What Globule Bleu does

Globule Bleu is a Belgian full-service creative communication agency founded in 2001 and headquartered in Liège, with a secondary office in Drogenbos (Brussels region). The company operates as a wholly-owned subsidiary of Publicis Groupe via Proximedia Group, the leading digital communication group in Belgium. It serves a diversified B2B client base spanning large enterprises (Prayon, Carmeuse, Bacardi, AGC Glass, Befimmo, DKV Assurances), healthcare and life sciences (IBA Proton Therapy, Trasis, Vaccination-info), NGOs and public-interest organizations (Prévention Sida, Iles de Paix, Valipac, CSD), and SMBs requiring e-commerce or branding (Lolifant, Made in Abeilles, Cocoon).

The agency's core product is project-based creative and digital delivery, organized across web development (Drupal, WordPress, Prestashop CMS), mobile application development for iOS and Android, motion design and video production, brand identity and graphic design, digital marketing (SEO, Google AdWords, Facebook Ads, newsletters), hosting/infrastructure (via OVH), and ongoing maintenance. Its technical stack is built on open-source CMS platforms rather than proprietary technology, with certified Drupal Association membership supporting its Drupal development positioning. Delivery follows a proprietary 'AGILE & SPOC' (Single Point of Contact) methodology, in which each client is assigned a dedicated SPOC managing a mini-agency cell within one of three production teams.

Commercially, Globule Bleu operates on a professional-services revenue model with project fees, retainers, and maintenance contracts priced on a custom-quoted basis; no public pricing exists. Go-to-market is sales-led, driven by Account Managers, direct pitches, and client referrals, supported by a portfolio-and-case-study content marketing approach. The company is GDPR-compliant, GDPR-aligned (BE0475155191 TVA registered as a Belgian SPRL), and is recognized for award-winning creative work, including FWA Site of the Day and Dope Award in 2013 and Awwwards Site of the Day in 2017.

Name

Globule Bleu

Legal name

Globule Bleu SPRL

Website

https://globulebleu.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Globule Bleu is a Belgian full-service creative communication agency founded in 2001 in Liège, owned by Publicis Groupe, serving B2B enterprises, NGOs, and SMBs with web development, branding, motion design, and digital marketing services.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Teleproduction and Other Postproduction Services (512191)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Creative communication agency
• Web development services
• Digital marketing services
• Brand identity design
• Motion design production

Headquarters

HQ city

Drogenbos

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based creative and digital services including website development, branding, motion design, print materials, and digital marketing campaigns. Revenue generated through project fees, retainer arrangements, and ongoing maintenance contracts with clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Globule Bleu is a full-service creative communication agency that designs and develops digital projects including corporate websites, e-commerce platforms, mobile applications, brand identities, motion design/video, and digital marketing campaigns for B2B clients in Belgium and internationally. The agency specializes in CMS-based development on Drupal, WordPress, and Prestashop, delivering projects through an in-house multidisciplinary team organized around an AGILE & SPOC (Single Point of Contact) methodology.

Product overview

Globule Bleu is a creative communication agency (agence de communication créative) based in Liège, Belgium, operating as a full-service digital agency since 2001. The company offers a comprehensive portfolio of services organized around web development (corporate websites, e-commerce sites, mobile sites), mobile application development, motion design and video production, brand identity and graphic design, digital marketing (SEO, AdWords, Facebook Ads), hosting and infrastructure, maintenance, and marketing strategy consulting. The agency specializes in CMS-based development using Drupal, WordPress, and Prestashop platforms, and employs an AGILE & SPOC methodology with dedicated project teams for client delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Services
• Mobile Application Development
• Motion Design and Video Production
• Brand Identity and Graphic Design
• Digital Marketing Services
• Web Hosting and Infrastructure
• Maintenance and Support
• Marketing Strategy Consulting

Quantifiable outcome

• 5X increase in website visitors compared to previous campaigns (My Safe Sextape AIDS prevention platform)
• +2 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• YCOR GroupminorOthers · 1 January 2001Proud member of YCOR Group as noted in footer of website.
• Publicis GroupecoreOthersGlobule Bleu is part of Publicis Groupe, the leading digital communication group in Belgium. Billing data is transmitted to the Group for invoicing services. Proximedia Group is referenced as part of this structure.
• Proximedia GroupcoreOthersPart of Proximedia Group, described as 'le premier groupe de communication digitale en Belgique' (the leading digital communication group in Belgium). Multiple internal projects delivered for Proximedia Group entities across Europe.
• Certified Drupal Association Organization MembercoreTechnology or IntegrationGlobule Bleu holds Drupal Association membership, demonstrating certified expertise in Drupal development. Listed as certified partner on Drupal Association website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Publicis Brussels: Sister agency within the Publicis Groupe network, also operating in Belgium with a full-service creative and digital offering. Most directly comparable peer given shared parent ownership and overlapping Belgian enterprise client base.
• Emakina: Belgian full-service digital agency offering web development, branding, e-commerce, and digital marketing services across the Benelux market. Direct competitor for B2B enterprise digital projects and the most natural peer given similar service breadth and Belgian footprint.
• Dentsu Creative Belgium: Creative arm of Dentsu in Belgium, providing advertising, branding, and digital experience services. Competes for the same mid-market and enterprise creative mandates that Globule Bleu targets.
• Wunderman Thompson Belgium: WPP-owned creative, technology, and digital agency with Belgian operations, offering integrated marketing, branding, and digital production comparable to Globule Bleu's full-service model.
• BBDO Belgium: Belgian branch of the global BBDO network, offering creative advertising and integrated communications for enterprise clients. Competes with Globule Bleu for Belgium-based brand and digital mandates.
• FamousGrey: Belgian creative agency within the Grey network offering advertising, digital, and content services. Competes directly for Belgian enterprise and nonprofit creative briefs.
• DDB Belgium: Belgian creative agency within the Omnicom DDB network, providing advertising, digital, and brand strategy services to enterprise clients. Competes for similar B2B creative mandates.
• iO (formerly Intracto): Benelux digital agency network offering end-to-end digital services including web development, e-commerce, content, and marketing technology. Direct peer in scale and service scope, with stronger presence in the Netherlands.

Emerging players

• Mutant (Brussels): Belgian independent creative and digital agency with similar cross-media service offering (branding, web, motion). Comparable in size and positioning, focused on design-led work for Belgian enterprises and institutions.
• Trustmedia: Belgian digital agency focused on web development, e-commerce, and online marketing, with similar CMS-based delivery model. Direct overlap with Globule Bleu's core web services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/globulebleu
• Facebookfacebook.com/31364999641
• LinkedInlinkedin.com/company/globule-bleu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globule Bleu