Coco's Bakery
Coco's Bakery Restaurant is a private Southern California casual dining operator running two family-oriented restaurants in Redlands and Mission Hills, serving scratch-made American comfort food — signature pies, hearty breakfasts, and sandwiches — to local families via dine-in, delivery, and gift cards.
- Company typePrivate
- Founded1969
- HeadquartersBeaverton, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Coco's Bakery does
Coco's Bakery Restaurant is a private, family-oriented casual dining operator founded in 1969 in Southern California, currently running two physical restaurant locations — one in Redlands (1140 West Colton Avenue, serving the community since 1969) and a second in Mission Hills in the San Fernando Valley area of Los Angeles. The business serves classic American comfort food across breakfast, lunch, and dinner, with a menu centered on signature scratch-made pies (Whole Banana Cream, Cherry Cheese, and Dutch Apple), hearty breakfast plates (Lumberjack Breakfast, Breakfast Burrito), and sandwiches (Coco's Club). Recipes are handcrafted in Southern California kitchens and positioned as a differentiator against larger chains like IHOP and Denny's.
The company's go-to-market is direct-to-consumer, relying on walk-in dine-in traffic, online ordering through its own website and third-party delivery via DoorDash for pickup and delivery, and gift card sales as a pre-paid acquisition and retention channel. Its core customer segment is families and local community members seeking homemade-style comfort food in a welcoming environment; brand reputation is supported by a 4.5-star rating from 11,178 guest reviews. Distribution is purely regional — confined to two Southern California trade areas — and there is no evidence of franchising, third-party investment, M&A activity, executive leadership disclosures, or technology platforms beyond basic e-commerce ordering. The firmographic headcount range of 1,001–5,000 is inconsistent with a two-unit operator and likely reflects stale or misclassified data rather than current employment.
Commercially, the company generates revenue through three streams: in-restaurant dining, delivery and takeout transactions, and gift card purchases. Pricing is standard menu pricing with no disclosed public rates, and the business operates with no publicly traded securities, no disclosed funding rounds, no partnerships or alliances beyond marketplace delivery integration, and no regulatory or compliance certifications on record. The company is privately held, family-owned in operating style, and geographically restricted to California.
Coco's Bakery firmographics
Firmographics- Name
- Coco's Bakery
- Legal name
- Coco's Bakery Restaurant
- Website
- https://cocosbakery.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Coco's Bakery Restaurant is a private Southern California casual dining operator running two family-oriented restaurants in Redlands and Mission Hills, serving scratch-made American comfort food — signature pies, hearty breakfasts, and sandwiches — to local families via dine-in, delivery, and gift cards.
- Ownership category
- akta.pro rank
Coco's Bakery industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
Keywords
Where Coco's Bakery is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coco's Bakery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining: In-restaurant dining revenue from breakfast, lunch, and dinner service featuring American comfort food including signature pies, sandwiches, and breakfast items
- Delivery and Takeout: Online ordering and third-party delivery services generating revenue from food orders placed for delivery or pickup
- Gift Cards: Gift card sales providing pre-paid revenue for future food purchases
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Coco's Bakery product offering
Product offeringCore offering
Coco's Bakery Restaurant is a family-style American dining establishment serving classic comfort food including scratch-made pies (Banana Cream, Cherry Cheese, Dutch Apple), hearty breakfasts (Lumberjack Breakfast, Breakfast Burrito), and signature sandwiches (Coco's Club) across two physical locations in Southern California. The restaurant offers dine-in service, online ordering for delivery and pickup, and gift card sales, with its core identity built around traditional scratch-made recipes and family-friendly dining since 1969.
Product overview
Coco's Bakery Restaurant is a single-location American dining restaurant serving classic comfort food. The core offering consists of signature scratch-made pies (Banana Cream, Cherry Cheese, and Dutch Apple) and hearty breakfast items (Lumberjack Breakfast, Breakfast Burrito, Coco's Club sandwich). The restaurant operates as a traditional sit-down dining establishment with online ordering capabilities for delivery and pickup. The product portfolio centers on in-restaurant dining experiences complemented by gift card sales and digital ordering services.
Differentiator
Problem solved
Functional benefit
Products and services
- Whole Banana Cream Pie Signature whole banana cream pie featuring fresh banana slices and silky cream filling in a golden crust, served as a signature dessert item for dine-in, takeout, and delivery.
- Coco's Club Sandwich Sandwich with hand-carved turkey breast, Applewood-smoked bacon, lettuce, tomatoes, and mayo on thick-cut sourdough, served with choice of side, designed for lunch and dinner diners.
- Whole Cherry Cheese Pie Pie filled with rich cream cheese in a fresh baked pie crust, topped with sweet and tart lemon filling, served as a signature dessert offering.
- Whole Dutch Apple Pie Classic Dutch apple pie baked with tender cinnamon-spiced apples and a buttery golden crumb topping, served as a signature dessert item.
- Lumberjack Breakfast Buttery brioche French toast dusted with powdered sugar, served with Applewood-smoked bacon, ham, Johnsonville pork sausage links or turkey sausage, and two farm fresh eggs, designed for breakfast diners.
- Breakfast Burrito Creamy scrambled eggs with crispy hash browns, fresh pico de gallo, cheddar cheese and Santa Fe sauce wrapped in a warm flour tortilla, served with choice of one side.
- Gift Cards Gift cards available for purchase as presents, providing pre-paid credit redeemable for future food purchases at Coco's Bakery Restaurant locations.
- Online Ordering Service Convenient online ordering service for delivery and pickup at Coco's Bakery Restaurant locations, accessible through the company website and third-party delivery platforms.
Companies that use Coco's Bakery
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Coco's Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Coco's Bakery partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Coco's Bakery competitors and assessment
Company assessmentDirect peers
- IHOP: IHOP is a national breakfast-focused diner chain offering a similar family dining experience with breakfast, lunch, and dinner service at comparable price points. Explicitly referenced by Coco's customers as a direct competitor.
- Village Inn: Village Inn is a family restaurant chain known for breakfast offerings and signature pies, closely mirroring Coco's combination of diner service and bakery heritage.
- Marie Callender's: Marie Callender's combines a full-service family restaurant experience with a signature pie heritage, making it one of the closest direct comparisons to Coco's bakery-plus-restaurant positioning.
- Bob Evans: Bob Evans is a family-oriented restaurant chain serving American comfort food with strong breakfast daypart positioning, comparable to Coco's family dining approach and value pricing.
- Black Bear Diner: Black Bear Diner is a regional family dining chain focused on hearty American comfort food at value price points, with a similar target customer and dining experience to Coco's.
- Perkins Restaurant & Bakery: Perkins pairs a family restaurant with a bakery heritage, including signature pies and breakfast items, making it one of the most structurally similar concepts to Coco's cafe-bakery offering.
- Denny's: Denny's is a national family dining chain serving American comfort food 24 hours a day. Cited by Coco's customers as a direct competitor for breakfast and brunch occasions.
- Shari's Cafe, Pies & Spirits: Shari's is a regional family restaurant chain known for its 24-hour service and signature pie heritage, closely aligned with Coco's cafe-bakery positioning and family demographic.
Broad incumbents
- Cracker Barrel: Cracker Barrel is a national family dining chain offering homestyle American meals in a country-store setting, targeting a similar family demographic with substantially broader scale and resources than Coco's.
- Applebee's: Applebee's is a large national casual dining chain serving American comfort food at accessible price points, competing for similar family dining occasions but operating at significantly larger scale than Coco's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Coco's Bakery social profiles
Digital presenceCoco's Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coco's Bakery leadership team
Management profileNumber of profiles
Coco's Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coco's Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coco's Bakery
What does Coco's Bakery do?
Coco's Bakery Restaurant is a family-style American dining establishment serving classic comfort food including scratch-made pies (Banana Cream, Cherry Cheese, Dutch Apple), hearty breakfasts (Lumberjack Breakfast, Breakfast Burrito), and signature sandwiches (Coco's Club) across two physical locations in Southern California. The restaurant offers dine-in service, online ordering for delivery and pickup, and gift card sales, with its core identity built around traditional scratch-made recipes and family-friendly dining since 1969.
Is Coco's Bakery a public or private company?
Coco's Bakery is a private company. It is classified as family owned and is currently operating.
When was Coco's Bakery founded?
Coco's Bakery was founded in 1969. It employs 1,001 to 5,000 people.
Where is Coco's Bakery based?
Coco's Bakery is headquartered in Beaverton, United States, in the North America region.
How does Coco's Bakery make money?
Three revenue lines are on record. Restaurant Dining is the primary driver. The others are delivery and Takeout and gift Cards.
Who are Coco's Bakery's main competitors?
Direct peers on record are IHOP, Village Inn, Marie Callender's, Bob Evans, Black Bear Diner, Perkins Restaurant & Bakery, Denny's and Shari's Cafe, Pies & Spirits. Broad incumbents are Cracker Barrel and Applebee's.
Does Coco's Bakery have an API?
No public API is recorded for Coco's Bakery.
What industry is Coco's Bakery in?
Coco's Bakery's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 722511 and its SIC code is 5810.