PurpleForest Events

What PurpleForest Events does

PurpleForest Events Pte Ltd is a Singapore-incorporated private limited event management company founded in 2011 that delivers end-to-end professional event services primarily to Singapore government agencies, statutory boards, educational institutions, and trade associations. The firm manages conferences, seminars, award ceremonies, special launches, international meetings, townhalls, and dinner-and-dance events, with a service portfolio spanning event consultancy, registration management (event websites, payment solutions, badge production), venue and hospitality sourcing, creative design (thematic concepts, EDM, stage backdrop, video production), show management (AV/lighting, emcee liaison, simultaneous interpretation), logistics, and hybrid event delivery.

The technology stack is assembled from third-party SaaS platforms rather than proprietary systems: GEVME for event registration, Zoom and Micepad for virtual participation, Pigeonhole and Mentimeter for interactive Q&A and polling, YouTube and Facebook Live for livestreaming, alongside Microsoft Teams and Microsoft Planner for internal coordination. The firm holds Data Protection Trustmark (DPTM) SS 714:2025 certification and Progressive Wage Mark accreditation, supporting its eligibility for risk-averse public sector procurements.

Revenue is generated through project-based professional service fees on multi-year contracts, pursued via direct enterprise engagement and government tender submissions. Named clients include the National Environment Agency, National Heritage Board, Singapore Food Agency, Attorney-General's Chambers, Ministry of Digital Development and Information, A*STAR, Ministry of Culture Community and Youth, Sentosa Development Corporation, Ngee Ann Polytechnic, and ASME, with multiple recurring annual engagements spanning 2021-2026. Operations are anchored in Singapore with reported service delivery into Malaysia and Thailand.

Name

PurpleForest Events

Legal name

PurpleForest Events Pte Ltd

Website

https://purpleforest.com.sg

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

PurpleForest Events Pte Ltd is a Singapore-based professional event management firm founded in 2011 that delivers end-to-end conferences, ceremonies, and hybrid events primarily for Singapore government agencies, statutory boards, educational institutions, and trade associations.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industry

Government, Defense & Public Safety Shows Organizers (THAHABAO)

Keywords

• Event management services
• Conference management
• Government event services
• Hybrid event support
• Award ceremony management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Management Services: Professional event management and consultancy services provided to government agencies, statutory boards, educational institutions, and associations. Revenue is generated through project-based fees for end-to-end event execution including conferences, award ceremonies, launches, and international meetings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PurpleForest Events provides end-to-end event management services including event consultancy, registration management, venue and hospitality, creative design, show production, and logistics for conferences, seminars, award ceremonies, special launch events, and international meetings. The company specializes in Singapore government and public sector events with expertise in ministerial-level protocols and hybrid event delivery.

Product overview

PurpleForest Events is an event management company offering comprehensive, end-to-end event support services. The company's service portfolio consists of multiple integrated service modules including Event Consultancy, Registration Management, Venue and Hospitality Services, Creative Services, Show Management, and Logistics Management. The company specializes in delivering tailored solutions for in-person, hybrid, and virtual events including conferences, seminars, award ceremonies, special launch events, and international meetings. Their primary clients are Singapore government agencies and ministries, with services spanning from initial planning through event execution to post-event reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Consultancy Services Strategic advisory and consultancy services for event planning, including suitability assessment for events with Minister in attendance, overall event budgeting, and deployment of event technologies. Targeted at government agencies and organizations hosting protocol-sensitive events.
• Registration Management Comprehensive registration services including event website programming, registration collation and reporting, payment solutions, pre-event enquiry management, onsite registration systems, badge production, virtual attendee support, and post-event reporting.
• Venue and Hospitality Services Venue sourcing with layout and space planning, catering liaison, overseas guest meet-and-greet services, airport and local transfer arrangements, accommodation bookings, and social programme management.
• Creative Services Event design services including thematic conceptual design, event website design, electronic digital mailers (EDM), social media publicity design, stage backdrop, LED wall design, outdoor banners, signages, door gifts, live stream overlays, video production, and event photography.
• Show Management Technical event production including audio, visual and lighting equipment, show producer and technical manpower, interactive Q&A platform deployment, presenter technical support, rehearsal management, livestream planning, emcee liaison, script drafting, performance group liaison, ushers, conference microphone systems, and simultaneous interpretation services.
• Logistics Management Event logistics including stage furniture rentals, floral landscaping, door gift packing, transportation, stage and carpeting, secretariat room setup, and exhibition booth setup.
• Hybrid Event Support Comprehensive support for hybrid events combining in-person and virtual attendance, including virtual attendee live chat support, remote speaker integration, livestream management, and virtual Q&A facilitation.
• Conference and Seminar Management End-to-end management of conferences, seminars, and international meetings including government sector events, association meetings, and ministerial-level engagements.
• Award Ceremony Management Professional management of award ceremonies including trophy sourcing, certificate production, award ceremony proceedings, emcee services, and stage production.
• Special Launch Events Management of product launches and special events including launch mechanism conceptualization, video production, and ceremonial execution.

Quantifiable outcome

• Successfully managed International Museum Day Symposium for NHB across multiple consecutive years (2021-2026)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pico International: Hong Kong-headquartered total brand activation group delivering event management, exhibitions, and congresses globally. Comparable to PurpleForest as a direct competitor for MICE mandates with deep Asia-Pacific presence and similar full-service positioning.
• CME Asia (formerly Catch Me Up Entertainment): Singapore-based corporate event management agency handling conferences, gala dinners, and product launches across multiple sectors. Comparable to PurpleForest because both compete for similar-sized B2B and public-sector event mandates in Singapore.
• Uniplan Group: Germany-founded global event and live-marketing agency with strong Asia-Pacific operations providing end-to-end corporate events, exhibitions, and congresses. Comparable to PurpleForest because both deliver full-service event execution for large institutional clients across multiple geographies.
• Kingsmen Creatives Ltd: Singapore-listed experiential marketing and events services group operating across exhibitions, corporate events, and thematic environments. Comparable to PurpleForest because both serve Singapore and regional clients with end-to-end event execution, though Kingsmen operates at materially larger scale and via owned fabrication assets.
• Constellar Holdings: Singapore-headquartered MICE venue operator and event organizer running major conventions and exhibitions (e.g., Singapore FinTech Festival). Comparable to PurpleForest because both are anchored in the Singapore MICE ecosystem and target government and large-association event mandates.
• The Live Group: Singapore-headquartered events and communications agency specializing in conferences, awards, and hybrid event production. Comparable to PurpleForest because both run hybrid conferences and awards ceremonies for corporate and government clients in Singapore.
• Terranova Asia: Singapore-based event management and communications agency delivering corporate events, conferences, and incentive programmes across ASEAN. Comparable to PurpleForest because both are Singapore-rooted boutique event agencies competing for similar regional B2B and government accounts.

Broad incumbents

• Messe Frankfurt Asia: German-headquartered global trade-fair and exhibition organizer with significant Asia-Pacific operations including Singapore. Comparable to PurpleForest as a broader incumbent that competes for the same convention and trade-show mandates but at much larger scale across multiple verticals.
• Reed Exhibitions (RX) Asia Pacific: Global trade-show and B2B event organizer with substantial Asia-Pacific operations across multiple industry verticals. Comparable to PurpleForest only at the broader event-organization layer; much larger and organizer-of-record versus PurpleForest's professional-services execution role.

Regional players

• IMC (International Meeting & Convention) Asia Pacific: Asia-Pacific PCO (professional congress organizer) operating across Southeast Asia delivering conferences and association meetings. Comparable to PurpleForest because both manage multi-stakeholder conferences for associations and public-sector clients across the region.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/purpleforestevents
• LinkedInlinkedin.com/company/purpleforestevents

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PurpleForest Events