What The Live Group // does

The Live Group Pte Ltd is a Singapore-headquartered, privately held full-service B2B events agency founded in 2000. The firm delivers end-to-end event management for enterprise and government clients, covering event concept and design, strategy and planning, on-site event management, audio/visual/lighting production, livestreaming, brand activation, conference management, and dedicated video production. Its core technology stack centers on event production hardware (LED walls in facet, curved, and multiscreen configurations), streaming and hybrid event platforms with real-time polling and Q&A, and AR/VR integration tools for immersive experiences. The company serves marquee multinational and government clients including TikTok, Bloomberg, Meta, Sequoia Capital, HBO Asia (WarnerMedia), Johnson & Johnson, and the ASEAN Defence Ministers' Conference, with a delivery footprint claimed across 10 cities spanning APAC, Europe, North America, and Oceania.

The business model is professional services: project-based event engagements priced at quote-based rates, with agency fees typically running 10–20% of the total event budget. Pricing samples range from SGD 12,000–25,000 for a corporate dinner to SGD 30,000–80,000 for a product launch with custom staging and livestreaming. The go-to-market is enterprise field sales via direct consultative engagement, inquiry-based contact (email and WhatsApp), and reputation-driven referrals from a high-profile logo portfolio; marketing is concentrated on a content-marketing blog, LinkedIn, and Instagram. With only 5 disclosed employees, execution appears to rely heavily on a vendor and freelancer network rather than a large in-house bench.

The customer base is horizontal across industries — corporate enterprises (primary), government, media and entertainment, and technology firms — and the company explicitly markets its full-service, end-to-end capability and 23-year track record of 1,200+ managed events as the core differentiator. No external funding, M&A, patents, or regulatory actions are disclosed in the input, and the company does not have a public API, mobile app, or proprietary software product. Revenue is not publicly disclosed.

Name

The Live Group //

Legal name

The Live Group Pte Ltd

Website

https://thelivegroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The Live Group is a Singapore-based full-service B2B events agency, founded in 2000, delivering end-to-end event management, production, hybrid/AR-VR experiences, and video production for enterprise and government clients across 10 cities globally.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

akta.pro secondary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Corporate event management
• Event production services
• Conference management
• Hybrid event production
• Brand activation services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Management and Planning Services: Full-service event management from strategic planning, creative concept development, on-site execution, and post-event analysis. Revenue is project-based, typically 10-20% agency fees on total event budgets.
2. Video Production Services: Corporate video production including promotional films, educational videos, testimonial videos, motion graphics, brand videos, and event highlights. Project-based pricing.
3. Conference Management Services: Conference conceptualization, logistics planning, delegate management, speaker management, program management, on-site operations, technology solutions, and post-event analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Live Group is a full-service corporate events agency that plans, produces, and executes in-person, hybrid, and virtual events for enterprise and government clients. Service offerings span event concept and design, strategy and planning, end-to-end event management, on-site event production (audio, visual, lighting, livestreaming), brand activation, conference management, and corporate video production. The agency delivers these services under one roof, including the technical production layer with LED walls, AR/VR, and streaming capabilities, with engagement typically structured as project-based contracts.

Product overview

The Live Group is a full-service events agency offering a comprehensive suite of event management services. The core offerings include Event Concept & Design, Strategy & Planning, Event Management, Event Production (audio, visual, lighting, livestreaming), Brand Activation, Content Production, Video Production, Conference Management, and Hybrid & Virtual Events. These services work together as an integrated offering—from strategic planning and creative concept development through to seamless on-site execution and post-event analytics. The agency manages various event types including experiential events, conferences, product launches, and PR/marketing events. The company also provides specialized Video Production and Conference Management as distinct service pillars, with Hybrid & Virtual Events enabling global reach through LED wall technology and real-time streaming capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Concept & Design

Quantifiable outcome

• Over 1,200 successful events managed
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MCM Group Asia Pacific: APAC-focused event management and brand experience agency offering conferences, product launches, and corporate events. Direct peer operating in similar markets with comparable corporate client roster.
• BCD Meetings & Events: Global corporate meetings and events management agency specializing in conferences, incentives, and corporate events for enterprise clients. Direct competitor to The Live Group's conference management and corporate events practice.
• CWT Meetings & Events: Global corporate meetings, events, and conferences management division serving multinational enterprises. Directly comparable to The Live Group's conference management and corporate events offerings.
• AKA Asia: Hong Kong-based event and brand experience agency serving corporate clients across APAC with events, conferences, and brand activations. Highly comparable to The Live Group in scope, geographic focus, and enterprise client orientation.
• Pico Group: Singapore-headquartered full-service event and experiential marketing agency with global operations across Asia, Middle East, Europe, and North America. Direct competitor to The Live Group in the APAC enterprise events space with overlapping service offerings (conferences, product launches, brand activations, hybrid events).
• Uniplan: German-origin global event and brand experience agency with APAC operations. Comparable to The Live Group in offering full-service event management, brand activation, and hybrid production for multinational clients.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency and Interpublic Group subsidiary. Competes for premium enterprise experiential mandates including hybrid events, brand activations, and conferences, with much greater geographic and financial scale than The Live Group.
• Sparks: Global experiential marketing agency with APAC presence, offering brand activations, hybrid events, and corporate event production. Overlapping service mix with The Live Group but with broader geographic footprint and larger institutional clients.
• Freeman: World's largest brand experience company offering end-to-end event production, AV, and digital experiences globally. Operates as a scaled incumbent in the same enterprise events space The Live Group competes in, particularly for large conference and hybrid mandates.
• GPJ (George P. Johnson Experience Marketing): Global experiential marketing agency with significantly larger scale than The Live Group, operating across multiple continents. Competes for the same multinational enterprise event budgets but with broader portfolio of services and deeper geographic infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-live-group-
• Instagraminstagram.com/thelivegroup.agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Live Group //