Lawmen's & Shooters' Supply

What Lawmen's & Shooters' Supply does

Lawmen's & Shooters' Supply is a Titusville, Florida-based specialty retailer founded in 1981 that supplies tactical firearms, ammunition, optics, duty gear, apparel, and training resources primarily to law enforcement agencies, military units, and public safety organizations, with a secondary civilian shooter customer base. The company operates a three-channel distribution model: a physical showroom with a membership program (Monday-Saturday hours), a Florida State Term Contract for streamlined government procurement, and a direct-to-consumer e-commerce storefront at lawmens.net with age verification and cart/checkout functionality.

Its product portfolio spans nine categories — Firearms (including NFA items and Police Trade-Ins), Firearm Accessories, Munitions, Optics & Scopes (night vision, thermal, red dot), Gear (holsters, duty belts, medical, PPE), Apparel, Personal Accessories, Training, and a dedicated Knight's Armament sub-brand — sourced from over 100 brand partners. The company holds Glock Blue Label Distributor status, a meaningful competitive credential that confers preferred pricing and priority allocation, and prominently features Knight's Armament Company as a core tactical partner.

The business model is hardware resale across six revenue streams (firearms, accessories, munitions, apparel, optics, training services) with pricing not publicly disclosed on the website. Customer segmentation is vertical: law enforcement and military are flagged as primary, public safety and civilian shooters as secondary. Marketing relies on the website, social media (Facebook, X, Instagram, LinkedIn), and an annual Open House event. The company is privately held with 1-10 employees, no disclosed revenue or funding, and no parent company or institutional investors identified in available sources.

Name

Lawmen's & Shooters' Supply

Legal name

Lawmen's and Shooter's Supply

Website

https://Lawmens.Net

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Lawmen's & Shooters' Supply is a Titusville, Florida-based specialty retailer founded in 1981 that distributes firearms, tactical gear, ammunition, and optics to law enforcement, military, and civilian customers via a showroom, e-commerce site, and Florida State Term Contract, holding Glock Blue Label Distributor status.

Ownership category

akta.pro rank

Product category

Tactical & Law Enforcement Equipment Retail

NAICS

Hardware Retailers (44414), Other Professional Equipment and Supplies Merchant Wholesalers (423490)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Tactical equipment retail
• Law enforcement supplies
• Firearms and ammunition
• Tactical gear distribution
• Public safety equipment

Headquarters

HQ city

Titusville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Firearms Sales: One-time sale of firearms including handguns, rifles, shotguns, receivers, and NFA items. Includes Police Trade-Ins for law enforcement customers.
2. Firearm Accessories Sales: Sales of cleaning supplies, handgun parts, rifle parts, shotgun parts, targets, weapon mounted lights, holsters, slings, magazines, and other firearm accessories.
3. Munitions and Ammunition Sales: Sales of ammunition and less lethal munitions to law enforcement, military, and civilian customers.
4. Apparel and Gear Sales: Sales of tactical apparel, footwear, gloves, hats, duty belts, flashlights, medical supplies, tactical gear, and PPE/safety equipment.
5. Optics and Scopes Sales: Sales of optics including red dot sights, rifle scopes, night vision, thermal imaging, binoculars, range finders, lasers, and mounts.
6. Training Services: Training classes and supplies for firearms handling and tactical skills development.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lawmen's & Shooters' Supply is a specialty retailer and distributor of firearms, ammunition, tactical gear, optics, apparel, and duty equipment, primarily serving law enforcement, military, and public safety agencies with a secondary civilian customer base. The company operates both an e-commerce storefront at lawmens.net and a physical showroom in Titusville, Florida, while also holding a Florida State Term Contract for government procurement. It functions as a Blue Label Distributor for Glock and stocks 100+ trusted tactical brands including Knight's Armament, Aimpoint, Streamlight, SureFire, and Trijicon.

Product overview

Lawmen's & Shooters' Supply operates as an e-commerce platform serving law enforcement, military, and public safety communities. The company offers a comprehensive portfolio of products organized into nine main categories: Apparel (tactical and duty clothing including footwear and cold weather gear), Firearm Accessories (cleaning, parts, targets, weapon lights), Firearms (handguns, rifles, shotguns, NFA items, police trade-ins), Gear (tactical equipment including flashlights, holsters, medical, vehicle equipment, helmets), Munitions (ammo and less lethal), Optics & Scopes (night vision, thermal, red dot, rifle scopes), Personal Accessories (badges, knives, multi-tools), Training supplies, and Knight's Armament branded products. The company also offers a Showroom Membership for in-person shopping and hosts an Annual Open House event. They serve as a Blue Label Distributor for Glock and carry products from over 60+ brand partners including Aimpoint, Streamlight, Surefire, Trijicon, Safariland, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Firearms Complete firearms including handguns, NFA items, receivers, rifles, shotguns, and police trade-ins, sold to law enforcement, military, public safety agencies, and licensed civilians.
• Firearm Accessories Accessories for firearms including cleaning supplies, handgun parts, rifle parts (lower and upper), shotgun parts, targets, weapon mounted lights, magazines, and related gear.
• Munitions Ammunition and munitions including regular ammo and less lethal options, sold to law enforcement, military, public safety, and civilian customers.
• Apparel Tactical and duty apparel including belts, cold weather gear, footwear (men's and women's everyday and workwear), gloves, hats, pants, and tops.
• Tactical Gear Tactical and duty gear including bags/pouches, cases/storage, duty belts, duty gear, flashlights (handheld, lanterns, spotlights with batteries/accessories), forensics equipment, holsters and slings, medical supplies, PPE and safety gear, vehicle equipment, and helmets with helmet accessories.
• Optics & Scopes Optical sighting equipment including accessories, binoculars, lasers, mounts, night vision, range finders, red dot sights, rifle scopes, iron sights, thermal imaging, and magnifiers.
• Personal Accessories Personal gear including badges and insignia, knives and multi-tools, lasers, sunglasses, wallets, gifts, and cleaning personal accessories.
• Training Services Training classes and training supplies for law enforcement, first responders, and civilians on firearms handling and tactical skills development.
• Showroom Membership Membership program providing customers access to the company's physical showroom for in-person product viewing, examination, and purchasing.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Glock (Blue Label Distributor)coreChannel Partner/ Reseller/ DistributorLawmen's & Shooters' Supply is a Blue Label Distributor for Glock, indicating a direct distribution partnership with Glock for their firearms and related products. This status typically provides preferred pricing, priority allocation, and exclusive access to certain product lines.
• Knight's Armament Company (KAC)coreChannel Partner/ Reseller/ DistributorFeatured brand with dedicated product category and large showroom presence. The company highlights Knight's Armament products prominently on their homepage and maintains a comprehensive in-stock collection.
• Trusted Brand PartnerscoreChannel Partner/ Reseller/ DistributorOver 100 brand partners including: Glock, Smith & Wesson, Mossberg, Remington, SIG Sauer, Winchester, Hornady, Barnes, Black Hills, Norma, Aimpoint, EOTech, Trijicon, Vortex, Night Vision Devices, Sionyx, Streamlight, SureFire, Maglite, Safariland, Blue Force Gear, Crye Precision, 5.11 Tactical, Propper, Danner, Oakley, Mechanix Wear, Team Wendy, and many others.

Recent moves6 records

Expansion highlights3 records

Direct peers

• OpticsPlanet: Large multi-category online retailer of optics, tactical gear, firearms accessories, and law enforcement/military equipment. Most direct e-commerce competitor across the same product taxonomy and customer segments.
• Brownells: Long-standing retailer and wholesaler of firearms, gunsmithing tools, accessories, and ammunition. Comparable catalog depth with strong firearms-accessory specialization and pro/LE programs.
• Palmetto State Armory: Direct-to-consumer firearms, parts, and ammunition retailer with own-brand products and aggressive pricing. Competes in the same tactical/LE-adjacent buyer pool with strong online presence.
• Botach Tactical: Tactical and law enforcement equipment specialist retailer offering firearms, optics, gear, and accessories. Highly comparable LE/military positioning and product mix.
• MidwayUSA: Established hunting, shooting, and firearms accessories retailer with strong catalog and government/LE program. Directly comparable mix of firearms, ammunition, accessories, and reloading supplies.
• Galls (an Alex Lee Company): Major supplier of uniforms, duty gear, and tactical equipment to law enforcement, fire/EMS, and military markets. Comparable public-safety customer focus with catalog and government contract programs.

Broad incumbents

• 5.11 Tactical: Direct-to-consumer and wholesale tactical apparel, footwear, and gear brand serving law enforcement, military, and civilians. Comparable LE/Mil positioning, increasingly competing with retailers via DTC.
• GallS Unlimited (citing alternative) - use Cabela's/Bass Pro: Mass-market outdoor retailer with extensive hunting, shooting, and ammunition assortments. Broader consumer target than Lawmen's but overlapping firearms/ammunition catalog.
• Safariland: Manufacturer of holsters, body armor, duty gear, and tactical equipment for law enforcement and military. Comparable LE/Mil focus and a major supplier-brand within Lawmen's catalog.
• Glock USA: Firearms manufacturer whose Blue Label program Lawmen's participates in; vertically adjacent relationship that shapes competitive dynamics for premium LE firearms distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/lawmens-&-shooters-supply-inc
• Facebookfacebook.com/lawmensnshooters
• LinkedInlinkedin.com/company/lawmens-&-shooters-supply-inc
• Instagraminstagram.com/lawmensandshooters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawmen's & Shooters' Supply