What Proximedia does

Proximedia S.A. is a privately held Belgian digital agency founded in 1998, headquartered in Drogenbos (Brussels area) and operating exclusively in the Belgian market. The company sells an integrated suite of digital services to Belgian small and medium enterprises (SMEs) and independent professionals through eight wholly-owned sub-brands: Online (web hosting and website creation), Click+ (SEO and Google Ads campaign management), Videobiz (corporate video production and multi-platform distribution), Batibouw+ (an online platform connecting homeowners with construction professionals, co-developed with FISA), Bizbook (business directory), Masterbill (online administrative management built on Odoo), Waiting Room (multimedia kiosk hardware), and Proximedia Academy (training on CMS, Google My Business, and Facebook). The underlying technology stack centers on web hosting infrastructure, a proprietary CMS, and content production capabilities, integrated with partner platforms from Google, Microsoft, and Odoo.

The business model combines recurring subscription revenue (hosting, maintenance, SEO/AdWords retainers, directory listings) with project-based professional services (website builds, video production) and hardware sales (multimedia kiosks). Proximedia Academy training is provided free of charge, functioning as a top-of-funnel demand-generation channel. Go-to-market is sales-led, using direct outreach, commercial representatives, phone sales, and quote-based custom packages with monthly billing, supported by multilingual (French/Dutch) content marketing and social media. Pricing is not publicly disclosed. The company employs 291 staff across all brands, has completed 24,500+ projects since inception, and reports a 4.5/5 average Google customer rating across 42 reviews.

Proximedia claims leadership in the European Internet services market for SMEs, though its actual operating footprint is Belgium-only. The company is structured as a Société Anonyme under Belgian law, is independently owned with no disclosed external funding rounds, and maintains GDPR/RGPD compliance with a designated Data Protection Officer. Strategic posture in 2025 reflects modest portfolio broadening (Masterbill launch, Odoo partnership, Microsoft partnership deepening) and exploratory content around generative AI, while remaining anchored to its traditional Belgian SME digital marketing core.

Name

Proximedia

Legal name

PROXIMEDIA S.A.

Website

https://proximedia.be

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Proximedia is a Belgian digital agency founded in 1998 that provides website creation, SEO, Google Ads, video production, and administrative software to small and medium enterprises through eight wholly-owned sub-brands, operating 291 staff in the Belgian market.

Ownership category

akta.pro rank

Headquarters

HQ city

Drogenbos

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Creation Services: Professional website creation including hosting, web design, and ongoing maintenance for Belgian SMEs. Combines one-time setup fees with recurring hosting and maintenance revenue.
2. E-Marketing Services: SEO optimization and Google AdWords campaign management through Click+ brand, providing targeted online advertising services.
3. Corporate Video Production: Video production services for businesses including filming, editing, and multi-platform distribution (YouTube, Vimeo, Dailymotion, Totems, Facebook).
4. Bizbook Directory: Business directory listing services increasing visibility for SMEs.
5. Training Services: Proximedia Academy offering free training on CMS, Google My Business, and Facebook management.
6. Hardware Sales: Multimedia kiosks (Waiting Room) and related equipment sales and installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Proximedia is a Belgian digital agency that delivers end-to-end digital solutions for small and medium enterprises and independent professionals. Through a multi-brand portfolio (Online, Click+, Videobiz, Batibouw+, Bizbook, Masterbill, Waiting Room), the company provides website creation and hosting, SEO and Google AdWords campaign management, corporate video production, business directory listings, administrative management tools, and digital signage kiosks. Proximedia complements these services with training programs via Proximedia Academy.

Product overview

Proximedia is a Belgian digital agency founded in 1998 serving as a multi-brand platform for SMEs, combining website creation, digital marketing, video production, and administrative solutions. The portfolio includes Online (website creation and hosting), Click+ (SEO and Google Ads e-marketing), Videobiz (corporate video production), Batibouw+ (construction sector directory platform), Bizbook (business directory), Waiting Room (multimedia kiosk signage), Masterbill (administrative management), and Proximedia Academy (training services). The company operates across Belgium with French and Dutch language markets, positioning itself as a one-stop digital solutions provider for small and medium enterprises seeking online presence and marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• Online: Web hosting, website creation, and e-marketing services for online visibility
• Click+
• Videobiz
• Batibouw+
• Bizbook
• Masterbill
• Waiting Room
• Proximedia Academy

Products and services

• Online (Website Creation, Hosting, and E-Marketing) End-to-end service combining website design and creation, web hosting, and email/e-marketing to develop online visibility for small and medium businesses in Belgium.
• Click+ (SEO and Google Ads)
• Videobiz (Corporate Video Production) Corporate video production service staffed by cameramen, journalists, and copywriters who produce 30-second and 90-second company videos distributed across YouTube, Vimeo, Dailymotion, Facebook, and Proximedia's totem screen network.
• Batibouw+ (Construction Sector Platform) Online platform that connects private individuals (homeowners) with construction sector professionals, developed in partnership with FISA to facilitate leads and business relationships in the Belgian building industry.
• Bizbook (Business Directory) Online business directory and listing service that enhances SME visibility and credibility through professional profiles and video integration.
• Waiting Room (Multimedia Kiosk) Modern multimedia kiosk for displaying information in waiting rooms and workspaces, providing digital signage solutions for businesses.
• Masterbill (Administrative Management) Online interface that centralizes business administrative tasks, providing professional financial and operational management tools for enterprises.
• Proximedia Academy (Training Services) Free training division offering educational programs in CMS management, Google My Business optimization, and Facebook marketing for clients.

Quantifiable outcome

• 24,500+ projects completed successfully since founding
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationTechnology partnership for digital marketing services including Google Ads integration, Google Analytics implementation, and Google My Business optimization services for clients.
• MicrosoftcoreTechnology or IntegrationTechnology partnership involving Microsoft tools and platforms for digital service delivery and business operations.
• KadonationminorGTM or Marketing PartnerMarketing partnership for promotional and advertising services.
• FISAcoreStrategic or Co-development PartnerStrategic collaboration for the development of Batibouw+ platform, connecting private individuals with construction professionals. This is a key co-development partnership for the platform serving the Belgian construction industry.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GoDaddy: Domain, hosting, website builder, and digital marketing services for SMEs globally. Competes across Proximedia's full stack (hosting, site creation, marketing) and is particularly relevant given its strong small-business positioning.
• Squarespace: Website builder and hosting platform serving small businesses and independents — the same core SME customer Proximedia targets. Displaces the entry-level website creation service that anchors Proximedia's Online brand.
• Jimdo: European (German-origin) website builder explicitly targeting small businesses and self-employed professionals — the same primary customer segment Proximedia serves in Belgium.
• IONOS (1&1): European hosting and website builder company with strong presence in Belgium/Germany. Directly comparable to Proximedia's Online brand in offering web hosting, domains, and SME website solutions across European markets.
• Wix.com: Global DIY website builder that directly competes with Proximedia's Online brand for SME website creation. While Proximedia offers a full-service agency model and Wix offers self-serve, both target the same Belgian SME customer seeking an online presence.

Others

• Mailchimp: Email marketing and small-business marketing automation platform (owned by Intuit). Competes indirectly with the marketing-automation components of Proximedia's e-marketing offering and represents the self-serve alternative for SME customers.
• Publicis Groupe: Global advertising and digital services holding group. Relevant as a broad incumbent whose agencies (e.g., Publicis Sapient) compete in the digital marketing and web build space that Proximedia serves.

Broad incumbents

• HubSpot: Major inbound marketing, CRM, and CMS platform serving SMEs and mid-market. Its all-in-one marketing platform competes with the combined value proposition of Proximedia's Online, Click+, and Masterbill brands.
• Dentsu: Global advertising and media services holding company. While operating at far greater scale, Dentsu offers overlapping digital marketing and creative services that compete for Belgian SME and mid-market budgets.

Emerging players

• Webflow: Modern visual website builder increasingly adopted by SMEs and agencies. Represents the next generation of DIY tooling that could pressure Proximedia's traditional web design and development service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/proximedia3
• Facebookfacebook.com/ProximediaBelgium

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proximedia