cottage, tiny house, trailer houses, camp pods, sunset tiny houses), booked via the nap-camp.com platform and supported by R.project's outdoor media platform with over 10 million monthly users as a customer acquisition channel. Institutional revenue is generated through multi-year designated management contracts with municipal governments and direct business development with private land owners seeking idle-land monetization. The company's customer segments span individual campers and families (B2C primary), municipalities and government agencies (B2G primary), private land owners and corporations (B2B secondary), and production companies and advertisers (B2B secondary). Recamp holds a National Park Official Partnership with Japan's Ministry of the Environment (effective through December 31, 2027), granting access to premium national park assets such as Akan-Mashu and Fuji-Hakone-Izu.

The underlying technology is operational rather than proprietary: a 600+ campground database informs site selection and operations proposals, but the company is not positioned as a technology firm and has no public API, AI/ML capabilities, or disclosed SDKs. The September 2024 opening of RECAMP Fuji Speedway — the world's first circuit-integrated campsite inside a motorsports facility — illustrates the company's playbook of converting unique underutilized assets into branded outdoor destinations. Registered capital stands at ¥133.83 million including capital reserves, and the company is privately held under R.project's sole shareholding.

Name

Recamp

Legal name

株式会社Recamp

Website

https://recamp.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Recamp is a Tokyo-based campground development and operations firm that designs, builds, and manages campsites across Japan on underutilized public and private land, serving municipalities, landowners, and individual campers at 18-19 locations in 9 prefectures.

Ownership category

akta.pro rank

Product category

Campground Operations and Outdoor Recreation Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

Keywords

• Campground development services
• Designated management operations
• Outdoor recreation management
• Used outdoor gear resale
• Film location services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Campground Accommodation Fees: Revenue from campsite bookings including tent sites, auto sites, cabins, cottages, tiny houses, trailer houses, and specialty accommodations such as vintage trailers and futuristic trailer houses at RECAMP 富士スピードウェイ. Pricing varies by site type and facility.
2. Campground Development & Designated Management Services: Revenue from operating and managing campgrounds on behalf of public entities (municipalities, government agencies) and private land owners under various entrustment models including designated management (指定管理), installation management permits (設置管理許可), Park-PFI, and outright purchase.
3. Used Outdoor Equipment Resale (UZD): Recamp operates UZD, a major used outdoor equipment buyback and resale platform in Japan, providing second-hand camping gear to consumers.
4. Film Location & Private Hire: Revenue from offering 19 campground locations as film sets and private event venues for variety shows, YouTube productions, advertising, catalogs, and corporate events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Recamp develops, plans, and operates campgrounds across Japan, leveraging underutilized land including public parks, former theme parks, golf courses, and idle private property. The company provides end-to-end campground management—covering site selection, customized basecamp design, and day-to-day operations—under multiple entrustment models including designated management (指定管理), Park-PFI, installation permits, and purchase arrangements. It also operates UZD, a major used outdoor equipment buyback and resale platform, and rents out its 19 campground locations for film shoots, private events, and corporate use.

Differentiator

Problem solved

Functional benefit

Brands

• UZD: Outdoor用品中古買取・販売サービス (Used outdoor gear purchase and sales service)

Products and services

• RECAMP Campfield (Campground Development & Operations) End-to-end campground development, planning, and operations management service. Covers site selection, field discovery, customized campsite development, and safe operations management for public parks, unused land, theme park sites, golf courses, and mixed-use facilities.
• Designated Management & Commissioned Operations (指定管理・受託運営) Management takeover and operations consulting for existing campsites. Includes designated-manager contracts, installation management permits, Park-PFI, and purchase arrangements for campsites seeking operational transition.
• Unused Land Utilization (遊休地活用) Consulting services for utilizing unused land, including urban parks, theme park remnants, golf courses, and underutilized sections of mixed-use facilities for campsite development.
• Film Location & Private Use (ロケ撮影・貸切利用) Film location and private buyout services for photography, TV shows, YouTube, advertising, and catalogs. Available across 19 Recamp locations with diverse terrains including forests, lakes, rivers, and parks.
• UZD (ユーゼット) Used Outdoor Equipment Resale Used outdoor equipment buyback and sales service. One of Japan's largest second-hand outdoor goods marketplaces operated by Recamp.
• camp pod Tent-style accommodation pitched between tent and bungalow. Novel lodging product offering a distinctive non-tent, non-bungalow camping experience.
• Office to Go (Satellite Office Service) Satellite office service enabling Recamp campsites to function as remote work spaces for telecommuting and corporate retreats.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• 環境省 (Ministry of the Environment, Japan)flagshipStrategic or Co-development Partner · 10 March 2021Recamp entered a National Park Official Partnership with the Ministry of Environment, valid until December 31, 2027. The partnership involves promoting Japan's national parks (Akan-Mashu, Fuji-Hakone-Izu), operating campgrounds within national parks, and co-marketing national park attractions through Recamp's website and social media.
• 環境省 (Ministry of the Environment)flagshipStrategic or Co-development PartnerGovernment ministry partner for national park campground operations. Listed among Recamp's managed facilities and partnership clients.
• 北海道庁 (Hokkaido Government)coreStrategic or Co-development PartnerHokkaido Government partnered with Recamp for the management of campgrounds in the Teshikaga area, including coordinated management of public campgrounds within the Akan-Mashu National Park.
• 弟子屈町 (Teshikaga Town, Hokkaido)coreStrategic or Co-development PartnerTeshikaga Town collaborated with Recamp for the coordinated management of public campgrounds (including RECAMP 和琴, RECAMP 摩周, RECAMP 砂湯) within the town's jurisdiction.
• 神栖市 (Kamisu City, Ibaraki)coreStrategic or Co-development Partner神栖市 appointed Recamp as designated manager for Nikkahama Auto Campground, with management commencing from October 2019.
• 千葉市 (Chiba City)coreStrategic or Co-development PartnerChiba City partnered with Recamp for the operation of Showa no Mori Forest Village campground.
• 柏市 (Kashiwa City, Chiba)coreStrategic or Co-development PartnerKashiwa City partnered with Recamp for the operation of RECAMP しょうなん within Tega no Oka Park.
• 小田原市 (Odawara City, Kanagawa)coreStrategic or Co-development PartnerOdawara City partnered with Recamp for campground operations at the Ikoino Mori forest area, with management commencing January 2020.
• 富士河口湖町 (Fujikawaguchiko Town, Yamanashi)coreStrategic or Co-development PartnerFujikawaguchiko Town partnered with Recamp for the operation of 本栖湖 SUMIKA CAMP FIELD within the Fuji-Hakone-Izu National Park.
• 泉南市 (Sennan City, Osaka)coreStrategic or Co-development PartnerSennan City partnered with Recamp for the operation of RECAMP りんくう, a seaside camping facility.
• 常総市 (Joso City, Ibaraki)coreStrategic or Co-development PartnerJoso City appointed Recamp as designated manager for the Suikaidoh Asunaromura lodging and campground facility, with management commencing April 2022.
• 東大阪市 (Higashiosaka City, Osaka)coreStrategic or Co-development PartnerHigashiosaka City appointed Recamp as designated manager for the Higashiosaka Outdoor Activity Center, with management commencing April 2022 for a 10-year period.
• 別府市 (Beppu City, Oita)coreStrategic or Co-development PartnerBeppu City appointed Recamp as designated manager for Shidako Lake Campground within Aso-Kuju National Park, with management commencing April 2022 for a 5-year period.
• 令和3年地域づくり総合交付金 (Ministry of Land, Infrastructure, Transport and Tourism / Hokkaido Government)minorStrategic or Co-development PartnerRecamp was selected for a government-subsidized winter camping pilot project at RECAMP 砂湯, conducting tent sauna experiences in extreme cold conditions as part of a regional development initiative.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Hipcamp: Hipcamp is a US-based marketplace connecting campers to private land and developed campgrounds. Recamp's nap-camp.com booking platform plus designated-management model is analogous to Hipcamp's aggregation and operator services, though Recamp also runs operations directly in-house rather than only curating third-party land.
• AutoCamp: AutoCamp is a US-based operator of premium, design-forward camping resorts (Airstreams, cabins, tent sites). It is comparable to Recamp's premium RECAMP Fuji Speedway and Lake Lodges in concept of curated outdoor stays. Both focus on lifestyle-oriented campers rather than rugged outdoor enthusiasts.
• PICA Resort / PICA Inc. PICA is one of Japan's largest outdoor resort campground operators. Recamp's sales manager previously ran operations at PICA Resort, underscoring the operational comparability. Both operate multiple campgrounds across Japan with accommodation and activity offerings; they compete directly for campers and for municipal designated-management mandates.
• Under Canvas: Under Canvas operates luxury glamping resorts near US national parks. While geographies differ, the operating model — premium tent/safari-style accommodations near natural landmarks — closely mirrors Recamp's national park campgrounds (Akan-Mashu, Fuji-Hakone-Izu, Aso-Kuju) and premium Fuji Speedway offering.

Broad incumbents

• Hoshino Resorts (Hoshinoya): Hoshino Resorts operates premium nature-immersed accommodations including glamping-style properties in Japan. They overlap with Recamp's premium positioning (e.g., Fuji Speedway, Lake Motosu) and pursue similar experiential stays, though Hoshino is more lodging/luxury focused and broader in portfolio.
• Snow Peak Inc. Snow Peak is a Japanese camping equipment and apparel leader that has expanded into glamping/field operator management and resort experiences. While Recamp is the operator and Snow Peak is more of a brand/operator partner, both target the same Japanese outdoor consumer and complementary municipalities/landowners through premium positioning.
• Resorttrust Inc. Resorttrust is a Japan-based hospitality and membership resort operator with vacation facilities. While more hotel/membership-leaning, it is comparable as a Japanese operator competing for premium recreational travel demand and for development of underutilised leisure real estate, which is analogous to Recamp's idle land activation thesis.

Regional players

• Mori no Kuni Co., Ltd. Mori no Kuni is another Japanese campground operator with multiple locations across regional prefectures. They compete with Recamp for the same middle-class family camping market, particularly for Japanese families seeking drive-accessible outdoor recreation during weekends and holidays.

Emerging players

• Glamp Ocean / Various Glamp Operators: Emerging Japanese glamping operators (e.g., Glamp Resort, various regional players) target similar premium outdoor stays in Japan. They compete with Recamp's cabin, tiny house, and premium trailer offerings at locations like RECAMP Fuji Speedway and sunset tiny houses at RECAMP Katsuura.

Others

• Space Key Co., Ltd. Space Key is both a former joint-venture partner and contributor of the UZD used outdoor equipment business to Recamp. Relevant as a capital partner and ecosystem player; also operates outdoor and lifestyle media and reservation platforms that may overlap with Recamp's outdoor media distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/category/Campground/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BERecamp-101228704725005
• Instagraminstagram.com/recamp_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recamp